Contemporary Management Issues: Artificial Intelligence, Strategy

This essay explores contemporary management issues, focusing on the impact of artificial intelligence (AI), competitive strategies, and human capital management. It discusses various competitive strategies like cost leadership and differentiation, highlighting their advantages. The essay also examines HR theories such as organizational lifecycle theory and strategic contingency theory, emphasizing their role in employee management and organizational growth. Furthermore, it analyzes the role and impact of AI in various business functions, including customer service, data analytics, and cybersecurity. The importance of talent acquisition, learning, development, and change management is also discussed, emphasizing their contribution to organizational success and competitive advantage. This document provides a comprehensive overview of these critical aspects of modern management.

Contemporary
Management issues

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Competitive strategy........................................................................................................................4
HR Theories.....................................................................................................................................4
Role and impact of artificial intelligence.........................................................................................5
Talent acquisition.............................................................................................................................6
Learning and development..............................................................................................................7
Change management........................................................................................................................7
REFERENCES..............................................................................................................................10

INTRODUCTION
As artificial intelligence is the factor which helps in leveraging all the machines and the
computers for minimising the problems and this also helps in decision making skills and also
helps in problem solving skills. As this can also help in increasing the better capabilities of the
huma mind. This is considered as the science and this involves various programs and this can
also make the divestible change in the management. As there are various applicants in which
artificial intelligence is being used and can also be used for the better development of the
business and this can also lead various advantages as this also make the business updated with
the technology. As this report is about the endless opportunities of the various industry which is
benefited by the artificial intelligence. AS this report also involves various competitive strategy
models and involves with this various HR theory which can help in making the management and
strategy globally active. As this report also involves the importance of development. Talent
acquisition, change management and learning environment. The analysation of this report is
described below.

TASK
There are various kind of competitive strategy which an give an competitive advantage to the
business and this can also be used by using various approaches and techniques for fulfilling the
expectation of the market in an effective manner. In this management action plan plays a vital
role for the better maintained and focus on the management and the competitive strategies of the
business. As this can also helps in gaining an competitive advantage to the business. As there are
various strategies which can be used by the business for gaining an competitive advantage in the
business are described below(Collins and Moons 2019.). the first strategy is Cost leadership
strategy and in this strategy is known as the low cost providing strategy and organisation follows
this strategy to increase there customer base and this can also help in increasing the profit of the
business. As in this strategy products are sell at lower pricing and this can also help in
standardizing the products and this can also make it an cost effective strategy(Topol 2019). As
this can help in gaining an competitive advantage and this can also make the effective value
chain and can also make the cost inimitable and rare. For example: McDonald’s. Another
strategy is Differentiation strategy, As this is the strategy which involves the product
differentiation and this involves making an different product by analysing the similar product of
the competitive organisation. As this helps in designing all the difference of the organisation and
this also helps in gaining an competitors offerings. As differentiated product can be unique in the
form of shape, durability, repairability, design, features, form, quality, reliability and style of the
product(Kaul Enslin and Gross 2020). As their main goal is to make the product attractive and
this can also gives an competitive advantage to the business for the better differentiation. As this
also brings innovation and the better response of the customers.
There are various human resource theories As human resource is a kind of strategy and this can
be used by the top management of the business and this can also helps in relating with the
employees in an effective manner. As this also indicates the structures and the different
management practices which can help in influencing the behaviour of the employees and in an
effective manner. Th human resource theories are Organisational lifecycle theory, As this is
considered as the first management theory of human resource and in this organisation is observed
for managing there life cycles and the organism. As this helps in developing and growing the
business for the better organisational life cycle. As this also involves various predictive models
and this can help in the better growth and development of the business. As these models can help

in the better development of the life cycle(Mitchell 2019). As by following this strategy when the
organisation is impacted with the external and internal factors and environment the fall and rise
of the business can witnessed. As organisation has there life cycles and it is required to maintain
in an effective form. Another theory is Strategic contingence theory, As this is known as the
second theory of human resource management and in this all the practices is being used for
making the effective strategies and in this theory there are two concepts strategic and the
contingency(Prentice Dominique Lopes and Wang 2020). As in this theory the role of contingency
is reacting on the different tasks which is performed in the business and this can help in
controlling that task to make the organisation more powerful. As there are various challenges
which can impact in the business for resolving the various factors with the collection of different
departments. As this theory gives an advantage to the business as this theory focuses son the
needs and requirements of the business by resolving there problems. As this can also helping in
the leadership techniques as this can also help in affecting the power of the control.
There are various role and impact of artificial intelligence for the better world As R.Lakhani has
implied that Artificial intelligence in the organisation for making to an competitive tool as this
can impact in the business and this can have many advantages and disadvantages in the business.
As this can also impact in the customer service and there behaviour for the better management of
the business and in an effective form(Maddox Rumsfeld and Payne 2019). As this can also give an
better advantage for leading for the better technology and this can also emerge in the big data,
machine learning and cloud computing. As artificial intelligence has the major areas by which an
business can be impacted positively and this can also give an competitive advantage as there are
various kind of AI technology which involves cognitive computing, machine learning, natural
language processing and deep learning. As these different data can be impacted by the different
task and this also helps in attaining organisational goals and objectives in an effective manner.
As AI can also impact in the better speech recognition and the image by the predictive analytics
and this can also impact in each sector of the business for the better management of the business.
As there are various tasks and the capabilities which can help in using the agents in an effective
form. As artificial intelligence make an global change in the business as this can be using as an
smart technology for the better decision making process which helps in investing in the
capabilities and this can also save the cost of the business in an effective manner(Glikson and
Woolley 2020). As this can also introduce and form an streamlined supply chain business which

can help in introducing an improving the agility and the accuracy of the business in an
automation of the manual process which is performed for the better improvement of data
analytics in the business. As this can also helps the business in switching to the mobile as all the
personalisation in the different factors is making the better opportunities and this is also allowing
the better return on the investment. As artificial intelligence also helps in building the customer
relations for the better customer orientation in the business and this can helps in analysing the
technology. As this also helps in the recruitment practices and this can helps in the better
integration for the recruitment and this process can also impact in the better findings of the
business as it is important for the business to change with the updated technology for the better
growth and expansion in the business and this can also lead profit and success to the
business(Popkova and Parakhina 2018). This also lead in securing the cyber security of the
business effectively and this can be done by the better identification and tracking of the fraud
placed in the business. As this can also help in the better analysation of the determined for
fetching the customer data which can result useful for increasing the customer base in the
business.
As talent acquisition is known as the strategy which helps in identifying all the potential
employees for the business which can match with the job role and the organisational culture as
also suits with the desired expectation of the business for attain an long term goal in the business.
As this also follow various skills for the better determination of the effective customers in the
business. As talent acquisition is kind of similar as the recruitment. As recruitment is considered
as the pat of the talent acquisition as on the basis of short term and long term commitment
process and this can also be implied by following strategies and this also results in attaining the
long term goals in the business(Marcus and Davis 2019). As there are various benefits of using
talent acquisition in the business at the global level as this accesses the quality candidates and
this also impact In the marketing intelligence foe the better understanding of the market trends.
As this also impacts in evaluating the success of the business and this also sets the metrics of the
business. As AI is the based technology for the better streamlining and this also leads in the
better customer relationship management.
As learning is known as the process which can impact the individual and this also helps in
gaining new values, skills, understanding and the knowledge of the individuals as this can also
impact in there future(Parikh Teeple and Navathe 2019). As learning also supports the well being

of the individual as this can enhance there knowledge and skills. As this also impact in the
business at the global level and this also increases the capacity of the business as this leads in
continuous learning and can help business as well as employees for the better skill set and this
can also give an professional development and this can also impact in the promotion skills. As
this also makes the business adaptable to the environment and the business changing
situation(Wirth 2018). As this also builds innovation which can give new and creative ideas for
the better change in the business. As development of the business is important to increase the
profit rate of the business.
As change is known as the important and the fundamental part of the business and this can make
the organsiation evolve and make different changes for making the business successful as thsic
an also impact in the better change for making the process active. AS change management can
helps in attaining the goals and objective s of the business which can also allow better
advancement in the business and this can also be a part of organisation success at global level.
As change management is basically the changes in which business implements and prepare for
the better change in the business. As this can impact in the success of the business as this is also
done in the various levels as this can be changes in an individual, organisational and enterprise
perspective. As change management is important in the business for the better growth and
expansion in the business as this helps in increasing the success rate of the business and this also
allows an competitive advantage to the business as in a business it is important o manage a
change for the better working of the business and this can also reduce the stress of employees as
well as top management (Upadhyay and Khandelwal 2018). As change management can helps the
business in making the major and the minor change foe the better workplace tactics and this also
helps in ensuring the employees about the roles and responsibilities of the business which can
helps the business and the departments to perform the task effectively.

CONCLUSION
This report ahs concluded that artificial intelligence is the important part of the business with an
updated technology as this helps the business in the better working and for the better growth and
expansion of the business at the global level. As this also gives an competitive advantage to the
organisation for dealing with the organisational factors effectively. As this report has also
concluded that in an business each department is required to use the updated technology for the
better results as in the human resource department various latest technology is implied for
dealing with the global market. As this report has also concluded the importance of the change
management, talent acquisition and the learning and development for the better results of the
business strategies and investment.

REFERENCES
Books and Journals
Collins, G.S. and Moons, K.G., 2019. Reporting of artificial intelligence prediction models. The
Lancet, 393(10181), pp.1577-1579.
Kaul, V., Enslin, S. and Gross, S.A., 2020. History of artificial intelligence in medicine. Gastrointestinal
endoscopy, 92(4), pp.807-812.
Mitchell, M., 2019. Artificial intelligence: A guide for thinking humans. Penguin UK.
Maddox, T.M., Rumsfeld, J.S. and Payne, P.R., 2019. Questions for artificial intelligence in health
care. Jama, 321(1), pp.31-32.
Glikson, E. and Woolley, A.W., 2020. Human trust in artificial intelligence: Review of empirical
research. Academy of Management Annals, 14(2), pp.627-660.
Marcus, G. and Davis, E., 2019. Rebooting AI: Building artificial intelligence we can trust. Vintage.
Wirth, N., 2018. Hello marketing, what can artificial intelligence help you with?. International Journal of
Market Research, 60(5), pp.435-438.
Upadhyay, A.K. and Khandelwal, K., 2018. Applying artificial intelligence: implications for
recruitment. Strategic HR Review.
Popkova, E.G. and Parakhina, V.N., 2018, April. Managing the global financial system on the basis of
artificial intelligence: possibilities and limitations. In International Conference Project “The future of the
Global Financial System: Downfall of Harmony” (pp. 939-946). Springer, Cham.
Prentice, C., Dominique Lopes, S. and Wang, X., 2020. Emotional intelligence or artificial intelligence–an
employee perspective. Journal of Hospitality Marketing & Management, 29(4), pp.377-403.
Topol, E., 2019. Deep medicine: how artificial intelligence can make healthcare human again. Hachette
UK.
Parikh, R.B., Teeple, S. and Navathe, A.S., 2019. Addressing bias in artificial intelligence in health
care. Jama, 322(24), pp.2377-2378.