Unit 1: Contemporary Travel and Tourism Industry Report

This report provides a comprehensive overview of the contemporary travel and tourism industry, exploring various factors that influence tourist behavior. It delves into accommodation, transportation, entertainment, and informational factors, alongside the attractions that shape tourist experiences. The report examines models of motivation, such as Maslow's hierarchy of needs, and their impact on consumer decision-making processes. Furthermore, it identifies recent and emerging patterns and trends within the hospitality sector, including family gatherings, leisure holidays, and the growing popularity of spa breaks. The report also analyzes factors that contribute to the popularity of global destinations, particularly focusing on the UK and Scotland, highlighting environmental considerations and other elements that affect destination appeal. The report concludes with references to relevant academic literature.

The contemporary travel and
tourism industry

Table of content
• Introduction
• Different factors that affect tourism behavior
• Models of motivation and its impact on decision making process
• Recent and emerging patterns and trends in hospitality industry
• Factors affecting the popularity of a range of global destinations
• References

Introduction
Travel and Tourism sector is the fastest growing sector in the world because there are
various individual who wants to travel across the globe. This sector have all the
opportunities such as planning the package and deliver the quality products to the customers
during their stay time.

Different factors that affect tourism behaviour
Travel and tourism sector involves different factors which influences the behaviour of
tourists in both positive and negative ways. Some of these factors are given below:
• Accommodation facilities: Accommodation is the major problem for the tourist in any
country. With proper accommodation facilities, they feel satisfied in their journey as well
as from the hotel services.

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• Transportation facilities: These includes air, water, road, rail and foot transportation
which will help the tourist to travel with ease and comfort.
• Entertainment facilities: Services such as casinos, social halls, churches and mosques
helps the customer in entertainment and they won't feel bored.

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• Informational factors: These includes travel agencies, tour operators etc. which arranges
the overall travel and accommodation facilities at reasonable prices so that the customer
will not have any problem regarding travel and accommodation.
• Attractions: These attraction can be both natural and man-made. These attractions grow
interest in the mind of customer and gives the idea regarding the culture and diversity of
the place.

Models of motivation and its impact on decision
making process
Motivation – It is a word which is derived from motive it defines the needs and wants of
an individual. In other words it is a process in which the individual perform its actions for
completing task which is assigned to them in order to get fulfilment of its needs.

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For this, maslow's need theory is required to influence the consumer decision making
process which is explained as under:
• Physiological needs-
• Security and safety needs
• Social needs
• Esteem needs-
• Self actualization needs

Recent and emerging patterns and trends in
hospitality industry
Rich history of the country and have a specified characteristic in the nature attracts more
number of customer in the UK. In present scenario, there are various trends which are
related with tourism sector some of them are explained as under:
• Family gathering and Leisure holiday- Due to economic slowdown there are various
tourists who are coming in UK for enjoying their holidays.

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• Spa breaks growing in Popularity – There are various rich class customer who wants
health services during their stay period so, organisations are providing spa and massage
services to these type of customers in order to fulfil their needs.
• Not only seniors seek adventures – As per the name of organisation their management
believe in providing adventure services to their customers.

Factors affecting the popularity of a range of global
destinations
• UK and Scotland are the nations which have natural characteristics that is enough for attracting the
customers as it have various destinations for traveling due to which there are more number of
customers who are visited regularly in the nation there are some factors which are affecting the
popularity of destinations in UK & Scotland, some of them are explained as below:
• Environment at destination- It is the crucial element through which customer will be reduced and
increased such as natural disaster and drought at the loch lomand will be affect the popularity of
destination (Jaafar, 2011).

References
• Jaafar, M., and et. Al., 2011. Entrepreneurship in the tourism industry: Issues in
developing countries. International Journal of Hospitality Management. 30(4). pp.827-
835.
• Kaminski, J., Benson, A.M. and Arnold, D. eds., 2013. Contemporary issues in cultural
heritage tourism (Vol. 42). Routledge.
• Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.