Report on the Contemporary Travel and Tourism Industry: TUI Analysis

This report provides a comprehensive analysis of the contemporary travel and tourism industry, focusing on the company TUI. It delves into key milestones in the industry's development, various elements that constitute the sector, and factors influencing consumer behavior and decision-making processes, including models of motivation. The report examines recent and emerging trends in international travel and tourism, such as technological advancements like recognition technology, virtual reality, and robotics. Furthermore, it explores factors that affect the popularity of global destinations, using examples like the USA, Dubai, and Egypt, considering cultural, economic, and environmental conditions. The conclusion highlights the industry's significance for economic growth and the importance of technological innovation in providing quality services to consumers. References to books and journals are also included.

Unit 1: The
Contemporary Travel
and Tourism Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................4
P1Key milestones in development of the travel and tourism industry in the detail manner.......4
P2 Various elements of the travel and tourism industry.............................................................5
TASK 2............................................................................................................................................5
P3 Determine the different factors that affect tourism behaviour...............................................5
P4 Explain models of motivation and how they influence the consumer decision making
process.........................................................................................................................................6
TASK3.............................................................................................................................................7
P5.Recent and emerging patterns and trends in the international travel and tourism industry...7
TASK4.............................................................................................................................................7
P6.Factors that affect the popularity of a range of global destinations.......................................7
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Now a days travel and tourism have become one of the most essential elements and
trends which have major impact on the minds of the customer's(Ghorbani and et., al., 2019). This
have become the culture for the people as it help in making improving the knowledge and
curiosity of the people. The people take brake from there regular life and travel the world for
some change. This report is based upon the TUI which is an travel and tourism company and its
headquarter is in London. The assignment is totally emphasis on the changing trends in the
industry. Along with this, it is crucial for the company to analyse the different elements which is
essential for the company and to figure out the factors that affect the popularity of range of
global destination.

TASK1
P1Key milestones in development of the travel and tourism industry in the detail manner.
Milestones is consider as the journey which is analyse from the passage of time and
include different elements which occur as per the environment. From the past decade the travel
and tourism company have changed as the way of doing business in the particular industry. In
the early days people use to travel from one place to another with the help of there animals as
there were not much option available. But now a days things have changed and people have
various modes of transportation. Here are the milestones in the context of travel and tourism
industry are explained down below:
Early 1600 century:
In this century the people where travelling in search of food and for having new place for
better life. There were no such purpose of travelling as there were less mode of transportation
available. They usually have horse and other domestic animals which they use as travelling and
for their convenience.
Early 1800 century:
The trend change in this industry as people where travelling to visit the new places for the
purpose of job and other activities. There were no other such purpose as there were less
transportation to carry the people. Hence the people use boat to explore the world.
Early 1900 century:
This was consider as the industrial age and the cars where made to take people from one
destination to another. This made travelling more easy and more people were travelling for new
opportunities present in the market.
21st century:
Now a days travel have become essential elements for the people and it also become the
status as well as pride for the people. Individual wants to travel for the business as well as
entertainments purpose. Here tourist use different mode of the transportation such aeroplanes and
cars as per the convenient.
Different sectors that make tourism sector.
There are several various kind of elements which usually help in completing the travel
and tourism sector which are food, accommodation, transportation and entertainments. These all

factor have become the essential elements for the company. So in this case TUI should emphasis
on all these factor in order to provide quality services to the consumer.
P2 Various elements of the travel and tourism industry
There are different elements which help in making decision for the tourist whether to go
or to have take another destination (Harilal 2019). As per the industry this is important for the
people to choose the best possible outcomes which is essential to have effective decision for the
outcomes. Here are some of the elements which is essential for TUI to to offer better services to
the users are explain down below:
Weather and climate: People use to travel for the pleasant weather and climate for
spending the time. Sometimes individual need to experience different climate weather which can
be the factor for the individual to visit the place. So TUI should offer those packages of the
country which pleasant weather environment.
Historical places and culture: This can be consider as one of the factor which should be
consider as the important factor as some person are attracted towards the rich culture and history.
This is essential for the tour and travel company to provide tours to those countries who have
historical places such as Egypt and India.
TASK 2
P3 Determine the different factors that affect tourism behaviour
In order to provide the best experience for the end user there are different kinds of factors
which should be kept in mind for the better experience. Hence this create the brand image as well
as goodwill in the market which is important for the company to capture larger market share. The
travel company must study the respective factor which are explained down below:
Financial budget: This is one of the important factor which effect the consumer before
thinking of travelling. The budget decide the level of travelling as well as the accommodation
which can be afford the person. Even in the bad economy the people wants to travel as they are
found of visiting new places. So the company like TUI management should have flexible budget
option as per the convenience and affordability.
Internet and social media: In today's modern world it has been analysed that internet
have taken the world . The companies are offering different offers on airlines and other modes of
transportation where people can avail the services with the help of technology. So it is very

crucial for service providers to provide information on social media to reach at large number of
consumer base in the well define manner. For the organisation like TUI the company offer
various aspect for the individual like individual can book tickets online as well as offline.
P4 Explain models of motivation and how they influence the consumer decision making process.
There are different model of motivation which influence the consumer decision making
process more effectively. Here the Maslow model of motivation can identified the decision
making of the consumer are properly. This theory was given by Abraham Maslow to understand
the motive behinds the needs and wants of the customer in the well define manner. Here the
consumer take the decision which is essential for the company to understand the steps which are
involved in it.
Physiological needs: This is consider as the first step in this structure where the
individual need for the basic requirement for travelling. The basic need such food, water and
shelter are the prime requirement for any traveller. So the company like TUI should offer these
basic requirement for the customer's to have better experience while travelling.
Safety needs: This is the next step where tourist wants safety as well as security while
they are travelling from one place to another. The company can provide different services such
as providing the detail information regarding the contact and other information for the security of
the person.
Love and belongingness needs: This include friends and family so the company should
offer the services for the family as well. There can be different services which can be offered by
the company such invitation of the extra people and birthday party for the family. This help the
individual to create goodwill and brand image in the market.
Esteem needs: This stage include the social status in the public as to maintain this
reputation the individual focuses on travelling. Now a days travelling have become as social
symbol so the people are travelling in order to stand in the society. And the employees and
workers of travel and tourism industry can satisfy this need by money and financial rewards
because they provide signals of people's worth to the hotels.
Self actualization: This is the last step where it is related to the self desire and people
wants to travel for knowledge and experience. This is essential for the company the company to
offer spiritual tour for the people as this is consider as one of the most profitable market.

TASK3
P5.Recent and emerging patterns and trends in the international travel and tourism industry
There are different emerging trends and challenges which are faced by the company like
travel and tourism such which are explained down below in the detail manner:
Recognition Technology: This is one of the most emerging technology which include
finger print recognition, facial recognition, retina scanning and various other biometric
identifiers. The hotels have all these facilities which are essential to capture the large market
share.
Virtual reality: This kind of technology have exploded in the recent years as this allow
travel and tourism sector to move people digitally and people can create the virtual reality for
themselves. This affords hotels the opportunity to showcase their rooms, reception areas and
even local tourist hotspots on their website, in order to encourage bookings.
Robotics: The future is robotic as the are more efficient than humans. This have also
change the travel and tourism sector. For example in Japan there is fully robotic restaurant to
serve the food to the customers. Furthermore, travel agents are using robots for pre-screening,
making waiting times more productive for customers.
TASK4
P6.Factors that affect the popularity of a range of global destinations
Here are some factor which directly impact the popularity of a range of international
destinations are briefly explained in brief:
Factor which effect the popularity of destination of America:
Culture factor: The America have rich culture but they have racial discrimination
among the society which become effect the popularity to visit the country. As the people are
conservative in nature and the country have chosen because there some problems such religion
and inequality are the major reason for which effect the popularity for travellers.
Economic condition: When a country is undergoing economic turbulence and when
people are facing unemployment issues, tourism is affected adversely to the tourist . In the recent
years there was the slow down which avoid the tourist to visit the place.

Factor which effect the popularity of destination of DUBAI
Culture factor: This is the country which have limited diversification towards its
culture. As the people are less open to the society so some people avoid to visit those places.
There are some culture barrier which reduces the tourist in the country.
Environment condition: The environment condition is harsh in Dubai as this can be the
factor which effect the individual to visit the country. There is also less transportation facilities
available for the tourist which minimize the visit.
Factor which effect the popularity of destination of Egypt
Illustration 1: USA Travel and tourism
Illustration 2: Dubai tourism

Economical factor: This is the prime factor which as the economic condition of the
country is not well as they are going through recession so tourist avoid going there.
Historical factor: The Egypt has consider as one of the most tourist place in the world
and have more historic monuments. So people like to visit for gaining experience about the
culture and history.
CONCLUSION
From the above discussion it has been analysed that travel and tourism industry is one of
most important for economy as well as individuals as it provides wide growth opportunities and
employment to country. This is essential for the company to have new technology to provide
better quality services to the consumer.
Illustration 3: Egypt tourism

REFERENCES
Books and journals:
Ghorbani and et., al., 2019. Designing of smart tourism organization (STO) for tourism
management: A case study of tourism organizations of South Khorasan province,
Iran. Heliyon, 5(6), p.e01850.
Harilal, V., Tichaawa, T.M. and Saarinen, J., 2019. “Development Without Policy”: Tourism
Planning and Research Needs in Cameroon, Central Africa. Tourism Planning &
Development, 16(6), pp.696-705.
Kumar, A. and Passah, D.R.S., 2019. IT Enabled HR Practices in Hospitality Industry in
India. Available at SSRN 3316335.
Kyoung-Lee, K.I.M. and Byung-Ro, S.E.O., 2019. Developmental Strategies of the Promotion
Policies in Medical Tourism Industry in South Korea: A 10-Year Study (2009–
2018). Iranian journal of public health, 48(9), p.1607.
Spencer, A., 2019. Caribbean Tourism Public Perceptions and Social Realities. In Travel and
Tourism in the Caribbean (pp. 73-93). Palgrave Macmillan, Cham.
Symes, C., 2019. Something to write home about: a ‘textography’of contemporary
postcards. Annals of Leisure Research, pp.1-19.
Zhou, Z., 2019. Strategic Analysis of the Contemporary Tour Operation Industry: Insights From
Emerging Economic Jurisdictions. In Handbook of Research on International Travel
Agency and Tour Operation Management (pp. 144-165). IGI Global.