Report on Contemporary Travel and Tourism Industry Analysis

This report provides an overview of the contemporary travel and tourism industry, highlighting its significant role in economic development and sustainable growth. It examines key milestones, factors shaping the industry (socio-economic changes, technological developments, customer needs, and product innovation), and essential elements such as travel agents, tour operators, accommodation, transportation, and tourist attractions. The report also delves into factors affecting tourist behavior, including safety, budget, and the influence of the internet and social media. Motivation models, particularly Maslow's hierarchy of needs, are discussed in relation to consumer decision-making. Recent trends like last-minute bookings and ecological tours are explored, along with factors influencing the popularity of global destinations, such as cultural importance, terrorism, and environmental considerations. The report concludes that the travel and tourism industry has tremendous growth potential and contributes significantly to national and international economies, while acknowledging the various positive and negative impacts on global destinations.

CONTEMPORARY TRAVEL
AND TOURISM INDUSTRY

Cover Content
• Introduction
• Conclusion
• References

Introduction
• Tourism is concerned with movement of individual or groups from one place to another for
the purpose of leisure and recreation services. It comprises of transportation system,
accommodation, tours, adventure, insurance which are classified under tangible and intangible
components
• Tourism is classified as winter, niche, health tourism and many more. The travel and tourism
industry is fastest growing sector in UK, major part profit is contributed towards improvement
and development of economy. This sector is largest and successful sector of hospitality and
service industry.

Key milestones in the development of the travel
and tourism industry
The travel and tourism industry of hospitality sector is majorly responsible for economic development and
sustainable growth. Their have been major changes from last decades and is emerging with fast pace. The major
milestones for development of this industry emerged form 16 century and still continuing.

Period For what purpose
individuals travel
Travel agent usual
distance travel
Destination
1600 During this period of
time the purpose of
tourist was visit
religious places and
travel for business
work.
No At that point of time
people mainly prefer
to travel either
through sea ways or
carts for local area
travels.
1800 People of this era use
to travel with the aim
to spend precious
time with family,
friends and relatives.
And their was also to
visit spiritual places.
No The people use to
travel with the help of
boat, house cart ,
ship bullock carts
and many more.

time with families,
relatives and
friends. Also for
purpose of
business, visiting
temples and going
abroad for study
purpose.

• Their are different sectors in this industry like transportation, food and beverages which are very much important for
higher satisfaction level
• In order to have first mover advantage over rival firms it is necessary to provide good quality of services and products to
final user. Apart from this various factors which have shaped travel and tourism industry are described below:-
• Changing Socio-Economic Circumstances
• Technological Developments
• Changing Customer Needs And Preference
• Product Development And Innovation

Elements of the travel and tourism
industry
• Their are various components of travel and tourism sector which are concerned with developing and
creating experience of tourists as they are interrelated to each other. . As the main objective of this
business is to grab attention of more and more travelers and visitors emphasizing upon rendering them
with wonderful and memorable experience

• Travel Agent- These individuals provides information to visitors regarding different destinations,
packages as per their needs, offers and proper plan for their travel
• Tour Operator- They are intermediaries between tourists and agent. These operators are
responsible to provide detailed information which includes how to travel, where to stay, and other
necessary services
• Accommodation- This is most important element for both tourist as well as travel agent.
• Transportation services - There are various modes of transport which can be operated for
purpose of travel and tourism.
• Tourist Attractions- To attract more and more visitors package must include famous attractions
which can be museum, educational center, gallery and theme parks

different factors affecting tourism behaviour.
• Tourism industry is one of leading and successful industry in world because many people
are associated with it and contributes to national income for economic development. Their
are many factors by which behaviour of tourist get affected. Some of them are listed below:-
• Safety and security : One of the most major factor which effect behaviour of tourists and
customer's.
• Personal Budget- People with worst economy also want to travel and have wonderful time.
• Internet and Social Media- Now tourists are well aware about every necessary information

Models of motivation and how they
influence the consumer decision-
making
• For motivating customer's of travel and tourism sector it is essential for companies to identify and
analyse needs , expectations of them so that it would be easy to provide products and services in such a
way that customer's get maximum satisfaction and experience

In context of this industry Maslow's need hierarchy theory is discussed below:-
• Physiological Needs- These are basic needs which customer's want to get fulfilled and change their
behaviour in positive aspects
• Safety Needs- The place where customers are travelling for holiday want to remain safe and secure.
• Social Belongingness Needs- It is essential for companies to design and develop such holidays for their
customer's so that they get complete love and affection by feeling special
• Esteem Needs- This need is associated with respect and esteem.
• Self-actualisation Needs- This is highest level of need which is concerned with realizing potential,
growth, creativity and self-fulfilment

Recent patterns and trends in international travel
and tourism industry
• Increase In Last Minute Booking- Now-a-days tourists prefer to book tickets at last moment as
sudden plans are made by them to go on holiday
• Travelers Visiting New Destination- Their is rise in demand by travellers to visit new and unexplored
destination which are full of adventure and fun.
• Ecological And Educational Tours More In Demand- Tourists are now focusing on funding for
forests, ecological projects, animal restoration so there is increase in demand for ecological projects.

Factors affecting the popularity of a range of global destinations.
The popularity of various global destination is affected by different factors in travel and tourism industry.
The destinations selected by travel agent or operator must be attractive as this would provide maximum
satisfaction. Some of different factors which are affecting popularity of destination are as follows:-
• Cultural importance- the popularity of particular place or destination gets affected due to historical and
cultural importance to great extent
• Terrorism- This factor has negative impact popularity of destination among tourists. As people visit
various destinations with purpose of leisure and enjoyment
• Environment- The destination for travel becomes popular among the tourists because of soothing
environment and climate

Conclusion
• From the above report it can be suggested that there is tremendous growth of travel and tourism industry
and also contributes in economic development of country, this report helps in understanding that this
sector has high degree of growth potential. Also, there are various factors which affect decisions of
tourists and are interrelated with each other. Along with this it has been analysed that national and
international economy will foster because of travel and tourism sector. Lastly it can be said that there are
factors lay down either positive or negative impact on popularity of global destination.

REFERENCES
• Bærenholdt, J. O., Haldrup, M. and Urry, J., 2017. Performing tourist places. Routledge.
• Battour, M. and Ismail, M. N., 2016. Halal tourism: Concepts, practises, challenges and future. Tourism
management perspectives. 19. pp.150-154.
• Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel and
tourism. Routledge.
• Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry
employment. Annals of Tourism Research. 57(3). pp.264-267

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