Contemporary Issues: Niche Market Analysis for Snow Deal

This report provides an analysis of niche market strategies for Snow Deal, a tourism-focused company. It emphasizes the importance of understanding market trends and utilizing various data collection methods, including primary, secondary, qualitative, and quantitative research. The analysis highlights adventure tourism as a significant niche, particularly in the UK, and suggests that Snow Deal should focus on attracting customers through adventure-based tour packages. The report emphasizes the need to analyze contemporary issues in travel and tourism to meet customer demands effectively. The conclusion reinforces the necessity of analyzing current trends and formulating strategies to cater to the increasing number of travelers. It also mentions specific niche tourism products like cruises, adventures, medical tourism, and eco-tourism that Snow Deal could offer.

COMTEMPORARY ISSUES IN TRAVEL AND TOURISM
Introduction
An organisation has to analyse all latest
trends that takes place according to the
today world. It is the duty of management
is to take corrective steps which help in
dealing in different situations. For
recognising all current trends in an
appropriate manner and it will able to deal
with large firm and satisfy customers in
effectively.
ANALYSIS OF EXISTING TRENDS
UTILIZING SUITABLE MEANS
Snow deal have to use a niche market
concept that support them in transaction
with specific market portion. Niche tourism
states that particular products which is
adequate to reach the actual needs and
wants in the marketplace. Also they
required to attract target customers towards
their specific goods and services. Snow
deal required to analyse the current trends
of market and according to this they
prepare effective strategies. These are
certain method that can be used by Snow
deal for grouping and determine existing
trend of market:
 Primary
 Secondary
 Qualitative
There are different measures that can enable the firm to gather data and
take their point of view on particular topic. This consideration assists in
developing valid conclusion and make accurate decision so that
administration can invest money in market in proper manner.
Conclusion
These are one of the major accurate
niche tourism market that is
adventure. Most of the people, main
motive is to visit UK for spent holiday
in adventurous place and take fun on
that destination. It is the main profit
making segment of market that assist
in create large amount of profit for
business. This will have based on
various travelers who came for spent
some time with family members and
friends at adventure location.
According to the recent survey record, it is clearly shows that travelers rate
is increasing in this time period. It will support in changing strategies which
fulfil demand and needs of customers in high level. There are niche tourism
products that have to analyses by Snow deal and deliver their services that
include cruise, adventures, medical, wellness, golf, polo, Eco tourism, Film
tourism, religion tourism etc.
This will have based on various travellers
who came for spent some time with
family members and friends at adventure
location. Therefore, enterprise have to
organise a tour where visitors are going
to visit at such places water parks, Jungle
trips, Mountain climbing etc. Some
strategies which has to frame according
to the given situations by this they can
doing work decently in appropriate
manner.