Contemporary Hospitality Management: Trends, Analysis and Developments

This report provides a comprehensive analysis of the contemporary hospitality industry in the UK, covering its scale, scope, diversity, and organizational structures. It assesses staffing requirements, roles, responsibilities, and qualification needs within the sector, highlighting the impact of EU immigration and skills shortages. The report also analyzes operational, managerial, and legislative issues arising from recent developments, including an examination of the industry's current image. Furthermore, it presents justified predictions for potential trends and developments in hospitality, along with an impact analysis of these predicted changes, using examples from companies like Hilton Plc and insights from organizations like the British Hospitality Association (BHA) and Buell Consulting Group. Desklib provides access to this and other solved assignments.

Unit 1: Contemporary hospitality management
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Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
1.1 Understand the current scale, scope, and diversity of the hospitality industry...........4
1.2 Discuss the organisation structure of different hospitality structure................................6
1.3 Assess the role of hospitality related organisations and professional bodies..............7
M1: An effective approach to study and research management structure of a selected
hospitality establishment has been applied............................................................................8
Task 2.........................................................................................................................................9
2.1 Assess the staffing requirements of different hospitality industries................................9
2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff. 10
M2: A range of methods and techniques have been applied in assessing the supply and
demand for hospitality staff in the UK.................................................................................11
Task 3.......................................................................................................................................12
3.1 Analyse operational, managerial, and legislative issues resulting from recent
developments affecting the hospitality industry..................................................................12
3.2 Discuss the current image of the hospitality industry....................................................13
M3: The appropriate structure and approach has been used to study and analyse the recent
developments affecting the hospitality industry..................................................................14
Task 4.......................................................................................................................................15
4.1 Present justified predictions for potential trends and developments in hospitality........15
4.2 Produce an impact analysis for the predicted trends and developments........................16
Conclusion................................................................................................................................17
References................................................................................................................................18
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Introduction:
Hospitality sector is one of the fastest growing sectors across UK. Today, there are across
large number of companies in hospitality sector. Hospitality sector mainly includes hotels,
tourism, restaurant, amusement and recreation industries etc. There are also numbers of small
to medium hospitality operators which guides and surveys hospitality companies. Buell
consulting group is one of the growing hospitality operators in UK. It provides consulting,
recruitment services and resources to hospitality organisation. Being a management trainee in
the operator, number of hotels was visited. With the consistent increase in tourism sector,
requisites for hotel services are equivalently increasing. There are number of organisations
like Hilton worldwide, Intercontinental hotels group, Radisson Blu Edwardian etc. who are
growing and profitable and successful companies (The Buell group, 2018).
The thorough investigation of hotels stated that these hotels are providing customer oriented
services. Customers are given customized services with provision of wide alternatives in
terms of accommodation, food, travelling, leisure activities etc. The hotels are also huge
source for employment to large number of employees and also are great source of foreign
exchange earnings. These hotels also support varied contribution towards society in terms of
charity programmes, and other cause events.
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Task 1:
1.1 Understand the current scale, scope, and diversity of the hospitality industry.
UK’s hospitality sector is one the crucial and strategic sector which contributes largely to
economy. The sector is huge enough and creates ample of job opportunities for unemployed,
low wage earners etc. There are many companies associated with it and also UK government
put in constant support towards this sector for fulfilling the required resources requirements (.
Hospitality industry is huge sector which consists of services like restaurants, hotels,
travelling and tourism, hospitality, contract food services, airlines services, railway services
etc. the major hospitality sector/ products are discussed as below:
Hotels and restaurants: These are indeed vital in hospitality services.Hotels services have
grown drastically with diverse range of food and drinks facilities. Customer oriented services
are framed considering the tourism activities and requisites.
Travel and tourism sector: With increase in diversified travelling planning like business
tourism, adventure tourism, student traveling. The tourism sector benefits all the year round.
The major services provided are tour guide, travelling facilities, contract with
accommodation services, travelling planning etc. (Brotherton, 2012).
Buell consulting group is an organisation which is established for providing management and
recruitment services to hospitality and leisure industries.
Recruitment services: UK’s hospitality services require large number of workers for
providing services requirements.
Management solutions: This organisation also provides management solutions like tackling
with changes in social trends, economic change, political change etc.
Hospitality market has grown tremendously with large number of hospitality organisations. It
has been witnessed that that with the EU immigrations, the employment crisis will increase to
260,000 employees per year. One of the BHA report presents that currently around 4.5
million employees are working in hospitality and travel sector and that it contributes nearly
about 10% towards GDP. Buell provides recruitment services which are expected to increase
in its future profitability in accordance with the report statistics (UKH Hospitality, 2018).
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Hospitality industry consists of diversified businesses such as in alone food and restaurant
operator there are segments like café, bars, hotels, services, accommodation etc. People with
different cultural background come in for taking up such services. Therefore, hospitality
sector requires workers with multi-linguistic and adaptable personality. These businesses are
managed Thus, there is large diversity in the hospitality sector and people with different
culture come in (Brotherton, 2012).
The major benefits of this diversified culture are that it aids in comforting travellers and
provide them homely comfort, it provides a positive organisational culture, and it aids in
retaining maximum travellers and hence provide large benefits in terms of revenues.
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1.2 Discuss the organisation structure of different hospitality structure.
Organisation structure refers to the hierarchy followed up for the purpose of assigning job
roles and communication purposes. In general, the hospitality organisations consist of vertical
organisation structure.
Tall structure: this sector mainly consists of vertical hierarchy whereby an individual has to
report to its immediate upper level. The hierarchy starts with the owner and followed by
general manager, operational manager, and then followed by other people. This is generally
followed in tourism and travelling organisation.
Flat structure: This is a type of organisational structure whereby varied departments are
formulated and further, these departments synchronised with each other for working and for
providing. This is more flexible and communicable structure whereby different department’s
works closely with each other and communicate same. Generally big international and
national hotels follow the flat structure concept (Harper, 2015).
Matrix organisational structure: It is a mixed combination of both tall and flat structure.
Different departments are formulated which works with each other co-ordinately and also
there is a tall hierarchy within the organisation. This is followed by airlines and railway travel
businesses (Harper, 2015).
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1.3 Assess the role of hospitality related organisations and professional bodies.
Hospitality industry is a strategic sector which contributes around 10% to GDP and is also a
reliable source for developing employment opportunities for workers (academically
proficient or not). There are large official and professional bodies which exist for
development of hospitality sector organisations such as British hospitality association, Spring
board UK, People 1st, institute of hospitality etc.
British hospitality association: This is a governmental organisation which is formulated
with the purpose of developing hospitality policies and procedures. BHA also publishes
research reports and collects data with regard to changing hospitality figures and changing
dimension. It alsodistributesmonetary compensation to different hospitality sectors and
industries for overall development and productivity (UKH Hospitality, 2018).
Spring board UK: This board is formulated for development of tourism and hospitality
sector organisations. This is specifically formulated for encouraging youth to enter into
hospitality sector and gain experience monetary and thus, aid in developing employment
opportunities (Bharwani, and Butt, 2012).
Institute of hospitality: This institute is developed with a view to provide hospitality
certification to students. It also provides practical training to students which guide them for
practical working environment and learn intellect services.
These organisations are contributing for development of hospitality sector and also face
issues faced in the hospitality organisation (Bharwani, and Butt, 2012).
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M1: An effective approach to study and research management structure of a selected
hospitality establishment has been applied.
Buell consulting group provides hospitality recruitment and management solutions. This
organisation was established and is in contacts with large number of clients. This organisation
provides supports to hospitality owners and operators (The Buell group, 2018). One of the
hotels visited through this consulting group is Hilton Plc:
Hilton Plc is a hotel industry established in 1994. Since, then Hilton has been into number of
business operations such as Hilton foods, Hilton food solutions, and has established itself
across number of countries. The hotel has established its unique features through provision of
culture and history in hotel industry. The organisations have become one of the most leisure
and high class organisation worldwide across. It follows the flat organisation structure
whereby different departments are formed and department heads are lined up with other
managers who further supervises his work (Hilton hotel and resorts, 2018).
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Task 2:
2.1 Assess the staffing requirements of different hospitality industries.
As evidenced from the BHA report, with the EU immigration, there is large vacancy for
personnel in hospitality industry.In hospitality sector, there are different vacancies like front
end workers, backend workers, ground level workers, operational managers, hospitality
services managers etc. (UKH Hospitality, 2018).
Majorly job requirements in hospitality services relates with thehuman oriented services and
is requires manly skills and qualifications. In UK hospitality industries, around 4.5 million
people are engaged in all the hospitality related organisations and still with EU immigrations
there is shortage of around 260,000 employees.The shortage present that people are not much
willing to take up hospitality services and also that the sector is growing so rapidly that the
shortage is not being able to fill up. There is shortage with the availability of skilled labour
who can easily work in hospitality sector. UK is also facing the issues of not having much
young generation population and hospitality sector require fresh, talented personalities who
can provide hospitality services (Kandampully, et. al., 2015).
Buell consulting group is an organisation which provides employment and management
solutions. Organisations works as recruitment assistance for different hospitality sectors such
as travelling, tourism, airlines (The Buell group, 2018).
It follows a recruitment process whereby people are called up for interview selection based
on academic and human skills.Further, it uses number of marketing measures such as
advertisements, online emails, online advertising for calling up candidates for filling
hospitality personnel requirements (The Buell group, 2018).
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2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff.
There are different job roles in hospitality staff which requisites different capabilities, skills
and expertise for performing responsibilities.In terms of specific job role in hospitality staff,
the job role of a front desk person in a hotel is quite difficult and cumbersome.
Job role of front end personnel:
 The front end personnel requirehandling customer queries services.
 It also provides customer solutions on calls/ telephone services as well.
 Its major duty includes providing reservation services to visitors with accommodation
intention and maintaining records of their entrance and exit to the hotel rooms.
 It job role requires to maintain direct contact with customers for getting direct
feedback from customers.
Responsibilities:
 Since, this job role requires direct contact with customers. The personnel is
responsible for resolving their grievances and concerns with the hotel services.
 It is also responsible for taking up their feedback and implementing necessary
changes for improved hotel services.
 It is also responsible for checking Identity’s of person entering into hotel and making
cross verification of visitors.
 Maintaining smooth flow of communication between hotel personnel and customer
requirements (Kandampully, et. al., 2015).
Qualifications:
 The qualifications vary in accordance with the hotel size.
 Big international hotels requireprofessional certification from hotel management
services.
 While small and medium sized restaurants requires, graduation academics for
performing the job role.
 The fresher’s are put in for training period so as to develop managerial and
intellectual skills within them (Kandampully, et. al., 2015).
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M2: A range of methods and techniques have been applied in assessing the supply and
demand for hospitality staff in the UK.
In UK, hospitality sector is quite large and contributes around 10% in GDP. There are
number of professional and official agencies which formulates surveys, assess requirements,
Research surveys: Organisations like BHA conducts surveys through quantitative and
qualitative techniques and obtain data with regard to employment opportunities, available
workers, requirement of labour and supply etc. In a recent survey by BHA, it was found that
with the EU immigrations, there is increase in shortage of hospitality personnel and there is
also issue with the population index with regard to opting such courses (UKH Hospitality,
2018).
Provision of management certification courses: There are varied institutes such as
“Institute of hospitality” which encourage and recommend students for taking up such
courses and pursue their careers into hospitality sector. These institutes take up counselling
services, marketing practices etc. for encouraging students towards hospitality services.
Government support: Since, hospitality is a strategic concern. UK official government
provides constant support through subsidies and other support for encouraging UK personnel
to opt for hospitality industry (Bharwani, and Butt, 2012).
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Task 3:
3.1 Analyse operational, managerial, and legislative issues resulting from recent
developments affecting the hospitality industry.
Hospitality industry is constantly growing and developments are constant but these changes
create issues in different hospitality sector as well. The following are issues faced:
Operational issues:
Varied developments have been done in hospitality industry which leads to changes in the
operational management in different sectors such as travel and tourism industry, railways,
airlines etc. For instance: in context of food organisation, allergic food has been classified
and refrained from using into preparation of food cuisines. Also, food items products must
also labelled with regard to allergic properties. Therefore, certain food items were prohibited
from being served (Atkinson, 2012).
Managerial issues:
Recent development in context of hospitality industry was related with ethical issues.
Councils are formed in relation to formulate ethical code of conduct to be followed by
hospitality industry. These are formed so as to ensure proper customer services to customers.
Legislative issues:
Recent development was in terms of alcohol consumption. There is restriction for provision
of alcohol for children below 18 years. The legislation allows supervisors to restrict people
for making misuse or creating unnecessary nuisances over the street or in any locality. The
alcohol consumption units are also provided with proper licensing for buying and selling of
alcohol products (Atkinson, 2012).
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