Report on Contemporary Issues and Trends in UK Travel and Tourism
VerifiedAdded on  2020/10/23
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AI Summary
This report analyzes the trends in UK travel and tourism, focusing on visitor behavior, market changes, and the potential for niche markets. It examines data from Brighton attractions between 1980 and 2010, showing fluctuations in visitor numbers for various attractions like piers and art galleries. The report also explores the increasing popularity of adventure tourism and the need for qualitative and quantitative data collection to understand current trends. Titan Travel is used as a case study to assess how businesses can expand in niche markets, offering appropriate packages and adapting to changing customer preferences. The report highlights the importance of understanding the preferences of different age groups, with young people favoring adventure destinations and older people leaning towards religious or medical tourism. This information aims to provide a comprehensive overview of the contemporary issues and trends shaping the UK travel and tourism industry.
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