Impact of Contemporary Issues on Travel and Tourism Industry Trends

This report delves into the contemporary issues and emerging trends within the travel and tourism industry, emphasizing the importance of analyzing these trends to ensure business growth. It highlights the significance of niche tourism products, particularly adventure tourism, as a means to cater to specific market segments and achieve sustainable development. The report discusses various data collection methods, including qualitative and quantitative approaches, to identify market trends and inform decision-making. It further explores different niche tourism products like cruise, adventure, medical, golf, eco-tourism, film tourism, and religious tourism. The report underscores the need for organizations like Snow Deal to adapt strategies based on current trends and utilize niche market theory to satisfy customer demands effectively. The analysis focuses on the UK market and the potential for adventure tourism to generate higher profits. The report also provides an overview of the techniques used to identify current market trends and the importance of adapting strategies to meet customer demands.

COMTEMPORARY ISSUES IN TRAVEL AND TOURISM
Introduction
There are several issues that exist in the travel
and tourism. This issues have impacted the
working of the Firms. This has arisen due to
various new trends in this industry. It is
important for the organizations to utilize
suitable means so as understand the existing
trends.
ANALYSIS OF EXISTING TRENDS
UTILIZING SUITABLE MEANS
Any organisation bigger or smaller has to
analyse all the current trends that are prevalent
all over the world. Management of Snow Deal
have to use appropriate methods which helps
them in dealing with such situations. By
underlining the current trend in appropriate
manner it will empower organisation to make
their customers more satisfied. Snow Deals
needs to introduce the theory of Niche market
which assists them in dealing with the
particular market segment. Niche tourism refers
to as the specific product that is capable of
satisfying the demands and needs of particular
market segment as well as target audience. The
spots that are associated with this concept is
known as Niche tourism destination.
Companies like Snow Deal have to use analyse
the data that is collected by various means so as
to prepare strategies according to the current
trends.
There are some of the techniques that are used
for identifying the present market trends:
 Qualitative
 Quantitative
 Primary
 Secondary
Conclusion
The contemporary issues in travel and
tourism has increased throughout the
industry. This has also increased the
new trends in the market. By using
suitable means these analyses can be
easily done. Niche product can be
highly beneficial in managing these
trends as well as ensuring sustainable
growth of the company.
These major ways of collecting data can be beneficial and can help in deriving
conclusions that helps in decision making like the investment in the niche tourist
destinations properly. Following are the niche tourism products that can be
analysed by Snow Deal and delivering their service according to that:
 Cruise
 Adventure
 Medical
 Golf or polo
 Eco-tourism
 Film tourism
 Religious tourism
Out of all these the best niche tourism
product is adventure. Many people visit to
UK with the purpose of spending holiday
and free time with family and friends. This
is one of the markets that ensure higher
profits This can be determined with the
number of travellers that have come here
past with their family members and has
opted for the adventures activities. Thus
Snow Deal a have to plan a trip proposal
where users can visit some of the water
parks, Jungle safaris, mountain climbing,
Ice skating etc. Thus strategies need to be
formulated as per the context through
which they can work appropriately.