Report on Travel and Tourism Industry Development, Unit 1

This report provides a comprehensive analysis of the contemporary travel and tourism industry. It begins with an introduction defining travel and tourism, and sets the context with a focus on Titan Travel. Task 1 delves into the development and key milestones of the industry, including the impact of package holidays and the internet. It highlights the distinguished elements of the travel and tourism industry, differentiating between direct and indirect elements, and explores their interrelation. The report references key developments and provides illustrative examples, such as the impact of hotel ratings on customer perception. The report also includes images and tables to represent the data. The report provides an overview of the travel and tourism industry, its historical development, and the elements influencing its success. The report concludes with a summary of the key points discussed and includes a list of references.

Unit 1 The Contemporary Travel and
Tourism Industry
Name:
Unit 1
The Contemporary

Travel and Tourism
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................6
..........................................................................................................................................................6
TASK 4..........................................................................................................................................20
........................................................................................................................................................20
CONCLUSION..............................................................................................................................29
REFERENCES..............................................................................................................................30

INTRODUCTION
Travel can be defined as act of going on a trip in order to enjoy their leisure time. People
travel from one place to another in order to explore and enjoy quality time. Whereas, tourism
refers to as activities of people travelling to other places and staying there either for business
purpose or to spend some quality time. This report is based on Titan Travel which is a wider
collection of planned itineraries, river cruises, trips exclusively for solo travellers has hired
fifteen new employees in their firm for their vacant post. This assignment includes various stages
in which the changes of travel and tourism take place. It focuses on how they shape travel and
tourism industry. Determine the various factors which influence the tourism industry. Also,
current course in the international travel and tourism industry. Additionally, study the forces
impacting international place (Blanchard and Higgins-Desbiolles, 2013).
TASK 1
DEVELOPMENT AND KEY ELEMENTS OF TRAVEL AND TOURISM
Key Milestones in Development of Travel and Tourism Industry
There was the concept in past period that traveller loved to visit new places whenever they
get free time. The attractive places at that time were pilgrimage spots. It was one of the reasons
that travel and tourism industry have developed in significant manner. Whenever any of the
group or person wants to visit new place or places, they need to consider all those services that
they require for spending their leisure time. There are number of facilities and services that are
needed by the traveller whenever they want to refresh themselves. This industry was started to
develop in the end f 19th century. Its current situation it is one of the most successful business
which is performing well within the market. Travel and tourism are the third biggest industrial
sector within the premises of UK that has been helping a lot to UK to earn foreign currency. This
sector has got the new milestone which is being able incorporate a greater number of companies
in recent period. In present time, there are number of hotels, restaurants and cafes are doing well
and even that is helping to attract the customers easily (Connell, 2013).
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Illustration 1: Key Developments of Travel and Tourism
As seen in the picture above, within different timelines, there were enhanced developments
in this sector. There are several timelines which ensured major developments in travel and
tourism.
 1970:
As a prime example, tourism industry headed on to one of the major milestones by introduction
of package holidays, where tourism companies indulged in providing holiday packages to
individuals all over the world.
 1990:
Another key milestone that was witnessed by travel and tourism industry was developed of
internet in 1990. After this, the tourism industry saw a breakthrough in the sector due to
impressive and extraordinary cultural integration and spread of information throughout the world
about breath taking destinations and tourist attractions.
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Illustration 2: International Tourist Arrivals by World Region
All these changes are directed towards an effective and exceptional transformation of this
industry which has led to major changes in cultural and lifestyles of individuals. Moreover, as
per these changes and effective developments, tourism rate has shot up exponentially in several
regions worldwide, with the most visited locations described in the image above. In addition to
this, there are regular on-going developments in terms of technology and transport that makes its
success in the future even more evident. This sector has been trying to bring something new
every day which is also helping this sector to attract new traveller. The profitability in this sector
in current situation is in high number due to which even service provider is also trying to deliver
the best service which is possible in their hands. In context of Titan Travel, they are also trying
to enhance their performance by hiring a greater number of employee’s so that targets and goals
can be easily accomplished. In short, the milestone which has been achieved by the travel and
tourism sector is appreciable.
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Distinguished elements of travel and tourism industry and focus on how they correlated
In order to grow and flourish in the international market travel and tourism adopts various
elements in the open market (Dasgupta, 2011). In the cutthroat competitive world Travel and
Tourism is the quickest flourishing sector. To accomplish huge profits in the neck to neck
competition organization investigate various element so that potential customers emerging needs
can be full filled. The various types of elements are explained as follow:
Direct Elements: - In travel and tourism sector these are the elements which attract
potential consumers directly in order to enjoy the availing services like, rooms, transportation,
ride, etc. Here are some of the direct services prevailing in the open market such as
accommodation in hotel, food and beverage facilities etc. For example: While visitors staying in
any hotel if their provided facilities such as accommodation or food facilities are not up to their
desire level. As for example , quite recently, according to Telegraph , out of almost 4,300
responses by surveys taken from individuals, it was determined that Annual ranking of Britannia
Hotels within the UK has worst ratings out of all and its 54 hotels in Britain have received not
more than 2 stars on any forum or responses from customers. Thus, in case a hotel indulges in
such an activity, then it will directly create negative impression on the goodwill of the firm due
to which client visiting the place will decrease gradually (Falk, 2012).
Indirect Elements: - It is another type of element prevailing in the open market. However,
it is related with electricity, Wi-Fi connectivity facilities, cleanliness in the room, etc. which
directly or indirectly provides pleasant experience to the customers and are enjoying their service
offered to them. Moreover, when these services are offered by the organization it frames a
positive image in the mind of customers. As well as build brand image of the company in the
global market due to which sales volume is raised at large scale.
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Interrelation of these both elements can be supported by the using example as discussed below
In the maket place when a visitor books a tour package with a travel agency it basically
investigates the best place along with facilities such as, accomodation, transportation and food
and beverage facilities. In Direct Elements when travellers visit the destination than they search
out for the good electricity and the Wi-Fi facilities. Here, when both the needs of the travellers
are fully satisfied they enjoy their vacation or trip completely. And have a long term experience
within the respective industry and build positive image in the mind of the customers (Hall,
2013). However, this will ensure maximum satisfaction to the customers and helps to generate
more success and profitability in the Travel and Tourism industry. So, it can be said both the
elements and interrelated to each other in the neck to neck competition.
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TASK 2
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TASK 3
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TASK 4
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CONCLUSION
From the higher up it can be summarized that over the years travel and tourism has
changed. There are various factors affecting the travel and tourism across the globe. By doing so
best outcomes can be achieved in the cutthroat competitive world. Also, distinguished elements
are studied so that improvements can be done accordingly. Motivational model is adopted in the
organization so that employees can be encouraged to perform better and also, competitive
advantages can be achieved rivalry. Moreover, recent trends and emerging trends are focused in
the firm so that tough competition can be created for other business in the market.
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REFERENCES
Books and Journals
Falk and et. al., 2012. Travel and learning: A neglected tourism research area. Annals of Tourism
Research. 39(2). pp.908-927.
Hall, C. M., 2013. Wine, food, and tourism marketing. Routledge.
Long, L. M., 2013. Culinary tourism (pp. 1-8). Springer Netherlands.
McWha and et. al., 2016. Writing for the anti-tourist? Imagining the contemporary travel
magazine reader as an authentic experience seeker. Current Issues in Tourism. 19(1).
pp.85-99.
Minca, C. and Oakes, T. eds., 2012. Real tourism: practice, care, and politics in contemporary
travel culture (Vol. 26). Routledge.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Ormond, M., 2014. Medical tourism. The Wiley Blackwell companion to tourism. London: John
Wiley & Sons. pp.425-34.
Pomering, A., Noble, G. and Johnson, L. W., 2011. Conceptualising a contemporary marketing
mix for sustainable tourism. Journal of Sustainable Tourism.19(8). pp.953-969.
Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that
influence customer satisfaction in the contemporary hospitality industry. Tourism
Management. 51. pp.13-21.
Scott, D., Hall, C. M. and Gössling, S., 2012. Tourism and climate change. Impacts, adaptation
and mitigation. London.
Theobald, W. F. ed., 2012. Global tourism. Routledge.
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