MKT600: Ethical and Sustainable Marketing Presentation Analysis

This presentation analyzes contemporary issues in sustainable marketing, focusing on both environmental and social responsibility. It explores the importance of sustainable marketing, examining the marketing practices of Brickworks Ltd, and delves into the complexities of socially and environmentally responsible marketing. The presentation highlights key issues such as consumer resistance, shareholder pressure, and the need for standardization, and offers recommendations for overcoming these challenges. Strategies discussed include developing a social mission, creating eco-friendly selling points, and investing in online marketing. The conclusion emphasizes the significance of ethical standards in marketing to enhance overall company performance and provides references from relevant sources. The presentation is a comprehensive overview of sustainable marketing strategies and their impact.