Contemporary Issues in Travel & Tourism: Trend Analysis Report

This report provides an analysis of current trends in niche tourism products, focusing on how Snow Deal can leverage these trends. It identifies techniques such as qualitative, quantitative, primary, and secondary research to analyze market trends. The report highlights the increasing visitor rates and the growing popularity of environmental-friendly and adventure-based holidays. It also identifies adventure tourism as a potentially profitable market segment, suggesting strategies for Snow Deal to develop trips involving water parks, jungle trips, and mount climbing to cater to this demand. The analysis uses visitor data and survey results to inform strategic decision-making for effective growth in the tourism sector. Desklib offers a range of resources including past papers and solved assignments to support students in their studies.

Contemporary Issues in Travel and Tourism
Analysis of current trends using appropriate methods
Introduction
Organization have to analyse all current trends
which are taking place according to present world.
Thus, management have to use appropriate steps
which enable them in dealing with such situations.
By identify all current trends in an adequate manner
it will enable a firm to deal and make their user
more and more satisfied.
Techniques
Snow deal have to analyse the current market trends
and then prepare their strategies according to that.
Following are the techniques which can used by
Snow deal to collect and identify present market
trends:
 Qualitative
 Quantitative
 Primary
 Secondary
Following are the niche tourism products which have to analyse by
Snow Deal and deliver their services according to that:
As per this graph, it gets identify that in the year 2014, number of visitors was
high as compared to other years. But as per the year, minor changes were
taking place.
 Cruise
 Adventure
 Medical
 Wellness
 Golf
 Polo
 Eco tourism
 Film Tourism
 Religious tourism
Out of all these one of the most appropriate
niche tourism market is adventure. Many
people usually visit to UK with a purpose to
spent a holiday and a free time with friends and
family. This is one of the most profit
generating market segment which support in
generating more and more profit for business.
This thing gets determine on the basis of
various number of visitors that they came here
to spent some time with family with many new
adventure. Thus, business have to facilitate a
trip where their users are going to visit at some
water parks, Jungle trips, mount climbing etc.
Thus, strategies have to frame according to this
context through which they can work properly
with more and more appropriate frame.These are several major measures which enable an entity to collect data and take their
view points in consideration. This consideration is helpful in taking a valid
conclusion and decision so that management can invest in niche tourism spot
properly. According to a survey which is up to July, 2017 it gets clearly identify that
visitors rate from last few years is getting increase. This increment is supportive for
preparing strategies according to every user satisfaction and preference level.
Environmental friendly holiday have more growth rate as compared to other but
adventure based holiday is taking place on the next level. This enable company to
introduce many new adventure related campaign which facilitate proper and effective
growth.