Contemporary Management Issues and Strategies at McDonald's Report

This report delves into the contemporary management issues faced by McDonald's, examining strategies and challenges in the 21st century. It explores the 'four building block strategy' of conceding, confronting, competing, and cooperating, and analyzes the application of human resource theories, i...Read More

Contemporary
Management Issues in
21st Century

Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
Four building block strategy .......................................................................................................1
Human resource theory ...............................................................................................................2
Role and Impact of Artificial Intelligence ..................................................................................3
Management of Workforce in McDonald's ................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In the modern era of developing economy, every businesses are certainly affected by their local
environment, their management of workforce and through their external and internal factors. The
vital thing to carry for accomplishing their task by their work ethics, code of conduct and their
innovative ideas (Alkier and et.al., 2022). Every business in their long run must followed by
work ethics among their employees which creates an ideal image for their operating marketing
place. In the following report, it must include the every challenge which should face by 21st
century managers, some theories like four building block strategy, HR theory, Artificial
Intelligence impact and management of workforce. These all theories and procedure are in
context with McDonald's.
TASK
Four building block strategy
Strategy is the process where set of movements are undertaken by an organisation this is striving
to live on and thrive within side the face of change, uncertainty, risk and opposition. There are
simple strategic postures: defence and offence. McDonald's who is one of the brand deals in
confectionery and fast food industry who was overcome with the issues that had come in the
way. The four basic function which constitute the building blocks of any strategy are as follows - Conceding – The core of this term lie in the benchmarking in terms of time saving. As it
will assist McDonald's management in evaluating their internal environment like where
they are consuming more time against their competitors so that it will support in
managing their external environment. Confronting – In the same industry different companies have assorted vision and mission
which everyone wants to achieve within stipulated time. Confronting helps businesses in
identifying and critically evaluating the macro environment which in result as saving
fund and enhance the morale of their workforce. Competing – This element of building block includes when some enterprises have same
targeted customer and produces same type of goods which justifies some sort of tension
between competitors. To overcome the situation of competing, McDonald's need to
develop some well versed strategies which can trouble the competitors and help them to
expand their market place.
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 Cooperating – In this element, it allows the enterprise in bringing all its elements
collectively and formulate a manner wherein all of them may be mixed in such a way that
helps in formulating a approach good way to assist in getting near its objective.
This concept assists McDonald's in creating strategies which will help an enterprise in evaluating
its internal and external factors and how to overcome with this and to cope up with them. Every
work in management is to be done after analysing the outcome for each and every step (Alshare
and Sewailem, 2018). If results are comes out to be drastic and will put company in trouble then
the enterprise should adapt themselves in rapidly changing environment.
Human resource theory
It is a general term which is used by company's management to build new strategy, tactics and
targets. This form the basis to develop new policies within the organisation. At present there
exists four basic human resource theories are as follows -
1. Organisational Lifecycle Theory This concept revolves across the existence cycle of
the products and the approaches wherein the outside
elements can influences the operations of an
organisation, because it one of the oldest HR Theory.
It has been followed with the aid of using
McDonald's for analysing the elements which could
have an effect on the operations of the employer
along side the approaches wherein the employer can
make sure that the income of the employer intact.
2. Strategic Contingency Theory This concept assists company's management in
developing new strategies with the help of their
taskforce. So that they are able to cope with various
issues. These all are depends on employees
capabilities.
Explanation of this theory is not adopted by
McDonald's as they can not only rely on individual
capability since they are operating globally so they
cannot believe on one's thinking. They need to be
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well versed and coordinated with group of people
who have more compatible decision - making power.
3. General Systems theory In this HR theory, it is interdisciplinary set of system
which can be interrelated or interdependent on human
made or natural (Chung and et.al., 2022). The motive
of this theory are to build a dynamic system which
can be applied to every level of organisation.
The components of this concept has been followed
with the aid of using McDonald's as they assist in
expertise the incidence of activities and in what
approaches they are interconnected.
4. Transaction cost theory The ultimate target of every organisation is to cut
down the unnecessary cost which ultimately affect on
risk which are occurred due to that additional cost.
One of such cost is transactional cost which happen
when some external factors exist.
This theory is followed by McDonald's as it help
them in avoid extra cost along with some attached
risks.
Role and Impact of Artificial Intelligence
In the modern era, Artificial Intelligence has paved the way which affect positive and
negative on company's workforce. As after implementing AI, task become much smoother and
efficient but it can become challenges for people as the work become too easier and reliable.
Artificial Intelligence system studying has impeccably added the flow within side the society, the
approaches have turn out to be an awful lot smoother and efficient, the effect those technological
changes have offered within side the society whilst supporting the organizations flourish is
fantastically appreciated (Coaffee and et.al., 2018). These technology have modified the general
attitude of humanity over society and the economic revolution experienced. Artificial
Intelligence has helped worldwide organizations with their humongous data. McDonald's is one
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of the business enterprise that has been benefited, the effect they have created to include the
growing of employment in new sectors and fields because it has been analysed that seventy five
hundreds of thousands jobs will now no longer exist within side the coming future. However the
AI itself goes to generate 133 million activity opportunities. As being a worldwide business
enterprise McDonald's additionally welcomes such revolutions. The gear which have been
evolved through the AI software program is bridging the language inside the boundaries which in
lots of approaches connecting the globe and taken as hike in higher resources. Even the general
public administration region of various international locations have followed the AI variations
which has made the activity clean for groups like McDonald's as they are required to undergo
numerous paper work, which now may be completed digitally.
The position of AI in McDonald's protected the discount within side the processing time, as it's
miles regarded that AI has have an effect on upon the deliver chain and the product existence
cycle (Gunasekaran and Ngai, 2019). The number one intention of the software program lies in
bringing the wished velocity which allows the business enterprise in lowering its process time.
With the assist of AI the business enterprise is capable of make bigger with its complete
potential. As AI has decreased the time that changed into in advance required within side the
selection making along with that, the software program lets in the business enterprise in making
the proper selection via the figures.
Management of Workforce in McDonald's
As McDonald's operating globally so it is really hard to mange their workforce. Over the last few
years they had experienced much growth of their enterprise which leads to increment in number
of employees (Ho and Skrypsi-Mantele, 2020). While operating globally they have to change
many legislation, technologies, customer consuming pattern and expectation of employees.
McDonald's, UK began to investigate that there should be prompt need to develop centralized
system of workforce management which would help in maintaining labour scheduling,
developing plans for floor and payroll management. The company needed such software which
was developed by only single vendor that must allowed free systematic communication so that
management could easily focus on recent information. They want employees to generate self
service through which they can develop their own schedules while complying business rules.
They implement workforce management solution which should refer as Reflexis platform. This
platform has benefited over 300 worldwide retailers, restaurants and hotel where they can easily
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signifies their labour time and execution of task. It is quite easy to use and implemented
automated solution for managing their workforce globally (Ragulina and et.al., 2019)
(Stromquist, 2022). This can assists in eliminates inefficient traditional system which can help in
ultimately reducing cost and saving in time.
CONCLUSION
From the above report, it can be concluded that the operation of McDonald's business was
operating on the basis of some theories from where they can formulate strategies. The four basic
pillars of building block strategies are Conceding, confronting, competing and cooperating.
Further, report focused on Human resource theories where McDonald's implemented some of
them for their effective implementation of their policies along with the company's rule and
regulation. Further, report includes some impact of AI in the business operation. In the end of the
report, it considers how to manage workforce of McDonald's where they consider Reflexis
named platform which generally manages their scheduling time and many more.
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REFERENCES
Alkier, R. and et.al., 2022. The complexity of the tourism supply chain in the 21st century: a
bibliometric analysis. Kybernetes, (ahead-of-print).
Alshare, K. and Sewailem, M.F., 2018. A GAP ANALYSIS OF BUSINESS
STUDENTS'SKILLS IN THE 21st CENTURY: A CASE STUDY OF
QATAR. Academy of Educational Leadership Journal. 22(1). pp.1-22.
Chung, S. and et.al., 2022. Is it time to update and expand training motivation theory? A meta-
analytic review of training motivation research in the 21st century. Journal of Applied
Psychology. 107(7). p.1150.
Coaffee, J. and et.al., 2018. Urban resilience implementation: A policy challenge and research
agenda for the 21st century. Journal of Contingencies and Crisis Management. 26(3).
pp.403-410.
Gunasekaran, A. and Ngai, W.T.E., 2019. Quality management in the 21st century enterprises:
Research pathway towards Industry 4.0. International journal of production
economics. 207. pp.125-129.
Ho, G. and Skrypsi-Mantele, S., 2020. Sludge Management for the 21st Century: A value added
renewable resource.
Ragulina, Y.V. and et.al., 2019. Methodology of criterial evaluation of consequences of the
industrial revolution of the 21st century. In Industry 4.0: Industrial Revolution of the
21st Century (pp. 235-244). Springer, Cham.
Stromquist, N.P., 2022. Women’s Education in the 21st Century. Comparative education: The
dialectic of the global and the local, p.187.
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