Contemporary Issues in Management: Warehouse System Challenges

This report analyzes contemporary issues in management, focusing on a case study involving a warehouse system facing challenges related to employee performance, profitability, and customer satisfaction. The report explores the application of change management principles, including the Nudge theory and the ADKAR model, to address these issues. It also examines the implementation of Green Human Resource Management (GHRM) practices and Whittington's four generic strategies to improve employee engagement and operational efficiency. Furthermore, the report highlights the importance of understanding cross-cultural management in a global business environment. The analysis covers various aspects of organizational development, ethical considerations, and techniques for effective management, providing a comprehensive overview of the challenges and potential solutions faced by the warehouse system and its management team. The report provides a framework for addressing contemporary issues in management to improve the operational efficiency and overall success of the warehouse.

Contemporary Issues
in Management
Contents
INTRODUCTION...........................................................................................................................4

Management.................................................................................................................................4
Background of organisational issues............................................................................................4
Problems identified......................................................................................................................4
Scope of Project...........................................................................................................................4
Literature Review............................................................................................................................4
1. Approaches to process of change and functions of management............................................4
2. Apply theoretical framework and concept to an organisational changes (Green HrM or
resource based HR view).............................................................................................................5
3. Culture and International Management..................................................................................6
4. Evaluate the impact of issues and challenges faced by manager at global business
environment.................................................................................................................................6
5. Ethical organisational development.........................................................................................7
6. Techniques of discipline of management.................................................................................7
CONCLUSION................................................................................................................................9

Executive summary
Contemporary issues in management generally occur when a company fails to manage
human resource at workplace. Manpower is considered as main resource within organisation as
they help in providing effective services to customers on time. Therefore, it is necessary for
every firm to give high benefits to its employees so that they can give their contribution in
achievement of business goals. In context with globalisation, when a company operate its
business in international market, then it is essential for them to concern on various factors which
may impact on their functions. It includes cross-culture management as every nation has own
culture and tradition which affect practices and policies of international organisation. Companies
can adopt various practices like Green Human Resource Management which provide various
strategies to run business in proper manner.
This assignment is based on a case study where Jose and Enny face various issues related
to workers and profitability ration in Warehouse System. Due to inappropriate behaviour and
lack of contribution of working staff, they fail to complete order of customers on time. This
would impact negatively on image and profitability of company. Along with this, it also arise
various contemporary issues which affect management. To overcome from these issues, present
report will describe various strategies and methods, by which a company can overcome from
such issues. Furthermore, various approaches to processes of change and functions of
management is also entailed. It includes nurture theory of change management, Green Human
Resource Management practices, Whittington’s four generic strategies etc. which aid
organisations in dealing with such issues.

INTRODUCTION
Management
It refers to the process by which people and things are controlled by the individual.
Management is considered as the art through which people organises their working pattern in
order to perform their business activities in a systematic manner.
Background of organisational issues
Contemporary issues are identified as the problems which are experienced by people in
the current time. These types of issues arise in every field whether it is related to daily life
activities or other problems related to business operation. It can be said that contemporary issues
are measure barrier for those organisation who works at international level also handles staff
across the worldwide. As per the evaluation it has been observed that organisation often faces
variety of issues while performing their business activities. According to the overall case study,
it has been observed that warehouse system of Jose and Enny is facing issues related to the
employees and profitability ratio. Hence it is the responsibility management team to resolve
these issues in order to execute business activities in effective manner. Management staff of
warehouse system has adopted numerous of approaches in order to overcome these issues.
Problems identified
Scope of Project
Management of contemporary issues is an effective practice which is helpful for organisation in
achieving its targeted goals. These practices are beneficial for the company as well as employees as it
reduces the impact of issues over the practices performed in business organisation. It can be said that if
contemporary issues are managed at the same time then it will help in increasing number of opportunity
for the company. In relation to project, the scope for project is vast as it will contribute in increasing
growth opportunity for the company. It can be said that if contemporary issues are monitored on time
then it will also help international company to increasing their profitability ratio. This will leads to the
economical development of overall industry.
Literature Review
Contemporary issues generally occur in an organisation when anything does not go with
the flow of work. It is define as the particular topic or subject which is related to current day. It
can be said that there are numerous of issues which are faced by the organisation as well as its
management staff while performing their operational activities. These issues are arises due to
inefficient working practices of staff. According to the case study, it has been observed that the
Jose Fernandez is developing an warehouse system at global level. This warehouse stores gives
guarantee for delivering products overnight after placement of order. Concept of warehouse
system is not new in that area as there are numerous of competitors who are offering similar kind
of services in more effective manner. Jose has also heard some of the stories of its competitor
are regarding their negative image. This image has been done because of staff as they are not

treating customer effectively according to their requirement. As a result, it leads to more number
of unsatisfied customers, who places negative comments at market place about its services.
1. Approaches to process of change and functions of management
It can be said that changes occur at a rapid speed in an organisation. It is essential that
management of an enterprise take measures so that employees can adapt to these changes. The
change can be in a process or transitioning of people, groups, companies and projects from one
state to another. It can also be concerned with transforming the scope of a project in such a way
that it can meet the development and changes in business environment and technology. To
implement changes in an enterprise, some changes need to be introduced in functions of
management like operations, marketing, finance, HR, IT, sales etc. so that an entity can improve
its chances of achieving its long term goals and objectives. Execution of change at all levels of
management involves the application of structured methods, plans, techniques and a pre-planned
framework aimed at encouraging the business to adapt to changing scenario. The process of
implementing the change in the enterprise and monitoring its effects on the workforce is called
change management (Evertson and Weinstein, 2013). The main advantage of application of
change management is that it increases the chances of business performing activities within the
scope, resources and decided budget. This, in turn, results in higher benefits for the firm. Amidst
the high competition and fast changing world, it is imperative for every business entity to put a
step forward by bringing changes aimed at adoption of digital technology and methodologies to
meet customer requirements. In relation to the case study, Jose is developing a warehouse at
global level. From his observations about the working and processes of other business and
service companies in same industry, he has analysed that negative image can adversely affect the
functioning of business. Thus, to prevent this in his warehouse business, it is imperative to
inculcate certain changes in the business for which he will have to apply Change Management
theory.
Nudge theory of change management specifies that there can be various ‘nudges’ during
the course of operations of an entity. These may be deliberate or accidental. Nudge in this theory
refers to the various changes that take place within the operations. This theory mainly emphasize
upon understanding the influence on human behaviour that lead to change in an enterprise. It
focuses on those choices that are responsible for directing the needs and preferences of human
resource and influencing the choices that they make. What this theory seeks to convey is that
choices must be developed in a way that they can be directed towards the way people think and
decide. This change management model is not only helpful in ascertaining and understanding
existing influences within an organisation but also elaborating and analysing them to either
eliminate or modify them (Ricci, 2013). This change or modification is done to an extent where
positives can easily be derived out of the conduct of operations of business enterprise.
ADKAR model of change is a goal-oriented tool which makes it possible for the change
management teams present within an organisation to focus on such processes, tasks, methods or
activities that are directly linked to goals of firm. The results derived as a result of putting this

model into action are cumulative and in a sequence. This change model can be used by managers
of an enterprise to ascertain the loop holes or gaps in the process of change so that suitable
training can be given to employees.
2. Apply theoretical framework and concept to an organisational changes (Green HrM or
resource based HR view)
Contemporary issues in Warehouse have occurred due to inappropriate services provided
by employees to customers of a company. This would directly impact on brand image of an
organisation and people will also avoid to purchase products of those companies which fail to
complete their order in given period of time. As per current case study, it has been examined that
Jose Fernandez is going to develop warehouse system at international level. It will help in
delivering products to customers in overnight or just in two days after placement of order. To
implement this system successfully, it is necessary to get support of working staff. They will
help in completing orders in short period of time. To manage human resource and overcome
from critical issues, Jose Fernandez has adopted Green HRM practices.
The term Green human resource management can be defined as fair practices by which a
company can increase productivity of its working staff. It includes various policies for
optimising the sustainable use of resources (manpower) within organization. It generally
promotes sustainability and create healthy environment at workplace. This would aid workers to
work in appropriate manner and collaborate with each other so that a task can be complete on
time. GHRM includes practices like recruitment, training and development, reward and
compensation, etc. which increases the manpower within organisation. Along with this, Jose
Fernandez also implements Whittington’s four generic strategies to resolve critical issues within
Warehouse. It includes Classical, Evolutionary, Systematic and Processual approaches. The
classical and evolutionary approaches are focused on maximisation of profitability of company.
While the pluralistic approaches Processual and Systemic recognise or review other possible
outcomes rather than profit. Classical approach is considered as planned, formulated and
controlled by upper management of company. Further, it will be communicated to other staff to
inform them what strategies are made to resolve contemporary issues. On the other hand,
processual strategy aid to adopt effective leadership style to influence workers towards goals and
objective of business. These approaches aid Jose Fernandez to build effective strategies by which
they can assist workers to deliver products on time.
3. Culture and International Management
Working on global level assist a firm to concern on various factors, which may impact on
their functionality. It includes culture, political laws, demand of new marketplace etc. Among

these aspects, culture plays an important role in international marketing. When a company
operates its business at global level then it may face cultural issues because every country has
own tradition and culture. It demands enterprises to offer products as per their preference.
Therefore, to deal with inter-culture, John Fernandez is required to understand the concept of
Cross cultural or International management. Cross-culture management defines organisational
culture within nations in which a company operate its business. Cultural differences between
countries have created a large impact on the way business is practised. Therefore, consideration
of such cultural differences is considered as crucial factors in cross-cultural management.
Cultural differences among countries define a set of patterns which distinguish every
society, culture or ethnicity of nation. It includes beliefs, preference, behaviour, expression of
thoughts and more. After the emergence of globalisation, it becomes necessary for companies to
understand and possess knowledge about culture. It helps in operating business on global level in
more secure manner irrespective of their size and sector. By determining cultural differences,
Jose Fernandez can build appropriate strategies to enhance effectiveness of warehouse system.
This would help in turning negative impact into positive one over the progress and profitability
ratio of business.
4. Evaluate the impact of issues and challenges faced by manager at global business
environment
As per observation it can be said that contemporary issues impacts negatively over the
progress and profitability of the company. Employees are not able to concentrate on the work
due certain problems which are faced by them at workplace. Apart from this, problems are not
only limited to lower level staff but it gives spark to top level managers too. As these managerial
staff are required to take some effective decision in order to overcome challenges. For this
managers are now a days adopting different models which are helpful for them monitoring the
issues and finding out its solution. In relation to case scenario, it has been observed that Green
HRM practices are best suitable option for organisation in order to maximise its profitability
ratio. Triple Bottom Line is considered as a framework which is used to evaluate profitability of
organisation. It basically deals in the three dimensions that is financial, social and environmental
This can be said that organisation usually faces variety of issues when they perform their
business activities at global level (Schaltegger and Burritt, 2017). In order to overcome these
manager of the company adopt different strategies and course of action which helps them in
reducing the impact of negative environment. In relation to case study of Jose it has been
identified that the organisation is dealing in the warehouse sector. This system is offering faster
delivery services that are overnight delivery after placement of order. It has been observed that
similar kind of services is also offered by the competitor companies that is Amazon. But the
main problem arises when organisational are not performing their business activities effectively.
As a result, it impacts negatively over the satisfaction level of the customers. This situation

normally occurs when employees itself are not satisfied with company as well. Low satisfaction
level of customer might be result of improper working hours, ,less effective salary, poor
working environment, negative appreciation of colleagues etc. As per the case study, it has been
identified that management team of warehouse gives major priority on saving money of the
company. With this regard, they hire employees on the hourly basis. This reduces extra expenses
of the company but impacts negatively on their performance as they do not feel connected to the
company. It can be said reason behind adopting this strategy is to minimise overall costing of the
organisation. Here, for Jose’s firms it is important for the organisation to adopt effective strategy
so that they secure their money which will help them in performing business activities in amount
(Ha and et. al., 2014). As per their adoption of strategy that is hiring employees on hourly basis,
it has been observed at employees in this company do not gets chance to give their extra
attention to the business activities because they are not spending time at work place.
In addition to this, it can be said that employees are also opened with their colleagues as
they are comes offices according to their work shifts. This minimises their level of interaction
among co-workers. They also do not get opportunity to learn and share their experience with new
joiner which reduces the chances gaining targeted goals and objectives.
5. Ethical organisational development
Ethics plays essential roles in the growth of organisation as well as its brand name at
market place. Development and growth is the main aim of every organisation as they have been
started with the main purpose of attaining highest profitability ratio in monetary terms. In
relation to the case study, it has been identified that organisational often chooses to expand their
businesses at global for the aim overall development at international level. But, it is important for
company, employees as well as clients to remain loyal towards each other and do not
compromise with their ethical values. There are certain number of ethical issues which are faced
by practioner as well as manager at work place while performing their business activities. In
context to case study, it can be said that it is mandatory for manager to give importance to their
own values and use them in positive manner in the business practices. It has been observed that
during some important activities of expansion many organisations ignore ethical values for the
purpose of attaining targeted goals and objectives in positive manner (Kabisch, Qureshi and
Haase, 2015). This helps organisation in building up their positive image among customer. It will
help customer in relying on the company as well as its employees due to their positive causes.
Apart from this, it has been observed that it is not only the responsibility of manager or
top management of company to show up their ethics in business decision making and other
transaction. But it is also the responsibility of all the relative individual who is somehow
connected to the company. These individual can be any one, even they can be a client also. As if
clients do not adopts positive and true ethical values then it might impact negatively on the
growth of the company. In relation to the case study, customer follows ethical values then they
can place negative comment over the services of the company. They might also comment over
the quality level of the product as a result other customers feel doubted about the services so it is

considered as the responsibility of the working staff to pay more attention toward the employees.
This attention must be based observance of customers that whether they are placing positive or
negative impression of products and services their companions. And if in case, they are giving
negative or unsatisfactory comments then it is responsibility of working staff to clear their issues
at the same time and also compensate if in case it is required. As a result, it will warn fake
customers who are working as a wrong person and it will also impress true customers who are
actually not satisfied with the services of the company (Davidson, 2012). This will help customer
in regaining its trust over the company as its employees have realised true problem on right time
and have resolved it on the spot without compromising with the quality of products or services.
6. Techniques of discipline of management
Discipline is considered as the important part of organisation as it helps in performing
business activities in effective manner. It is a rigid format which takes much ion acceptance as
employees are not able to accept these regulations. It is consist of organisational rules, processes
systems, regulation and many other norms which help in finishing of the work of company in a
systematic manner. It can be said that if an organisation maintains its discipline properly then it
directly contributes in making healthy business environment at workplace for employees. As per
evaluation, it has been observed that if an organisation is not having proper management of
discipline then it might affect relationship among employees, customers, supervisors and
suppliers. In relation to the case study, it can be said that there are numerous of issues which
arises when an organisation works at global level. It is mandatory for the company to maintain
good range of discipline which will be helpful in performing business activities at international
level (Reisch, Eberle and Lorek, 2013). As a result, it reduces chances of certain issues which
might affect the business operations as well as other activities that influences working
environment in a negative manner. There are numerous of problems which are faced by
organisation while operating businesses at international level. These problems not only impacts
negatively over the performance of workers but also reduces profitability of the company. In
relation to the given case study, it can be said that the company is availing warehouse services at
international level. This leads to increase in the capability of the company in dealing with its
employee’s at large scale. As per evaluation it has been identified that organisation who deals at
international level are more likely to perform their business activities with large staff. Hence, it is
mandatory for them to adopt some disciplinary practices which help them in managing overall
workforce of the company. As a result, this contributes in attaining targeted goals and objectives
of the company in appropriate manner. According to evaluation, it has been identified that are
numerous of approaches which can be used by warehouse system for managing their level of
discipline at workplace. In relation to case study, the best suitable approaches which are helpful
in overcoming issues for this organisation are described as below:
Focusing: It is important for the manager to increase level of focus of its employees over their
work as if they are not able to concentrate on their assigned work. Then it won’t be possible for
them to manage their work effectively. Along with this, it will also create barrier for them in

achieving their own targeted goals and objectives which will help in fulfilling their own money.
This approach is helpful for warehouse system as proper discipline in focus is basic requirement
of this field. As if employees of the company will not pay focus while packing and delivering
product (Van Niekerk, 2017). Then there are chances of occurrence of confusion. It might also
result negatively over the satisfaction level of customers. In case they receive any wrong product
from the company they will definitively complain and do negative mouth publicity of company.
Hence, it might impact negatively over the sale of products as well as number of its customers. It
also impacts over the profitability growth of the company.
Monitoring: This is considered as another approach of management of discipline which helps
securing growth of the company in terms of monetary benefits. In this, it is suggested to the
manager of company to monitor performance of every employee in order to identify actual hard
worker and best performer of the company. It also ensures that no one in the company will
perform wrong work which may lead to unsatisfied level of customers. In relation to warehouse
system, it has been observed in the case study that maximum companies who belongs to the
same field faces problems related to customers and their satisfaction (Drucker, 2012). Hence, it
essential for the manager to evaluate performance of worker at a regular interval which helps in
understanding real life issues and problems of the employees. In addition to this, it also helps in
finding out quick solutions for the problem of employees. As a result, it is beneficial in
increasing profitability ratio of company with less barriers and issues at workplace. This impacts
positively ion the growth of organisational performance as well as profitability margin.
Direct instruction: It is considered as best way in reducing chances of misconception and
misunderstanding at workplace. In this approach, it is suggested to manager to directly instruct to
workers so that they can understand what is actually required by them. It also makes them clear
about expectation of the company from them as well as their senior manager. This is a helpful
approach for organisation as workers are aware about their work and they can also finish of their
within the specific given period of time. In context to case study, it has been founded that the
similar companies who deals in the warehouse system often faces problem related collaboration
among workers (Moore, 2017). This situation arises when employees do not receive proper
instruction from manner and as a result they gets confused and performs repetitive work. It also
develops misconception among employees which may result in negative relationship among
them with their fellow companions. It might also leads to stoppage communication among
workers. As a result, it will directly affect their performance and impact negatively over
profitability of company.
CONCLUSION
As per the above mentioned report, it has been identified that contemporary issues often
took place in the organisation while executive business activities. It has been observed that there
business manager often adopts different tools and technique so that they executive their
formulated strategies at working place. These strategies also help business organisation in

attaining their targeted goals and objectives of the company. It has been seen that while
performing business activities at international level organisation have to deal with certain
contemporary issue which includes cultural barrier, improper execution of policies, and non
acceptance of disciplinary regulation. There are numerous of theoretical framework which is
used by the HR manager in order to maximising their profitability ratio and also satisfying needs
and requirement of working staff. As per overall observation, it can be said if an organisation is
following all disciplinary acts then it will be easier for the company in minimising chances of
contemporary issues are arises in the working environment.
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