Contemporary Issues in Travel and Tourism: A Brazil Case Study

This report examines contemporary issues in the travel and tourism sector, using Brazil as a case study. It addresses current challenges such as infrastructure, service quality, rising costs, and security concerns. The report analyzes the impact of these issues on the tourism industry, particularly in Brazil, highlighting the importance of proper infrastructure, service levels, and security improvements. Furthermore, it explores emerging trends, including nature, inbound, outbound, and cultural tourism, and their influence on tourist destinations. The analysis includes a discussion of the increasing popularity of nature tourism in Brazil, referencing the Amazon rainforest and Rio de Janeiro, and provides statistical data on tourist arrivals. The report also considers the response of tourism businesses to these trends, emphasizing the need for strategies to mitigate negative impacts and capitalize on opportunities. The report concludes with recommendations for the travel and tourism sector to improve its business by utilizing resources properly, improve security, and reduce wastage.

CONTEMPORARY ISSUES
IN TRAVEL AND TOURISM

Table of Contents
INTRODUCTION.......................................................................................................................................2
TASK 1.......................................................................................................................................................3
Current issues driving changes in travel and tourism sector....................................................................3
TASK 2.......................................................................................................................................................4
Emerging trend that are influencing change in travel and tourism sector...............................................4

INTRODUCTION
This study will be based on contemporary issues relating to travel and tourism sector. Travel and
tourism sector provide various products and services to the customers which include activities of
leisure and recreational. Tourism industry includes travel to destination place in order to provide
customer with relaxation. There are various issues which are faced by travel and tourism are
known as contemporary issues that affect the travel and tourism business. This assignment will
include Brazil as a tourist destination place to analyze various issues faced by travel and tourism
in Brazil. Furthermore, it will include current issues which are affecting travel and tourism
sector. Moreover, this study will provide emerging trends in the travel and tourism sector. This
assignment will also include response of TUI to emerging trend of tourism sector.
TASK 1
Current issues driving changes in travel and tourism sector
There are various issues which have affected the business of travel and tourism sector.
These issues affect its customers and also the destination image is reduced. There are various
tourist destination in brazil which include Rio de janerio, Salvador, Iguacu national park etc.
Tourism is facing lo of problems which include lack of proper infrastructure, service level,
rising cost of fuel and taxations etc. are the main problem which affect the tourism sector to the
great extent . Lack of proper infrastructure facility include improper accommodation facility and
various other problems relating to infrastructure include place of transport, airlines infrastructure
etc. affect the travel industry due to which its customer base is reducing .
Customers are attracted when the organization is providing them high quality facilities
and services. Service level provide tourist with their experience . service providers are the
people that include tourist guide, taxi operators etc. which provide guidance to the tourist and
thus their performance affect the tourism industry. With the increase in fuel cost the price of the
tour package also increases which affect the tourism business as this change affect their
customers and also the profitability of travel and tourism industry.
There are also various issues which have driven changes in travel and tourism sector that
includes technology advancement, increased environmental awareness and increased security.
Technology advancement is one of the major issue faced by travel and tourism sector.
Technology advancement include changes in method of providing services by use of various
technology. For example increased use of internet for booking travel package etc.

Nowadays, there has been an increased awareness among tourists regarding
environmental protection to protect the nature from harmful effects and also it is required to
dumb the wastage properly in order to reduce diseases. Increase security is also gaining
popularity with the increase in level of tourism. Security improvement is required to provide
tourist with safe journey. Brazil is the safe place for travel but there are chances of violence in
the places so it is recommended to avoid empty and dark street . Brazil is gaining its market in
travel and tourism industry as there are various places to visit for travel and have great
experiences.
The three issues faced by Brazil in travel and tourism
Brazil is famous for its various attractive places which include Amazon rain forest. This
place is also famous for as it include Christ redeemer statue which is located at Rio de janeiro is
the 7 wonder of the world. Brazil faces issues which affect its tourism attraction that include
violence and terrorism which affect its security of the tourism as tourist may also be affected by
the violence. The most affected place in brazil with crime is Favela which is located in Rio De
janeiro. This place have most of the crime which include mugging, robbing, kidnapping and
gang violence. Another problem faced by brazil tourism is relating to environmental awareness
which has affected the tourism industry to a great extent.
The third issue faced by brazil travel and tourism industry is related to high tax rate
imposed by government on the travel and tourism sector which has affected the profitability of
travel and tourism sector. Travel and tourism sector in order to reduce the problem affecting their
business must utilize the resources properly to reduce wastage and also improve the security to
reduce the violence and crime to attract more tourist to the place.
TASK 2
Emerging trend that are influencing change in travel and tourism sector
There is a increase in number of tourist due to gaining popularity of tourism in the
industry. The tourism trend is changing day by day because of the changing demands of the
tourists. There are different types of tourism which include :
 Inbound tourism : This type of tourism is related to travelling to places within the
demographic boundaries. Brazil have various attractive places which have led to increase
in inbound tourism.
 Outbound tourism : Outbound travelling refers to tourism in which people visit different
destinations which are outside the demographic boundaries.
 Cultural tourism : this tourism take place when the people visit particular place to know
about culture and history of that place.
 Nature tourism : when visitors travel to a destination of wildlife and nature.

There are various changes in the trend of tourism which affect the particular destination
these trends are changing according to the needs and demands of customers . for example,
youngsters prefer adventure tourism to have fun and experience of new things whereas old
generation like to have culture or religious tourism to travel to a religious or historical place.
Brazil attract most of the foreign tourist because of its gaining popularity of Amazon rain
forest which is one of the most popular places of world. This place follows the trend of
nature and thus comes under nature tourism. Emerging trend include changes in tourist travel
to a particular place which causes a reduction in tourist attraction to that place.
Analysis of current trend using appropriate techniques and resources for Brazil
The current trend prevailing in the Brazil includes nature tourism as this trend is
attracting number of tourist to the Brazil. Brazil most famous destination for nature tourism
include Rio de janeiro which is famous for its natural settings, carnival, balneario beaches etc.
there has been increased in number of tourist to this place as every year 5 million people visit to
this place .
The below graph is showing the number of tourist arrival in brazil which increased to
6589 thousand in 2017 from 6547 in 2016. Increased in tourist to the place is due to its
increasing trend of different types of tourism that include nature, adventure and cultural tourism.
In which nature tourism is most popular in brazil.