Snow Deal: Analyzing Contemporary Issues in Travel & Tourism Sector

This report provides an in-depth analysis of contemporary issues and trends within the travel and tourism sector, using Snow Deal as a case study. It examines the issues driving changes, such as technological advancements, security concerns, and the emergence of new markets. The report explores various methods and techniques for analyzing these issues and evaluates current trends, including adventure and sports tourism. It further analyzes responses to change within the sector, develops strategies for Snow Deal, and justifies these strategies. Finally, the report assesses the impact of issues and trends on the business context and the consequences of failing to adapt, providing valuable insights into navigating the dynamic landscape of the travel and tourism industry.

Contemporary issues in Travel
& Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse issues which are currently driving changes in tourism sector.................................1
1.2 Analysis of various issues by using appropriate methods and techniques............................2
TASK 2............................................................................................................................................4
2.1 Evaluation of current trends influencing in tourism sector...................................................4
2.2 Analysis of current trends using appropriate methods..........................................................5
TASK 3............................................................................................................................................5
3.1 Analyse response towards change in travel and tourism sector............................................5
3.2 Strategies development in relation to response to changes by selected business entity.......7
3.3 Justify the strategies which are using in response to modification.......................................8
TASK 4............................................................................................................................................9
4.1 Impact of issues and trends on driven business context........................................................9
4.2 Consequences when business get failed to deal with changes............................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Company needs to do modifications if they want to acquire success as well as
advancement. In modern era, contemporary problems are major which is facing by an
organisation in wide manner (Hartmann, 2014). Therefore, it is essential for a manager to
identify it. For above stated purpose, an employer will utilize many kinds of techniques or tools.
This assignment is connected with Snow Deal and they have to focus on their internal as well as
external visitors. It is required for an enterprise to find out problems which are related with
tourist sector and resolve them immediately, because it is topmost aspect to earn revenues in
broad range. With aid of many methods, superior of a company will determine foremost issue
appropriately. Along with this, there are several new trends and their investigation is going to
discuss in this project. Hence, organisations who are working is travel and tourist sector need to
utilize effective tools; so that, they can face changes efficiently. Consequently, it is needed for
manage to examine alterations as this can provide impact to firm in direct or indirect manner.
TASK 1
1.1 Analyse issues which are currently driving changes in tourism sector
Travel and tourist is much growing facet on overall world. People want to visit new spots
in each and every year; therefore, they will feel refreshed (Luh Sin, Oakes and Mostafanezhad,
2015). As this sector is getting success quickly; therefore, they will face various sorts of
problems in front of them. It is essential for them to find out these issues and resolve them as
soon as possible, because it can affect firm directly as well as indirectly. They have to identify
appropriate solutions as it can also influence their revenues and goodwill at marketplace. Hence,
Snow Deal has to examine their existing difficulties to work in an effective and efficient way.
There are investigation of several problems are described as below: Technological advancement: It is required for each and every kind of association in all
sectors to use new techniques and methods into their business. This will aid them to
enhance their working. With assistance of this, they can communicate about their services
or products to various individuals. Hence, Snow Deal has to utilize unique tools to do
their business in an effective manner. For an example, firm will provide online ticket
booking services to their clients; thus, they can book their tickets easily and at any time
as per their convenience. But if they are adopting new techniques into their business them
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this will affect their incomes adversly and in addition they can lose their customers
(Timothy, 2014). Need to increase security: All tourist want their safety if they are travelling in some
another country. Number of tourist is increasing continuously; thus, many issues will face
by an organisation regarding their security. Along with this, it will become more
challenging for ministry body to handle visitors appropriately. Hence, if they want to
keep up their tourist then, they have to take care of them in an adequate manner.
Otherwise, this can diminish tourism of that nation. Each and every country has their own
process which is followed by them to protect visitors. This can influence their interest
also, for instance Muslim in America. It will provide impact to an association directly.
 Emergence of new markets: If Snow Deal is enlarging their company then, they can
easily acquire market opportunities which will beneficial for them. This will generate
some problems for them. Therefore, it is required for an employer to determine needs and
wants of their guests to fulfil them appropriately. But if they do not have an effective
resources then, it will be challenging for them. Hence, they will not much able to face
modifications efficiently and this will cater dissatisfaction to customers.
If company take specific steps then, they can easily sort out issues which is related to
their business (Reisinger, 2015). They need to do this, because this can affect business of Snow
Deal in wide range. Additionally, this will affect growth and advancement of an organisation.
1.2 Analysis of various issues by using appropriate methods and techniques
Every kind of enterprise needs to determine their issues effectively and efficiently. For
this, superior can use some adequate techniques and methods. Thus, it is essential for a company
to apply best and suitable tool to find out and resolve difficulties. As people only wants to go
those venues where they have to spend less money and get maximum satisfaction. Hence, to sort
out this issue, they can use appropriate methodology related with it. After determining
difficulties proper steps need to be taken by an employer effectively. It will be beneficial for
industry of travel and tourism because they can again acquire growth and development.
Additionally, they will alter their policies according to requirement (Standing, Tang-Taye and
Boyer, 2014).
Some of major issues are facing by Snow Deal because it will create obstacles for them,
which are described as below:
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 Advancement of technology
 Modifications in economy and this can be related with inflation, demand and many more.
 Beginning of any new marketplace.
Hence, management needs to develop some strategies as per their past circumstances but
issues which are stated above are currently examined by them. Therefore, they have to modify
their strategies and policies to do their work in systematic way.
In UK, Snow Deal is identified that structure which is following by them for safety
purpose is not very effective; thus, this will affect guest's preferences adversly. To diminish
uncertainties, it is fundamental for an organisation to create awareness amongst clients. Topmost
problem which is facing by people is alterations in currency value. To investigate this, an
employer can utilize secondary data, for example newspaper, magazine, journals and so on. This
will cater specific and appropriate data as well as information (Reisinger, 2015).
If an association wants to gather info and data adequately then, they can utilize some
techniques or methods. This will provide support to them to collect suitable info in a proper way.
Therefore, there are two sorts of sources which can be use by superior, which are mentioned as
below:
 Primary
 Secondary
By using Primary Data, manager of company will investigate current problems which
are associated with their business. This will aid them to collect those data which is linked with
present period of time. For above stated purpose, manager can create questionnaire and this will
consist various type of questions related to many areas. People need to answer them
appropriately. These question will connected to their experience of trip. By getting their
feedback, company can determine those difficulties which will be face by clients as the time of
their visit.
Snow Deal can also collect some information with help of Secondary data. There are
some examples which is associated with this, such as magazine, journals, newspapers, research
papers and many more (Oviedo-García, 2016). As a result, they can determine difficulties which
are facing by many individuals and they are living at distinctive places. Therefore, it is consider
as a most adequate method which can be use by any kind of association.
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TASK 2
2.1 Evaluation of current trends influencing in tourism sector
Market trends are never be same all the time, it is dynamic in nature and will change
according to time. Hence, it is required for an association to examine their current way
appropriately. Additionally, they have to identify those alterations which are going to take place.
This can affect interest of guest directly as well as indirectly (McKercher, 2016). Like an
example, at recent times an individual basically wants to go to those places where they will have
lots of fun with their families or friends. Adventure tourism: Now days, sector of travel and tourism is totally different from the
past times. People go to several places with different purpose. For instance, a person
wants to visit Africa so that they can manage jungle tourism in an effective way. This
will consider as an adventure because it will improve satisfaction level of individuals and
sometimes group also. Hence, company needs to arrange trips for visitors which will be
adventurous for them.
 Sports tourism: It is much trendy in recent period of time because it will attract many
individuals; therefore, they want to visit some specific venues. It will assist an association
to increase their incomes. If country will maintain their market them this can improve
profits of other firms also. In 2012, there are some games played in country, such as
Paralympics and Olympics which aid to pull people towards them. As a result, economy
of country get enhanced (Mariani and et. al., 2014).
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According to above mentioned image it has been comprehended that visitors' number is
enhancing quickly. By doing forecasting it can be determined that this will be continuous till
2016. as a result, this will increase revenue and economy of state.
Therefore, an organisation will enlarge their market with aid of launching new or unique
products for their visitors. As a result, they can acquire available opportunities at marketplace
(Luh Sin, Oakes and Mostafanezhad, 2015). It will assist an enterprise to take advantages from
their rivals in market.
2.2 Analysis of current trends using appropriate methods
Covered in Poster.
TASK 3
3.1 Analyse response towards change in travel and tourism sector
Modifications in environment of business will provide impact to their operational
activities and working procedure. Many companies never want to entertain these sort of
alterations because these will not cater benefits to them for longer time duration. On prior days,
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Illustration 1: Overseas visits to Britain
(Source: Ralph, 2016)

various associations use traditional techniques to do their business in an adequate way (Kim and
Ritchie, 2011). This will not provide advantages to them in recent times because it will not aid
them to communicate with their visitors in a proper way. Irrespective of this, if Snow Deal is
utilizing new methods in their firm then, they will promote their organisation effectively as well
as efficiently. For this purpose, they will use some techniques, such as social sites, internet and
so on.
It is principal for International carrier to discover changes which will happen in division
of travel as well as tourism. PEST examination can be utilized by them. As in all countries
conditions will identified with political, social, economical and along with this technological is
totally different. Now days, guests are very alert to acquire items or services. Accordingly, it is
necessary for organisation who is doing their business in airlines to build up a satisfactory
system to offer react to dynamical encompassing adequately.
Political: Each association needs to extend their firm in wide manner. If they are
widening their business then, they are not restricted to just a single nation. They are upgrading
their firm in numerous countries; accordingly, they need to inspect conditions of distinctive
places in an effective and efficient way. As administrative body of entire nation is altogether
differ from another (Hartmann, 2014). They create regulations and in addition directions as per
their surroundings. Also, modifications in service bodies can alter laws and controls of that state,
for example, they can force new duty approaches.
Economical: Fundamental capacity of managerial office is to distinguish trade rate and
along with this their variances in country. Furthermore, a venture need to discover rate of money;
thusly, they will start their company in a proficient way. On the off chance that its price is
minimal then they have to make sufficient steps; consequently, they can easily develop high
incomes for them.
Social: It is necessary for Airway gathering to distinguish inclinations and also tastes of
customers; therefore, they can effectively provide benefits to them. Subsequently, they will
enhance their earnings in a proper way. On the off chance that there is adjustments in their
requests then this will cater impact to their firm; along these lines, they have to create adequate
arrangements to manage them.
Technological: If there is numerous adjustments occur into an enterprise and any of them
will be related to fresh procedures; in this manner, it is vital for superior to contemplate it into as
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a genuine note. In the event that they adjust this sort of changes effectively, at that point they will
enhance their work proficiency (Hannam, Butler and Paris, 2014). With help of web booking,
individuals can book their flight almost 5 months before from their going by date.
This examination is fundamentally identified with International Airways Group who are
offering reaction to changing condition. For expressed reason, regulatory office has to make
sufficient strides. Changes in business will influence their working exercises in a negative way.
Accordingly, they have to lead PEST examination because with aid of this, they will indicate
affirmative reaction to firm.
3.2 Strategies development in relation to response to changes by selected business entity
Every single sort of change can impact operations and in addition working of an
enterprise either straightforwardly or by implication. To manage alterations in a powerful
manner, chief of organization can create methodologies as well as approaches. Alongside this,
business needs to decide their long and here and now targets fittingly with the goal that they can
achieve it appropriately. It is important for them to audit their central goal and what's more
vision opportune; in this manner, whole errand will finish inside give time term. Moreover,
building up any new thing and administrations is another issues for an endeavour. As though
there is any alterations in selection of customers then it will influence their benefits (Hall and
Page, 2014).
IAG is foremost driving company which is situated in United Kingdom and they have
nearly 425 air ship. They are giving their administrations in approximately 275 spots. There are
two organizations which is creating greatest livelihoods as correlation with other, named Lbeia
and British Airways. Accordingly, they have to adjust their approaches and in addition
methodologies; therefore, they can improve income of their enterprise and contend their rivals at
marketplace.
British Airways: It is most prominent flying machine which is well known in everywhere
throughout the world and they are having extensive offer of market. As market condition is
dynamic on constant premise; subsequently, it is required for them to embrace new strategies and
create one of a kind merchandise for their customers. Alongside this, they have to use new
techniques or advances with the goal that they can enhance their things. It is basic for a business
to survey on their main goal and targets constantly; henceforth, they will realize that they will
right track or not (Dickinson and et. al., 2014).
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On the off chance that they make methodologies viably then they can react changes
enough. Accordingly, they can accept open doors which are available for them at commercial
center. As number of vacationer is expanding consistently with the goal that it is basic for firm to
grow their business. It is required for better of firm than decide nature of their customers; in this
way, he can fulfil their requests according to their inclinations and tastes. Therefore, they can
without much of a stretch manage diverse nature of people.
Lberia: It is another piece of Internation air crafts gathering, they have to adjust their
approaches and methodologies according to encompassing of business. They incorporate into
benefit promoting affiliation; hence, they have to use 4P's advertising blend. This will help them
to choose estimations of their merchandise and ventures in a suitable way (Connell, 2013).
Alongside this, they can without much of a stretch pick best special methodology for their
business. It will help them to show new merchandise at commercial center; subsequently, they
can upgrade their incomes fittingly. Through utilizing advertising blend, they can accomplish
their desired focuses too objectives. It will help them to contend their rivals at aggressive world.
Along these lines, above depicted things give help to IAG so they can without much of a
stretch manage change which are occurring at commercial center. It will help them in their
development and change and moreover they can build up their things unmistakable as contrast
with others. Subsequently, it has been fathomed that part of travel and tourism is much
developing viewpoint and help to create more incomes at commercial center. Director can make
a few procedures and strategies so they can satisfy their objectives inside least time span viably
and proficiently (Becker, 2016).
3.3 Justify the strategies which are using in response to modification
Global aircraft gathering can utilize numerous systems so they can undoubtedly manage
those circumstances which are looking by them. On the off chance that they are using sufficient
instruments and techniques then they can without much of a stretch hold their customers and
what's more draw some different people likewise towards them. A powerful procedures or
arrangements dependably offer help to a business to finish pined for objectives and focuses
inside least time frame. Moreover, they can rapidly react to changes in a proper way.
Accordingly, it is required for the two organizations to utilize procedures sufficiently; therefore,
they can confront alterations legitimately. As changes can impact business either specifically or
in a roundabout way. A few sorts of modifications which can be look by predominant while
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leading business, for example, changes sought after of clients, rate of duty and some more
(Cohen and et. al., 2014).
British Airways: This affiliation needs to produce greatest administrations for their
buyers. As it help them to reach to a particular division of market and they can achieve needs of
their customers. It is required for a venture to detail their objectives and mission; in this way,
they can satisfy it convenient and can confront each sort of conditions which are related with
their business. With help of PEST examination, chief can discover their extraneous economic
situation. It will enable them to make an activity to design as needs be. Association is giving
assortment of merchandise and enterprises to their buyers; in this way, they have various choices
with the goal that they can pick best one according to their need.
Lberia: This is using advertising blend as a methodology and it will help them to
accomplish their goals auspicious. To fulfil their customers, they will utilize new and propel
procedures and techniques moreover. Alongside this, it is required for them to snatch openings
which are available for them at commercial center ; therefore, they can develop and what's more
take profits by their rivals at focused world (Cohen and Cohen, 2015).
Accordingly, it has been grasped that each firm needs to select methodologies according
to their arrangement of business. Subsequently, they can without much of a stretch manage
issues and issues and can accomplish their pined for objectives successfully.
TASK 4
4.1 Impact of issues and trends on driven business context
Here impact can be taken as direct and indirect influence of problem on travel and
tourism sector. Myla travel is a travel agency established in United Kingdom with 10 offices
there. There best services to their clients makes them popular in UK. For many companies who
are in the same sector has to expand their business to compete with this fast growing company,
which has covered large market. There are many problems which can arise due to modifications
in particular sectors, these problems are:
1. Employment level: Every organisation has its own employment framework also called
hierarchy, so any modifications and changes in this hierarchy can affect business and
organisation as well. These effect can be positive and negative both, it depends on time
period and way of implementation of these changes (Oviedo-García, 2016).
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2. Technology: Myla travel is famous for its luxurious services to their clients, because they
are utilizing effective tools and techniques to improve its quality. That's why they easily
gives best memories to their customers.
3. Impact on products and services: Myla is offering various goods and services to attract
plenty customers towards them. That's the reason, they are able to cover different group
of people.
Apart from this there are many options by which Myla can enlarge its business:
 Merger: It means merge or join with other firm to become one company. Two firms are
gather together to develop one single association. Main advantage of merge is; skills of
two different companies are also joined which helps them to reduce its fixed costs.
 Forming Consortia: This concept says that if many different companies do their work in
collective manner or support each other in their work, than they can easily beat any big
industry. The best example of this strategy is forming alliances (Becker, 2016).
 Acquisition: It means acquiring or overtaking a company which is small in size. By this
option company can enlarge its business in a fastest way by acquiring established small
businesses. By this it can save time and costs and unnecessary employees. For example
Skype is acquired by Microsoft.
4.2 Consequences when business get failed to deal with changes
Any modifications in environment has international level impact on global businesses.
These days most of the organisations are trying to work eco friendly, so that can follow the ethics
and favour by people. Even in UK, firms are utilizing solar panel to produce electricity at factory
and also giving contribution in recycling garbage's to make environment clean. Consequences
which can be face by organisations if they avoid market changes:
 It can impact both sales and profit by decreasing it, these diminishing slope in revenue
can increase the cost of production, which if not control on time can put the business on
shutter down. And clients will also switch to other companies from where they are
getting quality products on reasonable price (Cohen and et. al., 2014).
 The another consequences is related to employers, if employers are failed to finish the
project on time or they don't have much funds to pay suppliers. Than theirs more chances
that they can loose the faith by suppliers which will result in late deliveries of raw
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