HOTEL AND TOURISM 10: Contemporary Issues in Paris Tourism

This report provides a comprehensive overview of contemporary issues in the Paris tourism industry. It begins with an introduction highlighting the global significance of tourism and its economic impact, focusing specifically on Paris as a major international destination. The report then delves into key areas, including tourist market potential, emphasizing the importance of psychographic segmentation. It examines transportation development, detailing the city's extensive public transport system and advancements aimed at enhancing the tourist experience. The report also covers accommodation development, noting the growth of the hotel industry and the integration of technology. Crisis and risk management strategies employed by the French government are discussed, ensuring tourist safety and protecting heritage sites. The influence of social media on tourism is analyzed, highlighting its role in attracting visitors. Finally, the report explores visitor experience development, focusing on the city's sightseeing attractions and cultural offerings. The report concludes by summarizing the key findings and emphasizing the dynamic nature of the tourism industry in Paris.

CONTEMPORARY HOTEL
AND TOURISM ISSUES
STUDENT DETAILS
STUDENT DETAILS

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Table of Contents
Introduction................................................................................................................................2
Tourist market potential.............................................................................................................3
Transportation development.......................................................................................................4
Accommodation development...................................................................................................5
Crisis and risk management.......................................................................................................6
Social media influence...............................................................................................................7
Visitor experience development.................................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
The global tourism industry grows at an annual rate of 4.9% and it contributes around $8.8
trillion yearly. According to the World Travel & Tourism Council’s (WTTC) it is estimated
that the global tourism industry empowers 319million jobs around the year. From the
economic perspective, the tourism industry is extremely important because it brings various
economic benefits such as it creates demands, it brings employment opportunity, it enhances
the GDP growth of the country, etc. Moreover, tourism also positively impacts
transportations, accommodation, wildlife, entertainment industry, etc. Air transportations
play a significant role in global tourism areas. For this report, the selected tourism destination
is Paris. Paris is the capital city of France and the population of the city is estimated at around
2,148,271 as of December, 2019. Paris is measured as the major tourism destination around
the globe and yearly the city attracts 17.95million international tourists. Paris is famous for its
café culture, the Eiffel Tower, Notre Dame, the Moulin Rouge, the Louvre, etc (Bueno, et.
al., 2019). In this report, there will be a discussion about the tourist market potential of Paris,
transportation development, accommodation development, crisis and risk management, social
media influence, visitor experience development, etc (Bueno, et. al., 2019). Apart from this,
this report will also focus on the major tourist attraction of the city. Majority of the people
who travel a lot marked that Paris is the most beautiful city in the world. It is also noted that
the city is also considered as the best honeymoon destinations and it is the first preference of
the newly married couples. Apart from Paris, other cities in France are also famous for
tourism purposes such as Marseille, Nice, Mont Saint-Michel, Lyon, etc.

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Tourist market potential
In contemporary times tourism is defined as the new socio-economic game changer. The
tourism market is known as one of the major competitive markets. In order to fascinate the
interest of the tourist the tourism industry should primarily keep the focus on one of the major
emerging segments. In this section, there will be a discussion about the emerging tourist
market segment that will be suitable for Paris. This section will focus on the primary
emerging segment that has the potential through which the tourism companies should focus,
so that the experience of the tourist can be more enhanced in an effective and efficient way
possible while traveling in the Paris city (Boukhris, 2017).
The tourism market industry in Paris should focus on the psychographic segmentation of the
tourist. In other words, Paris is the global tourism location and it catches the attraction of the
people. Thus, all the tourism companies in the world should focus on the psychographic
segmentation of the tourist. Psychographic segmentation includes the range from values,
attitudes, interests, subconscious motivators, conscious, lifestyle values, etc of the tourists.
By focusing on this segment, the global tourism industry can emerge more urge in the tourists
for traveling and spending more time in Paris. The best way to fascinate tourists from the
aspects of the psychographic segmentation is through the entertainment industry. When in the
movies it is shown that celebrities are giving priority to Paris for traveling then it forms the
positive psychology of the people regarding this destination (Brunsdon, 2018).
Thus, it is been suggested that the tourism industry should keep the primary focus on the
psychographics segment while handling tourism for Paris. Apart from this, it is not been
suggested that the tourism market should keep its focus on this segment only. In this section,
it is suggested that the majority of the focus should be kept on the psychographic segment.
Although, in order to drive major positive results from the tourism market of the Paris,

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tourism market should keep its focus in a diversified way on all the market segment but they
should give more focus on the psychographic segmentation than other segmentations (Bueno,
et. al., 2019).
Transportation development
There is an international transportation system available in Paris. Apart from this, Paris has
numerous means of transport such as metro, bus, taxi, bicycle, boat, Reseau Express Regional
(RER), etc. Paris Public Transport Authority has work majorly on the development of the
transport of the city so that tourists do not face any challenge while traveling in Paris. There
are two international airports in the city, name as Roissy Charles de Gaulle (CDG) and Orly
Airport (Chakhtoura and Pojani, 2016).
Apart from this, the Paris Public Transport Authority has also developed public transports for
the tourists so that they can travel easily in the city. For public transport, the best system is
that the city has automatic machines through which people are taking their tickets on buses,
metros, RER, etc (Bærenholdt, Haldrup and Urry, 2017). A single metro ticket in Paris costs
around €1.90. Before 2014, tourists and general people have to purchase tickets every time
and this was hampering people in the negative. In order to outperform this system, Paris
Public Transport Authority launched the system of ticket passes that only need to recharge for
a single time. These passes come with the validity of 3 to 45 days (Chung, Chung and Nam,
2017).
Traveling by buses and metros is mainly considered by the tourists not because they are
cheap then booking a taxi but because traveling by buses and metros is enjoyable for the
tourists. The reason behind emerging the best experience for the tourist is that Paris Public
Transport Authority has created certain guidelines for the buses and metro. As overfilling of
the passengers is not allowed because it hampers the journey of the tourist, all the public

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transport have clean and hygienic washroom facilities (even in buses). The process of
transportation development is moving towards driving less technology in Paris in order to
enhance the experience of tourists in a more positive way (Diaz-Soria, 2017).
Accommodation development
As tourism develops in Paris, the hotel industry also develops. It is noticed that the emerging
tourism market in Paris has positively impacted the hotel and accommodation industry of the
city. The current trends of the hotel line in the city follow the value to give a warm welcome
to the visitors. These are various premium-luxury properties in Paris such as Hotel Le Royal
Monceau Raffles Paris, Hotel Plaza Athenee, Four Seasons Hotel George, etc. These places
are the favourite accommodation places for the tourist and while searching on google these
places are seen in the top results. Apart from this, it is noticed accommodation is very costly
in the city. Although, if a tourist wants then there are many other cheap accommodations
options are also available. The price of the economy and budget hotel in Paris is standing
around €70-80. However, these prices are keeping changes as per the increasing demand of
the tourists (Dickinson, Hibbert and Filimonau, 2016).
In 2018, it is noted that the hotel industry of the city had recorded an increase of 7.6% in the
guest arrival. This emerges major profitability in the hotel industry of Paris. However, it is
noted that the hotel line in Paris is busy due to the continuous booking of the tourist.
Moreover, it is noted that the premium hotel line is more occupied then the budgeted hotel
because while traveling to Paris, tourist general makes up their mind to enjoy the hospitality
of the luxurious hotels. Although, the development of the hotel line also brings many
employment opportunities in Paris which strengthens the growth of the city in an effective
and efficient way. Apart from this, the hotel industry of Paris is moving towards incorporates

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Artificial Intelligence (AI) and robotics to enhance the experience of the tourists in a more
positive way (Dukić, 2018).
Crisis and risk management
The government of France, adopts various methods for risk management and crisis
management in order to prevent mishappening and accidents. It is already concluded in the
above sections that Paris is the world’s most attractive tourist location which fascinates 1 of
tourists throughout the year. The goal of crisis management of Paris is that to have an
effective system that can act as the major resource in case of any negative situation such as
earthquakes, fire emergencies, adverse climate conditions, etc. With the growing particular in
Paris, the government of France has emerged its crisis and risk management for giving
protection to the tourist. The reason behind the advance risk management system is that the
government is a concern for the safety of the tourists and the government is also a concern for
the damage to their reputation. In France, there are guidelines issued by the government that
all the hotels are mandatory to use the disaster-resistant construction technology so that all
the properties can become earthquake-proof (Gkritzali, Lampel and Wiertz, 2016).
Apart from this, in Paris, the fire support system is made up of the lethal and non-lethal
systems. The fundamental foundations of the fire support system incorporate the FSCOORD
techniques and procedures in order to prevent mishappening due to the fire. According to the
travels, they said that the crisis and risk management system of the city is extremely great
which creates a sense of safety in the tourist's mind while traveling and spending their time in
the city. Having an effective risk management system is also beneficial for the safety of
tourists as well as the safety of their properties (Toral, Martínez-Torres and Gonzalez-
Rodriguez, 2018). The government has two primary motive for developing risk and crisis
management system in the city, first is that to provide safety to all the tourists in the city and

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second is that to protect their heritage properties. These two are the fundamental motive of
the government to give protection and support through effective crises and risk management
system integration. Although, this integration also creates a sense of protection in tourists
minds (Higham, Ellis and Maclaurin, 2019).
Social media influence
The social media has positively created a sense of positiveness for Paris in people’s mind.
Celebrities and other people who are financially sound put Paris on the top of their traveling
list. Thus, after watching the posts and pictures of the people in Paris, other people fascinate
and their mind creates desires in them to travel to Paris once in their life (Sigwele, Prinsloo
and Pelser, 2018). Apart from this, it can be said that social media influence the mind of the
people in a positive way towards Paris. According to the researchers, social media is the
primary reason behind the increasing ratio of tourism in Paris. Social media creates the desire
of people for visiting Paris. Throughout the world, it is also noticed that people wait till their
marriage for going to Paris, after their marriage opt Paris as their honeymoon destination.
People influence through social media and couples like to visit together with their partners,
this gesture makes the city the best romantic destination. Apart from this, tourism companies
mainly focus on the social media norms for fascinating millions of tourists towards Paris.
Moreover, it can be said that social media is the best available tool through which tourism
companies can effectively emerge the marketing methods (Lesteven and Leurent, 2016).
Visitor experience development
The experience of the tourists develops fundamentally on the basis of the two main reforms
that are sight-seeing places of the Paris and culture of Paris. There are many beautiful
sightseeing places in the city such as Eiffel Tower, Louvre Museum, Arc de Triomphe,
Cruise on the Seine, Montmartre, Palace of Versailles, etc (Pike, 2018). Tourists experience

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massive peace and positivity after visiting these places because these places are the dream
locations of the visitors. It is noticed that people started making plans to visit Paris 1-2 years
before their travel date and once they visit all of these locations, they incorporate positive
feeling which cheers up their minds. Apart from this, the culture of Paris also fascinates the
numbers of tourists in an effective and efficient way possible. The culture of Paris includes
art, music, museums, festivals, etc. With the sight-seeing, people enjoy the culture of the city.
Although, it is also analysed that people generally visit in this city with their spouse or
partners which makes this destination as the most romantic place in the world (Pike, 2018).

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Conclusion
In this report, the discussion is done for the tourism city, Paris. It is estimated that in 2018
over 17.95million people visited Paris. This destination is the best romantic place in the
world and it is noticed that people generally waits till their marriage so that they can visit
Paris with their spouse. Apart from this, in this report, it is also discussed that the tourism
industry should specifically focus on the psychographic market segmentation. Through this
segmentation it is concluded that entertainment industry is the best way to form positive
image about the destination. When people sees that their favourite celebrities and knowns are
giving first priority to Paris then it creates urges in other people to visit this city once in their
lifetime. Apart from this, the public transport authority of the city has developed great
transport facilities within the city in terms of services of metro, buses and other public
transports. Such as: making a pass system, buses are not allowed to overfill passengers, toilet
facilities in the public transports, etc. Social media also plays a significant role in creating the
urges in the tourist for this particular tourist destination. Apart from this, it is also concluded
that experience of the visitor is mainly based upon two concepts first it involves the sight-
seeing of the city and second it involves the experience of the culture and values of the city.
Moreover, it also concluded that the hotel industry and transport industry should start
incorporate the utilization of Artificial Intelligence in order to give better customer service
experience.

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