Report: Contemporary Issues and Trends in Travel & Tourism

This report provides a comprehensive analysis of the contemporary issues and trends impacting the travel and tourism sector. It begins by identifying key issues driving change, such as technological advancements, security concerns, and the emergence of new markets. The report then delves into an analysis of these issues, highlighting their impact on businesses like British Airways, and explores how companies can use appropriate resources and methods to address these challenges. The report also examines current market trends, including adventure and sports tourism, and their influence on tourist destinations. Furthermore, it analyzes how travel and tourism businesses can respond to change by adapting their strategies, such as using modern approaches like social media and PEST analysis. The report also discusses the consequences of businesses failing to adapt to market changes.

Contemporary issues in
Travel &Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Issues currently driving change in the travel and tourism sector..........................................1
1.2 Analysis various current issues using appropriate resources and methods...........................2
TASK 2............................................................................................................................................4
2.1 Current trends influencing change in the travel and tourist destination or country..............4
2.2 Covered in Poster..................................................................................................................5
TASK3 ............................................................................................................................................5
3.1 Analysis how travel and tourism businesses could respond to change.................................5
3.2 Strategies to respond in selected travel and tourism businesses...........................................6
3.3 Justification of strategies.......................................................................................................8
TASK 4............................................................................................................................................8
4.1 Impact of trends and issue that drive change in travel and tourism sector...........................8
4.2 Consequences of businesses failing to respond to market changes......................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Travel and tourism is one of the popular sector in which various changes are take place
that impact on travel and tour company operations. This field in aid in developing growth of the
economy of every country. The main of this industry is to generate large profits through the
tourist. This sectors defines that vast significance of the social and technological changes are
directly affect the overall operation of the travel companies in the countries. In this teem
manager of the business used as well as adopt various methods and tools to deal with current
issues that arise in this area (Becker, 2016). Greenwich taken in this project which is more
popular destination for tourism. Various number of visitors visit at this population place. In this
report various factors define the changes and also evaluate the current trends which influence the
number of tourist at the various destination. British airways use various ways to respond the
changes that take place in this field. Different stratifies is also used by the company to effectively
respond all the changes which mention in this report. In this investigation of all the changes is
also define that directly as well as indirectly affect the overall business performance. Along with
this business organization is also respond to all the changes in satisfactory manner.
TASK 1
1.1 Issues currently driving change in the travel and tourism sector
In this entire world travel and tourism industry is one of the biggest and growing which
define various opportunities to expand their process at larger market. The main aim of this type
of industry to generate more revenue by the visitors. In this number of individuals visit various
places to remove their stress and getting refreshed their time from hectic schedule. In this various
change as well as problems are take place for short term time period. So that it is an important
responsibility of he firm to evaluate all the problems and conflicts that affect the operation of the
company. Whenever manager of the company not done their work to analysing the difficulties so
that it affect on the company profitability level and also impact on their company goodwill at
market. Therefore, it need to evaluate and investigate all the problems which are coterminously
take place in this sector. There are some existing issues of this sectors are as follows: Technological Advancement: New and innovative technologies are take place in every
organization which aid in improving their operation system in appropriate manner. Same
done by the British airways to maintain their effective process (Benson and Wearing,
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2011). By using new technologies they can easily reach their clients in minimum time
period it is more effective for the company to expand their business at marketplace. With
the help of this visitors as well as customers booked their tickets and also aware about the
company and their services. But some time it negatively affect the company as they are
not include new technologies in their process which impact on overall profitability of the
firm. Need for increased security: In travel and tourism industry every clients as well as
visitors wants their securities at the time of visiting different places. In this sectors large
number of tourist increased in every year so that it become a challenge for the company
to handle them effectively and proper manner so that they feel more satisfaction toward
company services. It is essential responsibility of all the regulatory bodies to protect all
the guest so that they easily maintain their image in the market and tourism industry.
Every country has their own process of tourist security so that they handle them
accordingly.
 Emergence of new markets: This is more effective as well as important for the cited
company to expand their business by evaluating opportunities which is measurable by the
firm. But some time it affect negatively and create some difficulties in this sector
(Blackman and Benson, 2010). For resolving this issue it is more important for the
manager to determine as well as understand the visitors demands so that they set their
services accordingly. If cited company do not have proper resources than they can not
able to deal with changes which impact negatively on customers mind toward company
reputation.
All are the problems are resolve by the company by using systematic process so that they
reduce the negative aspect of the company. These problems are hamper in the British airways
performance. Hence, if any short period of problems are arise in the business so that it affect the
overall growth of the company.
1.2 Analysis various current issues using appropriate resources and methods
It is more important for the company to evaluate as well as determine the problems in
appropriate ways sop that that they easily resolve it. It is essential duty of manager of the British
airways to use appropriate tools and methods to eliminate them effectively (Buhalis and Foerste,
2015). In this proper use of methodology is also an important which is needed by the company to
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define the problems. In travel and tourism industry every visitors wants to visit those places
where they pay less amount and get better satisfaction. For evaluating this type of problems firm
can be use effective and best techniques in order to maintain their sustainability (Donohoe,
2011). It also aid in determining the problems and after that manager of the company take better
step to eliminate it effectively. It is more beneficial for the company to modify as well as
changes their policies according the requirement which aid in maintain their success at
marketplace.
In this various problems faced by the British airways which affect the overall operational
activities so that it is more important for the manager of the company to resolve it effectively.
These problems are as follows:
 Improvement in existing technologies.
 Growth of new market.
 Change in economy system like inflation rate, tax rate and many more which impact o
demand on the company.
Thus, various strategies are define by the administration department of the company as per
previous situation. But above mentioned problems are measure by them effective in current time.
For resolve all the problems, company required to change in their strategies and policies so that
they eliminate it effectively.
All these are define by the British airways to which influence the customers
dissatisfaction. So that it is more important for the company to provide better awareness toward
its services and their welfare which helps in reducing the complexity in the company activities.
On the other hand if any type of changes in currency value then it is important for the company
to consider it effectively (Farmaki, 2013). For this manager of the company use secondary data
which include newspaper, books,journals and many more items that are aid in defining relevant
information of the market and its also evaluating the current differentiation in the market.
Manager of the British airways use various methods and tools to gather all the relevant
data and information in appropriate manner. They use as well as include two type of data to
collect the information in adequate manner which are as follows: Primary data
 Secondary data
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With the help of primary data, employer of the company analysis their current problems
and obstacles which impact on overall performance of the company (Frohlick, 2013). This
method aid to the firm to collect all the information and make a questionnaire. It define various
type of question which is asked to the customers and they have to answer all the questions in
systematic manner. This process is based on visitors trip so that the cited company easily
determine all the conflicts and problems which is faced by the customers at the time visiting
various destination.
On the other hand some time company requires secondary data to collect all the
information to find out the visitors problems. For this they use various books, magazine,
newspaper and many process to gather the data about the customers trip. This method is also aid
in evaluating the actual problem which faced by the number of people at various places ( George,
2010). So that both are effective method for the company to mention visitors issue that influence
growth of the company.
TASK 2
2.1 Current trends influencing change in the travel and tourist destination or country
Market trends are more flexible it will change according to the time. So that it is essential
for the company to measure all the trends effectively and also do proper modification which take
place in the business activities. Current trends are effect the business growth as well as its
profitability. In recent time every visitors want to visit new places to reduce their stress and
having more fun. There are some alternatives forms of tourism are: Adventure tourism: In current time tourism industry is very different because at the time
this sector continuously growing in the market. Large number of visitors wants to visit
different destination in UK. For example they wants to go Africa for taking adventure.
This type of risk as well as adventure enhance customers satisfaction at large level. So
that it is essential responsibilities of the company to provide such kind of places there
they satisfy their demands in appropriate manner.
 Sports tourism: It is also an effective trends which is continuously grown in the tourist
mind so that they wants to visit suck kind of places (Hall and Gössling, 2013). With the
help of these type of destination company easily generate more revenue and also organize
sports events over there. Such as Olympics, Paralympics both events are more popular.
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This type of events are attract large number of customers as well as visitors who having
such kind of interest to watch the games. By this Cited company attain higher profits and
also attract more and more traveller over there (Higginbotham, 2012).
In this number of tourist increased continuously which aid to the nation to develop their
economy growth. With the help of these company can easily expand their business by
introducing new and innovative services for their customers. Number of guest aid in capturing
large market share and take strong place in competitive market.
2.2 Covered in Poster
TASK3
3.1 Analysis how travel and tourism businesses could respond to change
In business activities various kind of changes are take place that affect overall operational
activities. For getting positive success it is more important for the company to respond all the
changes (Huang, Yung and Yang, 2011). Various business of travel and tourism field used
traditional methods which fails in defining any kind of benefits to the business so that manager
of the company can not able to interact with their clients. So that they use modern approach to
provide better information of their business activities in front of visitors by using internet, social
media and many more tools. All these aid in reaching to the target visitors on the basis of their
demands. It is more important for the international airline to evaluate the place where visitors
wants to travel. For this PEST analysis is more effective concept which is used by the company
to aware all the activities as well as service that is recently trend in the market. This concept
include political, social, technological and economical. In today's current time every visitors are
because more ware about all the services which is used by them. For this company formulate a
effective plan to respond the PEST which existing in the business environment (Ralph, 2016).
Political Examine the political circumstance in various areas is more important or
the company so that they easily expand their business in appropriate
manner. Every country have their own rules and regulations which have to
used by the company to maintain their ethical performance (Ingram,
2011). Variation in these bodies affect the overall business activities for
example any kind of new rules increase the income tax which is followed
by the company.
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Economic It is important responsibility of administration department of the company
identify the inflation and deflation rate that affect the business activities.
It is essential for the country to evaluate the actual rate of the currency. If
it does define effectively so that effective step will be taken by the
company to enhance their profitability level in the market.
Social It is also more important for the company to understand about taste,
culture, habits and behaviours of the visitors so that they easily provide
them their services accordingly and get better satisfaction level by them
(Weed and Bull, 2012). By effective analysis of this factors company
easily generate large amount of profits by delivering quality services. If
any changes and variation take place in this factors that affect the overall
demand of the costumers. So that company use effective and best policies
to maintain their sustainability in appropriate manner.
Technological In this technologies play an important role in the whole company so that
any changes are consider by the manager of the company. For this
manager update all the technologies so that British airways easily evaluate
better services for their guest and get their higher satisfaction (Isaac and
AShwORth, 2010). By using advanced technology as well as online
booking clients easily booked their flights before the travelling.
3.2 Strategies to respond in selected travel and tourism businesses
Any modification in business environment can impact a commercial firm in direct and
indirect form. Managers should make a policies in such a way that a company can get maximum
advantages of these modifications. Additional to this, manager has to identify long and short
term goal of a company regularly, so that he can plan future activities. To set companies targets,
a manager has to first set clear vision and mission of the company (Isaac and Çakmak, 2014).
Because all plans and policies will be based on it, or it can said that vision and mission are the
foundation of the company which forces employees to complete the task on time. On the other
hand further development of product and services are becoming the major issues for every firm
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as any variations in choice of the product by customers can affect demands and supply of the
product and can fluctuate profit statement.
British Airways has more than 500 aircraft and it also holds the position of one of the
leading association in United Kingdom. In present, it has covered more than 200 places around
the world. But still, ING and LBERIA are earning more profits than British Airways. These two
companies are also present in UK and giving competition to British Airways (Mok, Sparks and
Kadampully, 2013). So British Airways should modify its strategies and policies to give healthy
competition to these two big companies.
Lberia: It is one of the biggest airlines group, thus it is essential part of airlines group.
As this firm is into service marketing, so it needs to modify its strategies and policies to remain
at top. For proper modification, firm requires to optimum utilisation of its marketing mix.
Because optimum utilisation of marketing mix can help a company to decide right price at right
time to beat its competition (Wang, Ayres and Huyton, 2010). It will also help a manager to
effectively offer companies product at right market place on right time, so that it can ignore
wastage of materials and can meet demand on time.
International Airways: This is most popular aircraft which is famous all around the
world because of its largest market share. It is essential for a firm to use different techniques of
product development, to maintain its market share in this fastest changing environment. But
adopting a particular techniques is not easy, as company has to utilise its available resources to
satisfy customer's needs. And there are many techniques which are very costly, so to decide
whether to accept this technique or not, a manager has to review various selection criteria:
Return on Investment, Long term benefits, Companies alliance, etc. Employer has to periodical,
whether the strategies are moving according to the vision and mission of the company or not and
he should also review whether the targets meets the companies requirement or not (Moscardo,
2011). Because this analyses will tell employer, whether the company is moving in right
direction or not. Every manager has a duty and responsibility to keep an eye on market demand
and new entrances so that he can suggest and help employer in taking decision of expansion and
contraction of business.
The analyses of above factors of British Airways competitors can help it in dealing with
variations in demand and supply of customer's (Murphy, 2013). And it can also support it to
analyse its business environment, which is essential for growth and success of British Airways.
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3.3 Justification of strategies
There are various strategies which can be use by British Airways to handle changing
environment of the market, a customer needs can be satisfy by proper utilisation of various
methods and tools. Using effective policies and strategies can give advantage to manger by
giving directions to his activities, and these strategies also support managers to achieve desired
objectives and aims of a company (Salazar, 2012). Factors like change in demand of its
customers, tax rate, etc. are faced by every managers in business operations, these changes have
little and huge impact either direct or indirect on businesses. So every organization should
implement effective strategies for modifications.
International Airways: This organization aims to generate more profits by satisfying the needs
of the customers. As International Airways also can't avoid the changes, so it adopts two
different techniques which are Formulation and Identification of target market. It can execute
this techniques at the time of changes. PESTEL module is consider for identifying the external
factors and its impact on business operations. At present the main focus of the company is to
give variety of products to provide choices to its customers.
Lberia: This firm has used its elements of marketing mix properly, to achieve its main
objectives and goals. Lberia uses advanced technologies to satisfy its customers needs (Peeters
and Dubois, 2010). It is essential for the company to identify and grab opportunities on time to
achieve the growth and benefits against the competitors.
So adapting strategies and changes according to the clients needs is very important. This are the
ways by which company can solve the issues and problems and can achieve targets.
TASK 4
4.1 Impact of trends and issue that drive change in travel and tourism sector
Various number of issues are arise in the organization which directly as well as indirectly
impact on tourism industry. In this Myla is a travel agency which having various offices in UK.
They provide quality services to their clients to get their higher level of satisfaction (Phillips and
Moutinho, 2014). In organization changes are one of the most for the company to grow their
activities in appropriate manner. There are some area where changes can be define are as
follows:
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 Change in structure: If any changes take pace in organization structure so that it affect
the whole business process. Foe example if any enterprise merge their business with other
company so that resources of both companies enhance overall capacity which lead in
increasing the profitability as well as market share of the company. On the other hand,
liquidation decrease the overall profit and its market share in the competitive market. Employment level: Labour is directly affect the working process of the company. When
ever any changes are labour so that it affect the worker level because all the work of the
company is highly depend on its employees. It is more important for the firm to timely
communicate with manager about all the changes so that they done all the activities in
appropriate way according to the changes (Rogerson and Visser, 2011).
 Technology: Changes in technologies is more effective which aid in maximizing the
overall profitability of the company in appropriate manner.
4.2 Consequences of businesses failing to respond to market changes
Travel and tourism industry is one of the best and grown sector which generate more
revenue by providing quality services to their clients. For getting higher success at hospitality
sectors, it is more important for the company to deliver as well as provide better satisfaction to
their customers. It is effective respond which give by the company to these changes. There are
various consequences which is define by the company in below mention:
It reduce the number of customers toward the company because they opt another firm to
get quality services which reduce the overall profitability of the company and also reduce the
market share ate competitive manner.
In this changes it reduce the relationship among all the employees which create negative
impact on company goodwill and also reduce their competitive advantage in the market place
(Ryan, Ghazali and Mohsin, 2011).
It also impact on supplier of the company in negative manner so that they block their
supply of the material which lead in decrease the quality of the products and service at
marketplace.
CONCLUSION
From the above mentioned report, it can be concluded that large number of factors affect
the overall business industry of travel and tourism. It is more important for the company to study
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of all the factors that impact on the business so that they easily as well as effectively plan about
future activities. This process aid in attracting large number of customers toward its services. At
the time of visiting different places visitors faced various problems which should be evaluate by
the company which aid in enhancing the comfort level of the tourist. In this various issues that
are take place in the travel and tourism industry so that all are define by the company in order to
achieve the target market in appropriate manner. On the other hand various type of strategies and
policies are used by the company to understand about all the changes so that they effectively
implement it effectively in their business activities.
REFERENCES
Books and journals
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