Comprehensive Report: The Contemporary Travel & Tourism Industry

This report provides a detailed overview of the contemporary travel and tourism industry. It begins with an introduction to the industry's global reach and economic contributions, and then delves into the factors influencing tourism behavior, including geographical and social factors, place of origin, tourism destinations, and tourist education. The report explores various models of motivation, such as Maslow's hierarchy of needs, the economic model, Vroom's model, and Skinner's reinforcement theory, and their impact on consumer decision-making processes. It also examines the link between key drivers of tourist behavior and the popularity of different tourism destinations and experiences, highlighting the influence of factors like attitude, satisfaction, and price. The report concludes by discussing recent and emergent trends in the international travel and tourism industry, such as advance booking, new destination preferences, ecological and educational tours, local experiences, and adventure tourism, along with factors affecting the popularity of global destinations, including political, economic, technological, social, environmental, and legal factors. References are provided to support the analysis.

THE CONTEMPORARY
TRAVEL & TOURISM
INDUSTRY

INTRODUCTION
 Travel and tourism industry spread off all around the world and having
wide network. It also contributes in the economy of the country.
 Titan travel is an escorted holiday company with global collection of
holidays.
 It also includes all travelling packages and many other activities like
river rafting, planned all joineries and river cruises.

Factor which Affect The Tourism Behaviour
 There are many factors which affect the behaviour of tourism.
 Geographical factors- This factor include basic amenities of
the people at that particular place. People want that anywhere
they want to go, full with the basic things.
 Social factors- Social factors include such things like a person
want to travel to any place then at first tourist search about that
place and take all information about it.

CONTINUE
 Place or origin- It is all about how the people want to visit that
particular place and in which form. Some people likes to travel in the
group and some like to travel with family or friends.
 Tourism destination- It plays main role in the tourism industry. It
decides the behaviour of the tourist who want to travel.
 Education of tourist- Alternatives based on the knowledge of people.
The more knowledge tourist have, the more enjoy the trip.

Models of motivation and its impact on the decision
making process of consumer
Maslow's hierarchy of needs-
 This model is based on the basic needs
and wants of the consumer. A man
want in his life and in daily routine.
 At first psychology need in which
basic amenities' comes. Things which
people want for survive like house,
food, clothes etc.

Economical model
 Economical model of consumer behaviour is based on the perception of the
consumers toward the thing.
 Consumer sways wants the best things with low cost.
 Purchasing power of consumer is price because many consumers are price
conscious.
 It makes impact on the consumer decision making process because consumers
have many alternative in the market and if want they can switch to the next.
 They switch to the same product or service which comes in the low price. So
it makes impact on the decision making process.

Vroom s model of motivation
 In this model a person creates expectations which they derived from the
hard work.
 It also affects the decision making process of the consumers because in the
hospitality industry the workers put their effort in the best way and take
care of consumers satisfaction level.
 Consumers decision making process impacted through this because if the
industry put their best in it then consumer attract toward the industry.

Skinners reinforcement theory
 In this theory trophy, money, reward, promotion included and on the basis of
these all motivation comes in the mind.
 It makes impact on the decision making process of the consumer because if
consumer are happy with their job and make money in positive way and fulfil
his all needs then the decision making of them will go in right way.
 However, if they are not getting these all things then they disappointed with it
or they do not put their effort for buy something it is all about the money.

Link between the key drivers of tourist behaviour and
popularity of different tourism destination and
experience
 Key drivers of tourist behaviour linked with the popularity of the different
tourism destination. Drivers like attitude, satisfaction, money, loyalty etc.
 These all are consumers drivers which make impact on the industry.
 Travel to the popular destination is depended on the consumer behaviour that
what are the key factors which follow by the consumer to travel.
 Consumers attitude and his trust on that particular industry is good or not. If
consumers are experienced then it is talk about trust and loyalty. Price also
make impact on the purchasing power of consumer behaviour.

Recent and emergent trends in the international travel
and tourism industry
 Advance booking- It is emerging trend that people do their booking in
advance. It is easy for them because on a single application people can see
the photos of the hotel, price of the room, location and more many things so
it is easy to book online and in advance.
 Visiting new destination- Nowadays people give preference to visiting new
places like different country because they are interested to go in a different
country.
 Ecological and educational tour- Ecological and educational tour are in the
trend.

CONTINUE
 Enjoy the local experience- It is in trend that the people who go for tour, want to
do as well as the local people of that particular destination do. They want to eat
what the local people east, they want to wear what the local people wear.
 History and culture- People who want to go to the historical places, they collect
all the information about that particular place.

CONTINUE
 Love for adventure- It is the only thing which has not changed with the
time. Love for the adventures increase day by day and with the new
passion. People want to do something extra which is out of travelling so
that they do adventures like hill climbing, river rafting etc.
 Last minute booking- According to the recent data the last minute booking
is increasing. The travel and tourism sectors make some packages and
packages for the limited time period so that to gain the all profit from
packages.

Factors affecting the popularity of a range of global
destination
Many forces which impact on the global tourism. Some have earlier impact and
some have log impact. Some have major impact on the competitive destination.
 Political factor- Political factors directly impact on the travel and tourism
industry. Changing in government impact directly on the industry.
 Economical factor- Economical factor considers inflation rate, deflation
rate, various policies etc. These all things effect the tourism industry
destination.

CONTINUE
 Technological factor- Technology increasing day by day. Every day comes with
innovation and in the world of technology every organisation has to apply it
because if they do not apply this then it is dangerous for the business.
 Social factor- New emerging trends in the hospitality industry made by social
factored. Consumer preferences in lodging increasing day by day.

CONTINUE
 Environmental factor- In travel and tourism industry sustainability is the key
point. Environment factors like change in whether creates damage for the travel
industry.
 Legal factor- The regulatory environment make impact on the hospitality industry
directly and it is too complex. Labour and public security is a major part of the
hospitality industry.

CONCLUSION
 From the above study it has been summarised that travel and tourism
industry made a huge contribution in economic development and it had
wide area network globally.
 Understood about the history of the travel and tourism industry and their
impact.

REFERENCES
 Glover and et.al., 2016. The status of women in the UK travel & tourism
industry: an evaluation of the cruise and tour operator sectors.
 Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism
industry employment. Annals of Tourism Research.57(3). pp.264-267.
 Cook, R.A., Hsu, C.H. and Marqua, J.J., 2014. Tourism: the business of
hospitality and travel. Boston, MA: Pearson.

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