Individual Reflection Report: Tourism Sector Challenges and Solutions

This report is an individual reflection on contemporary issues within the tourism sector, analyzing challenges and potential solutions for business growth and sustainability. The report examines the impact of technology and innovation, competition, and changing consumer behavior on tourism businesses. It utilizes theories like social cognitive theory and structure theory to understand market dynamics and human behavior in response to these changes. The report identifies issues related to competition, the need for businesses to adapt to technological advancements, and the importance of understanding consumer preferences. It highlights the difficulties faced by small businesses in adapting to rapid changes and the need for organizations to align with market trends to survive. The report concludes that the tourism sector faces various challenges for growth in a competitive market and emphasizes the importance of adapting to changes and aligning with consumer needs to thrive.

Individual Reflection

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
With rise in technology and innovation, various changes took place in environment. It is
very important for corporation to move with those changes. In order to operate business in
competitive market, there are various issues which can be faced by company. The given report is
based on reflection on basis of contemporary issues of group report. This group report is written
on basis of issues finding from tourism sector. Thus, it is very important to analyse issues and
find solution in order to survive and growth in competitive market.
MAIN BODY
This report is based on contemporary issues of tourism sector. After reading research
work, I have analysed that there are various changes which took place in tourism sector which
creates various issues for survival and growth of business. In order to run business every firm has
go through such stage of issues and problems. Before technology and innovation took place,
people were facing various problems for travelling. As consumers were focused on making tour
plan for two or three days which does not provide benefits to organisations. With rise in
technology and innovation, people's mind has been changed from short tour plan to long trip. In
order to change mind The report has used social cognitive theory for reading human behaviours.
As people's mind is changed with dynamic environment so they should be change accordingly. I
also analysed that due to rapid technological and innovation, this theory is best suitable for
organisation. This can help to divert consumer and their behaviour easily. If people get all
required benefits and facilities then they can easily avail tour plan. This theory can help me to
understand rational of person attitudes which is change due to environment. After reading report,
I analysed that there is dynamic and drastic changes in tourism sector due to technology and
innovation. The large organisation can easily accept changes but it is very difficult for small
business to adopt instant changes which leads to failure of company. Thus, if organisation can
easily change human behaviour then they can survive in market and attain growth and
sustainability.
The next issues which I analysed after reading report is related with competition. With
change in mind of consumer and human behaviour, organisation need to move accordingly. As
there is innovation and adoption of technology in business for surviving in market. There are
many large organisation which deals in providing travel and tourism facilities to people in
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effective and efficient manner. Due to technology and innovation, competition has been rise in
market which is difficult for small business to survive and growth. The main aim of any firm is
to earn maximum profits by selling their tour packages to consumers. Due to rise in competition,
those organisation which has accepted changes can survive in market and those who are attach to
same technology and innovation has to disappear from market. This leads to change in their
existing structure of business. For solving that problem, structure theory has been used by
corporation. The respective theory focus on rules and resources which are properties of social
system. It provide guideline to change existing structure with rise in technology and innovation
for survival and growth. These issues need to be solved by firm for existing in market. If
business can move according to market then they can easily survive and sustain. This issue is
faced by each and every organisation who are running their business in market. The organisation
who can adopt changes and fulfils need and demand of consumers can easily survive in market
otherwise they have to vanish from market.
After going through this research, I can easily analysis that there are dynamic changes
which took place in tourism sector. With rise in market, need and demand of consumer, there is
innovation and technology improvement for organisation. The behaviour of people has been
changed towards tourism sector. As there is change in tour plans by consumers and prefer good
facilities of accommodation, WI-FI, transportation and others. Similarly, with rise in competition
among each other, it is difficult for business to survive. If organisation does not adopt it then it
cannot earn maximum gain and profits from business.
From this report, I learned many things regarding survival and growth of business. This is
based on contemporary or current issues which are creating problems for tourism sector to run
their business and growth. When I was reading this research work, I faced difficulties at
beginning but later on I understood it properly and effectively. This is the first time where I have
prepared such report from given assigned assignment. I found issues in tourism sector which are
faced by organisation. In order to solve such issues it is very important for business to analyse
market first and requirement of consumers and accordingly make changes. If business cannot
know about their competitors then they cannot exist in such competitive and dynamic market.
With change in technology and innovation, up gradation should be done. I also came to know
about various theories which are essential for knowing about human behaviour and others. In
order to know about competitors, porter's five force model has been used and make changes
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accordingly so that survive in market. Thus, it was best learning which I learned from such report
and knows more about market and their competitors. This can help me in future project
preparation.
CONCLUSION
From above report, it can be concluded that tourism sector has face various issues for
their growth and success in competitive market. In order to solve such issues, they need to move
according to changes needs of people and market so that they can exist in market. Thus, it is also
important for firm to work as per dynamic environment. Therefore, if organisation moves
according to market then it can survive, sustain and grow in competitive market.
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REFERENCES
Books and Journals
Baker, D. M. A., 2014. The effects of terrorism on the travel and tourism industry. International
Journal of Religious Tourism and Pilgrimage. 2(1). p.9.
Cohen, E. and Cohen, S. A., 2012. Current sociological theories and issues in tourism. Annals of
Tourism Research. 39(4). pp.2177-2202.
McGehee, N. G., 2014. Volunteer tourism: Evolution, issues and futures. Journal of Sustainable
Tourism. 22(6). pp.847-854.
Ruhanen, L. M., Mclennan, C. L. J. and Moyle, B. D., 2013. Strategic issues in the Australian
tourism industry: A 10-year analysis of national strategies and plans. Asia Pacific
Journal of Tourism Research. 18(3). pp.220-240.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism. 20(4). pp.346-355.
Theobald, W. F. ed., 2012. Global tourism. Routledge.
Online
Top 5 Challenges Confronting Tourism and the Travel Industry. 2019. [Online]. Available
through: <https://resources.elitetranslations.asia/2017/08/29/challenges-confronting-
travel-industry/>.
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