Contemporary Issues and Trends in Travel and Tourism Industry Report

This report delves into the contemporary issues affecting the travel and tourism sector, focusing on challenges and opportunities. It examines technological advancements, market changes, and the impact of legislation, using Cox and Kings as a case study. The report analyzes current trends such as educational tours, adventure travel, food tourism, business travel, and relaxation tours, highlighting their influence on the industry. It also explores how travel and tourism businesses can respond to these changes, emphasizing the importance of adapting to the dynamic environment through strategies like PEST analysis. The report concludes by discussing the consequences of businesses failing to respond to market changes, providing a comprehensive overview of the industry's evolving landscape.

Contemporary issues in
Travel & Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Obstruction which are emerging reforms in travel and tourism sector.................................1
1.2 Assessment of various issues by using effective methods and tools....................................2
TASK 2............................................................................................................................................3
2.1 Current trends influencing change in the travel and tourism sector......................................3
2.2 Analysing a current trend using appropriate techniques and resources................................5
Covered in Poster........................................................................................................................5
TASK 3............................................................................................................................................5
3.1 Analyse how travel and tourism businesses could respond to change.......................................5
3.2 Strategy development in relation to response to change by selected business entity...........6
3.3 Justification of strategies chosen...........................................................................................7
4.1 Impacts of issues and trends that drive change in the travel and tourism sector..................8
4.2 Consequences of businesses failing to respond to market change .......................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travelling is a term referred to the movement of an individual to distant geographic
locations having different aims and objectives. For instant, people usually used to travel for
spending their summer or winter vacations, doing business deals, attending weddings or friend
and families, enjoying family picnics, roaming various locations all over the world, etc. The
sector of tourism is developing now a days due to the rise in the demands of services related with
tourism (McKercher, 2016). Organisations are investing large sum of money so that they can
earn more and more money. For the same purpose they are strengthening their work force so that
they can offer best quality products and services to the customers.
The present report is based on the contemporary issues that are emerging in the travel and
tourism sector. In this project, various current issues of Cox and Kings are highlighted that is
driving change in their industry. Cox and Kings is one of the largest travelling company having
around 1758 subsidiaries in different countries. The venture is spread approximately 22 nations
and 4 continents. Along with this, present report is also represented various strategies that will be
adopted by the firm for responding towards improvement in sector of tourism.
TASK 1
1.1 Obstruction which are emerging reforms in travel and tourism sector
Travel sector is considered as one of the developing industry in the world of corporate as
its demand is increasing day on day at global level. Cox and Kings is a popular corporation that
is having its branches in various countries and they are attempting for establishing their good
wills at global market place by keeping satisfied its domestic as well as foreign customers.
Manager of the venture is paying full attention on their schemes in order to get aware of all the
changes that is occurring due to the reformation in taste of tourists. But they find several issues
that are responsible of driving modification which is described below : Technological advancement : There are various new techniques appearing in the tourism
sector due to the emergence of advanced technologies. This is considered as
advantageous or benefit-able for the entire corporation in different manners (Mariani and
et. al., 2014). For example, it minimises the time periods or the working hours as whole
task can be done effectively in very less time by taking use of information technologies
like internet and telecommunication. Thus, it is very important or necessary for Cox and
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Kings to adapt or take use of new technologies as per their situations and should also do
modifications in their policies according to the requirements of the venture. There are
numerous advantages of modern technologies like fast booking by using online services.
Tourists feel very comfortable as they can register or book their tickets from any where in
the world in the where there is availability of internet (Luh Sin, Oakes and
Mostafanezhad, 2015). Besides this, there is a main issue as visitors are taking instant
decisions that affects the profitability if they will not book their corporation. Requirement of maximum security : This is another essential component that should be
consider by the venture as every traveller is concerned about their health and lives.
Certain issues are seen such as terrorism activities are growing now a days because it
minimises the number of visitors in certain places. Thus, Cox and Kings have to
implement certain strategies for promoting safety and security while travelling. Emergence of new markets : For grabbing new opportunities, managers of the venture
need to expand their business all over the world so that they can earn more revenues.
Initially, they required to determine the demands of various users and should complete
this objectives in minimum time period. But there are some issues too (Kim and Ritchie,
2014). The rise in the new market also increases the competition levels.
 Recent national and international legislation : There are various new norms and laws
imposed by government for removing discrimination and certain wrong activities which
is affecting the lives of individuals. Therefore, corporation have to focus on current
legislation of government and should impose those in the corporation. But government is
also imposing high taxation rates on private venture. This affects on the turn over of
company as large sum of money goes in paying such taxes only.
1.2 Assessment of various issues by using effective methods and tools
Issues are like invisible seeds that come out anytime or any where without any alarm and
impacts negatively on the whole success of an organisation. Therefore, it is very essential for
Cox and Kings to determine their obstacles carefully as it affects it influence on the income as
well as whole association in different manners. Hence, managers and supervisors of corporation
needs to take help of effective methods and tools for identifying such problems. Tools and
techniques used for finding such issues are listed below :
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 Primary tools : This is the first hand information that can be gathered by conducting
surveys and taking personal interviews of people as well as tour operators.
 Secondary tools : These are the views of other people that has already presented in books
and journals. So, this can be collected by there only (Hartmann, 2014). Literature reviews
of various authors can be taken into consideration. Such type of information can also be
accumulated via taking help of internet.
Some of the issues that get recognised are following :
 Development of the technology due to the introduction of advanced tools and techniques.
Due to this people take instant decisions and this adversely affects the company as they
might not book Cox and Kings for their tour in hurry as large number of options are
available for them.
 Emergence of new market place closes substitutes and are also increasing the level of
competition at greater extent.
 Introduction of recent legislation or norms by the regional, national as well as
international government. Legal authorities are imposing high rates of taxes which is very
hard to pay. Large amount of money of the venture goes on paying such taxes only.
 In addition to all these, there exist the main issue which is rising activities of terrorism.
People fear to visit those places where such activities are happening. This reduces the
number of travellers and it impacts negatively ion the performance of venture.
TASK 2
2.1 Current trends influencing change in the travel and tourism sector
Changes are the necessary of new trend. In every field changes are occur according to
fashion, customers demands and their cultural and social activities, so for theses type of changes
tour and travel sector needs to provide new facility for tourist according to their choice and
necessary. Travel and tourism facilities of a particular country should be very joyful and
attractive for people (Hannam, Butler and Paris, 2014). For this point it is essential for company
to analyse about new trends and tourists interest and specific reason for travel instead of fun.
There are some new trends which journeyer wants-
New Trends Description
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Educational Tour This is planned for Educational as well as for tour, site visits and for
learning opportunities etc. In it students and researcher wants a proper
knowledge about the place they have visited. So for this company should
have to provide them a guide, who convey them brief and particular
information about every place from history to last changes. They have to
provide them a specific time to explore proper area with a satisfaction.
Adventure Tour Some tourists want to do new and different things and get new experience
to explore the world with unique ideas. Now a days young generation is
interested in this type of trips and they invest a lot of amount to go on with
different convince (Hall and Page, 2014). So Cox and Kings have to
provide facilities to customer at same place which will be convenient for
them and they enjoy to explore this idea.
Food Government and private sector tour companies provide different type of
foods to attract their tourist. This facility is very useful for those who are
going for a long duration time. Kids and youngsters are also prefer these
facility.
Business
Relaxation Tour
Sometimes, People expending their time in tour and travel to expend their
business level and make a link with foreign clients. Companies are also
provide these type of trips to their employers to generate their terms in
other countries and maximise revenue through this idea (Dickinson and et.
al., 2014). That why Cox and kings have to maintain their terms with some
business class companies in own and other countries to provide this service
to them.
Facility in
Tourism
Tourism is all about provide facilities to their customers and tourist.
Through this company and economy get a positive growth and helps to
attract others to go and explore new ideas.
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2.2 Analysing a current trend using appropriate techniques and resources
Covered in Poster
TASK 3
3.1 Analyse how travel and tourism businesses could respond to change
With the increase in the level of production and operation of various industry the
environment has become more fluctuating in nature. It has become difficult to maintain
consistency in the different factors that are present outside the business surroundings. On the off
chance that there is any adjustments in encompassing of business then it can influence their
operations and likewise working (Baker, 2014). A few associations would prefer not to give react
on these adjustments as that are not profitable for them for drawn out stretch of time. Essentially,
many firms who are taking part in business of travel and tourism segment uses conventional
strategies. It isn't giving them points of interest as by utilizing this sort of techniques chief isn't
much ready to communicate with their customers. Rather than this, on the off chance that they
utilize present day strategies then they can without much of a stretch advance their business
before various people by utilizing new devices, for example, web, social destinations and some
more.
It is essential for International carrier to discover adjustments which will happen in
segment of tourism industry. For above expressed reason, they can utilize PEST examination. As
in every last country conditions identified with political, social, temperate and mechanical is
completely particular. As of late, customers are much ready with respect to item. Hence, it is
necessary for the airline organization to build up a sufficient method to offer react to dynamic
encompassing adequately (Carlisle and et. al., 2013).
 Political – All business activities are carried out with a prime objective of earning higer
profits for which planning is done to expand business in new areas so that total market
share can be increased. Before selecting the place to expand it is important that the
business conditions of that area is analysed as the impact of politics can not be
eliminated. Every country has their own rules and regulations which has to be followed
while performing the business activities. If it is found that the if conditions are
favourable than that place is selected for expansion.
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 Economical – When expansion needs to be done globally or even within the country rate
of exchange and present economic conditions plays a significant role. After going
through the present state of economy decisions has to be taken that weather it is
favourable to enter with new service at that particular time or not (Cohen and et. al.,
2014).
 Social – For airline groups it is necessary to identify the present trends in the society so
that accordingly the services are supplied. It will help in attracting more customers and
will also aid in achieving the competitive advantage.
 Technological – With the continuous increase in the demand by costumers development
in the present technology is taking place at a high speed. It helps the airline industry in
providing quality services to the users which further raise the satisfaction level. Now
clients are given online facilities which has reduced total efforts by the customers which
they have to take while making the bookings.
 Environment – According to this no operation of business must be conducted in a
manner that it effects the surroundings the place. While airlines companies plan their
activity they should ensure that their conduct is environmental friendly and no harm to
the society or environment is done as otherwise an action can be taken against the party at
fault (Desbordes and Richelieu, 2012).
 Legal – It consist of all the obligations against any type of business. When business is
carried out it has to take care that it does not get involved in any sort of unfair trade
practice so that it remain free from any legal action. Airline industry has to ensure that
they do not practice any activity which is against the law under the name of their brand.
3.2 Strategy development in relation to response to change by selected business entity
In order to design strategies it is important that management first make the and long term
targets so that accordingly planning can be done. Mission of the enterprise needs to be reviewed
so that common vision can be provided to all those who are contributing inn accomplishing the
goals and objectives. IAG is one of the most effective airline organisation which has its many
aircraft. British airways and Lbeia are the two most popular organisation which are doing good
business with its quality of services (Dickinson and et. al., 2014). By making appropriate
changes in their code of conduct these organisation can expand their scale of business and can
give a tough competition to others. Strategies which can be adopted by each are as follows:
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British airways – This company has got a good share in the market and in order to cope
up with development in technology this organisation needs to accept changes that take place in
the same. With the help of strategy like marketing mix it can go through the various important
sections of the business which needs to be given care of. It helps in analysing the importance of
each section and hence contributes in reasing to the most effective decision.
Lberia – This is another brand which deals in the same business. In order to expand the
scale of operations it can take the assistance of pestle analysis so that all those factors that
influence the function of business can be identified on time which will further help in taking the
corrective actions. It will help organisation in maintaining hold in the modified surroundings so
that competition can be given to others in same field. If the change are not done on time than it
becomes difficult for the business to maintain same level of revues in the long run (Hall and
Page, 2014).
3.3 Justification of strategies chosen
Different business units has their own method of carrying out the operations and due to
this their are variety of strategies which are adapted by them. As discussed above different code
of conduct is chosen by each organisation which can help them in enhancing total scale of
operations. British airways has adopted the tool of marketing mix which is very much effective
in nature (Hall, 2013). It provide quality information to the management related to place, price,
product or promotion each of which are of important nature. After doing study of each the
decision regarding every aspect of business can be taken such which has the capacity of raising
total returns to the business. On the other hand another organisation which is Lebria is taking the
aid of Pestle analysis to continue its operations in the market. It is an important tool that helps in
doing auditing of the external forces which has their direct impact on the operations of an
enterprise (Ladkin, 2011). By getting the data regarding change on time it becomes easy for the
enterprise to make the appropriate changes so that business do not get much effected. This way it
can be justified that strategies adopted by both the organisations are effective and are capable of
assisting the firms in achieving its goals and objectives.
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TASK 4
4.1 Impacts of issues and trends that drive change in the travel and tourism sector
According to environment trends can be change as it is flexible in nature so changes are
required for any organisation because it helps to survive among the competitors. As to attract
more or more customer it is must to analyse about current trends and make some changes by
adopting various strategies to achieve competitive advantage and retain potential customers.
Myla Travel is adopting new markets trends to satisfy the customers and give them best
experience regarding tour or trips. To achieve competitive advantageous company's has to
identify market price of a products like staying facilities, vehicles, occasional packages, guide
etc. tour operators analyse these aspects through market survey and modify their policies as per
customer requirements.
There are several issues and trends which impact on travel and tourism sector. These are as
follows:
 Technology: In this era, technologies are changing as people can book the tickets
through internet at home or at anywhere. As it is easy for people to make holiday plans or
booking of any hotels where they want to go as well as their desired places so this is
benefit of the company in creating awareness among customer through internet (Cohen,
and et. al., 2014).
 Impacts of globalisation: This is the big element that can affect to the business and in
this include issues like consumer protection regulations, environmental, aviation policies
and changes in currency.
 Liberalisation of visas: Government sets new rules and regulations as well as some
policies according to environment so now it has become easy to get visa from different
countries and people can go at there for several purpose as well as for fun and
entertainment, education, business etc.
 Taxations: Changes in tax rates can affect the travel businesses because in different
countries there are many rules and regulations which has made by the government so they
make changes in taxes or its rates as it can increase the cost of tour packages which may
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reduce the booking of customers or market of this industry may be decline due to tax
policies (Connell, 2013).
 Cruise and marine tourism: in this tour operators organise the trip over the seas, river
and oceans to remove stress and feel relax to the people. This is the new trend which is
adopting by the companies. They are providing many facilities to the tourists for their
enjoyment and fun.
4.2 Consequences of businesses failing to respond to market change
Market change plays vital role in order to flourish business or devastated it. Industries
must adopt changes to enhance ability which provide survival in cut throat competition's world
that keeps innovation in market place. Those organisations, whom fails to match foot steps with
change are have several consequences. If any modification occurs in environment, it will impact
on business at international level. It is common that these days companies are tend to be more
eco friendly they took participation in order to protect environment as they doing planting and
taking use those machines which are eco – friendly (Becker, 2016). Organisations will take care
of social ethics as to maintain his business and enhance reputation in market. For this.
Government provides some rebate to these kind of firms. In context of UK, companies are acting
on environment friendly tools like solar penal to generate electricity they also focusing on
recycling all garbage to reduce pollution. Some consequences of avoiding market change as:
 Impact on sales and revenue- for an organisation, resistance of change has major collision
on sales and revenue. As if Myla travels does not answer to change then they will not
able to subsist with change cause of this, their sales and profit will be affected. Generally
clients have tenancy to switch where, they find good deals. This will harm myla travels
as not to deal or respond to change according to market demand
 Dependency on employee skills- The prominent level which could create issues for
company as workers ability, proficiency and decision to work completion on dead line
that facilitates organisation to serves finish goods, product or service to suppliers in
proper time. Suppliers are most important element as they are only one who deliver final
product in market. So company needed to maintain health relation with them (Cohen, and
Cohen, 2015).
 Brand image- Firm's reputation or image took years or even decade to build up but takes
no time to ruin it. Now if company not accept moderation in accordance they will have
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chance demolish his picture. Customers are always seeks to have grate profit in deal for it
they can shift from one company to others.
Some times ignorance of market moderation would be very costly for organisation. To resistance
of business failure, firm needs to meet up with change. Good services or products helps in
flourish business and makes organisation eye candy.
CONCLUSION
From the above based report, it can be concluded that there are various contemporary
issues in the sector of travel and tourism. Several issues recognised by the organisations are rise
in technology, increment in terrorism activities, emergence of new market, etc. Basically, this
report is made partially on the Cox and Kings and later are based on the strategies of
international airline group for seeking attention of large number of consumers. Apart from this, it
also covers several impacts of issues and trends with the reference to Myla travel.
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