Contemporary Themes Case Study

This case study delves into various contemporary business themes, focusing on Debenhams and Tesco. It explores research methodologies, the impact of digital marketing, the importance of motivation and leadership in HRM, strategies for equality and diversity, and the application of accounting models. The study uses both primary and secondary research methods to analyze market trends and organizational practices. It also examines the role of digital platforms like Facebook in marketing and the significance of ethical considerations in research. The case study concludes by emphasizing the need for companies to adapt to changing market dynamics and maintain ethical standards.

CONTEMPORARY
THEMES CASE STUDY

Table of Contents
TASK........................................................................................................................................................................3
1. Research..........................................................................................................................................................3
2. Marketing and Digital society.........................................................................................................................5
3. Motivation, Leadership and HRM..................................................................................................................6
4. Equality and diversity also related strategies of Tesco...................................................................................7
5. Accounting Models employed by the corporations .......................................................................................8
CONCLUSION........................................................................................................................................................8
REFRENCES ..........................................................................................................................................................9

INTRODUCTION
Researches are help companies to collect data and information about current market
structure. With the help of this factor organization can analyse market demand of their
customers. They can use primary and secondary research data which help companies to meet
their set of target and objectives. Investigators are able to do market research for the specific
purpose which is helpful for them to meet their set of goals and objectives. The present report
is based on Debenhams which is the British multinational retailing company. It provide large
number of goods and services to their targeted customers and try to improve their profit
margin as well. It can opted various types of marketing tools in order to introduce their
products in international market which include digital media such as Facebook which is the
fastest platform to convey their messages (Lavallee, Kremer, Moran and Williams, 2012).
TASK
1. Research.
Most of the companies use various types of research techniques in order to collect
information and data from target market. Through this concept companies are able to identify
the current market demand of their customers which help them to improve their performance
and earn more profits as well. Investigator use these research for the specific purpose. Some
various types of research techniques are as follows:
Primary research method- These types of research techniques are used by most of the
companies which help them to improve their performance. Researchers can collect data with
the help of conducted surveys and interviews. In this factor they are directly interact with
their customers and try to provide best customers services to them (Atzeni, 2013). They try to
meet expectation of targeted audience and deliver best quality of work to them.
Secondary research method- With the help of this method members of Debenhams
have able to collect lots of information about current demand of market and they have to
deliver goods and services accordingly. They can gather information from outside the
organization. Information which is related to government, social factor, population etc. This
kind of survey is useful for them to get best outcomes and with the help of this factor they are
able to improve their performance in international market.
Qualitative method- It is the systematic method to develop under standing of human
and improve their work quality as well. In this concept data will be collected in the verbal

form and it is subjective in nature. The inquiry which is conducted are process oriented.
Through researchers can develop their initial understanding. Further, it is a non structure
technique such as group discussion, interviews etc. The objective of this process is explore
and discover ideas with in the ongoing process. These methods can focuses on the reviews of
documents and interviews. Different types of elements are use in this scenario such as words
and pictures.
Quantitative method- This method is used to gather numerical data and facts which
are helpful for companies to meet their set of target. This method is objective in nature and
conclusive research types is used in this. A measurable data is collected with the help of this
method. Random sampling is used in this process which is help to fulfil their target and
objectives.
Research ethics involve various types of ethical principals which are used in various
research. Theses various types of research techniques are opted by most of the companies
which is helpful to gather important information about their customers. Managers and leaders
are responsible to collect information from current market. With the help of these methods
Debenhams is able to provide best quality of products and services to their customers in order
to improve their performance and attract large number of people.
2. Marketing and Digital society.
Marketing is a tool by which a company or industry promote itself. This is a way by
which company attracts people towards their products and services and give them the reason
why they should avail their product. It is an idea of getting to know the needs of customers
and to fulfil their demands. There might be various tools for marketing or in other words
there can be various ways through which a company can reach to customers. In this area of
technological advancement marketing through digital way has become the first priority for
any firm (Lijun and Kia, 2010). Within seconds company could reach to millions of people
through digital way by using social plug-ins like Facebook, Twitter and much more.
Companies are investing a handsome amount on their digital campaigns. Debenhams, a retail
company is setting a new bench mark in retail sector of UK through their digital marketing
strategies they adopt. This could be easily visible through their increasing fan base online.

Strengths Weaknesses
Facebook is world's biggest social
networking site with around 1.5 billion
approx. active users per month. Companies
like Debenhams use Facebook very
effectively for their digital marketing purpose
and is very much active on the site. Firms can
create their on pages, groups. It also helps
them to advertise on the site as it also has
very cheap advertising rates and has much
more audience compare to TV and
newspapers.
With every benefits comes weaknesses this is
the same issue here. Adopting a business
model through Facebook is quite tough task
as the advertising through it is not so
efficient. There is only one way of earning
the revenues that is only advertising. A bulk
of profiles on it are fake so for company its
hard to identify the actual scenario.
Opportunities Threats
Debenhams is a fashion and cosmetics brand
so it attracts youth and Facebook is a way for
their success in this propaganda. They could
easily reach the youth by offering them
discounts and creating opportunities and
interests through this social network. They
can use “Reviews” plug-in in order to get
opinion and to build a strong customer
support. It helps them to choose their target
audience.
There are various loop holes which could
distract the purpose of marketing here.
Increase of Ad blockers, authenticity of the
content available on Facebook because
everyone has reach to it and it can be
modified according anyone. Privacy is the
main concern as the risk of cyber crimes is
high.
3. Motivation, Leadership and HRM.
Motivation is a term which means to light a positive energy in a person using various
techniques. For smooth run of an organization it is very important that its employees are
motivated because a motivated staff yields high results and perform better. It is necessary that
members of a industry work in a healthy motivated environment this will increase the

business (Research. 2017). Uplifting the morals of employees by knowing what are its needs
and what he wants from the organization. Asking them about their interests and creating a
willingness in them could give long term benefits. For example; A employees working in
furniture sales department of Debenhams wants to shift himself in the cloth sales department
because he has some kind of strategies which could benefit the firm so the company should
probe into the matter and take certain actions like transferring him to the cloth sales
department which could boost the confidence of that employ. There are other ways by which
a employees could be motivated like giving incentives to the worker so that they devote more
time. Conducting regular training, personal counselling and organizing fun activities for the
staff is other way. Leaders are the backbone of any organization. It is his leadership that
guides the employees. Debenhams should have leaders which could show the employees
right path and help them to focus on their target goals because a industry without proper
leadership is like a student without a teacher. He should have that capability to influence
people and win trust of them. Leadership when handled to a leader with good communication
skills and time punctual habitat gives the management more benefits.
Human Resources Management is the management of the company, in a expanded
way it is the department which governs the employees and the matters related to them.
Basically HRM is to understand all the environment of a firm and work for the betterment of
the firm. Debenhams's HRM department should be more keen on understanding the
employees, their needs and focus on the development of the resources present in the
company. Periodically they should provide trainings and workshop on skill development,
stress management, time management, vocal training and etc. so that every staff could learn
new things, could better handle stress and develop skills which could help them while
working. During crises management HRM team should analyse the organization and conduct
surveys, research by applying various tools of research and should find out the factors which
led to crisis (James and Prout, 2015). It need to be flexible, creative and should be ready with
their plans. It should build a strategy for every department in the organization and set goals
for them.

4. Equality and diversity also related strategies of Tesco.
Equality- It stands for breaking down the barriers and removing discrimination
system. Every organization to follow this concept and maintain them as well till its existence.
They have to equal opportunities in its employment process. This law is protected by special
legislation which needs to follow by every company (Schneider, Pierson and Bugental,
2014). Large number of employees are working in the Tesco company so that, they have to
maintain equality with in organization in order to provide same opportunities to both male
and female.
Diversity- With the help of this concept organizations can identify difference between
people and provide same value to them. They consider that each person have unique strengths
which can help to differentiate person with another.
Tesco needs to frame some plans and strategies in order to maintain equality in it.
Through they can get output and improve their performance as well. They have to provide
same opportunities to both male and female. This concept is only beneficial for individual
only but for the entire company. Managers and leaders of organization have to continuously
monitor and review that on discrimination is possible in it (Blank, 2010). Discrimination is
not possible on the basis of age, caste, sex, race religion which is mentioned in the law and
organizations are able to break them at any cost. They must ensure that every law must be
follow by them in order to smooth working of it and improve their performance as well. They
to frame various types of strategies in order to follows those rules and regulations which are
framed by the government. The aim of maintain equality in the organization are as follows:
 Remove unlawful discrimination which harmful for every company.
 Providing best opportunities among people from different groups.
5. Accounting Models employed by the corporations
Accounting model basically deals with the finance and marketing. It is the descriptive
explanation of these terms. Accounting and finance should be maintain properly which help
a firm to keep an eye on their profit and loss. Corner Shop is facing problems related to their
accounting models although it is a small retail shop which sells limited items so it can be seen
from the company profile that problem is arising with the recruitment of the proper staff who
could keep records of accounts (Kallendorf, 2010). Other than the staff, regular balance
sheets should be maintained and investments in the proper areas need to be done. The

company needs to distinguish its assets and liabilities, tracking of investors and suppliers and
making sure that tax accounts are maintained. In order to avoid accounting scandals review of
accounts should be done more than a single time by which manipulation of data can be clear
off.
CONCLUSION
On the basis of above report it has been concluded that, Debenhams needs to use
various types of research methods which are helpful for them to collect important information
from the market about current market demand of their customers. It is a retailing company
which provide large number of goods and services and introduce as well with the help of
different types of marketing tools. Tesco have to maintain equality with in the organization
for smooth working of it. Further, managers needs to identify the best possible solution for
every accounting problem which arise.

REFRENCES
Books and Journals
Lavallee, D., Kremer, J., Moran, A. and Williams, M., 2012. Sport psychology:
Contemporary themes. Palgrave Macmillan.
Atzeni, M. ed., 2013. Workers and labour in a globalised capitalism: Contemporary themes
and theoretical issues. Palgrave Macmillan.
Schneider, K.J., Pierson, J.F. and Bugental, J.F. eds., 2014. The handbook of humanistic
psychology: Theory, research, and practice. Sage Publications.
Blank, J., 2010. Early childhood teacher education: Historical themes and contemporary
issues. Journal of Early Childhood Teacher Education. 31(4). pp.391-405.
Kallendorf, C.W., 2010. A companion to the Classical tradition (Vol. 51). John Wiley &
Sons.
James, A. and Prout, A. eds., 2015. Constructing and reconstructing childhood:
Contemporary issues in the sociological study of childhood. Routledge.
Lijun, Y. and Kia, L.C., 2010. Three waves of nationalism in contemporary China: Sources,
themes, presentations and consequences. International Journal of China
Studies. 1(2). pp.461-485.
Online
Research. 2017. [Online.] Available Through. <https://en.wikipedia.org/wiki/Research>
[Accessed On 8th April 2017.]