Report: Contemporary Management Issues in a Warehouse System, Analysis

This report examines contemporary management issues within a warehouse system, focusing on a case study involving Jose and Enny and their challenges with worker performance and profitability. The introduction outlines the significance of effective management in a globalized context, emphasizing the importance of human resources and cross-cultural considerations. The report delves into problems identified, the scope of the project, and a literature review covering approaches to change management, including the Nudge theory, ADKAR model, and McKinsey 7-S model. It explores Green Human Resource Management, culture and international management, ethical organizational development, and techniques for management discipline. The report provides an analysis of the impact of these issues and challenges faced by managers in a global business environment, offering strategies to overcome them. The conclusion summarizes key findings and recommendations for improving warehouse management practices.

Contemporary Issues
in Management

Contents
Executive summary......................................................................................................................................4
INTRODUCTION...........................................................................................................................................5
Management...........................................................................................................................................5
Background of organisational issues .......................................................................................................5
Problems identified.................................................................................................................................5
Scope of Project.......................................................................................................................................5
Literature Review........................................................................................................................................5
1. Approaches to process of change and functions of management.......................................................6
2. Apply theoretical framework and concept to an organisational changes (Green HrM or resource
based HR view)........................................................................................................................................7
3. Culture and International Management............................................................................................8
4. Evaluate the impact of issues and challenges faced by manager at global business environment.....8
5. Ethical organisational development.....................................................................................................9
6. Techniques of discipline of management ..........................................................................................10
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................12

Executive summary
Contemporary issues in management generally occur when a company fails to manage
human resource at workplace. Manpower is considered as main resource within organisation as
they help in providing effective services to customers on time. Therefore, it is necessary for
every firm to give high benefits to its employees so that they can give their contribution in
achievement of business goals. In context with globalisation, when a company operate its
business in international market, then it is essential for them to concern on various factors which
may impact on their functions. It includes cross-culture management as every nation has own
culture and tradition which affect practices and policies of international organisation. Companies
can adopt various practices like Green Human Resource Management which provide various
strategies to run business in proper manner.
This assignment is based on a case study where Jose and Enny face various issues related
to workers and profitability ration in Warehouse System. Due to inappropriate behaviour and
lack of contribution of working staff, they fail to complete order of customers on time. This
would impact negatively on image and profitability of company. Along with this, it also arise
various contemporary issues which affect management. To overcome from these issues, present
report will describe various strategies and methods, by which a company can overcome from
such issues. Furthermore, various approaches to processes of change and functions of
management is also entailed. It includes nurture theory of change management, Green Human
Resource Management practices, Whittington’s four generic strategies etc. which aid
organisations in dealing with such issues.

INTRODUCTION
Management
It refers to the process by which people and things are controlled by the individual.
Management is considered as the art through which people organises their working pattern in
order to perform their business activities in a systematic manner.
Background of organisational issues
Contemporary issues are identified as the problems which are experienced by people in
the current time. These types of issues arise in every field whether it is related to daily life
activities or other problems related to business operation. It can be said that contemporary issues
are measure barrier for those organisation who works at international level also handles staff
across the worldwide. As per the evaluation it has been observed that organisation often faces
variety of issues while performing their business activities. According to the overall case study,
it has been observed that warehouse system of Jose and Enny is facing issues related to the
employees and profitability ratio. Hence it is the responsibility management team to resolve
these issues in order to execute business activities in effective manner. Management staff of
warehouse system has adopted numerous of approaches in order to overcome these issues.
Problems identified
Scope of Project
Management of contemporary issues is an effective practice which is helpful for organisation in
achieving its targeted goals. These practices are beneficial for the company as well as employees as it
reduces the impact of issues over the practices performed in business organisation. It can be said that if
contemporary issues are managed at the same time then it will help in increasing number of opportunity
for the company. In relation to project, the scope for project is vast as it will contribute in increasing
growth opportunity for the company. It can be said that if contemporary issues are monitored on time
then it will also help international company to increasing their profitability ratio. This will leads to the
economical development of overall industry.
Literature Review
Contemporary issues generally occur in an organisation when anything does not go with
the flow of work. It is define as the particular topic or subject which is related to current day. It
can be said that there are numerous of issues which are faced by the organisation as well as its
management staff while performing their operational activities. These issues are arises due to
inefficient working practices of staff. According to the case study, it has been observed that the
Jose Fernandez is developing an warehouse system at global level. This warehouse stores gives
guarantee for delivering products overnight after placement of order. Concept of warehouse
system is not new in that area as there are numerous of competitors who are offering similar kind
of services in more effective manner. Jose has also heard some of the stories of its competitor
are regarding their negative image. This image has been done because of staff as they are not

treating customer effectively according to their requirement. As a result, it leads to more number
of unsatisfied customers, who places negative comments at market place about its services.
1. Approaches to process of change and functions of management
It can be said that changes occur at a rapid speed in an organisation. It is essential that
management of an enterprise take measures so that employees can adapt to these changes. The
change can be in a process or transitioning of people, groups, companies and projects from one
state to another. It can also be concerned with transforming the scope of a project in such a way
that it can meet the development and changes in business environment and technology. To
implement changes in an enterprise, some changes need to be introduced in functions of
management like operations, marketing, finance, HR, IT, sales etc. so that an entity can improve
its chances of achieving its long term goals and objectives. Execution of change at all levels of
management involves the application of structured methods, plans, techniques and a pre-planned
framework aimed at encouraging the business to adapt to changing scenario. The process of
implementing the change in the enterprise and monitoring its effects on the workforce is called
change management (Evertson and Weinstein, 2013). The main advantage of application of
change management is that it increases the chances of business performing activities within the
scope, resources and decided budget. This, in turn, results in higher benefits for the firm. Amidst
the high competition and fast changing world, it is imperative for every business entity to put a
step forward by bringing changes aimed at adoption of digital technology and methodologies to
meet customer requirements. In relation to the case study, Jose is developing a warehouse at
global level. From his observations about the working and processes of other business and
service companies in same industry, he has analysed that negative image can adversely affect the
functioning of business. Thus, to prevent this in his warehouse business, it is imperative to
inculcate certain changes in the business for which he will have to apply Change Management
theory.
Nudge theory of change management specifies that there can be various ‘nudges’ during
the course of operations of an entity. These may be deliberate or accidental. Nudge in this theory
refers to the various changes that take place within the operations. This theory mainly emphasize
upon understanding the influence on human behaviour that lead to change in an enterprise. It
focuses on those choices that are responsible for directing the needs and preferences of human
resource and influencing the choices that they make. What this theory seeks to convey is that
choices must be developed in a way that they can be directed towards the way people think and
decide. This change management model is not only helpful in ascertaining and understanding
existing influences within an organisation but also elaborating and analysing them to either
eliminate or modify them (Ricci, 2013). This change or modification is done to an extent where
positives can easily be derived out of the conduct of operations of business enterprise.
ADKAR model of change is a goal-oriented tool which makes it possible for the change
management teams present within an organisation to focus on such processes, tasks, methods or
activities that are directly linked to goals of firm. The results derived as a result of putting this

model into action are cumulative and in a sequence. This change model can be used by managers
of an enterprise to ascertain the loop holes or gaps in the process of change so that suitable
training can be given to employees.
McKinsey 7-s model:
This model is proposed by Tom Peters and Robert Waterman in the year 1980. Its basic
theory says that there are seven internal aspects in an organisation that should work together in
harmony for its success. It can be used to improve the performance of the company , examine the
effects of future changes in an organisation etc. Factors of this model are:
Hard elements:
The elements that are easily identified and the management can influence them directly are
known as hard elements. There are 3 factors under this category
 Strategy
 Structure
 Systems
Soft elements:
The elements that are complex to define, intangible and easily influenced by culture are known
as soft elements. There are 4 factors under this category
 Shared values
 Skills
 Style
 Staff
Both hard and soft elements are interdependent on each other and equally important.
Milliken's new communication model
This model clearly specifies employees engagement is the best working practice which
contributes in enhancing safety and security of workers at workplace. As it enhances
communication at work place that builds positive relations among employees which results in
minimisation of conflicts and other safety issues in working environment. It can be said that

adoption of Milliken's communication model results in enhancement of productivity and
profitability of organisation.
Best Practice
It is the crucial method that produces results which are superiors as compared to other
methods of practise. It is considered as methodology which helps individual to perform business
activities with positive experience and research in order to attain desired result. It can be said
that it is commitment of HR professional to adopt best suitable practice in organisation according
to the requirement of situation.
Best fit
This approach mainly emphasize on HR strategies which are required to be formulated on
the basis of organisational situations and circumstances. Best fit approach suggest HR manager
to formulate effective strategies by analysing overall situation of the company.
Triple Bottom Line (PPP)
The term “ triple bottom line” was introduced by John Elkington in 1994. The main
motive behind this approach is to measure social, financial, environmental operations of an
organisation. In this approach there are three bottom lines, one is profit which is the bottom line
for companies profit and loss account, second is people which means how socially responsible an
organisation is toward its people, third is planet which means how environmentally responsible
an organisation is towards its planet.
Triple Bottom Line (PPP)
It is a concept which mainly focuses on financial bottom line that involves social group
and environmental consideration. This model is based on measurement criteria which involves
degree of economical value, its social responsibility and at last its environmental impact.

People: In this, main focus of the company is to ensure that their working practices
should be in a manner which is beneficial for employees and community both. It is required by
HR manager of the company to avail safe working environment to employees and also value
their work and efforts. It can be said that organisation can also adopt various activities with the
help of employees that also contributes in social and their own welfare like education programs,
learning sessions etc.
Planet: It is essential for an organisation to achieve their specific goals and objectives in
a manner that it doesn't harm their planet. In this regard, it will increase an organisation's
productivity and also helps in achieving societal responsibilities. It is important for an
organisation to operate their business activities by reducing negative impact on environment.
Profit: Profit is main motive for any organisation to run their business. But apart from
that, if companies put their more focus on social and environment success then they can able to
sustain and grow their business for long time. If they have to expand their business and earn
more profit then they need to think and consider social and environment factors as an important
part. This will not only help them to enhance their business life but also increase profits.
GIG Economy
This economy refers to a marketing where there is free market system in which
temporary positions is common and company's contract with workers are of independent nature
and for of short-period of engagement. There are numerous forces through which there is rise in
a short- term jobs. It generally mean that workforce in this digital age is increasingly mobile and
moreover jobs can be done from any geographical location. Hence, freelancers can able to select
their work from any temporary job or project around the globe and on other hand, employers
could select best effective employees for any specific project from large pool of talents.
2. Apply theoretical framework and concept to an organisational changes (Green HrM or
resource based HR view)
Contemporary issues in Warehouse have occurred due to inappropriate services provided
by employees to customers of a company. This would directly impact on brand image of an

organisation and people will also avoid to purchase products of those companies which fail to
complete their order in given period of time. As per current case study, it has been examined that
Jose Fernandez is going to develop warehouse system at international level. It will help in
delivering products to customers in overnight or just in two days after placement of order. To
implement this system successfully, it is necessary to get support of working staff. They will
help in completing orders in short period of time. To manage human resource and overcome
from critical issues, Jose Fernandez has adopted Green HRM practices.
The term Green human resource management can be defined as fair practices by which a
company can increase productivity of its working staff. It includes various policies for
optimising the sustainable use of resources (manpower) within organization. It generally
promotes sustainability and create healthy environment at workplace. This would aid workers to
work in appropriate manner and collaborate with each other so that a task can be complete on
time. GHRM includes practices like recruitment, training and development, reward and
compensation, etc. which increases the manpower within organisation. Along with this, Jose
Fernandez also implements Whittington’s four generic strategies to resolve critical issues within
Warehouse. It includes Classical, Evolutionary, Systematic and Processual approaches. The
classical and evolutionary approaches are focused on maximisation of profitability of company.
While the pluralistic approaches Processual and Systemic recognise or review other possible
outcomes rather than profit. Classical approach is considered as planned, formulated and
controlled by upper management of company. Further, it will be communicated to other staff to
inform them what strategies are made to resolve contemporary issues. On the other hand,
processual strategy aid to adopt effective leadership style to influence workers towards goals and
objective of business. These approaches aid Jose Fernandez to build effective strategies by which
they can assist workers to deliver products on time.
STAR Model
The Star Model framework for an organisation is the tool through which the top
managers become skilled in order to align the behavioural attributes of personnel and decisions
towards the policies made by the organisation. In this model, policies fall into five categories,
namely, strategy, people, structure, rewards and processes.
Strategy: This ascertains the direction of employee behaviour. A company strives to
work in a manner that clearly specifies the accountability and authority of each individual in an
organisation. Also, it includes the vision of company towards the realisation of goals and long
term performance of company.
Structure: The structure of organisation determines the placement of power and
authority in the entity. Also, it ascertains the number of persons employed as well as the
departments and units in an entity.

Process: This aspect deals with the flow of information, especially in relation to the
response to information technology.
Reward: It is a tool that motivate the employees to improve their performance and align
their behaviour towards the realisation of organisational goals.
Policy: This element of model reflects the relationship with human resource in the sense
that it highly influences the mind set, skills and competence of workforce.
3. Culture and International Management
Working on global level assist a firm to concern on various factors, which may impact on
their functionality. It includes culture, political laws, demand of new marketplace etc. Among
these aspects, culture plays an important role in international marketing. When a company
operates its business at global level then it may face cultural issues because every country has
own tradition and culture. It demands enterprises to offer products as per their preference.
Therefore, to deal with inter-culture, John Fernandez is required to understand the concept of
Cross cultural or International management. Cross-culture management defines organisational
culture within nations in which a company operate its business. Cultural differences between
countries have created a large impact on the way business is practised. Therefore, consideration
of such cultural differences is considered as crucial factors in cross-cultural management.
Cultural differences among countries define a set of patterns which distinguish every
society, culture or ethnicity of nation. It includes beliefs, preference, behaviour, expression of
thoughts and more. After the emergence of globalisation, it becomes necessary for companies to
understand and possess knowledge about culture. It helps in operating business on global level in
more secure manner irrespective of their size and sector. By determining cultural differences,
Jose Fernandez can build appropriate strategies to enhance effectiveness of warehouse system.
This would help in turning negative impact into positive one over the progress and profitability
ratio of business.
4. Evaluate the impact of issues and challenges faced by manager at global business
environment
As per observation it can be said that contemporary issues impacts negatively over the
progress and profitability of the company. Employees are not able to concentrate on the work
due certain problems which are faced by them at workplace. Apart from this, problems are not
only limited to lower level staff but it gives spark to top level managers too. As these managerial
staff are required to take some effective decision in order to overcome challenges. For this
managers are now a days adopting different models which are helpful for them monitoring the

issues and finding out its solution. In relation to case scenario, it has been observed that Green
HRM practices are best suitable option for organisation in order to maximise its profitability
ratio. Triple Bottom Line is considered as a framework which is used to evaluate profitability of
organisation. It basically deals in the three dimensions that is financial, social and environmental
This can be said that organisation usually faces variety of issues when they perform their
business activities at global level (Schaltegger and Burritt, 2017). In order to overcome these
manager of the company adopt different strategies and course of action which helps them in
reducing the impact of negative environment. In relation to case study of Jose it has been
identified that the organisation is dealing in the warehouse sector. This system is offering faster
delivery services that are overnight delivery after placement of order. It has been observed that
similar kind of services is also offered by the competitor companies that is Amazon. But the
main problem arises when organisational are not performing their business activities effectively.
As a result, it impacts negatively over the satisfaction level of the customers. This situation
normally occurs when employees itself are not satisfied with company as well. Low satisfaction
level of customer might be result of improper working hours, ,less effective salary, poor
working environment, negative appreciation of colleagues etc. As per the case study, it has been
identified that management team of warehouse gives major priority on saving money of the
company. With this regard, they hire employees on the hourly basis. This reduces extra expenses
of the company but impacts negatively on their performance as they do not feel connected to the
company. It can be said reason behind adopting this strategy is to minimise overall costing of the
organisation. Here, for Jose’s firms it is important for the organisation to adopt effective strategy
so that they secure their money which will help them in performing business activities in amount
(Ha and et. al., 2014). As per their adoption of strategy that is hiring employees on hourly basis,
it has been observed at employees in this company do not gets chance to give their extra
attention to the business activities because they are not spending time at work place.
In addition to this, it can be said that employees are also opened with their colleagues as
they are comes offices according to their work shifts. This minimises their level of interaction
among co-workers. They also do not get opportunity to learn and share their experience with new
joiner which reduces the chances gaining targeted goals and objectives.
5. Ethical organisational development
Ethics plays essential roles in the growth of organisation as well as its brand name at
market place. Development and growth is the main aim of every organisation as they have been
started with the main purpose of attaining highest profitability ratio in monetary terms. In
relation to the case study, it has been identified that organisational often chooses to expand their
businesses at global for the aim overall development at international level. But, it is important for
company, employees as well as clients to remain loyal towards each other and do not
compromise with their ethical values. There are certain number of ethical issues which are faced
by practioner as well as manager at work place while performing their business activities. In
context to case study, it can be said that it is mandatory for manager to give importance to their