HND Travel & Tourism: Contemporary Issues Affecting Thomas Cook
VerifiedAdded on 2023/03/24
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Report
AI Summary
This report examines the contemporary issues driving changes in the travel and tourism sector, with a specific focus on the challenges faced by Thomas Cook. It identifies key issues such as rising fuel costs, taxation, technological advancements, economic conditions, and visa fees. The report also analyzes the impact of terrorism, political unrest, and severe weather on the industry. Current trends influencing the sector, including spiritual, adventure, health, nature, and rural tourism, are evaluated. The report further explores how the travel and tourism sector responds to these changes, considering political, economic, social, technological, environmental, and legal factors through a PESTLE analysis and SWOT analysis. It suggests strategies such as adaptation and innovation in products and services, and the development of marketing plans to attract a wider audience and create a unique brand image. The report emphasizes the importance of understanding and addressing customer needs to ensure the long-term success of travel and tourism organizations.
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