Contemporary Issues in Travel and Tourism: Product & Trend Analysis

This essay provides an analysis of contemporary issues in the travel and tourism sector, focusing on current trends and tourism products. It highlights the importance of understanding social and technological changes affecting travel companies, with a particular emphasis on niche markets such as adventure tourism, eco-tourism, and sports tourism. The essay discusses the techniques used by companies like British Airways to analyze market trends, including primary, secondary, quantitative, and qualitative research methods. It also touches upon the strategies employed to manage activities and improve overall performance in the tourism industry, such as evaluating the marketplace and catering to specific visitor needs. The conclusion emphasizes the importance of organizing trips that cater to guest satisfaction for achieving success in the tourism sector.

Contemporary Issues in Travel and Tourism
(Analysis of current trends using appropriate methods)
INTRODUCTION
Travel and tourism is one of the popular sector in which
various changes are take place that impact on travel and
tour company operations. This field in aid in developing
growth of the economy of every country. The main of this
industry is to generate large profits through the tourist.
This sectors defines that vast significance of the social and
technological changes are directly affect the overall
operation of the travel companies in the countries.
TECHNIQUES
 It is more important for the British airways to
analysis the current market trends to develop the
effective policies and process in systematic
manner which aid in satisfying customer’s
needs. For evaluate the current market trends
company use various techniques which aid in
collect the information in appropriate manner:
 Primary
 Secondary
 Quantitative
 Qualitative
 ques
 Adventure tourism
 Eco tourism
 Sport tourism
 Medical
All these niche tourist market, one of the
popular tourism is adventure because in recent time
number of visitors wants to visit various places to
having more fun with their friends and their family. It
is more effective process to capture large market
share and also generate more revenue in the
marketplace. It also aid in determining the particular
needs of the visitors to take interesting adventure to
satisfy their demands. It include climbing, jungle trip
where large number of visitors wants to visit. So that
British airways used systematic strategies in order to
manage all the activities in proper manner and get
better results by their visitors.
 Eco Tourism
 Film Tourism
 Religious Tourism
It is important task for the company to evaluate the existing trends of the market which take
place in the market. In this company if any kind of problems are creating than the
administration department of the firm take use effective methods and take best step to resolve
the conflicts in the business activities. By doing this process the company can easily eliminate
all the problems with helps in satisfying visitors needs and wants in systematic manner.
British airways use niche market approach to deal with current market segment so
that they easily fulfil their guest needs. With the help of these theory, particular item well as
service set particular needs and wants at specific field. The main purpose of niche market
theory is to define the specific products which is used to satisfying particular needs of the
customers.
For achieving success in this sector, it is an important task
of manager to organize these type of trips to their guest to
get their positive satisfaction.
CONCLUSIONN
All these process are used by the firm to collect all the relevant information about market and
customer taste. These are effective for manager of the company to take better decision and
reach at effective conclusion. For this administration department of the company spend their
money in this techniques so that they define systematic judgement. According to this it defines
that number of visitors are continuously increased as compare to previous year. It also aids in
improving the strategies in order to satisfying customers demand according to their taste and
preferences. For improve the overall performance of the tourism industry there are some items
which is evaluate by the British airways so that they can easily provide better services:
Products of tourism