Comprehensive Analysis: Contemporary Travel and Tourism Industry

This report provides a comprehensive analysis of the contemporary travel and tourism industry, focusing on key milestones, distinct elements, and their interrelation in creating tourist experiences. It explores the role of the UNWTO and examines factors influencing tourism behavior, including education and geographical factors. The report delves into motivation models, such as Maslow's Hierarchy of Needs and Vroom's Expectancy Theory, and how they influence consumer decision-making processes. It assesses factors underpinning tourist behavior and evaluates their impact on decision processes, offering valuable insights into the industry's dynamics and future trends. The report concludes by highlighting the industry's growth and development, emphasizing the importance of providing enhanced experiences to travelers.

Contemporary
Travel and
Tourism
Industry Task 1 and Task 2

Table of Content
 Introduction
 Discussing key milestones in development of travel and tourism industry along with the ways they have
shaped the whole industry
 Identification of distinct elements of travel and tourism industry as well as exploring their interrelation for
creating tourist experience
 Analysing discrete role of each element of the industry and the ways various elements interact for providing
tourism experience
 Determining factors which affect tourism behaviour
 Explaining motivation models and the ways they influence process of consumer decision making
 Assessing factors underpinning behaviour of tourist and evaluating their impacts of process of decisions
 Conclusion
 References

Introduction
Travel and tourism is an act of travelling across distinct locations for purpose of
pleasure or business. The presentation is prepared on UNWTO which is leading
company in travel and tourism sector. The aim of business is to promote along with
develop sustainable tourism for contributing in international understanding,
prosperity, economic development, fundamental freedom for all.

Discussing key milestones in development of
travel and tourism industry along with the
ways they have shaped the whole industry
Travel and tourism is key for success of multiple economies across the
globe. Travel and tourism industry is among largest as well as most
competitive in world. It includes entire hospitality sector engrosses wider
services offered to vacationers with the hope of making larger profits.

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Key historical along with milestone developments that occurred in the industry as
well as the ways all these have shapes international travel with tourism are as
explained:
Prior to 19th century: In the first place, travel and tourism was seen as sense of
excitement to visit certain places for adventure.

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World War era: It was the duration between 1914 to 2000 which was also known as
era of prosperity in which first aircraft flight started, rise of interest among
travellers emerged, paid vacations were compulsory for employees and many other
milestones developed the industry.
Contemporary tourism era: It was period between 2000 to present in which certain
unexpected or drastic changes have resulted in development of travel and tourism
industry.

Identification of distinct elements of travel
and tourism industry as well as exploring their
interrelation for creating tourist experience
Travel and tourism industry posses
multiple elements which are
needed to be determined and
examined for understanding
multiple systems which
constitutes entire sector.

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Consultant worker of UNWTO have identified following elements that creates tourist
experiences within travel and tourism industry:
Amenities: These are referred to pleasantness of a destination which shapes
experience of visitor.
Transportation: It refers to a medium through which people moves to other places.
Travel agents or companies: The people and businesses involved in sharing
information related to travel destinations along with packages to general public are
said to travel agents or organisations.

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Interrelationship of elements to create tourist experiences
The mentioned elements are related to deliver ultimate and efficient experiences to
travellers and tourists. There is positive and strong relation among all elements
with the help of which customers achieve satisfaction from experiences.

Analysing discrete role of each element of the
industry and the ways various elements interact
for providing tourism experience
It is analysed that there are certain elements which interact with each other to
provide maximum experiences to travellers. In case with UNWTO, elements
are travel agents, transportation mode and amenities. The role of travel agents
is to plan and arrange vacation for its consumers.

Determining factors which affect
tourism behaviour
Tourism behaviour is said to the way wherein tourist act on the basis of
their attitudes prior, during along with after travelling. The consulting
employee of UNWTO observes how travellers act or make actions while
buying tourism packages.

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Mentioned below are diverse factors which influences behaviours of tourists as per
UNWTO worker:
Education of tourist: It is said that the more a touristy is educated, the more range of
choices, preferences, curiosity and knowledge about places they would posses.
Tourism destination: A city, town and related area that contains attractions together with
various tourist traps refers to tourism destination.
Geographical factors: There are certain geographical factors including climatic
conditions, availability of amenities and facilities at location, etc that alter decision of
tourist to behave for visiting it.