Unit 1: Contemporary Travel and Tourism Industry Presentation

This presentation provides a comprehensive overview of the contemporary travel and tourism industry. It begins by highlighting the industry's rapid expansion and evolving trends, emphasizing the increasing desire of people to travel for leisure. The presentation then delves into key milestones that have shaped the industry, including the introduction of holiday camps, the Holiday with Pay Act, the rise of holiday packages, the advent of jet aircraft, and the development of global distribution systems. It also covers government involvement through tourism acts and the impact of infrastructure developments like the Channel Tunnel. Furthermore, the presentation explores the various elements of the travel and tourism sector, such as support services (information, guiding, money exchange), accommodation and transportation services, ancillary services (spas, restaurants), and services catering to different purposes like weddings and conferences. The presentation concludes by emphasizing the importance of these elements in enhancing tourist experiences and driving profitability. References from books and journals are also included.

Unit 1 - The Contemporary Travel and
Tourism Industry

INTRODUCTION
• Travel and tourism industry is expanding at a high rate. Recently, many people prefer to travel to tourist
destination to spend some leisure time.
• Moreover, with rise in income level of people their needs and wants are changed. Besides this, trends in
tourism sector has emerged which has resulted in attracting more people. The PPT will describe about
milestone in tourism sector and how it has shaped it. Also, elements of sector will be explained.

INTRODUCTION
• Travel and tourism industry is expanding at a high rate. Recently, many people prefer to travel to tourist
destination to spend some leisure time.
• Moreover, with rise in income level of people their needs and wants are changed. Besides this, trends in
tourism sector has emerged which has resulted in attracting more people. The PPT will describe about
milestone in tourism sector and how it has shaped it. Also, elements of sector will be explained.

Key milestone in development of travel and tourism
industry
In tourism sector there were many developments that occurred. It laid down the expansion of industry and
shaping it. The milestones are as follows :-
• 1936- first holiday camp was opened by billy Butlin.
• 1938- holiday with pay act was launched. It was key milestone in travel and tourism which shaped industry.
• 1940- near western super mare first holiday was opened by Fred pontin
• 1950- horizon introduced its first holiday package air. This attracted other as well to start holiday packages.
• 1952-1959- the first jet airline passenger services was started. It allowed people to travel from one place to
another.

CONT..
• 1960’s – the domestic holiday was exceeded to 30 million and foreign rise to 3.5 million. Also, american
airline developed its global distribution system.
• 1976- tourism act was formulated. This milestone led to involvement of government in industry. In this
many policies and guidelines were mentioned.
• 1983- almost 77% of British workers spent 4 weeks holiday in a year. This changed the perception of
people as well as workers. So, society started adopting this change.
• 1995 le shuttle and Eurostar carried passengers through channel tunnel.
•

CONT..
Along with it, there are many other factors that shape tourism sector. They are as follows
• Rise of sea side resorts and holiday camps- the holiday camps allowed children and parents to spend leisure
time. Many entertainment activities were held in that.
• Increasing use of car- after second world war, there was rise in car ownership. Many people purchase car
and use it for travelling. It led to building of roads and transportation.
• Jet aircraft – it was another positive milestone in tourism sector. It allowed people to travel quickly from
one destination to another. Later demand of jet airways was increased as well.

Different elements of travel and tourism sector
There are various elements of travel and tourism industry which supports to gain high profitability in industry
and assists to establish good relation with tourist by offering desirable goods and services. Generally
elements are classified in parts direct and indirect elements where direct elements leads profitability in
industry because they offer theses elements to tourist. Direct elements are-
• Support services- Travel and tourism industry possess various services such as information facilities,
guiding services and money exchanges services & drawing facilities etc. So that number of tourist attracts
and purchases services. It helps in providing extra services to people to enhance their experience. This result
in increasing needs as well.
• Accommodation & transportation services- Industry offers transportation services for tourist so that they
can easy to visit destination place rather to wasting time to planning. Travel industry offers airline services
to tourist where they can take advantage to visit destination. It allows people to spend quality time with

CONT..
• Ancillary services- Travel and tourism industry providers hospitality services to tourist along with airline
services. To raise tourist experience company provides additional services such as spa, yoga, on beach and
luxurious restaurant services etc. Such kind services creates line among competitive industries. It is related
with support and accommodation services. People needs are fulfilled through it. Moreover, they feel
delighted and it increases their experience.
• Serving different purpose- Industry offers wide scale services but all relevant to different purposes such
as wedding purpose, conference purpose, social events and business meeting etc. The main purpose of this
services to meet each type of customers objectives so that they enables to consume services. This helps in
fulfilling their needs. They experience various new things in social life.

REFERENCES
Books and journals
• Jin, X. And wang, Y., 2016. Chinese outbound tourism research: A review. Journal of travel
research, 55(4), pp.440-453.
• Mostafanezhad, m., 2016. Volunteer tourism: popular humanitarianism in neoliberal times.
Routledge.
• Richards, g., 2018. Cultural tourism: A review of recent research and trends. Journal of hospitality and
tourism management, 36, pp.12-21.

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