FYS002-0/FYS004-0 Essay: Lidl Supermarket Stakeholder Analysis Report

This essay analyzes Lidl Supermarket's operations, stakeholder relationships, and the impact of the 'Feeding the Nation' campaign during the COVID-19 pandemic. The report discusses processes for meeting stakeholder needs, including customers, investors, employees, and managers, focusing on identification of needs, quality standards, transparency, feedback mechanisms, and technological advancements. It explores the supermarket's initiatives to maintain food supply chains, such as hiring for paid roles on local farms, early openings, and online grocery services, to meet the increased demand during the pandemic. The essay concludes by summarizing the importance of stakeholders and the initiatives taken by Lidl to maintain food and grocery supply, emphasizing the efforts to support the nation during the crisis. References include academic journals and books discussing stakeholder engagement and societal issues.

UNI

Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................4
INTRODUCTION...........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Customer satisfaction is one of the most important for the business organization to generate
higher benefits from the market place. In different ways organization can meet the requirements
of stakeholder to make them loyal to organization and meet their needs. This report is providing
brief of processes that can be used by the business organization to meet the requirements of the
stakeholder in upcoming five years. All the process that can be used by the organization will be
explained in the report.
There are different future requirement of the stakeholders related to the organization
process in future. These stakeholders could be customers, investors, employees or senior level
managers. There are different processes can be used by the organization to meet the requirements
of the stakeholders in upcoming five years (Nartey, Henisz and Dorobantu, 2018). Some of the
common processes that can be used by the organization are- Identification of stakeholder needs
can help the organization to full fill the needs of the stakeholder in the market place. The needs
of stakeholders can be analysed by research process where different processes can be used by the
organization to analyse the possible future needs of organization. The needs of the stakeholders
also full filed by develop better quality standards in the organization standards in order to meet
future demands of the stakeholders. Transparency of the organization operation can be improve
to develop better relationship with stake holders and keep them aware of the future plans of the
organization to meet their requirements. Organization can use feedback process to get review
from the stakeholders to meet their requirements. Some technological development also can be
made by the organization to track the activities of the stakeholders get information about their
behaviour in order to implement certain practices in organization that can meet their
requirements related to the Lidl supermarket. This is also important for the organization to know
importance of each stakeholder to develop business process that can help Lidl Supermarket to
meet their needs. There are different engagement process can be implemented by the
organization to meet the needs of the stakeholders (Herremans, Nazari and Mahmoudian, 2016).
Communication process is considered as the process through organization can get more
information about the needs of the stakeholder who are associated to the organization in different
ways. The activities that can help the organization to meet the requirement of the stakeholders
can be implemented in the operation and work plan of the company. This is how organization

can use specific processes to meet the requirement of the stake holders that are associated to the
organization with different personal interests. Through this process organization can keep their
business processes profitable and appropriate in market place.
CONCLUSION
This report was concluding the importance of the stakeholders for the organization like
Lidl Supermarket. Various processes or plans that can be used by the business organization also
has been concluded above. Various suggestions has been suggested above that can be effective
for organization in internal and external operations.
INTRODUCTION
There are feeding the nation is known as campaign which is about asking take up paid
roles on local farms on local farms for picking fresh food to get it to the supermarkets and stop
being left to rot in field during the corona virus pandemic (Deener, 2020). In the critical times
this is important for the organizations to take self initiative to encourage the paid roles on local
farms on local farms to prevent services for packaging fresh food to the local supermarkets. In
this time various organization are taking initiative to maintain food chain and maintain supply
chain in the market. There are various supermarkets are taking initiatives to maintain food chain
supply in market in this critical time. The information regarding Feeding the Nation campaign
and efforts of supermarket in the time of Corona Pandemic.
There are different organizations are taking actions are hiring for paid roles for feeding
the nations. This is difficult for the organization to maintain food supply chain in the country to
feed people around the world. This is all about helping the copes with increased demand in
coronavirus outbreak. These supermarket are hiring for the employees. Due to the restrictions of
the corona pandemic. There are certain relaxations are provided to the retailers to work in united
manner to the sole purpose to feeding the nation campaign (Solazzo, 2019). Some of the main
operations that are performed by the super markets to make survival in this critical time. There
are 79 million extra grocery shopping trips with in the four weeks. It has driven a hike in sales
with 20.5 jump. There are various measures are considered by the supermarkets to provide
services to the people related to the daily shopping. These services are provided to the maintain
supply of the grocery to the people of country to meet their daily needs. Some of the major

operations that are performed by the organization are early openings in order to provide services
to the large number of people. these supermarkets are also providing online groceries to the
people. The services that are provided services to people with social with distancing
considerations. These organizations are also hiring new employees to maintain services from
local farms to the supermarket to maintain supply chain and to provide food to the people with in
time with high effectiveness.
CONCLUSION
This reports is concluding the brief about the services and initiatives that are taken by the
supermarket like Lidl in United Kingdom to maintain food and grocery supply in the stores to
keep providing food products to the customers with help the implementing various decision in
routine practices in the Corona Outbreak. Different efforts that are maintained by the
organizations to provide services to the local people in the critical condition. The main objective
of this process ios to prevent the condition of failure in supply of food products to the people of
country. The main objective of this process and initiative to help the nation to effectively survive
in this kind of situations.

REFERENCES
Books and Journals
Deener, A., 2020. The Problem with Feeding Cities. University of Chicago Press Economics
Books.
Herremans, I.M., Nazari, J.A. and Mahmoudian, F., 2016. Stakeholder relationships,
engagement, and sustainability reporting. Journal of Business Ethics. 138(3). pp.417-
435.
Nartey, L.J., Henisz, W.J. and Dorobantu, S., 2018. Status climbing vs. bridging: Multinational
stakeholder engagement strategies. Strategy Science, 3(2), pp.367-392.
Solazzo, A., 2019. Feeding the Other: Whiteness, Privilege, and Neoliberal Stigma in Food
Pantries, by Rebecca de Souza.