This report provides a comprehensive marketing plan for Amazon, an e-commerce giant operating internationally. It details the company's current strategies and proposes improvements for market growth. The plan includes a segmentation, targeting, and positioning (STP) analysis, outlining demographic, psychographic, geographic, and behavioral segmentation strategies. The report also examines Amazon's marketing mix (product, price, place, promotion), suggesting the use of market-oriented and value pricing strategies. An action plan is provided with timelines and responsible managers for various activities, including environmental analysis, target market selection, and communication channel development. The report concludes with recommendations for enhanced promotion strategies, including social media marketing and strategic partnerships, to improve Amazon's competitive advantage and drive repeated purchases. Desklib provides access to similar reports and study resources for students.