Cox and Kings: Contemporary Issues and Trends in Travel Sector

This essay explores contemporary issues in the travel and tourism sector, highlighting the increasing investment by governments and the emergence of new trends driven by changing customer preferences. It emphasizes the need for organizations like Cox and Kings to adapt their strategies to meet customer needs, utilizing primary and secondary research tools, including quantitative and qualitative techniques, to gather accurate data through questionnaires and feedback. The essay also discusses the importance of safety measures, spiritual tours, and film tourism to enhance destination publicity. Furthermore, it analyzes Cox and Kings' market segmentation strategies, focusing on market theory and customer-centric policies to attract more travelers. The essay concludes by suggesting that adventurous tourism and well-managed policies can lead to increased revenue and customer satisfaction within the travel and tourism industry.

COMTEMPORARY ISSUES IN TRAVEL AND TOURISM
Introduction
Almost every government from different
countries are looking to invest more and
more in the travel and tourism as there are
lots of profits attached to it. There are new
trends coming in this sector due to the
change in preference of the needs. So each
organisation who is part of this sector has
to take certain steps to deal with such
situation and this way they want to satisfy
the customers.
ANALYSIS OF EXISTING TRENDS
UTILIZING SUITABLE MEANS
Cox and Kings is aiming to know various
market segment and the strategies which are
used for dealing with such situation. They are
focusing on the market theory and philosophy
to take help in extreme conditions. With this
they can easily know the market price of any
product and known facts about certain
packages, facilities related to accommodation,
vehicles and etc. which will help them in
designing better packages. They are well
aware of the fact that if they want to attract
more travellers through them they have to be
unique and creative in their policies and
should be totally on customer centred. With
this the manager of Cox and Kings can easily
impress the customers as they are getting
more in suitable prices. Following are certain
tools and techniques which can be adopted by
Cox and Kings: -
• Primary and Secondary tools
• Quantitative and Qualitative techniques
Above mentioned methods are considered useful while taking any decision
as it highlights accurate data and information which can be obtained
through questionnaire and feedback from the customers. In this all the
actual and accurate content was collected and after there will be analysis of
the answers so that opinions of both foreign and domestic clients can be
known (Hartmann, 2014). After this it is used in the decision making
process and things will be done to modify their existing policies and
legislation. This will help them in satisfying the needs of the visitor.
Conclusion
They want to spend quality time with
their close people so it can be understood
that through adventurous tourism there
can be generation of lots of revenues and
at the same time the companies who are
dealing in this sector will also experience
new hikes. In UK they can see parks, go
for jungle trips, sky diving or etc.
Other than the trends it can be analyzed that the team which has been allotted the
task of managing the policies which make strategies as per the interest of entire
society so that they can achieve satisfaction level. To deliver better services and
products company use appropriate strategies and these are as follows: -
• Cruise Services at the time of shipping;
• Adventurous tours for gaining new experience;
•Adoption of safety and security
measures while sightseeing;
•There can be spiritual tour and film
tourism can be encouraged so that any
tourist destination can gain publicity.
Other than the above mentioned services
and products there are lots of people who
are visiting UK in order to enjoy the
holidays with their families and friends