Nelson College: Contemporary Hospitality Industry Analysis Report

This report delves into the contemporary hospitality industry, examining its various facets to provide a comprehensive understanding of its operations and challenges. The report begins with an introduction outlining the competitive landscape and the importance of operational efficiency within the industry. It then explores the different types of businesses within the hospitality sector, including accommodation and food and beverage services. A significant portion of the report is dedicated to analyzing the operational and functional departments, such as front office, housekeeping, and food and beverage, and their interrelationships. The report also discusses the contribution of the hospitality industry to local, national, and international economies, highlighting the impacts on employment, GDP, and tourism. Furthermore, the report examines franchising and licensing agreements, as well as their global growth and developments. Operational roles and the skills required for these roles are discussed, along with the identification of skill gaps within the industry and their impact on hospitality businesses. The report concludes with a summary of key findings and references to support the analysis.

ABOUT THE
CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Types of business within hospitality industry.............................................................................3
Operational and functional departments......................................................................................3
Contribution of hospitality industry to local, national and international economies...................4
Interrelationships of operational and functional units.................................................................4
Franchising and licensing agreements.........................................................................................5
Global growth, franchising and licensing developments.............................................................5
Operational roles..........................................................................................................................6
Skills required for roles within the hospitality industry..............................................................6
Skill gaps within the hospitality industry....................................................................................7
Impact those skills gaps have on hospitality businesses..............................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
There are a lot of competitors which are coming up in the market so that there is better
functioning which can take place. There is a requirement of a lot of skills and methods which are
involved to make an organization operate in the market. There are a lot of operational
departments and functioning which are present in the organization which can make the company
have a better performance in market. Rosewood hotel is a 5 star hotel located in the center of
London city which is having 262 rooms and 44 suits. The following report would discuss the
operations and functions within the organization which makes the organization have better
functioning.
MAIN BODY
Types of business within hospitality industry
There are a lot of businesses which are present in the hospitality industry so that there is a
better functioning. There are a lot of hospitality businesses in the industry which are present and
the value of the industry has increased over time. The customers are getting forward and going
out for services instead of home because that is lesser time consuming.
Accommodation
Hotel industry is providing hospitality facilities to the customers from time to time so that
the satisfaction level of the customers can improve (Prud’homme and Raymond, 2016). There is
a sense of comfort zone which is rising in the market for the customers which are travelling from
place to place. If the hotel industry can provide with the right services and products then this
industry is going to increase in number.
Food and beverages
There are a lot of restaurants which have opened in the market so that the customers can
have a better service for the products that they need.
Operational and functional departments
There are a lot of functions and operational departments in a hospitality industry which
affect a functioning of the organization. The further report would be discussing on this factor
further.
Front office

Front office makes the first impression on the customers which are coming in the
organization which is why the front office has to be strong a well presented in the market.
Housekeeping
Housekeeping is responsible for the maintenance of the property so that the satisfaction
level of the customers are high and the experience of them is very good reputation for Rosewood
hotel.
Food and Beverages
The services and the department which is in direct contact with the customers which is
providing the products that they need from time to time. They focus on the services which are
coming from the kitchen and the impression the customers have to be good of this department.
Contribution of hospitality industry to local, national and international economies
There is a different impact of hospitality in the market on each stage which would be
discussed in the further report on different levels.
Local
The locals have a great sales and economy of the population is well maintained so that
there would be a better functioning. Locals will have more production and the local brands will
get a promotional because of this factor.
National
There are a lot of jobs which are being offered by this industry itself which is around
20% and is making the national economy improve. Jobs make the GDP of the country improve
overall which is required so that there is a better functioning.
International
The government gets a lot of profit from it because there is a maximum input of the
hospitality industry for the development of the country (Filimonau and Brown, 2018). There are
a lot of factors which have been improved and more tourists are coming in United Kingdom.
Interrelationships of operational and functional units
In a hospitality industry it is very important for the companies to be able to have a strong
relationship between all so that there would be better operations and the customers can get what
they need faster.

Housekeeping and Front office
Housekeeping and front office departments are two departments which have to clear
communication between them so that there is a better functioning (Huang and et al., 2016). Any
requests of the guests with the comfort or the interiors have to be improved only when these two
departments work together. Check in and checkouts have to be communicated so that the rooms
can be ready for the next customers coming in.
Kitchen and Food and Beverages
All the demands are taken by the food and beverages department in Rosewood and with
communication the kitchen department helps the demands of the customers to be met from time
to time. Food and beverages department and kitchen have to work together so that the customers
get what they need and that adds to the reputation of Rosewood in this industry.
Franchising and licensing agreements
While doing a franchise or licensing in an organization it is very important for the
company to be able to have a better functioning and planning for themselves so that the right
measures can be taken. Rosewood has to further franchising in the market and has not let any one
copy their franchises as well in the market which is making the company have a unique
functioning in the market.
The services and the products of Rosewood are well maintained and the quality as well of
the respective by getting in the right employees which are required by the organization (Hassi,
2019). The competition in the market is increasing which is why it is very important for the
company to be able to maintain their functioning and standards in the market.
Global growth, franchising and licensing developments
There are going to be more customers and loyalty for the organization when there are
franchises and licensing of the organization. In Rosewood hotel these factors are missing because
they ask the customers to come to one hotel itself which is making the company have very good
profit margins (Ozturk, 2016). There is no need of having any other franchise because they have
established themselves in hospitality industry very well which makes the company have a better
functioning. The economy of this hotel is very stable and well maintained without errors and
investment whenever there is an interior up gradation which can make the company have better

functioning. Promoting themselves in the country and other promotions are not done by
Rosewood and despite of this factor the company is having a strong functioning.
Operational roles
There are different roles of different departments in a hospitality industry which have to
be maintained and informed from time to time so that there is a better functioning.
Front desk
Front desk is responsible for the check in and check out of the customers from time to
time so that there is a better functioning (Arasli, Altinay and Arici, 2020). Tidy, greeting,
receiving letters, communication are few of the roles which have to be good of the front desk of
Rosewood.
Concierge
The customers can directly contact this department of Rosewood because they help the
customers with whatever enquire and information that they need. To make the customers know
more about the city there is a direct contact which this department is having so that there is a
better functioning.
General Manager
The general manager has to take care of the front office but also briefly of the other
department of the organization as well so that they can maintain the functioning and operations
which are taking place (Liang and et al., 2017).
Skills required for roles within the hospitality industry
The employees or the hotel has to be aware of the culture which needs to be maintained
for the customers of the hotel so that there is a better functioning. The employees have to be
multitasking so that there is a balance and proper hospitality background employees are hired in
Rosewood so that there is a better performance. There is a proper knowledge which the
employees must have for the health and safety measures which are being followed by the
organization for a better functioning.
In a hospitality industry it is very important to have teamwork in them because there is a
lot of field work which has to be done by the employees and with the help of teamwork there is
going to be a better functioning which is a very good factor (Kandampully, Zhang and Jaakkola,

2018). The employees must have soft and hard skills so that they can have a better functioning
and understanding of the hotel themselves which is going to make the organization have better
functioning.
Skill gaps within the hospitality industry
The employees are getting aware of the wages which they have to be paid for the kind of
work and efforts they put within an organization. The vocational skills of the employees are not
very good and that can make the functioning of the organization get affected and that is not a
good factor for the company (Chon and Zoltan, 2019). The strategic management skills are also
not good in Rosewood which needs to be improved because they are improving themselves after
5 to 10years of working. Customers need changes very frequently and instantly so that there is a
better functioning.
Impact those skills gaps have on hospitality businesses
There is going to be a lack of direction and productivity if the strategic planning and
management skill is not going to be there in the organization. The organization has been in this
industry not from a very long run but there are standards and reputation which the company has
gained for them over years which needs to be maintained. Improvement in Rosewood hotel has
to be done from time to time so that the company will be able to function effectively. Workforce
of the organization is maintained which is why there is a good standard of Rosewood in the
market. The right skills are required by the management to have so that there is going to be a
better functioning and further growth in the economic factor.
CONCLUSION
In a hospitality industry there are a lot of factors which have to be improved and analyzed
so that there would be a better functioning which would be very helpful for a long run. The
organizations need to improve and get their operations in an effective functioning so that the
objectives and roles of an organization can be maintained which is going to be good for a
competitive advantage.

REFERENCES
Books and Journals
Chon, K.K.S. and Zoltan, J., 2019. Role of servant leadership in contemporary
hospitality. International Journal of Contemporary Hospitality Management.
Kandampully, J., Zhang, T.C. and Jaakkola, E., 2018. Customer experience management in
hospitality. International Journal of Contemporary Hospitality Management.
Liang, T.L and et al., 2017. Transformational leadership and employee voices in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Arasli, H., Altinay, L. and Arici, H.E., 2020. Seasonal employee leadership in the hospitality
industry: a scale development. International Journal of Contemporary Hospitality
Management.
Ozturk, A.B., 2016. Customer acceptance of cashless payment systems in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Hassi, A., 2019. Empowering leadership and management innovation in the hospitality industry
context. International Journal of Contemporary Hospitality Management.
Huang, J and et al., 2016. The impact of CEO servant leadership on firm performance in the
hospitality industry. International Journal of Contemporary Hospitality Management.
Filimonau, V. and Brown, L., 2018. ‘Last hospitality’as an overlooked dimension in
contemporary hospitality theory and practice. International Journal of Hospitality
Management. 74. pp.67-74.
Prud’homme, B. and Raymond, L., 2016. Implementation of sustainable development practices
in the hospitality industry. International Journal of Contemporary Hospitality
Management.