Travel & Tourism: Analysing Issues and Developing Response Strategies

This report analyzes contemporary issues driving change in the travel and tourism sector, such as increasing security requirements, technological advancements, and new market entries, using methods like PEST analysis to understand their impact. It evaluates current trends like adventure and sports tourism, and examines responses to change, including strategies for businesses like International Airline Group. The report also discusses the potential negative impacts of not addressing these changes properly, emphasizing the importance of adaptation and strategic planning for sustained growth in the tourism industry. Desklib provides access to this solved assignment and other resources for students.

Contemporary Issues In
Travel & Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysing issues which are currently driving change in tourism sector................................1
1.2 Analysis various issues by using appropriate methods and techniques.................................2
TASK 2............................................................................................................................................3
2.1 Evaluate of current trends influencing in tourism sector.......................................................3
2.2 Covered in PPT......................................................................................................................4
TASK 3............................................................................................................................................4
3.1 Analyse response towards change in travel and tourism sector.............................................4
3.2 Strategies development in relation to response to changes by selected business entity........5
3.3 Justify the strategies which are using in response to modification ......................................7
TASK 4............................................................................................................................................8
4.1 Impact of issues and trends on driven business context........................................................8
4.2 Results when the change are not dealt properly.....................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Modification is necessary for every business organisation either in the system or structure
for the development and growth. In provided time period, alternation is the contemporary issues
which is the main problem (Standing, Tang-Taye and Boyer, 2014). Tourism refer to
transportation to one place to another with purpose of reviving one self as well as service
provision for this transformation. The major purpose of this report is to identify and
understanding various trends and evaluate them. This is necessary for a firm of travel and
tourism to adopt the form of alternation within the organisation effectively and efficiently.
TASK 1
1.1 Analysing issues which are currently driving change in tourism sector
Travel and tourism sector is one of the largest sector globally. People wander new places
in order to discover new culture and destination as well as gathering new information every year.
The area of tourism is evolving constantly which is also facing few problems before them. It is
necessary for a firm to investigate and solve the issues which is emerging in front of them. In
case if the employer of the company is enable to solve that menace, this will not only decease
amount of consumer but also ruin the goodwill. The company Snow Deal need to evaluate those
conflicts which are obstructing their path toward the achievement. Here are some issues which
can be barrier for the organisation:
Requirements of Increasing Security
People demands for security while choose a company for travelling activities in other
countries or regions. The tourist amount is increasing globally day by day. The management,
therefore, become a complex process for both the state and sector of tourism. It is essential to
maintain the entire system more effectively and efficiently. Tourists are the considered as the
guest of any nation as the state require to protect them assuring them their safety. The
government of every country have provided some laws and support them wit rendering some
protection which hugely impact on their interest such as Muslim in America. Such activities can
affect the country's visitors number and create a negative effect. Increasing terrorism from ISIS
and other terrorist group have dangered the country for which various countries have enacted few
laws and legislation. For e.g. Donald Trump, President of America enacted the activity of Travel
Ban in which few countries which includes most Muslim people have banned for travel and
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tourism purpose in America in February 2017 (The National-Security-Law Expert Who Blocked
Trump's Travel Ban, 2017).
Advancement in Technologies
The countries which have adopted the technologies and techniques more, have great
number of tourist amount which have increased the nation's annual income. It support in
accessing the information in time more quickly (Reisinger, 2015). This provide the activities and
availability of information in a easy way. The company requires to use various technical tools
and gadgets for serving their consumers more convenience and ease. Through this, company can
enable more potential clients by providing them online booking of tickets, offers availability and
aware them of brand and packages by advertising. Snow Deal is facing the issues of indecisive
traits which is influencing the enterprise in negative way.
New Market Beginning
The firm can deploy their business firm in other trade and market in all over the world.
The company also being supported by this facility which provide them an opportunity to develop
and evolve (Oviedo-García, 2016). The issues is the beginning of new market have made the
companies more complex and complicated as the countries culture and regions are different on
the basis of culture and it is necessary for analyse and evaluate it before entering in their market
for the manager of firm such as Snow Deal. The difficultly also fall on the management of proper
resources which enable the impossibility of succeeding in gaining satisfied clients.
1.2 Analysis various issues by using appropriate methods and techniques
It is significant for the every organisation which is facing the issues and problems in a
proper manner. According to the above stated purpose, the manager of the organisation can
utilize various tools and methods that assist in preventing them easily (Timothy, 2014). In order
to properly use them, research methodology is needed for the issues. People prefer those places
more which are less in cost and expenditure as well as provide more satisfaction to consumers.
Thus, various issues can easily detected by effective use of tools and techniques. The manager of
Snow Plans can conduct more analysis to find out the issues so that they can develop and alter
the programmes and policies according to the needs.
Here are few problems faced by the cited company that can avail in growing and
enhancing the activities and operations which are explained as below:
 Alternation in economy i.e. is interlinked with demands, inflation etc.
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 Entrance in new trade
 Modification in technology
This is essential for the to change and develop the plans and terms of organisation to take
proper proper steps in adequate manner (McKercher, 2016). With undertaking the previous
condition, the management Dept. should design some effective strategies to measure information
and data.
The Snow Deal company have ascertained in United Kingdom about the structure of their
protecting and safety of visitors to solve these issues. The company need to aware the
consumers inform about their products and services to create a unique impact and reduce
uncertainty. In addition, if the country faces any change in currency and trends, then the
organisation will require the help of the professionals and learners. Through the analysis of
market, the manager of the firm can optimize secondary as well as primary data resources such
as newsletters, magazines, journals and many others.
Information can be gathered by the help of these two method which can increase the
quality of study and help in development of enterprise:
 Primary
 Secondary
Through the use of primary data, the company can examine the issues and problems of
Snow Deal which can help in gathering the data in upcoming time as well. They can gather it
through managing a questionnaire and filling it from the clients which will includes every type of
questions linked with their interest and other.
The secondary data collection can be done through analysing various magazines, articles,
newspapers, blog, social sites, newspapers and many other papers (Mariani and et. al., 2014).
Here are the example of two specific issues mentioned:
1) Terrorism & Counter Terrorism activity: The major issues that create threats for United
Kingdom is attract of threats of terrorism. Government has to organise distinct measures that c an
aid in management of different terrorist situation in Industry which will be able to make new
changes. The recent case of this activity is Terrorist bomb blast in Ariana Grandeur concert.
2)International & local laws: This is one of major issues that an organisation have to face which
restrain the growth as well as create issues in travel ad tourism sector. Cause of taxation policies,
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large consumer number reduce is faced by companies. These can be obstacles in growth and
increment. Such as laws of USA and Western Urban Asia Nations.
TASK 2
2.1 Evaluate of current trends influencing in tourism sector
New trends of market are more flexible in nature and it keep changing after a period of
time. Hence, this is necessary for an organisation to evaluate and modify the changes according
to the alternation in the trade. Business is hugely impacted in tourism and travel sector. As an
example, people in now days visits the place more for a business despite of fun.
Adventure Tourism
Tourism sector is totally different from the past era of travelling sector. People used to
visit UK with various purpose such as a person travel Africa with aim of organise junmase
touristy. This is a type of adventure as it increase the productivity level of people as well as team.
Snow Deal can coordinate such form of deals and packages for their consumer to render them
more adventures offers.
Sports Tourism
This is a very popular term as it attract various people in their direction to visit the place
at-least once. The company can come up with the plans of sports tourism of which help they can
increase their profitability as well as manage more exercise for them. For example, when
Paralympics and Olympics were organised in London in 2012, the number of visitors were
increased in that year of the country.
As the numbers shows, after the year of 2012-14 the tourist number were constantly
increasing in Britain which is still emerging in the year of 2017. This will avail the nation in
developing their economy as well as revenues (Visit Britain reports increase in volume and value
of inbound tourism in 2015, 2016). The amount of visitors in 2016 were approximately 36.7
millions.
Hence. His indicates that Snow Deals will deploy its trade by forming few new services
and packages for guest. It will help them in grabbing the available opportunities which is existing
in the market. Through the help of this, they can also compete the rivals in the industry.
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2.2 Covered in Poster
TASK 3
3.1 Analyse response towards change in travel and tourism sector
The alternation which is nearby the business affects the business functions and
operations. Initially the organisations were engaged with the traditional methods and was to
willing to accept the change occurred with time. This was enabling them growing in the
enterprise. This is significant for the firm to carry out entire changes in International Airline
group which have come in sector of travel and tourism. To analyse the external factors of firm,
they can utilize the PEST analysis.
Political: Each and every business firm desire to deploy their business globally. As they
are aiming to expand, one country is not their limitation (Luh Sin, Oakes and Mostafanezhad,
2015). They will to enlarge their International Airline group in several countries; hence, it is
essential for the firm to examine the elements of state and their political situation. It is clear that
the every organisation have different regulatory bodies as well as system of functioning the
operations. In case of changes in laws and legislation of the country, policies and terms changes
which create a huge impact on enterprise. Such as UK have introduced new taxation policies.
Economical: The fundamental function of management department is to understand the
exchange rate changes and their flow in country. In addition, the International Airline group
requires to seek the currency rates; enables the business start-up in effective way (Kim and
Ritchie, 2014). In case, if the importance of this is lesser than it is, then the company requires to
take appropriate steps in order to build more revenues in the business.
Social: This is essential for the group of International Airline to recognise the interest
and expectation of their consumers: thus they can render few services according to the situation.
They can develop the annual incomes in a proper way. If the demands will be impacted by the
business then company will requires to develop their policies sufficiently.
Technological: As in industry, any alternation have been occurred in the enterprise in
which few of them are related with new technologies; hence, it is essential for the employer to
take this under consideration especially. If International Airline group can adapt the changes
conveniently, then they can perform the work more effectively. With the assistance of online
booking, the services of booking the tickets available even before 7 months of the say of visiting.
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The respected analysis is linked with the International group of Airline who are engaged
to responding in dynamic environment of market. In order to manage the above states aim, the
management department requires to make the adequate levels. If in the market, there are any
alternations, then it can in influence the activities of businesses. So for showing the positive
responses of business, PEST can be assisting.
3.2 Strategies development in relation to response to changes by selected business entity
Alternations of any kind either related to technologies or marketing trends affect the
operations and activities of business directly and indirectly (Hartmann, 2014). In order to
manage those changes in adequate manner, organisation develop various plans and strategies.
With this, a worker require to manage and determines their aims of short and long terms in order
to meet them in a proper time period. This is essential for employee to analyse their own mission
and mission within a period of time to accomplish the whole task by the certain time. Moreover,
improving new services and products is other issues which the enterprise faces.
IAG United Kingdom's one of the leading airline company which own more than 450
aircraft. The company have expanded its business in more than 250 places. Two companies are
also existing in the same market which are competing this enterprise which is British Airways
and Lbeia. Hence, the company need to develop their terms and policies in order to enlarge their
amount of revenues as well as gain a powerful position in the travel and tourism sector
(Hannam, Butler and Paris, 2014).
British Airways
This company is most popular airline enterprise of United Kingdom deployed and
trending in global market owning large market share. As the environment and situation of
company alter according to different circumstances; it is essential for the organisation to evolve
new strategies and terms offering their clients unique from the competitors. It is fundamental for
company to develop some new and fresh plans and packages which can help in attaining new
buyer of the services. This is the duty of manager to come up with new opportunities and
marketing strategies as well as modify their mission, vision accordingly. As people are more
inclining toward the travelling, it is the right opportunities for enterprise to expand the business.
For the first, manager or employer have to determines characteristics as well as nature of their
target consumers so that they can meet them through implementing appropriate strategy of
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marketing and products and services development according to the choices of individual of
particular place.
Iberia
This is also one of the leading International Airline company which requires to amend
their terms and conditions of dealing business in the industry. It includes the marketing service
association; hence, they require to optimize the effective marketing mix P's. This strategy will
help the company in determining the values of their commodities. It avail the ways of presenting
the company in new trade which is helpful for increasing the revenues of enterprise. By utilizing
the mix of marketing, the company can not only aid in meeting the target group but also compete
the rivalries.
7P's of Marketing Mix
Product  Wide range of services eliminated into various different
categorises.
 Provide complementary food and drinks along with service.
 Entertainment gadgets like radio, games, phones, magazines,
films, books etc.
Price  Cost effective prices of planes and flights from lower cost to
higher.
 Use premier pricing techniques for effectively influencing.
 Reduce and decrease price according demands & vice versa.
Promotion  Use effective promotional and marketing tools.
 Participate or sponsor for events, activities and international
games.
Organiser CSR activities for better brand building etc.
Place  Have wide reach as company covers 90 destinations, 39 nations
and more.
 Organised and perfectly mentioned infrastructure with positive
vibes and structured staff members.
 Products and services are merchandise with help of marketers, tour
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agents and operators.
People  Organised Staff and maintained uniform.
 Rewarding and compensation opportunities.
 Wide worker group that guarantee full service satisfaction.
Process  Easy and convenient process of booking and checking.
 Faster and online service booking facility.
 More protected and safe procedure of safety and services.
Physical Evidence  Brand Logo and e-ticket facility.
 Hygiene, paperwork, good interior and unformed staff.
 Baggages and Label of luggage for protection.
All the above assistance which were provided was to improve the IAG in order to deal
with the advancement that is occurring in the marketplace (Hall and Page, 2014). This will help
the enterprise in developing overall activities and operation to create a distinctive image. Thus it
is coherent that travel and tourism sector is growing everyday. Company manager can create and
build some strategies and policies for achieving the competitive advantages and objectives of the
enterprise.
3.3 Justify the strategies which are using in response to modification
The group of internation airline can optimize various strategies in order to deal with the
complex situations which is company is facing. The enterprises can easily retain their consumer
and earn more users of services through the use of proper techniques and tools. Strategies which
is efficient and effective always assist organisation in meeting the goals and mission within a
span of time. Thus, they can respond to the occurred changes mote quickly than before. Hence,
this is fundamental for both British Airways and Lberia to make use appropriate strategies to
meet modification with positive influence. After the change in market or industry, the firm have
to face various modification consisting change in demands, tax rate etc.
British Airways
The company wants to provide the services to maximum users and public and it affect the
specific share of market (Dickinson and et. al., 2014). This is significant for an organisation like
this to create or form the missions and objectives to accomplish them within a period of time. To
seek the condition of market, the environment study is require to conduct by the manager of
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enterprise for which PEST investigation is must. This has assist in creating a plan of action.
Enterprise render various types of services and products to their users so it is not complex to opt
a new strategies while required for the company. As some of the factors are according to
organisation whereas some of them are creating negative impact that is helping organisation in
developing their overall activities.
Liberia
The enterprise will use the marketing mix as the strategy which will assist them to meet
the determined objectives timely. To fulfil the user demands, the company can modify
technology for which the marketing mix is suitable technology as this provide a proper review
and analysis of enterprise. Also it is necessary for the organisation to optimize the development
opportunities in market. This will help in beating the rivals in the competitive market.
Thus, the idea of opting strategies in business for improvement is appreciated by the
professionals as it helps firm in resolving the issues and problems and aid in accomplishing the
target more effectively.
TASK 4
4.1 Impact of issues and trends on driven business context
Tourism industry is directly and indirectly impacted by the issues emerged in the industry
(Connell, 2013). The Myla Travel have assisted Thomas Cooks organisation expanded in several
offices in the world. Thomas Cook company is popular for the quality and cost of the services
they provide and offer to their users and their management system. The company want to deploy
their business globally. The market and industry is dynamic and change is part of each entity and
the administration systems of companies have to respond according to that. Here are few areas
where alternation can be noticed and their influence can be measured:
Structure Change
In case of change in the structure of an enterprise, it will directly impact on the entire
system and operation of the organisation. Such as if the Thomas Cook merge with another
corporation, then the capital and other resources will be increased which maximise the capacity
of the company as well. Despite of it, if respected enterprise adopt few other firms, the share
market of enterprise will rise in high level that can lead the company in higher amount of
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revenues. Also liquidation strategy will greatly impact that can observed easily. The liabilities of
enterprise will be paid off and entire assets will be merchandise.
On Level of Employment
In case of changes occur in the existing rate of labour, then the changes can easily be
observed among the employee of an enterprise (Cohen and et. al., 2014). The rise will take place
in employing cost which will affect the amount of worker in upcoming time. In case of
alternation in scenario of business of Thomas Cook, the message or information is required to
convey in the workplace to perform accordingly.
Technology
In case of any advancement occur in the field of technology, then it have to adopt it
sincerely because it maximise the sales and services users of Thomas Cook and aid in achieving
the competitive market. This can be measured in the factors of profits and margins of company
as it help in increasing overall recognition of referred enterprise that can observe easily.
Through among these respected alternation, Myla Travels can help Thomas Cook in
expanding their business. It is required for Thomas Cook to make technological, structure
changes and make amendments on various aspects of employment for meeting the requirements
of deploying a business and proper modification of the products and strategies according to the
needs and trends of market.
4.2 Results when the change are not dealt properly
In case of Thomas Cook don't adept the changes in the organisational manner in which it
is required, these consequences can emerge:
 This will decrease the margins and deals of the organisation. Hence, the annual income of
company will diminish that can raise the cost of management and assets. Accordingly,
uses will shift their potentiality to other organisation who is rendering more better
services to them at cost effective prices, Hence company may face fall.
 As it, if an association is not working in their sufficient route then the resource to pay the
supplies will decrease. This will changes their perception regarding the situation. The
suppliers will break the contract from the company and convert the enterprise supplies to
another.
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