Analysis of Contemporary Issues, Trends, and Strategies in Tourism

This report delves into the contemporary issues affecting the travel and tourism industry, examining factors driving change such as security concerns, technological advancements, and economic influences like rising fuel prices and terrorist activities. The report utilizes PESTEL analysis to evaluate political, economic, social, technological, legal, and environmental factors impacting businesses like Tourism Intelligence International. It explores current trends including inbound and outbound tourism, recreation, sports, and adventure tourism, alongside the application of market research techniques. Furthermore, the report addresses how businesses respond to these changes, highlighting strategic adaptations and their consequences within the dynamic travel and tourism landscape.

CONTEMPORARY
ISSUES IN TRAVEL AND
TOURISM

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Different issues currently driving in the travel and tourism sector .............................1
1.2 Different current issues using appropriate issues and methods........................................2
TASK 2............................................................................................................................................4
2.1 Current trends influencing change in the travel and tourism sector ..............................4
2.2 Current trends using appropriate techniques and resources ...........................................5
TASK 3............................................................................................................................................5
3.1 Respond to change in travel and tourism businesses........................................................5
3.2 Strategies to respond in selected travel and tourism businesses......................................6
3.3 Justification of strategies..................................................................................................7
TASK 4............................................................................................................................................8
4.1 Impact of trends and issues that drive change in travel and tourism sector.....................8
4.2 Consequences of businesses which respond to market changes .....................................8
CONCLUSION................................................................................................................................9
REFERENCE...................................................................................................................................1

INTRODUCTION
Travel and tourism industries plays a significant role in generating large number of
revenues for the particular nation (Steinbock, London and Arras, 2013). In present era, this
sector is facing changes in large scale which impact on various types of business operation of
different travel and tour industries. There are lots of trends which is ascertain by travel and
tourism industries. This helps to attract large number of foreign visitors to visit the places of
different nations. Due to technological advancement, travel and tourism industry is able to
provide different types of luxurious services to the foreign visitor. Tourism intelligence
international company deals with travel and tourism sector which provide different types of
luxurious services to various foreign visitors. It also faces different types of issues due to
scarcity of funds, rules and regulations impose by the government. In this report it has been
explained about the different trends and technological advancement any other methods which
helps to upgrade the different services to the travel and tourism sector.
TASK 1
1.1 Different issues currently driving in the travel and tourism sector
There are different issues which is faced by travel and tourism industries. There are
various types of the factors which affect various types of functions of the travel and tourism
industries (Cautela and Ishaq, 2013). There are different types of tangible things and intangible
factors which affect performance Tourism intelligence international. This industry faces lots of
issues to deliver various types of services to the foreign as well as domestic visitor who comes
to visit different place of UK. There are various factors which leads to drive changes in travel
and tourism sector which are describe below:
Increment in security: There are different types of issues which are faced by the visitor so the
visitor very cautious about the security provided by the industries. Government also provided
different types of security which build trust and attract large number of customer of Tourism
Intelligence International .
Technological Advancement: Travel and tourism industry implement different types of new
and innovative technology in order to provide different types of luxurious services to foreign
visitor. But the management of the organisation should expand extra venture on employee
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working in the organisation in order to trained them according to new implemented technology
by which they can provide better service to visitors(Danver, 2015) .
Rise in petrol price: This is one of the factor which which affect the travel and tourism sector.
Due to rise in the cost of petrol price it affect profit of the Tourism intelligence international
The management have to pay extra amount of fuel.
Terrorist activities: If any terrorist activities occurs at tourism place then visitor do not want to
visit that place again because they ascertain fear in the mind and government also put ban on that
place.
There are also many factors which effect the travel and tourism like due to rise in inflation rate,
hike in rate of currency exchange and many others. These are factors which leads to drive change
in the travel and tourism sectors.
1.2 Different current issues using appropriate issues and methods
There are various issues which are faced by organisation which reduce performance of
the organisation which provide different types of services to foreign visitor coming form abroad.
In order to eliminate different types of issues management needs to perform PESTEL analysis in
order to inculcate with the political, economical,social, environmental, and legal factor. These
factors aids to remove various types of issues of the organisation and also helps to implement
different types of technology in order to generate large number of revenue (Vacca and Bosher
2012).
Political factor : This factor influence the travel and tourism sector. It impact the long term
profitability of the organisation in the particular country or the marketplace. If the political
condition of the nation is stable then it is easy for organisation to start business in the particular
nation. Tourism intelligence determine the different political factor like risk of any terrorist
activities, different level of corruption, any many others before starting the venture.
Management of tourism intelligence needs to determine the political factors before starting of
new venture in the marketplace. Organisation needs to inculcate with rules and regulation which
are imposed by the government in order to accomplish different operation of business.
Economical factor: The micro environmental factor like inflation rate, saving rate, interest rate,
foreign exchange rate and exchange rate and economic cycle. Tourism intelligence international
should determine different economical factors while conducting Pestle analysis
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 Types of economic system in thee nations of operation the types of economic system
(Williams, 2016) .
 Intervention of the government in the free market and concerned service.
 Efficiency of the financial market in order to allocate funds from different resources.
This factors deals with the different financial operation of organisation in order to accomplish
different types of activities of organisation. Because without allocation of funds any
organisational activities cannot per performed by management. This helps to maintain
effectiveness in performing different functions of organisation.
Social factor: The culture of society of the particular place where foreign visitor use to visit
place (Albrech, 2011). The management of the organisation needs to determine the culture and
belief of the people living in the society sometimes it happen people living in the society get
quarrel from the visitor due to misunderstanding. So the manger of organisation needs to
determine these things which helps to provide effective service to the foreign visitor. Before
execution of any venture the management of Tourism intelligence international implement
different strategies in order to communicate with different customer in order to know their
choices and also information about different types of touring package to the customer.
Technological factor : In order to provide luxurious service to foreign visitor, management
needs to implement different types of new and innovative technology which helps to perform
different types of activities of the organisation in proper manner (Maringe and Woodfield,
2013). Tourism intelligence international implement various new and innovative techniques in
order to attract large number of foreign visitors. Implementation of new and advance technology
leads to create interest to the employee in order to perform different types of working in the
organisation.
Legal factor: This factor is concerned with preparation of the legal document of the
organisation to the rules and regulation imposed by government of UK. Tourism intelligence
have to follow different types of tax policies,travelling and tourism policies and relevant
document which helps in smooth running of the business. Management needs to fulfil all legal
documents of the organisation as per the rules and regulation of the country. This helps to
establish business venture in effective manner
Environmental factor: This factor leads to create effective environment in order to perform
different types of activities of the organisation in proper manner. Tourism Intelligence
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International . Implement different strategies in order to start the venture. As there are different
environmental laws in different nation so organisation needs follow norms rules and regulation
of nation which are related to environment (Flanagan and Harrison, 2012). Management needs
to implement different determine various environmental factor which helps to attain goals and
objectives of organisation. It aids to perform different types of activities which is performed by
the organisation according to the norms of environmental law.
Current national and international legislation
In present scenario national and international legislation give impact on the travel and tourism
sector. This led to lots of problem faced by the different travel and tourism industry in order
there are various types of rules and regulation made by government of UK. This affect the
business which are related to the travel and tourism (Bhat and Gómez-López, 2014).
TASK 2
2.1 Current trends influencing change in the travel and tourism sector
Travel and tourism industry which can be determined as the total sum of services which
is offered to the foreign tourist travelling from one place to another as per their purpose like
business, holiday and many others. In travelling and tourism industry of United Kingdom
implement different trends are taking place due to which the travel and tourism of United
Kingdom is getting effected . These trends and activities which are leads to implement change in
the travel and tourism which are mentioned follow:
Inbound tourism: This types of tourism is related to the travelling of different people use to
travel within the boundaries of nation. UK is one of the most favourite tourist spot by the
different people. It leads to enhance the inbound tourism of UK.
Outbound tourism: There are different types of people which use to travel outside of nation. In
order to determine various types of information of other place.
Recreation tourism: In this types of tourism people used to travel abroad in order to relax
themselves from their normal routine.
Sports tourism: This types of tourism-development concerned with the visitor who used to
visit the particular place for the sports activities.
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Adventure tourism: In this types of tourism, the visitor visit different types of place for the
purpose of adventure of joy or enjoyment of entertainment.
These are different types of tourism which is ascertain by the tourism intelligence
international in order to attract large number of visitor. This led to make strong brand image in
the marketplace. Management of company ascertain these types of tourism which aids to attain
goals and objectives of the organisation in stipulated time period. Company also mark up various
destination in order to attract large number of customer these destination are like mountain
biking in Wales, Mountain experience in in the lake district and many others which helps to
attract to generate large number of customer.
2.2 Current trends using appropriate techniques and resources
Tourism intelligence international is company which deals to provide different types of
tour package for the various customer which are living abroad. The management conduct
different methods of marketing research in order to know the demand and desire made by the
customer. The market research helps the company to introduce new products and services to the
foreign visitor (Fleron, 2017).
Tourism is a complex mix of different types of physical and infrastructure resources
which give impact on the different types of tourist place. Tourist is the individuals who purchase
the infrastructure in order to feel its experiences. The overall organisation of tourism which is
based on the different phenomenon with the various concept such as production and
consumption. Both of them are depend on each other. This is the factor which impact tourism
this leads to attract large number of customer. Implementation of new and innovative tools to
promote different types of products and service which is provided by management of Tourism
intelligence international. It create the interrelation between the producers and customer by
sharing auspicious moment of travelling and tourism.
TASK 3
3.1 Respond to change in travel and tourism businesses
There are various types of change in the environment it impact the various operation of
the business of the Tourism intelligence international. Business organisation do not focus on
such changes because they do not give impact on the success of the organisation. As various
organisation concentrate over to implement traditional methods in order to perform different
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types of activities of organisation. These methods which do not allow the managers to interact
different customer. In this case by implementation of new and innovative techniques which leads
to perform different types of activities in proper manner. In order to attain effectiveness in the
various activities of organisation. The management needs to implement concept of the PEST. In
this present era political, social, technological, and economical which give impact on the travel
and tourism industries. So it is necessary for Tourism Intelligence International to prepare a plan
in order to respond to the different external factors which exists in the environment.
Political: The management of the company put its effort in order to explore the various
operations in the different area. So it is essential for the organisation to determine the political
situation of the particular nation (Cherry and Jacob, 2016).
Economic: It is duty of the administrative division of organisation the management needs to
determine the present rate of exchange of currency in the marketplace. This give impact on the
various function of company.
Social: it is very essential for Tourism intelligence international in order to determine the
different taste, habits, attitudes and behaviour of the different customer. This helps to provide
qualitative service to the customer which leads to satisfy demand and desire of different
customer.
Technological: Implementation of the new and innovative technology aids to perform different
types of service to the organisation effective manner. This aids to know the taste of the customer
in proper manner.
In order to expand the business in different area the management of the organisation perform
PEST analyses by the manager of company with the help of views of various client.
3.2 Strategies to respond in selected travel and tourism businesses
There are various types of modification ascertain the environment of the business
organisation in proper manner which impact directly and indirectly on the firm. Manager
prepare effective plan in order to implement different policies and strategies. This helps to
accomplish long term and short term target of the organisation. It also aids to inculcate with the
various challenges of the future. This aids to prepare different types of plan in order to
accomplish vision and mission of company. In order to develop the new products management
needs to implement effective strategies which aids to produce various types of products in proper
manner. The manager of needs to determine demand and desire of customer in effective manner.
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Tourism intelligence international is the leading service provider which is related to
travel and tourism. It provide travelling and lodging facilities to the tourist which comes from
different foreign place. Organisation implement strategies of marketing mix which aids to
advertise, promote different types of products and services which help to accomplish the
demand and desire of the different customer who have comes from abroad to visit the different
place of UK (Gustafsson, Wills and Draper, 2011).
Hays Travel Ltd: This organisation provide various types travelling services to different visitor
who comes from abroad. This organisation adopt different types of strategies which aids to
implement various new and innovative technology which aids to perform various types of
activities in stipulated time period. 7P's of marketing mix is the tools which aids to promote
different types of products and services of organisation. With helps of marketing mix
organisation able to inculcate with the customer in effective manner .
Thomas Cook Travel Ltd. This is a travelling agency which provide different types of
travelling services to its customer. It also capture large number of market share. The conditions
of the market is changing day by day. In order to inculcate with these changes organisation
implement different types of strategies in order to inculcate with various changes.
These are main factor which direct the manager of the tourism intelligence international to
deals with variability of different changes in the marketplace. Whole sector of travel and tourism
is growing at very fast speed and with the helps of implementation of effective service in order
to accomplish demand and desire of the customer in stipulated time period.
3.3 Justification of strategies
There are various strategies which are used by the management of Tourism Intelligence
International which aids to deal to accomplish different types of demand and desire of the
customer. The proper implementation of new and innovative methods which plays a significant
role in order to satisfy the demand and desire of the customer. The main purpose of the
utilisation of new and effective policy which generate large number revenue in proper manner.
By this organisation can effectively inculcate with the implementation of various types of
changes which can be accomplish in stipulated time period. There are different types of trends
which are prevailing in the travel and tourism of UK and these are exploring new locations or
destinations, adventurous trip in order to attain the adventurous trips for the uniqueness. It aids
to reduce different barriers of the organisation. In order to develop different airports show the
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new path of for the Tourism Intelligence International in order to provide airways facilities to
those customer which aids to attract large number of customer in proper manner. These new
and innovative technology aids to enhance the performance of organisation.
TASK 4
4.1 Impact of trends and issues that drive change in travel and tourism sector
There are different types of issues and problems which affect the tourism in direct or
indirect manner. Thomas Cook has large number off offices in the various part of world. This
organisation is renowned to provide qualitative and effective service to business operations.
Implementation of change is the most important factor various organisation in order to enhance
the performance of the organisation. There are various area of changes which implementation of
changes can be ascertain by the organisation.
 Changes in the structure : Implementation of various types of changes affect the
different types of function of business. Taking example of an organisation which merge
with other company which perform work in same sector. It helps to increase the
capability of organisation. So Tourism intelligence international acquire other company
in order to capture large number of market share and also maximise the profit of the
organisation. In other hand the liquidation leads to reduce the performance of
organisation and also decrease the profit.
 Employment level: if any modification of the current labour rate which affect the
performance of different employee working in the organisation. If variability occurs then
manger of the organisation needs to direct the different activities of organisation proper
manner (Taylor, 2017).
 Technology: Implementation of new and innovative technology which is adopt by the
organisation plays a significant role in order to enhance the profit of organisation.
4.2 Consequences of businesses which respond to market changes
Due to implementation of various types of changes occurs in the environment of business
which adversely affect the various operations of the business. Tourism intelligence international
fails to adopt changes and respond to them. The result are describe :
Depleting performance : Tourism intelligence international needs to inculcate with the various
changes if it is not capable to the different types of changes in proper manner. Then the
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performance of organisation will get affected and it lose the market share in order to hold
position in the market.
Reduction in the revenue: due to implementation of change in the marketplace of Tourism
intelligence international. It reduce the number of revenues in the marketplace. So organisation
have to prepare effective strategies in order to inculcate with the various changes.
Loss of the customer: The customer of company start switch to the other travelling agency in
order to ascertain the quality of service. It needs to ensure about the implementation of new and
innovative changes .
Huge losses: The performance of organisation is get reduces due to which the revenues of the
organisation get reduce (Schermerhorn, and et. al., 2014). If organisation do not execute the
different types of technology in order to inculcate with the different types of changes which
occurs in the marketplace. It is very important for the business to face the change which occurs
in the marketplace. The organisation needs to determine those changes and implement different
types of strategies in order to tackle the changes in stipulated time period.
CONCLUSION
From the above mention report it has been assumed that the whole organisation which
are related to travel and tourism is facing with different types of issues and problem. Taking
consideration of various types of element is very essential for the organisation in order to
implement different types of plan in order to face challenge with future. There are large number
of customer who visit different place with the personal objectives and aims. The organisation
needs to determine the various problems and implement different types of strategies in order to
resolve the those issues and problems of the various visitor. It helps to attain large number of
customer. The organisation needs to provide different types of facilities to the organisation.
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