Report on Contemporary Issues and Trends in UK Travel and Tourism

This report analyzes the trends in UK travel and tourism, focusing on visitor behavior, market changes, and the potential for niche markets. It examines data from Brighton attractions between 1980 and 2010, showing fluctuations in visitor numbers for various attractions like piers and art galleries. The report also explores the increasing popularity of adventure tourism and the need for qualitative and quantitative data collection to understand current trends. Titan Travel is used as a case study to assess how businesses can expand in niche markets, offering appropriate packages and adapting to changing customer preferences. The report highlights the importance of understanding the preferences of different age groups, with young people favoring adventure destinations and older people leaning towards religious or medical tourism. This information aims to provide a comprehensive overview of the contemporary issues and trends shaping the UK travel and tourism industry.

Contemporary issues in Travel and Tourism
2.2 Current trends using appropriate
techniques and resources
Titan Travel wants to expand their
operations and functions in niche market so that
they need to collect effective technique. It must
be helps to analysis the latest trends of UK
market. Travel and tourism businesses using
these techniques to offer appropriate packages,
assess market trends, etc. As per changes in
market and customer preference, it is important
to destination also change. Consequently, as per
choice of them type of tourism activities must
be selected which helps to increase number of
visitors who visit UK. Young people generally
prefer adventure destinations which is
beneficial to deal with their understanding and
effectiveness as well. Furthermore, old age
group prefer religious or medical tourism
In order to expand in niche market, it has been seen that
people are generally targeted with adventure tourism easily.
With respect to collect data, it has been analysed that
number of outbound visitors increases for adventure tourism
activities. It helps to increase tremendous rate with number
of trips. For this purpose, the latest trends has been
identified that are related with number of visitors visiting
UK for purpose need to collect information that are
qualitative and quantitative. With respect to summarised
above graph, it can be stated that percentage of tourists
those visiting certain Brighton attraction between 1980 and
2010.
In 1980, the least popular attraction pier but in 2010 this was
changed with art gallery and increase visitors to pavilion from
28% to 48%. However, after this percentage gradually
reduced 31% in 2010. Trends of the art gallery is also similar
to pavilion so that visitors increased rapidly from 22% to 37%
from 1980 to 1985. Pier visitors also fluctuated in last years
which create impact to remained same. Data are also related
to overseas residents who have visited UK in last perspective.
Earning and expenditure of UK consider travel and tourism
that are analysed from primary data assessment.
REFERENCES
Books and Journals
Aragon-Correa, J.A., Martin-Tapia, I. and de la Torre-Ruiz, J., 2015.
Sustainability issues and hospitality and tourism firms’
strategies: Analytical review and future directions. International
Journal of Contemporary Hospitality Management. 27(3).
pp.498-522.
Benur, A.M. and Bramwell, B., 2015. Tourism product development and
product diversification in destinations. Tourism Management.
50. pp.213-224.