Contemporary Travel and Tourism Industry: Analysis and Trends

This report provides a comprehensive analysis of the contemporary travel and tourism industry. It begins by discussing key milestones in the industry's development and how these events have shaped the sector, focusing on the evolution of travel from ancient times to the modern era, with specific examples of destinations like Windsor Castle. The report then identifies the various elements within the industry, such as tourist boards, transportation, accommodation, and attractions, and explains their interrelation in creating a cohesive tourism experience. It explores factors influencing tourism behavior, including geographical elements, climate conditions, amenities, and advertising. Furthermore, the report delves into models of motivation, such as equity theory and Maslow's hierarchy, and how these models influence the consumer decision-making process, from recognizing a need to post-purchase evaluation. Finally, it identifies recent and emerging trends in international travel and tourism and examines the factors that affect the popularity of global destinations.

The Contemporary
Travel and Tourism
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Discuss key milestones in development of travel and tourism industry and it shaped travel
and tourism industry....................................................................................................................1
P2 Identify different element of travel and tourism industry and its interrelation to create the
tourism experience ......................................................................................................................2
P3 Determination of factors that affects tourism behaviour .......................................................3
P4 Explain models of motivation and how they influence the consumer decision making
process .........................................................................................................................................4
P5 Identify recent and emerging pattern and trends in international travel and tourism industry
......................................................................................................................................................6
P6 Examine the factors that affects the popularity of range of global destination......................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Travel and tourism is the theory and practising of touring where people decide to go
different places for visiting and spending their time. This involves attracting, accommodating,
and entertaining tourists by providing them travelling services. In whole the world there are
various destination to visit and running by UNWTO for making feel good to people. The travel
and tourism sector is contributing a higher than other businesses as people comes to visit and
getting new experience at different destination (Pencarelli, 2020). For this report the selected
destination is Wonderful Windsor that is the largest and oldest occupied castle in the world.
Expat Explore Travel is tourism consultant that guides the people regarding tour and deliver
great experience. The report will help to develop the knowledge and skills in relation to
particular field and introduce different places which can attracts the number of people. The
report covers development of the travel and tourism industry, factors driving tourism behaviour,
current pattern and key trends in travel and tourism, and factors that affects current level of
global destination.
TASK1
P1 Discuss key milestones in development of travel and tourism industry and it shaped travel and
tourism industry
Travel is defined as movement of people between distant geographical locations. This is
important for individual to analysis their own needs and interest in particular place and provide
the travelling services. Global tourism industry is developing or improving since nineteen
century, when the earliest travellers were talking and riding domesticated animals. There are
various geographical location which are used by travel industry to develop the economy by
attracting people and providing them services (Asongu, Nnanna, Biekpe and Acha-Anyi, 2019).
Development of travel and tourism industry
Before the year 2015 the tourism rate was less and it was not contributing in economy. In
2015, overseas resident made 36.1 million visits to the UK, which was 5.1% higher than 2014.
The Government of UK has developed this are or location by introducing different historical
palces such as Wonderful Windsor, Ancient Stonehnge and Medieval Sailbury, Roman- Era
Bath, Edinburgh, London which is UK's best destination.
Milestone in the development of tourism
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 Shang Dynasty establishes trade routes to distant location.
 Egyptians travel to centralized government locations.
 Grand Tour Era develop travel a status symbol for seeking to experience culture of
civilized world Thomas cook organises first group tour in England and rapid expansion of motel and
hotel chain in whole world.
Shaping travel and tourism industry
All are the historical places which are providing by organisation are increasing the
interest and getting them ready to visit the such places. The Tower of London is located beside
the spectacular Tower Bridge on the banks of River Thames. The other place is Wonderful
Windsor that is located a short train ride west of London. It is historical building which influence
people to see and organising the economy. Understanding the needs of participants UNWTO is
establishing various destination and also use various resources which can help to influence
passengers. Thus, it shape the tourism where people get ready to visit and spend their time with
their relatives (Camilleri, ed., 2019).
P2 Identify different element of travel and tourism industry and its interrelation to create the
tourism experience
Tourism has developed in to worldwide activity that identify no political, geographic,
ideological, and cultural boundaries. It has been seen that tourism was disparate and fragmented,
but after that the industry has continued to grow and mature. The types of tourism are dark,
renaissance period, industrial period, and modern tourism that can help to influence the people
and develop the industry. Different element of travel and tourism industry which are described
below:
Tourist boards - This means a public statement or structure which use by travel agency
to develop the tourism services and increase the performance. Tourist board is responsible for
promotion of tourism in particular area where people likely to visit. This can be city, country,
region, and group of countries. For example, Incredible India and Amazing London
Transport services - This means to provide the transportation services to their customers
which can help to increase the performance and productivity. Whenever people goes to travel
anywhere services should be offer like air, rail, road etc. This fill the customer demand and
managing the good experience (Han and et.al, 2019).
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Accommodation services - This means tourism consultant should be provide the
accommodation services to their tourist for stay. Such as Expat Explore travel is understanding
the customer's requirement and providing them hotel services like hotel, campsites, home stay,
holiday parks and etc.
Attraction - This means an action or power of evoking interest in or liking for someone.
In other words, attraction that are visited by tourists can be natural and built. For example,
Wonderful Windson is great old castle that has serve the summer residency of British royalty for
more than a millennium.
Conference and Events - This can be defined as business and leisure events that vary
size to size. For example, commonwealth, ITB, Football Worldcup, WTM etc. Tourism
consultant is guiding the people to visit the different countries and places by booking the
destination.
Marketing and government regulation- This can be defined as most important element
which influence the tourism industry and people who are interested to visit. Marketing is the
main activity which uses by travel agent to promote their services and increasing the
organizational productivity. Government regulations are important to consider as it allow the
people visit the country and different destination place influence the people and managing the
higher performance.
Interrelation to create tourism experience
All the different element in relation to travel and tourism are interrelated with creating the
tourism experience as it attracts the people and develop their feeling to visit the such historical
places. All the milestones are beneficial for customers as it deliver the great experience of people
and managing all services effectively. UNWTO indicating that tourism will remain the world's
largest industry where sales is growing at the rate of 4.1% a year. The tourism industry is based
on different element which are important to influence the people and providing them travelling
services. In case there is lack of integral component of tourism then industry has to face the
struggle (Asongu, Nnanna, Biekpe and Acha-Anyi, 2019).
TASK 2
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P3 Determination of factors that affects tourism behaviour
In the changing environment, travelling and tourism is becoming more important sector
as it develop the understanding of people and affecting them to get the good experience by
visiting various places. London is a beautiful city that covers number of historical places and
other other destination which influence the people and increase the productivity. UNWTO is
largest travel and tourism industry that offers different places of tourism to see and managing the
all activities of tourism. This can help to develop the business performance in tourism industry
and improving the economical condition. In relation to selected destination such as London,
there are several factors which affects tourism behaviour such as:
Geographical factor – Location and places matters a lot for customers which are used by
tourism industry to introduce various places of visiting. In whole world there are various
destination which are natural or human made should be focused by industry and increase the
productivity. If location is not good then it will be difficult for industry to run their business. The
geographical distribution of the population is important due to certain region as having same
values, attitudes, and preference (Dmitrieva and et.al., 2020).
Climate condition – This consider as important factor in travel and tourism industry as
changing in climate, needs of people also getting to change. In during, people wants to visit the
different places which can make them happy and feel good. For example, in summer season the
tourists wants to visit the sea area, beaches, waterfall, hill station etc. that can help to make feel
them good and satisfied. This can help to influence the tourism behaviour and improving the
economical condition of country.
Amenities – This refers as facilities and services which require to provide for the purpose
of developing the business activities. The tourism agency should understand the demand of
travellers who book their seat after getting reservation at particular destination and expecting
services that can help to provide the satisfaction (Taheri, Hosany and Altinay, 2019).
Advertising – Advertisement and promotional channel is explained as influencing factor
which can help to attracts the people by providing details and information regarding destination
and history. This affects the tourism behaviour positively as it increases the number of guests or
tourists which can help to develop the economy and attaining higher performance.
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P4 Explain models of motivation and how they influence the consumer decision making process
Motivation is the driving force which use by organisation in order to influence and
motivate the people. In business marketplace, it is important that all customers and employees of
organisation should be motivated which can help to develop the business productivity and
profitability. If all functions and activities are properly managed then it will be good opportunity
for company to increase their performance and attain the higher productivity.
Equity theory of motivation in context to tourism behaviour
This is a model which used by organisation to identify the needs of employees and
providing them good services in order to motivation and converting them in to regular. This can
help to increase the business performance and productivity. The tourism consultant such as Expat
Explore travel is adopting this model who understand the needs of their guest or tourist who
booked the destination and explain the services that are important to develop the understanding
of people regarding different destination to visit and maintaining the good performance. This
model influence the consumer decision making process that is defined below:
Consumer decision making process in tourism industry
Recognized – In this stage people are identifying their own need as where they wants to
go, spend their time. This is needed for each individual to analysis the needs and take the right
action. In relation to travel and tourism industry, people wants to spend their holidays so they
recognise their needs (Xu, Sun, Li, Y. and Zhou, 2020).
Search process – In this stage, the group of people who wants to visit is require to search
the different option which they can select to fill their needs. As people have search the London,
Scotland, Italy and others places to visit their destination.
Evaluation of alternatives – This stage is used to evaluate the best option which can
help to develop the performance and make feel the good. London is the selected place where
people wants to see Tower of London, wonderful wider-son, and other destination that can help
to influence the consumer behaviour.
Purchasing decision – After selecting the destination and consulting from travel agent
people book their tickets and also book the hotel. Herein, payment process is require to be
complete as consumer get influenced from services.
Post purchase evaluation – After making purchase, tourists share their experience as
they are fully satisfied and make the again buying decision. This can help to increase the
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performance of tourism industry also supports to promote the destination at different places
(Androutsou and Metaxas, 2019).
Model of Motivation:
Maslow’s motivation : This is a framework that used by organization for the purpose of
motivating their employees and getting the work done effectively. Expat explore travel is using
motivation model that is explained below:
Physiological needs – This involves air, food, shelter, drink, sex, and sleep that are
important for individual, providing by management to fill the needs and wants of their
employees.
Safety needs – This involves security, safety, and family needs that should be complete
by managing all functions. The management of Expat travel company following this, and
provide safety needs which build the confidence and increase productivity.
Love and belongings – This involves human needs in social and feeling of belongings
that maintain interpersonal relationships and affiliating connectedness which can help to manage
activities (Tekin Bilbil, 2019).
Esteem – The management of Expat travel company make feel reputation and provide
esteem which can help to increase the business performance by motivating employees
effectively.
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Self-actualization – In this, employees of expat travel company evaluate their own
performance and bring the changes which can help to grow the business and attain the higher
profitability.
Therefore, motivation model is influencing consumer decision making process in relation
to tourism industry that can help to develop the destination and improving the performance in
whole environment.
Critically evaluate the link between the key drivers of tourist behaviour and the popularity of
different tourism destinations and experiences.
From the above information it can be evaluated that there is link between tourist
behaviour and popularity of destination that is used by management to attracts the number of
people in relation to developing the organizational performance. The management uses the
Maslow theory to motivation which used to fill the needs of their employees and getting the
work done. This can help to increase the number of tourist and improve the image of hotel who
books to stay and enjoy (Dixit, ed., 2020).
TASK 3
P5 Identify recent and emerging pattern and trends in international travel and tourism industry
International travel and tourism refers as tourism that crosses national borders. Now a
days needs and demand of people are changing day by day where they visit the foreign country,
that referred to as International Tourism. For this, there is need to valid passport, foreign
exchange, visa, and health document that allows the tourist to enjoy the international country. If
people are satisfied then it develop the performance and profitability in changing environment. In
global tourism sector people wants to visit the abroad so effective global marketing strategy is
developed by marketing management of London that can help to increase the customer
satisfaction level and promote the different places to visit. Tourism has become a popular global
leisure activity. It has seen that there were 940 million international tourist arrival, with a growth
of 6.6% as compared to 2009. This rate is increasing correspondingly by providing right details
about destination and amenities which provides to people.
Recent pattern in travel and tourism
In travelling industry, changes are running continuously where it became important to
adopt such changes and provide the travelling services accordingly. The emerging trend are rises
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of Chinese tourists, increasing terrorism attack, rise of cruise holiday, advance in information
technology, and investment. Emerging pattern are the set of items whose frequency is changing
significantly from one dataset to another. Such dataset is useful as a means of discovering
distinction and bringing the changes accordingly. In relation to global tourism, government has
regulated some laws and regulations for tourist while they comes to visit which are require to
follow. The travel agency such as Expat Explore travel is following the emerging pattern in
which it identify situation and problem that face by people in providing international tourism
services. This can help to develop the travel and tourism at international level and attain the
higher performance. The travel agency know the budget of people and provide the guidance to
visit the different destination and provide great experience (Tekin Bilbil, 2019).
Recent trend in international travel and tourism industry
Spiritual Tourism – Globally, people are facing the problem of mentally disturbed as
lives are becoming more stressful and competitive. In this situation, people are looking for
solace, peace, spiritual reading, and meditation that can help to make feel them good. For people
religion is the life blood for followers like Hinduism, Buddhism, Jainism, Islam, Christianity and
others. So this trend influence the people and they select the different spiritual places that can
help to make feel them good. The UNWTO is require to provide the such destination that can
help them to come out from stress.
Adventure Tourism – Youth tourism is identified as largest segment of global and
domestic tourism so they are demanding adventurous places. The marketing manager of
UNWTO focuses on different adventure destination and guide the youth who like it that can help
to create the unique experience for travellers. This can help to develop the global travel and
tourism by managing the all activities and providing travelling services.
Health Tourism – In recent time, health of people are affected due to pollution, air and
other reason so health care institution guide them to visit the abroad and get medical treatment at
lower cost. This influences the tourists boost their interest in Ayurveda, Naturopathy, traditional
curative treatment, and yoga that can help to make feel them healthy and safe by visiting. The
marketing manager of UNWTO suggesting the people about health tourism and provide them
best treatment at lower cost (Andriansyah, 2019).
MICE tourism – This refers as meeting, incentives, conference, and exhibitions industry
that is extensively and rapidly growing in international country. Whenever people needs to
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discuss and wants to grow their business with international country that can help to grow the
tourism and becoming growing sector. The marketing management of Global tourism industry is
also guiding their business concern to conduct their meeting at different destination of London
and other international country which can help to grow their business as well as sector.
TASK 4
P6 Examine the factors that affects the popularity of range of global destination
Global destination refers as specific place which wants to see or visit the people for
increasing their experience and managing the good image. Tourism industry has proved full of
opportunities and challenges which require to understand and solve. Travel is the key component
in all tourism activities where people identify their interest and decide the destination to visit.
Globally, population is increasing continuously where they looking towards different destination
that can provide the great experience. In the global tourism environment there are different
factors which affect the popularity of global destination that is described below:
Environmental factor – The growth of tourism contain good climate and beautiful
scenery that affects the people for global destination and increase the economy. Pleasant climate
with warmth and ample of sunshine attracts tourists who usually come from temperature and
colder region. For instance, most of the sea side resorts in UK are located on a warmer south-
east. Oppositely, people from summer area migrate to cooler region to seek pleasure of cold
fresh environment.
The people who wants sunrise and sunset point, long sea beaches, waterfalls, fresh water
lakes etc. that are located in London and affects the global destination and improve the
productivity (Fang, 2020).
Social economical factor – This involves accessibility, accommodation, amenities, and
ancillary services that can help to grow the tourism and maintaining the higher productivity. If
travel agent is able to fill the needs of society at global destination that it affects the positively.
Thus, it is important for travel agency to focus on such factor and increase the performance.
Technological factor – As environment is changing where technology is also changing
that can help to provide the great level of experience. The marketing management of global
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