Docklands Academy Travel and Tourism Industry Report 2018-2019

This report provides a comprehensive overview of the contemporary travel and tourism industry, addressing key aspects such as factors influencing tourist behavior, including accommodation, transportation, and attractions. It delves into models of motivation, particularly Maslow's hierarchy of needs, and their impact on consumer decision-making processes. The report further examines recent and emerging patterns and trends within the hospitality sector, such as family gatherings, leisure holidays, and spa breaks. Additionally, it analyzes factors affecting the popularity of global destinations, with a specific focus on the UK, considering environmental, economic, and technological influences. The report concludes with a list of relevant references.

The contemporary
travel and tourism
industry

Table of content
• Introduction
• Different factors that affect tourism behaviour
• Models of motivation and its impact on decision making process
• Recent and emerging patterns and trends in hospitality industry
• Factors affecting the popularity of a range of global destinations
• References

Introduction
Travel and Tourism sector is the fastest growing sector in the world because there are
various individual who wants to travel across the globe. This sector have all the
opportunities such as planning the package and deliver the quality products to the customers
during their stay time.

Different factors that affect tourism behaviour
Travel and tourism sector involves different factors which influences the behaviour of
tourists in both positive and negative ways. Some of these factors are given below:
• Accommodation facilities: Accommodation is the major problem for the tourist in any
country. With proper accommodation facilities, they feel satisfied in their journey as well
as from the hotel services.

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• Transportation facilities: These includes air, water, road, rail and foot transportation
which will help the tourist to travel with ease and comfort.
• Entertainment facilities: Services such as casinos, social halls, churches and mosques
helps the customer in entertainment and they won't feel bored.

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• Informational factors: These includes travel agencies, tour operators etc. which arranges
the overall travel and accommodation facilities at reasonable prices so that the customer
will not have any problem regarding travel and accommodation.
• Attractions: These attraction can be both natural and man-made. These attractions grow
interest in the mind of customer and gives the idea regarding the culture and diversity of
the place.

Models of motivation and its impact on decision
making process
Motivation – It is a word which is derived from motive it defines the needs and wants of
an individual. In other words it is a process in which the individual perform its actions for
completing task which is assigned to them in order to get fulfilment of its needs.

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For this, maslow's need theory is required to influence the consumer decision making
process which is explained as under:
• Physiological needs-
• Security and safety needs
• Social needs
• Esteem needs-
• Self actualization needs

Recent and emerging patterns and trends in
hospitality industry
Rich history of the country and have a specified characteristic in the nature attracts more
number of customer in the UK. In present scenario, there are various trends which are
related with tourism sector some of them are explained as under:
• Family gathering and Leisure holiday- Due to economic slowdown there are various
tourists who are coming in UK for enjoying their holidays.

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• Spa breaks growing in Popularity – There are various rich class customer who wants
health services during their stay period so, organisations are providing spa and massage
services to these type of customers in order to fulfil their needs.
• Not only seniors seek adventures – As per the name of organisation their management
believe in providing adventure services to their customers.

Factors affecting the popularity of a range of
global destinations
• UK is the country which have natural characteristics that is enough for attracting the
customers as it have various destinations for travelling due to which there are more number
of customers who are visited regularly in the nation there are some factors which are
affecting the popularity of UK some of them are explained as below:
• Environment at destination- it is the crucial element through which customer will be
reduced and increased such as natural disaster and draught at the destination will be affect the
popularity of destination (Jaafar, 2011).

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• Economy of the country – When a county is facing the economic crisis as there are
unemployment of their residential it will gave also a major influence on the destination.
• Technology – it is a crucial element in which customers wants to enjoy the nature of
country. In this, customers are likely to visit on the destinations which have the
technological enhancements. Therefore, it is a major factor which have to considered by
the organisation before deciding a trip.