Contemporary Issues in Travel & Tourism - HND Assignment Report

This report provides a detailed analysis of contemporary issues and trends within the travel and tourism sector. It explores the challenges and changes driven by factors such as security concerns, technological advancements, and the emergence of new markets. The report examines these issues using various analytical methods and techniques, including primary and secondary data collection. It evaluates current trends like sports tourism, adventure tourism, and domestic tourism, and assesses how the sector responds to these changes. Strategies for businesses to adapt to these changes are developed and justified, with a focus on understanding the impacts of these issues and trends on the business context. The report also considers the consequences of failing to address these changes effectively, offering a comprehensive overview of the dynamic nature of the travel and tourism industry and providing insights for effective business practices. The report uses the case study of Snow Deal company to illustrate the concepts.

Contemporary issues in
Travel & Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysing issues which are currently driving change in tourism sector...............................1
1.2 Analysis various issues by using appropriate methods and techniques................................2
TASK 2............................................................................................................................................3
2.1 Evaluate of current trends influencing in tourism sector......................................................3
2.2 Analysis of current trends using appropriate methods..........................................................4
TASK 3............................................................................................................................................4
3.1 Analyse response towards change in travel and tourism sector............................................4
3.2 Strategies development in relation to response the changes by selected business entity......6
3.3 Justify the strategies which are using in response to modification.......................................7
TASK 4............................................................................................................................................8
4.1 Impact of issues and trends on driven business context........................................................8
4.2 Result when changes are not dealt properly..........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.............................................................................................................................................12

INTRODUCTION
Fundamental alteration for each and every form of association that will help in increasing
growth and development. The major problem of contemporary issues in rendering effective time
period. It can be ascertained in any manner of participation which is correct in recent days.
Company managers can apply different kinds of tools and techniques and this can easily deal
with whole contemporary issues or problems. This report is based on Snow Deal which is
basically concentrate on whole external and internal tourists. Organisation need to recognise
each and every present difficulty that are related to effective tourist sector and also take some
corrective step for overcoming problems. A manager will also analyse current problems by using
proper tools and techniques (Hall and Page, 2014). The purpose of this report is understand
different latest trends and also examine them. It is important for travel firm to use some accurate
techniques by this they can easily deal with alteration in effective and efficient manner. Business
can be change and either affects directly or indirectly in company operations. Finally,
organisation can state them in improved way.
TASK 1
1.1 Analysing issues which are currently driving change in tourism sector
The top most growing sector in the whole world is travel and tourism. Some individual
visit new places every year with the aim of getting new information regarding tourist location.
Therefore, they are growing continuously so they used to face some common problems in front
of them. This will required for firm to analyse difficulty which are related to business and also
they need to work on them (Hannam, Butler and Paris, 2014). If company employer can not do
this, then he/she will directly impact on their profit and its goodwill. So Snow Deal required to
analyse current issues or problems which continuous occurs in travel and tourism sector. There
are certain issues which are discussed as under:
 Need for increased security- Each and every traveller need their security while they
travel from one place to another. The number of tourist are expanding continuously per
year. Therefore, it will became tough challenge for all regulatory bodies and also for
tourist sector. It will required to manage all business in effective manner. This will
required for nation to protect their guest so that they can manage tourism in the country.
Every state have their different security which are provided to their tourist and it will also
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impact on their interest such as Muslims in America. It can directly affects tourist sector
badly and this will make and determine negative effect on that. The major issue which
arise within an organisation is terrorism and it is the duty of government is to control and
manage all activities which occurs win the country. All the travel agency are analyse that
place where these type of actions are occurs and identify it properly then make a plan.
 Technological advancement- After that the new and latest techniques assist in improving
working of this sector in effectively. This will help in providing information to different
type of people at one time (Hartmann, 2014). It is easy to manage and handle all technical
activities. It is important for company for using various tools and techniques in efficient
manner. By this, a person can book their tickets in advance and they can easily search
advertisement and also know about them. But, some problems which is faced by Snow
Deal as they are not taking quick decision which directly affects clients income and
revenue. The company will also face this type of issue where they were checked by
airport people. The airport authorities are use that technology which is helpful in identify
guilty person who take misuse item with them and their intention is not good. They adopt
self checking machine which help in scanning the person body and identify danger item.
 Beginning of new markets- It is necessary for firm to expand their business operations in
other location. Also they can grab a chance which are convenient for them. This will
create some difficulty regarding travel and tourist sector. It is important for company
manager to analyse demand of customers and try to achieve them. Sometime, it is
challenging for them if they does not have proper adequate resources. If an organisation
have proper resources then firm is not much capable to deal with unsatisfied client. In
UK, there are various factors which are related to international country so it is important
for authority is to check all the vehicles who is passing across the border line and
investigate each person personally for reducing threats among country people.
1.2 Analysis various issues by using appropriate methods and techniques
This is important for each and every form of enterprise which find out various problems
in a proper manner. In the above stated purpose, company manager can use different tools and
techniques which will easily to prevent them. Hence, proper utilisation of research methodology
also evaluate required problems (Kim and Ritchie, 2014). Each and every traveller prefer to visit
that place which cost is less and which provide more satisfaction in compare to other. Therefore,
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this variety of problem can easily identified by using effective techniques or tools which is
connected with them. The effective issue has been taken by company managers proficiently. It
will provide much satisfaction for tourism aspect so that it assist in getting success and growth
and also they can modify their plans and policies as per requirement.
Some of the issues or problems which is faced by Snow Deal which help in developing
business operations and activities that are as under:
 Entrance in new market
 Improvement in technology
 Modification in economy which is connected with inflation, demand etc.
Administration department should created effective strategies according to the past
conditions but above discussion will be measured current data and information. It is very
necessary for them to alter policies and strategies that can take correct steps in proper manner.
There are different issue which directly affect on travel and tourism sector that are as under:
 Severe weather- It is important for travel agency is to analyse weather of country before
plan for tour and also properly item for during change in environment. It is major issue
which reduces number of visitors who come for seeing all famous places.
 BREXIT local and international law- all the country have different laws which directly
affect on travel agencies and they are mainly focus on changing rules and regulation
which are made by government in according to the country growth and development.
In UK, it is ascertained by Snow Deal company that their framework of safety investigate
all issues so it can develop dissatisfaction in preferences of visitors (Luh Sin, Oakes and
Mostafanezhad, 2015). This is needed for company to aware about their products and services to
the customers. It will reduce uncertainty and provide welfare to society. In addition, if any form
of changes in recent currency then it is seen as foremost trouble for enterprise and it can be saved
with assist aspect of many learners. By analysis this, firms managers can use primary as well as
secondary data source that includes newspapers, magazines and many more. The other examples
gives accurate information which is related to current market differentiations.
The data and information can be gathered by two methods which help in maximise
company growth that are as follow:
 Primary
 Secondary
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By using primary data, Snow Deal company can easily examine current issues which will
assist in collecting basic information required in this time. They can prepare a questionnaire
which consist of many forms of questions and provide it to the buyers and they need to give
answer all questions in appropriate manner. It will be developed according to trip experience.
An enterprise desired to collects Secondary data then they can also gather all information
by using various sources such as magazines, newspapers, internet and so on. Also they will
search different people who belongs to different states.
TASK 2
2.1 Evaluate of current trends influencing in tourism sector
In the market, new trends are flexible in nature and it will change is not proper way. It is
important for company to analyse current trends and also examine accurate modification which
takes place in large market (Mariani and et. al., 2014). there are certain key trends which are as
follows:
 In domestic and inbound tourism- in this tourism residential people are travel within the
country and agency show them famous and popular places.
 In UK outbound tourism- In this tourism, the residential people travel from another
country for visits some famous locations it is outbound tourism.
Latest trends help tourist in attracting towards business products or services. For example,
present time period people visit to new place for analysing best goods and services in reasonable
price. There are different types of tourism are as follows:
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 Sports tourism- This kind of tourism attracts mainly children and small age group
people. It is used for pull number of travellers whose aim is to visit new places. By assist
of this, firm can easily improve their profit and also organise different activities which
attract various people. In Olympics and Paralympics both are created revenue of nation in
2012 and in this function large number of visitors are come to watch that form of games.
 Adventure tourism- The tourism sector is fully distinctive from previous time period.
There are many person who visit United Kingdom for aim to make fun (McKercher,
2016). For example, an individual person will go Africa with the motive to coordinate
jungle touristy. This is another kind of adventure which help in increase level of
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Illustration 1: Changes activities of sports tourism in UK,2017
(Source: Changes activities of sports tourism in UK,2017)

satisfaction of people or some group. Hence, it is needed for Snow Deal to organise such
form of trip for visitors and also provide latest trends of market.
As per the above indication, there are various visitors who are increasing come in Britain
till 2014. Some of the researchers said that in 2016, also increasing number of people were come.
This will help country for improving their economy and also earn maximum income. According
to forecast, it will continue to 36.7m in year.
It is examined that firm will expand their market by introducing innovative products and
services for their travellers. This will assist in getting opportunities which occurs in new
marketplace. And lastly, they can compete with their rival at competitive market.
2.2 Analysis of current trends using appropriate methods
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TASK 3
3.1 Analyse response towards change in travel and tourism sector
There is modification in surrounding of business and it will also affects on various
operations and functions (Oviedo-García, 2016). Many organisation does not desire to provide
response on their changes and it is not beneficial to them for long time period. Firstly, some
company who are engaging in business of travel and tourism sector which can used in traditional
approach. It is beneficial for managers because this is not much able to interact with different
clients. If company use modern techniques then they can easily encourage their business
operations in front of number of person and by using different tools that includes internet, social
sites and many more.
This is fundamental for International airline which find out modification and also take
part in travel and tourism sector. In the above mentioned report, company can analyse PEST
analysis which identify external factors (Reisinger, 2015). It includes political, social,
technological and economical. In current time period, clients are more focused towards products
or services. It is necessary for company for developing an accurate process which gives effective
idea for production of goods.
Political Some of the points are which are impacting on the tourism organisation,
here they are;
 Government regulations
Respond on impact
The organisation need to expand their business operations in effective manner. If they wants to
expand its company in one country then it is beneficial for them. Firm can increase their
business in all over the world and they will try to establish in different country. Organisation
requires to examine various states where they can expand their business. Every country has
different rules and regulations according to their external and internal environment. If any
changes in governments policies, it directly affects to company business plans and operations.
Economical  Variations in the economy
Respond on impact
The major important example of administration department is to determine dealing rate and
their variation in nation. In advance, a firm requires to find out rate of currency and they can
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start their enterprise in effective manner. The value is less and it need to take corrective step and
also generate maximum income.
Social  Changes in the needs of society
Respond on impact
This is necessary for Airlines group to recognise preferences as well as taste of their clients and
also they can provide them extra services accordingly. In this company can improve their
revenue in a correct manner. If any modification in the demand then it can influence their
business and they required to create effective strategies and policies which help in dealing.
Technological  Most of the companies are providing online booking system
Respond on impact
Company need to adopt various tools and techniques which can assist in enhancing their growth
and success. They also focus on changes which take place in different organisation. It will help
in improving works and task in proper manner. This aid firm for providing online transaction of
money from one person to another.
Environmental  Pollution
Respond on impact
This factor affect on production making raw material which are do not take on the process of
developing products. Wastage of papers and raw material directly affect on environment
surroundings of the firm.
Legal  Legal formalities
Respond on impact
A company will hire a person who are able to solve legal issue which occurs at the time of deal
with another companies.
The above investigation is based on International Airlines Group who are given outcome
to changing environment. The main purpose of administration department required to take
corrective steps. If any kind of modification are needed and also it can affects their operational
activities in effective manner (Standing, Tang-Taye and Boyer, 2014). Also they need to
examine PEST analysis which help in show positive impact on business.
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SWOT Analysis of Snow deal firm:
Strength
 Firm has good reputation
 They have latest technology which help
in attracting large number of tourist
 It has cost advantage
Weakness
 Poor marketing methods
 Lack of skilled employees or staff
members
 Problem in staff management
Opportunities
 They can adopt latest technology
 Expand business operations
 Enter in new market and provide
services
Threats
 Impact of different factors on firm
 Threat of new entrance
 Similar service provider
SWOT help in identified company strength, weaknesses, opportunities and threats which
directly or directly affect on organisation business operations and its functions in badly manner.
It is internal factor which help in analyse all necessary functions and operations within an
effective manner. PESTLE also affect on company strength and weaknesses because all the
political, social, legal. Environment, technological and economical are directly affect the growth
and development of enterprise.
IAG is fastest growing and profitable firm in the business in which Iberia has capacity
and growth to earn profit and British Airways finished its operating year which is A380 and
Boeing 787. International airline group will restructure their network businesses and they want to
grab opportunities by lowering cost of operating system. They required to consider changes in
internal business and its impact are not affect the customers and partners. The company will
change in their different areas such as personal pricing, underwriting, legal, technical services,
claims services and culture and their people. They works for expanding business locations and
required to change in the structure.
Number of Employees- There are approx. 65000 employees who work for the airline
industry and deliver all necessary foods and parcels to the customers and a clients.
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Aeroplanes- They have almost more than 547 aeroplanes which flying to 268 destination
and carrying more than 100 million passengers in a year. This is the one of the leading and
largest airline industry in the world.
Location- It is based in Madrid where its registered office and its head office is situated at
London. The annual revenue or income of IAG is approx. 1952 million per year.
SWOT Analysis of Airline industry:
Strength
 They have skilled and experienced
employees
 Focus on customers demand and try to
satisfy them
 Rapid and fast transportation facilities
 price of tickets are affordable for
passengers
Weaknesses
 Increasing amount of maintenance cost
 This industry is directly affect on other
sectors
 Lack of coordination
 Operating cost is high
 Salary amount is high which pay to the
staff
Opportunities
 Large income of FDI in airline sector
 Large number of people travel by
aeroplanes or flights
 they will enhancing per capita income
which generate more passengers
Threats
 Increasing fuel amount
 Variation in exchange rate
 High and tough competition
PESTLE Analysis of Airline industry:
 Political-
◦ Rule by foreign owners
◦ Stability in political environment in effective manner
◦ Liberation in this factor
 Economical-
◦ Increment in fuel amount
◦ Increasing unemployment in the country
◦ International financial crisis
 Social-
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