Analysis of Contemporary Issues in the UK Travel and Tourism Sector

This report provides an analysis of contemporary issues influencing the UK travel and tourism sector, with a specific focus on Cox and Kings. It examines inbound and outbound tourism, highlighting their respective impacts on the UK economy. Alternative forms of tourism, such as sports and medical tourism, are also explored, emphasizing their contributions to job creation and revenue generation. The report delves into market research techniques used to understand customer needs and competitive landscapes, identifying emerging trends like spas, green tourism, and cultural experiences. Ecotourism is discussed as a niche market that promotes sustainable practices and environmental conservation. Statistical data on inbound tourism and visitor numbers to various UK attractions are presented to support the analysis. The report concludes by referencing academic sources on medical tourism, sports marketing, and slow travel, providing a comprehensive overview of the current state and future directions of the UK travel and tourism industry.

CONTEMPORARY ISSUES IN TRAVEL AND
TOURISM

AC 2.1 Current trends influencing in UK travel and tourism
sector
 Cox and Kings is taken into the consideration
 Inbound tourism: The individuals who are travel within the boundary of the
country or local residents who travel outside from the territory of the country.
It creates a job and consumption taxes, it adds the additional money to that
country's.
 Outbound tourism: The residents of the other nations visits in the nation's
territory. Outbound tourists buy things such as travel insurance, plane tickets
and new travel clothing from their home country.

Alternative forms of tourism
Sports tourism:
It creates short term employment in UK tourism.
It increases the number of customers at the movement
It also maintain the enthusiasm of people towards any sports.
Medical tourism:
it increase the number of individuals due to advance technology
used by the healthcare in another country.
This must offer premium package who want to receive medical
treatment in abroad.

Statistics for inbound tourism
Inbound Visits Spending
According to the
National statistics in
Uk, it is inbound
monthly data
available after the
end of each month.
The UK recorded
2.57 millions visits
during March 2016,
which is 6% more
than in march 2015.
Visitors spent 1.28
billions in the UK
tourism places
during March 2016,
that is down 9%
against the current
record holding
March last year.

AC 2.2 Analyse the current trends using appropriate
techniques and resources
Market Research:
 This provides the information regarding the customers needs
 This must strengths their relations with the customers.
 Increase the chance to compete with other tourism industry.
 New trends are: Spas, beauty farm and wellness, Cruises,
Resorts, Green tourism, arts, culture and religious paths.
 The facts regarding markets research, through the different
experience a company can address the current trends which
are used to increase the consumption in order to develop new
profitable tour package.
 This must add the value of the package and increase the
customers demand in niche market.

Contd.
Ecotourism Niche market: This name ecotourism indicate the nature experiences by the visitors. This tourism company
aim is to lessen the impact of the beauties through the large numbers of people visiting in the other country. The UK
industry ensures that tourism doesn't harm any natural beauties which will impact on the future resources
It also ensures that travelling with less release the carbon in the environment through the flights. It also helps to educate
visitors and enhance the understanding towards the wildlife. It is becoming popular due to increasing the awareness of the
conserving the natural environment among the local public. Ecotourism is the most developed disciplines within the green
tourism where the tourism support the local people to enhance the sustainability of unpolluted environment. To achieve the
green environment, the tourism banned to dispose the can, plastics. This makes the UK destination attractive and special
for tourist.
The information is mentioned according to the national statistical the data of the visitors
Tourist places in
UK
Number of visitors
in 2013
Number of visitors
in 2012
British Museum 6701038 5575940
The National
Musuem
6031574 5163902
Tate Modern 4884939 5318688
Science Museum 3316000 5021760
Tower of London 2894698 2444296

REFERENCES
Connell, J., 2013. Contemporary medical tourism: Conceptualisation, culture and commodification. Tourism Management. 34. pp.1-
13.
Crooks, V.A. and et.al.,., 2011. Promoting medical tourism to India: Messages, images, and the marketing of international patient
travel. Social Science & Medicine. 72(5). pp.726-732.
Dasgupta, D., 2011. Tourism marketing. Pearson Education, Inc, publishing as Prentice Hall.
Desbordes, M. and Richelieu, A. eds., 2012. Global sport marketing: Contemporary issues and practice. Routledge.
Dickinson, J.E., Lumsdon, L.M. and Robbins, D., 2011. Slow travel: Issues for tourism and climate change. Journal of Sustainable
Tourism. 19(3), pp.281-300.

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