Analysis of Whitbread in the Contemporary Hospitality Industry

This report provides a comprehensive analysis of Whitbread, a multinational British hotel company, within the contemporary hospitality industry. The report begins with an introduction to the business and its competitive landscape. It then delves into a detailed PESTLE analysis, examining the political, economic, social, technological, environmental, and legal factors impacting Whitbread. Following this, a SWOT analysis is presented, outlining the company's strengths, weaknesses, opportunities, and threats. The report further analyzes the implications of current trends, such as social media engagement, and potential trends, including the use of artificial intelligence. It critically evaluates Whitbread's ability to adapt to these trends and assesses the impact of external factors on the company's development of products and services. The report concludes with a summary of the key findings and includes a list of references. The report highlights the importance of market analysis for understanding changing customer needs and adapting business strategies.

Contemporary
Hospitality Industry

TABLE OF CONTENT
• INTRODUCTION
• PESTLE Analysis factors of Whitbread
• SWOT analysis for a hospitality business
implications of current and potential trends
• evaluation of ability of chosen hospitality business
• Evaluation of how external factors impact on current and potential
trends
• Conclusion
• References

INTRODUCTION
Business is wider and broader which consist of different types of
organisation like medium, small and large enterprises. Main
purpose of this report is to critically understand the importance
of contemporary business environment in hospitality industry.
Whitbread, which is the multinational British Hotel,
headquartered in England. Hotel provides number of services
example lodging, event management, wedding and many more.
There they have different types of competitors in market like
Accor, IHG, etc. This presentation comprises ofpestle and SWOT
analysis and implication of current and potential trends.

Continue..

Whitbread PLC

PESTLE Analysis factors of Whitbread
• It is critically important for hotel industry to conduct external
analysis on the basis of which it becomes easier for them to make
decisions with their business. So, Pestle framework is further
explained as follows-
• PESTEL Analysis
• Political factor- It is the first element of framework in which it
focuses on factors like environmental law, labour Law and many
more. In context of selected hotel, they are affected by political
because due to impact of brexit it is becoming difficult for them
to expand their operations.
• Economic- It consists of elements such as trade policies inflation
and deflation rate etc. Due to this on-going pandemic situation of
covid-19 there is a high flexible rates tax amount of a UK
economy which is directly impact upon their business.

PESTEL Framework

Continue..
• Social- Social element consists of factors like behaviour
attitude taste and preference. In relation of chosen hotel, it is
specified that needs and demands of customers are changing
due to change of social trends.
• Technological- Technology is a component in which it focuses
on use of advanced software and tools, artificial intelligence
etc. In reference of given hotel, they have been implemented a
unique management system which is used for protecting
information of guest and customers.

Social and technological factor

Continue..
• Environment- This consists of factors like waste management
use of resources, green agenda and many more. This hotel is
focuses on use of resources at optimum level and reducing
waste of food and beverages
• Legal- This focuses on rules regulations and legislations which
are used and necessary for business. As the selected Hotel
provide services and beverages products they follow all the
legislations which are governed by government

Discuss SWOT analysis for a hospitality business
• Strength- Main strength of Whitbread is that they have a
global presence in market which makes it easy for them to
operate their business.
• Weakness- Weakness of Hotel is that due to this on-going
pandemic situation of covid-19 it is difficult for them to
engage with customers and increase their sales ratio.

SWOT Analysis