Contemporary Travel and Tourism: Patterns, Trends, and Analysis

This report provides an overview of the contemporary travel and tourism industry, examining recent trends and patterns. It identifies key developments such as the integration of the Internet of Things (IoT) in hotels, the growing importance of local cultural experiences, and the rise of digitalization and responsible tourism. The report analyzes these trends and their significance for the industry's development. Furthermore, it explores factors influencing the popularity of global destinations, including the availability of comprehensive online information and the impact of costs. The conclusion summarizes the report's findings, emphasizing the dynamic nature of the industry and the importance of understanding consumer behavior in shaping destination popularity.

Contemporary Travel and
Tourism Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT............................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 3............................................................................................................................................1
P5. Identification of recent together with emerging patterns and trends in global travel and
tourism industry...........................................................................................................................1
M3. Analysing recent patterns in global travel and tourism industry together with their
significance for developing the sector.........................................................................................2
TASK 4............................................................................................................................................2
P6. Examining factors affecting popularity of various global destinations.................................2
M4. Analysing factors affecting popularity of various destinations and assessing significance
to popularity of destination..........................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
The concept of contemporary tourism refers to an international approach to present new
together with refreshing aspects for vacationers (Camilleri, 2019). Travel and tourism industry is
defined to multiple aspects of wider service sector that caters desires and needs to people that
prefers to move from one location of globe to another. For improving knowledge about
contemporary travel and tourism industry, UNWTO is taken into consideration. It is a specialised
agency which is entrusted to promote responsible, universally accessible together with
sustainable tourism. The company promotes value of travel and tourism addition to offers
support for advancing policies worldwide.
The report determines existing patterns as well as key trends within travel and tourism. It
further investigates certain factors that affects existing level of popularity of various destinations
globally.
TASK 1
Covered in PPT
TASK 2
Covered in PPT
TASK 3
P5. Identification of recent together with emerging patterns and trends in global travel and
tourism industry
Travel and tourism industry is more focuses to drive experiences of vacationers. The
industry includes services for people who have choices for travelling to other places in short time
period (Colladon, Guardabascio and Innarella, 2019). With passage to time, there are diverse
changes that emerged in the industry. Following are identified by employee of UNWTO:
Current trends along with patterns within travel and tourism industry
 Internet of things in all hotels: In the industry, IoT is growing currently (Huber, 2020).
Consultant employee of UNWTO analyses that it is essential for hotel rooms to have
option of control in all sorts of things through an app. Presently, it is the trend that is
adopted by all hotels that permits people to connect the devices and change temperature
easily.
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 Local cultural experiences: Currently, when travellers head to specific location, they do
not want a simple or sanitised experience which is detached with reality of the destination
they are paying visit. It is the age of social media in which authenticity is important than
ever. As per UNWTO, there are travellers which prioritise local culture over options of
travelling. They prefers to taste, feel, smell and see local culture despite of gates areas
which are developed for travellers.
Emerging trends and patterns in the industry
 Digitalisation: With growing technology, trend and pattern of digitalisation is raising
(Eom and Han, 2019). With new generation of tech-savvy visitors, automation in
technologies as well as rise of connected generation, digitalisation is seen as future trend
in the industry. Employees of UNWTO sees digitalisation as the emerging trend within
the sector.
 Responsible tourism: The kind of tourism which reduces negative impacts of cultural
and social, generates wider benefits for economy and improves lifestyle of hosting
communities. With scarcity of natural resource, UNWTO managers says that increasing
pace of weather changes, rapid extinction of multiple species and impacts of human
practices will become key concern and upcoming trend in the industry.
M3. Analysing recent patterns in global travel and tourism industry together with their
significance for developing the sector
It is important to develop travel and tourism industry as it develops infrastructural
facilities, generates more employment, contribute in well being of local culture and many more
(Fang, 2020). Managers of UNWTO analyses that IoT in all hotels and local culture experiences
are current trends together with patterns in the industry. While, digitalisation and responsible
tourism are emerging patterns within the sector.
TASK 4
P6. Examining factors affecting popularity of various global destinations
Internation or global destination are the places or locations that people prefers to visit
because of their excellent services and own significance (Spencer, 2019). Popularity of global
destination is affected by various factors. Some of them are examined by employees of UNWTO
that are underneath:
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Comprehensive information online: All information about global destinations are
available online to customers. Presently, visitors makes decision to travel a destination after
generating and examining comprehensive information related to overseas destination which
influence popularity of the place in large extent (Iloranta, 2019). For example, Online sites
including Trip Advisor and others have pool of knowledge about global destination. Customers
or travellers of UNWTO reviews each informations about London available on these sites. When
sites offer positive comments and more grades than popularity of place increases that impacts
favourable of the destination. In contrary, when travellers gains some negative review for the
place they are planning to visit then they changes their decisions and this leads to limited people
visits the destination making it unpopular across the globe.
Costs: Travelling to some destination costs high to people and it is seen that travellers are
highly conscious for travelling costs. Managers of UNWTO says that travellers look for deals
and discounts which makes the travelling affordable. Availability of cheaper offers is something
which that makes a destination popular (Özturan and et. al., 2019). For instance, In festive season
in London or other countries, cost related to bookings, transportation and other amenities
increases which becomes hard for middle class population to afford high cost tourism package to
visit the destination. When restricted population visits the place in seasonal time then it impacts
adversely on popularity of the place.
M4. Analysing factors affecting popularity of various destinations and assessing significance to
popularity of destination
There are various destination across the globe that have high significance. For example,
London is an international destination that is popular because of its beauty, vibrant culture and
many more. It is analysed that the factors which impacts popularity of the internal destination are
comprehensive information available and high costs of travel (Rather, 2020). It is seen that any
place which depends on tourists and tourisms have to understand that behaviour of customer is
essential.
CONCLUSION
From the report, it has been concluded that industry of travel and tourism have gained
wider developments in last couple of years. At present, trends and patters occurring in the
industry are IoT in all hotels as well as local culture experience. Moreover, it is seen that
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emerging trends are digitalisation addition to responsible tourism. Factors plays huge role in
increasing or decreasing popularity of particular destination globally. Some factors are travelling
costs and comprehensive information available.
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REFERENCES
Books and Journals:
Camilleri, M. A. ed., 2019. Tourism planning and destination marketing. Bingley: Emerald
Publishing.
Colladon, A. F., Guardabascio, B. and Innarella, R., 2019. Using social network and semantic
analysis to analyze online travel forums and forecast tourism demand. Decision Support
Systems. 123. p. 113075.
Eom, T. and Han, H., 2019. Community-based tourism (TourDure) experience program: A
theoretical approach. Journal of Travel & Tourism Marketing. 36(8). pp. 956-968.
Fang, W. T., 2020. Tourism in Emerging Economies. Springer Singapore.
Iloranta, R., 2019. Luxury tourism service provision-Lessons from the industry. Tourism
Management Perspectives. 32. p. 100568.
Özturan and et.al., 2019. Evaluating the information systems integration maturity level of travel
agencies. Information Technology & Tourism. 21(2). pp. 237-257.
Rather, R. A., 2020. Customer experience and engagement in tourism destinations: the
experiential marketing perspective. Journal of Travel & Tourism Marketing. 37(1). pp.
15-32.
Spencer, A., 2019. Caribbean Tourism Public Perceptions and Social Realities. In Travel and
Tourism in the Caribbean (pp. 73-93). Palgrave Macmillan, Cham.
Online:
Huber. C. 2020. Current Trends in the Travel & Tourism Industry. [Online]. Available through:
<https://blog.airsage.com/blog/current-trends-in-the-travel-tourism-industry/>
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