Travel and Tourism: Trends, Issues, and Promotional Campaign Report

This report delves into the contemporary issues and trends shaping the travel and tourism industry, including eco-tourism, grey tourism, and dark tourism. The analysis examines how these trends impact the sector and the evolving preferences of travelers. The report also considers the strategies tourism companies employ to adapt to these changes, focusing on the development of niche markets and promotional campaigns. The document provides an overview of how the industry responds to changes and the effects of such modifications on the travel and tourism sector, with a focus on the application of these trends in the real world. The report is based on the BTEC HND Travel and Tourism Management module and its assignment brief.

Contemporary Issues in Travel & Tourism
Plan and Justify an Integrated Promotional Campaign
INTRODUCTION
The travel and tourism industry is going through
diversification in the current trends providing the
marketplace for growth of the respective industry.
In this particular poster various trends in the
tourism industry like eco-tourism, grey tourism
and dark tourism is discussed.
This can be evidenced that the preferences of the people are
continuously changing with the time and many people are involved
in availing the various services of tourism industry, they are
constantly engaged in spending leisure time and carrying out
recreational activities to take rest from the dial routine life. People
has developed various hobbies and choices with relation to the
services of tourist sector along with differentiating their preferences
on the basis of type of location or destination the operating tour
businesses are providing.
For a company targeting the eco-tourist destination for providing
package to the customer can be profitable. This will help in attracting
part of the tourist which are interested in development of green
tourism and also love natural places to visit. This targets a particular
groups of visitors.
The different travel and tourism companies
are focusing on their services and changing
needs of visitors and their expectation with
the tour operating firms. As working with a
tourism company individual have to analyse
the current trends in market and react
accordingly in order to provide the quality
services as per the newer needs in
marketplace. Some of the new trends to the
tourism industry growth which are prevailing
in mind of visitors and tourist are grey
tourism, dark tourism and eco-tourism. These
can be beneficial options for a firm in order to
develop a profitable niche market for he
business.
Current trends in Travel and tourism industry: The different travel and tourism
companies are focusing on their services and
changing needs of visitors and their
expectation with the tour operating firms. As
working with a tourism company individual
have to analyse the current trends in market
and react accordingly in order to provide the
quality services as per the newer needs in
marketplace. Some of the new trends to the
tourism industry growth which are prevailing
in mind of visitors and tourist are grey
tourism, dark tourism and eco-tourism. These
can