Analyzing Contemporary Trends and Issues in Travel & Tourism

This essay delves into the contemporary issues and trends shaping the travel and tourism sector. It highlights the significant impact of technology, political instability, and climate change on the industry. The analysis emphasizes the need for tour operators to adapt to these evolving factors, including government regulations in countries like China and the UK. Furthermore, the essay explores niche market opportunities within the travel and tourism sector, such as grey tourism, religious tourism, and health tourism, stressing the importance of thorough market research to cater to specific customer needs and preferences. The essay references academic sources to support its arguments and provide a comprehensive overview of the challenges and opportunities in the modern travel and tourism landscape.

Contemporary issues in Travel & Tourism
TASK 2

Introduction
Travel and tourism sector is one of the biggest industry
where people are spending large amount. In past the
travel and tourism activities are mainly focused on the
trade and food related requirements. But now the
purpose of travelling has been changed completely.

2.1 Current trends influencing change in
travel and tourism sector
In Thomas Cook there are many employees who have
recently join the organisation and it is important to tell
them what are the trends which are influencing change
in the travel and tourism sector. It is the responsibility
of manager to analyse these issues on regular basis in
order to achieve the objectives.

Continue.
The following are some trends which is influencing on
the change in travel and tourism sector.
Using of technology – In modern era, the impact of
technology has take the place. New technologies has
completely changed the landscape of sector. While
using the technologies has reduce the cost operation
which is incurred from the travel and tourism industry.

Continue.
Political instability – The instability of government
can create the difficult situation in confusion and panic
for the tour operators. However, rising with the
instability of government in the country the company
can loose huge amount of profits from this sector.
Climate change – In country there are many people
who are making plan according to climate. The change
in climate has cause the major problem for the tour
operators.

Cont...
There is also lots of changes in China government,
who is providing the better services in travel and
tourism sector. The tourism company have to cope
up with the government rules and policies in which
they can provide better services to customers. On
other side the government of UK has also to make
rules and policies. So that it be beneficial for the
travel and tourism company.

2.2 How current trend can be analysed while
using appropriate techniques and resources
Thomas has to make proper strategies and plans in
which they can enter into the niche market. There are
many sectors in which tour operator can be entered
into niche market but for that they have to properly
analyse the market research that what kind of products
and services they need.

Continue.
The following are the niche market with in the travel
and tourism sector.
Grey tourism - In this old people are tend to visit or
showing their interest in the tourism activities. In this
the tour operator have to focus on the needs of old
people so that they can develop the niche market.
Religion tourism – In this the tour operator has to
shape the stage of different people which are inclining
towards the religious.

Continue.
Health tourism – This tourism contribute in the
improvement of health and fitness of the people at
destination place. At destination place, the tour
operator has to provide services according to the health
of people. For example, some people are regularly
doing yoga. As these are popular treatment with a view
of promoting the health in tourism industry.

References
Ashworth, G and Page, S. J., 2011. Urban tourism
research: Recent progress and current paradoxes.
Tourism Management. 32(1). pp.1-15.
Blackman, D. A and Benson, A. M., 2010. The role of
the psychological contract in managing research
volunteer tourism. Journal of Travel & Tourism
Marketing. 27(3). pp.221-235.
Coghlan, A and Gooch, M., 2011. Applying a
transformative learning framework to volunteer
tourism. Journal of Sustainable Tourism. 19(6).
pp.713-728.