HND Travel & Tourism: Contemporary Issues Affecting Thomas Cook

This report examines the contemporary issues driving changes in the travel and tourism sector, with a specific focus on the challenges faced by Thomas Cook. It identifies key issues such as rising fuel costs, taxation, technological advancements, economic conditions, and visa fees. The report also analyzes the impact of terrorism, political unrest, and severe weather on the industry. Current trends influencing the sector, including spiritual, adventure, health, nature, and rural tourism, are evaluated. The report further explores how the travel and tourism sector responds to these changes, considering political, economic, social, technological, environmental, and legal factors through a PESTLE analysis and SWOT analysis. It suggests strategies such as adaptation and innovation in products and services, and the development of marketing plans to attract a wider audience and create a unique brand image. The report emphasizes the importance of understanding and addressing customer needs to ensure the long-term success of travel and tourism organizations.

CONTEMPORARY
ISSUES

1.1 Issues currently driving changes in travel and
tourism sector
• There have been significant changes occurred in the last 10 years. There
are many issues and challenges that have been experienced by travel and
tourism industry.
• In order to deal with these issues it is essential to make effective strategies
that can support in resolving long term problems of travel and tourism
industry

Cont....
• Egypt is located at middle east it is considered as one of the
most popular destination. There are many places which gain
attention of tourists such as Luxor's Karnal temple, Pyramids of
Giza etc.
• Due to increasing terrorism activities people are moving
towards other places. On other hand Marrakech is famous city
in north Africa. It is another attraction point from the
perspective of tourists. Every year many travelers come to this
place to enjoy the weather of the nation.

The issues that are currently drive changes in
Thomas Cook are as following:
• Rising cost of fuel
• Taxation
• Type of technology used in travel and
tourism
• State of economy
• Visa fee
Issues

1.2 Analysis of different issues
There are many issues faced by travel and tourism sector and in
order to identify rout cause of these problems. There are various
techniques and resources by which entity can analysis different
issues. Different issues in this manner are as following:
• Terrorism
• Political unrest
• Severe weather

2.1 Evaluation of current trends influencing changes in travel and
tourism sector
Tourism is the great industry which future is bright.
There are various kinds of trends that
influencing travel and tourism industry to great
extent (Park and et.al, 2014). These are as
following
• Spiritual tourism
• Adventure tourism
• Health tourism
• Nature tourism
• Rural tourism

3.1 Response by travel and tourism sector on changes
It is essential for any organization to give proper response to
changes Technologies are getting advanced, prices of fuel
are increasing and many more changes are occurring in
the travel and tourism sector to great extent.
• Political factor:
• Economic:
• Social factors
• Technological factors
• Environment factors:
• Legal factors

SWOT analysis

3.2 Strategies to give response to travel and tourism
industry
• Adaption and innovative products can change the
perception of the consumers, suppliers. Thus,
company will be able to meet with their needs and
requirements.
• On other hand Thomas Cook should develop
marketing plan. Marketing is the best way that can
support in attracting mass audience towards the
brand. I

3.3 Justification of strategy
• British airline is one of the leading airline firm , it needs to adopt effective marketing
strategies. By using Facebook, Twitter cited firm will be able to make connection with the
audience which will help in identifying their needs. According company will be able to
provide them products and services this will help in satisfying needs of customers
• Adaption and innovation in products and services is another great strategy. Thus, British
Airway will be able to create unique brand image in the mind of travelers. Whenever person
plans to go on holiday then individual prefer for the products which are able to meet with their
needs.

REFERENCES
Harris, A. and Prideaux, B., 2017. The potential for eWOM to affect consumer
behaviour in tourism. Handbook of Consumer Behaviour in Tourism.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision
process: Implications for tourism marketing. Journal of Travel & Tourism
Marketing. 30(1-2). pp.156-160.