Report on Contemporary Management Issues and Leadership

This report delves into the significant contemporary management issues prevalent in the 21st century, such as technological advancements, market dynamics, and environmental factors that impact organizational profitability. It emphasizes the need for effective leadership styles, particularly the Shackleton leadership style, to motivate employees and enhance business operations. The report analyzes these issues, providing recommendations for improving business value and performance, with a case study on Unilever highlighting challenges like low employee motivation and weak organizational culture. The analysis includes the Shackleton leadership model, focusing on its effectiveness in managing teams, improving employee morale, and achieving organizational goals. The report recommends that Unilever modify its organizational culture and embrace leadership approaches that foster employee participation, flexibility, and improved communication to overcome contemporary management challenges and drive market success. It concludes by reiterating the importance of the Shackleton leadership style in addressing and mitigating management issues to enhance business performance.

Contemporary Management
Issues in the 21st Century

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
RECOMMENDATION...................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
There is high change in the technology which have high impact on the technology and lead
to create management issues in this 21st century. There is various reason for this which may
include change in technology, market and their trends along with environment condition which
are associated with their operation and profitability. There is rapid change in the business
environment which include different management style in which it is necessary to implement the
effective leadership style that can enable organisation to perform their business operation in
better way for higher productivity (Chwieseni, 2019). To perform well, there is need for the
effective leadership style that may include Shackleton Leadership style. It can enable business
manager to lead their employee in effective way with directing towards the organisational goal.
In this, there is discussion about the important lesson which are learned through the article which
are reacted with the contemporary business crisis within organisation. There is also discussion
about the analyses along with evaluation or organisational situation which include leadership.
There is also discussion about the recommendation for enhancing business value and improving
business performance (Abraham, 2019).
MAIN BODY
As per article, Shackleton's leadership style refers to the most effective style that help the
business manager to perform well and manage the team in a way that can enable their employee
to get motivated and improve their performance in more effective way. This can also increase in
effective response which re associated with taking care of all the employee motivation that can
help to enable employee to focus on their job role in perform well. It can also enable employee to
work effectively and allow to coordinate more effectively that can help in achieving the
organisational goal on time (Christfort and et. al., 2018). Shackleton also include the leadership
style which is effective and allow to provide better management style which are associated with
improving and manage the business operation in better way (Gallo, 2022). Through using this
leadership style, it allows to perform well and help in developing similar skills that are associated
with using those in the team to enhance their morale and improve their working interest. Here,
Shackleton refers as a cautious leader that have the potential to lead people through crossing ice
in Antarctica which include the completion of exploration mission. Shackleton has the crew

member who was the first who walk through the Antarctica continent through encouraging and
leading team effectively (Sinthumule and et. al., 2019).
Through observing the Shackleton leadership style it allow to use the sense of commitment
along with responsibility that allow to use the presence of mind that have the potential to deal
with various challenges to complete the mission (Bruce and et. al., 2018). There was need to
motivate and lead team that can be effective and allow to provide better help and support through
appraising their efforts through using all the tools and resources for achieving their target on
time. Using the combination of flexible methods, imaginative and credible commitment it helps
to meet the purpose for achieving success and allow to reduce the issues in 21st century.
Shackleton was a good leader who did not force their team to do too hard work without getting
proper support and help that can lead to create negative impact on their motivation or increase
their workload or tension (Nyambe, 2022). Shackleton was the one who was great at
improvisation and had never afraid to change or drop the plan that wan not enough to provide
some positive result towards the work or goals. Shackleton have the belief about using new and
adopting better method, policy or rules that can be effective to provide better response towards
boosting team morale and engaging them to improve their performance for personal and
professional growth. Shackleton have the belief that team should be interacted with each other
that can allow to establish better relationship and allow to improve their performance even in
tough situation. It also enables team to feel values and demanded for performing different task in
more effective way (Chen, 2022).
Shackleton leadership style help to perform well and allow every leader to learn about
making their vision clear and to share with their team which can also help team member to work
towards it that can help to make better plan (Jiang and et. al., 2021). This can be effective and
allow every individual member of team to feel valued and help them to perform their task in
effective way with using some creativity that can help to plan the task for better result. It can
allow to make high effort by the team members and enable them to perform well and help to
effectively meet the desired goals within time. It also helps to establish unity and commitment
within team members. It can also help to ensure about wellbeing of team member and help in
understanding about the strength along with weakness through providing training for improving
their skills (Turner and et. al., 2018). It can allow every individual in the team member to
perform well and help in sharing all the issues which arises during performing their job role. This

can help them to get solution and enable to solve those issue in more effective way within less
time. It can also help to make or plan more than one which can be effective to achieve the goal in
limited time with better effect. Through adopting the flexibility, it can enable to adopt toward the
change as per the situation to increase the employee productivity (Fongar and et. al., 2019).
There are various contemporary management issues within 21st century like change in high
employee turnover, environment, change in technology, work pressure, decreased performance
level, inadequate support, lack of communication and many more. It can be explained through
using the example of Unilever which refers to a multinational British consumer goods company
and stabilised in 1929 by the Samuel Van Den Bergh, Antonius Johannes Jurgens which provide
consumer goods to the people (Shackleton, 2020). Unilever has many management issues like
low motivation to staff members, poor organisational culture, lack of training, weak leadership
style that impact the overall organisational business in today dynamic world (Walls, 2019). Here,
management and leaders uses power culture and autocratic within organisation in which their
decision are made by the employer without concerning their employees. Here, organisation
perform their role in effective way that may include better and effective response which are
associated with ensuring about making plan and instructing their employee to follow those to
achieve the business objectives (Nzewi and et. al., 2021). Here, leaders of Unilever does not
include their employee to participate in the decision making process and instruct them to follow
up on their made decision. They also force their employee to use new technology without
providing them appropriate training about it. There is also lack of communication between the
team and leader which create the situation of conflict within the team and create reduction in the
organisational productivity (Gutmann, 2018). This result in reduction in the employee retention
which also affect the productivity. Here, top management should focus on the internal
environment and making better changes according to requirement for achieving market success
in business (Seidel and et. al., 2019).
RECOMMENDATION
It can be recommended that Unilever management should modify their organisational
culture along with leadership style which can help to mitigate those issues that can decline
profitability and organisational productivity. There is need to use the Shackleton leadership style
which are effective and help to perform well about managing potential employees for achieving
desired goals. Through providing freedom that can help to participate in the decision and enable

them to provide some idea that can also help in improving their working performance. Providing
some flexibility can also help to perform well and allow to deliver better opportunity to improve
and use their skills to perform well in the organisation. It can help motivate employees which can
also help to employees to interact more which are effective to increase the organisational
productivity (Taşar and et. al., 2020).
CONCLUSION
From the above discussion, it can have concluded that there are various contemporary
management issues in the present 21st century which should be taken in consideration and leader
should take care of that. Through applying the Shackleton leadership style, it can enable leader to
perform well and help in performing well to deliver better and effective response towards taking
care of effective response toward achieving the business goal. This leadership style can also help
to motivate their employees and enable them to perform well to work effectively. It can also
enable leader to lead their team in more appropriate way which can be effective and help to
perform well towards managing their team in appropriate way.

REFERENCES
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learners in public primary schools in Kazungula district, Southern province
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