Analysis of Niche Tourism Market and Trends in the UK Tourism Sector

This report examines contemporary issues in the UK travel and tourism sector, focusing on current trends and their impact. It analyzes both inbound and outbound tourism, detailing their effects on the UK economy and tourist industries. The report also explores the concept of niche tourism markets within the UK, emphasizing the importance of targeting specific segments, such as honeymoon couples, to maximize revenue. The analysis includes the identification of attractive destinations and the development of tailored packages to enhance the visitor experience. The report references key factors that influence the UK tourism sector, like revenue, employment, and the development of popular tourist destinations, and suggests strategies for businesses like Thomas Cook to attract a larger number of tourists. The report concludes by highlighting the significance of understanding and adapting to evolving trends in the competitive tourism landscape.

CONTEMPORARY ISSUES IN TRAVEL AND
TOURISM
TASK 2

2.1 Evaluating current trends influencing change in the travel and
tourism sector of a tourist destination
 The growing tourist market has developed many trends of travelling
which is generally based on the kind, nature and reason for moving
from a place to another.
 It is specified tourist mostly choose the best and appropriate reason
for travelling the place which could be as per the requirement or
perspective. Tourists are the persons of some other nation, city, state,
etc. who are new to the place and has little information about the
destination.
 Thus, it is essential that every traveller should define and clears a
particular reason for moving to some other place. These set of reasons
are further classified as the trends that are prevailing in the tourist
market.

Cont.
 In that respect, the tourism market of UK has numerous trends which are
generally preferred by the tourist while visiting the destination of UK.
These trends have highly impacted the business and earning power of
the tourist industries. The following are the tourist trends and their
influences on the tourist market and business of UK are:
Inbound Tourism – This trend of travelling is mostly adopted by the
tourist which includes the entire activities of the visitor who is
travelling to a destination that is outside their usual environment. In this
type of trend, tourists generally stays away and outside from their home
place, city or country for not more than one consecutive year and not
less than 24 hours. The main purpose of the tourist to travel or move to
the respective place is for spending some leisure time, studying,
attending business meetings or performing some other operations.

Cont.
The factors or impacts that results in implementing changes in context
to UK tourism sector are:
 Increases the overall revenue earning capacity of the country and
industries like hotels, restaurants, airlines, tour operators, etc.
 Rise in employment and gives more opportunities to earn foreign
income.
 Developing areas or destinations which is highly popular among
the tourist.

Cont.
Outbound Tourism – It is kind of travelling trend where the
resident of the country become visitors and travel outside the
economic boundaries of the country. The rising adaptation of
exploring the world generally builds up the reason for
travelling or moving from a place to another. This trend has a
great level of impacts on UK and that are specified below:
 Reduces the economic conditions of the resident's
country.
 Generates revenue for tourist industries when a resident
purchase travel insurance, plane tickets and new travel
clothing from their home country.

2.2 Analysing the niche tourism market in UK
It has been ascertained that there are numerous destinations in UK
which is beautiful and attractive destinations. These places are
extremely helpful in attaing attention of local, national and
international visitors for making their plan to visit the places situated
in UK.
The tourism sector in UK has a great form of potencies to captivate
many visitors and travellers which are having high level of spending
and give the opportunities to the industries to gain foreign income.
In that context, a niche tourism market is defined as a specific
segment of the tourist sector which has a well framed, strategy and
structured to attain greater forms of results. This type of tourism is
basically focusing on accomplishing the interests, attention and
needs of the clients.

Cont.
In that respect, Thomas Cook should implement a perfect
strategy of attracting the high number of tourist to visit the
places at UK. For this, the need to make up a plan of action
which would be appropriate in order to attract the attention of
the particular tourist of foreign countries.
The team should focus their attention on some specific aspects
whiling creating and developing a niche tourism market. The
main aim of the team should be on identifying the places and
developing a niche market for newly married couples or
honeymoon couples who are likely planning to visit new places
and exploring romantic destinations.

Cont.
Thus, the team should address the entire set of new places that
are highly known and preferred for its natural beauty and
attractiveness like Lake distinct, Thames river, London Eye, etc.
They should make packages including transportation, carriages,
tickets, taxi service, a guide, etc. so that their precious time
could be used by them in an effective manner.

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