BS302 Management Strategy: A Contemporary Case Study of Woolworth's

This case study delves into Woolworth's management strategies, exploring the effects of globalization on its business, its organizational scope, and the function and importance of strategy within the company. It examines Mintzberg's 5Ps of strategy and various competitive strategies employed by Woolworth's, including cost leadership and differentiation. The analysis also considers the managerial work within the organization and the challenges posed by globalization, such as language barriers, technological limitations, and cultural differences. The report highlights Woolworth's efforts to expand globally, including its strategies for navigating new markets and maintaining its market position through innovation and customer focus. This document is available on Desklib, a platform offering a wide range of study tools and resources for students.

CONTEMPORARY
MANAGEMENT CASE
STUDY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Effects of globalization in the business.......................................................................................3
Scope of the Woolworth's organization:......................................................................................4
Function and Importance of strategy in Woolworth's organization.............................................5
Mintzberg 5Ps of strategy............................................................................................................6
Competitive strategies for Woolworth's organization.................................................................7
Managerial work in Woolworth's organization...........................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Contemporary management issues those factors which affects in the present organization
development activities and achievement of the company goals. Each level of organization
manager are responsible for effective utilization of resources (Kobrin, 2020). Proper planning,
leading, controlling and organizing activities can be beneficial for reducing in the management
issues. Woolworth's industry is the second largest retail market company in Australia. They have
various rang of the products for daily human necessity. Also, they add many brands and new
products in their business. The company focuses on global market business development for
increasing the company's growth in different countries or cities in the world. This report contents
gives clear images of which difficulties or issues are facing by the organization management
team member and scope of the development of industry in different place.
MAIN BODY
PART A
Effects of globalization in the business
Globalization means connecting with the different people, religion, culture and merger of
new technology and information in the world level. Growing up with the global market world,
company's are faces many challenges for survives in the competitive market. Impact of global
market Woolworth industry also expand their business around the world. Establishment of the
new branch of the company in the global market world is not an easy process. Company has to
select the various things for started of the new organization. New place, new people, different
culture, resources, proper utilization of new resources and many more difficulties are faced by
global market organization (Osgood, 2021).
Opening of the new company on global market is not an easy process, companies are
facing lots of problems. Woolworth's organization wants to capture new market opportunities.
This company is also facing many problems when they start their new branch on the other place.
There are some major challenges which are faced by the company like different culture, legal
policies, taxes, religion, language and different work ethics. Organization top management team
members are working on these issues for overcome these problems. Woolworth's is the largest

organization in the Australia. This company provides products on daily necessary items of the
people.
Successful organization at global market increasing the in term of revenue in the
Australia. Application of new strategy is important to survive in the global market. This
company prepare the map and structure for the organization to expand their business activity in t
growth. This company provides products on daily necessary items of the people.
Operation team member of this company has been facing many issues for opening of the
new business at other place. Company has faced many challenges and issues are as follows, The
first challenge which is faced by this organization is language barrier. It means lack of language
understanding is the biggest issue when the company started their business. Without knowledge
of language, it is very difficult to survive in the market place. Second challenge which is most
difficult issue that lack of technology (De Vries, Hobolt and Walter, 2021). Most of the
companies are faces this challenge in battling with the global market. It is difficult to manage
communication without mobile phones, telephones and internet. Woolworth's company face this
challenge when they open new business at different place.
Every one knows that different place and their different culture is very obvious issue
which is affected the organization health. Company needs to understand the different culture of
the new country from various perspective. Organization require to recruiting new employee from
local level. It is beneficial for managing many things of the company's activities and easy to
connect with the consumer. The company Woolworth's planned to expand their business in India,
but this company has faced many challenges to started of the business. Joined with Tata group of
companies they are able to overcome their issues. Woolworth's company faced many issues to
understood about customer expectations (Farzanegan, Feizi and Gholipour, 2021). Knowledge
of customer beliefs, work culture, traditions, language is essential for surviving in the other
place. So now everyone knows that opening the new business in global market is difficult.
Company's management has face lots of issues, when they started new business at global market.
Scope of the Woolworth's organization:
The Woolworth's organization is retail industry in Australia. They have large number of
employee and workers in their organization and supermarkets. They believe in provides better
services to the customers. This company has their own website for online selling the product and
services. Mainly they sell groceries items like fruit, meat, vegetables, packaged foods etc., But

they also sell beauty products, Baby products, household products, stationary etc. On the basis of
their successful growth, company's management believes in developing new stores in global
market. This company experiment with their grocery product range. According to recent market
trends this company apply many variation in product supply to the customer. Woolworth's
company developing the new technology for surviving in the competitive market. Every business
owner knows that applications of the new technology is the best option for increasing the
organization growth. This company provides products on daily necessary items of the people.
This company scope is that the organization owner believes in new product development
and connecting with new customer. Customer health and their satisfaction is the biggest scope of
this company. They provide budget friendly product and various services to their customer. This
company has cover large area of the Australian daily necessity product market. Woolworth has
their some own brands in food products, nutritious products, Some grocery products, premium
product on special occasion (Postel-Vinay, 2020). The major scope and purpose of Woolworth's
company is to make positive impact on employee and customers, improvement in product
quality, provide the best quality of the product on daily basis, involves new technology in
operational and marketing activities.
Successful organization at global market creates new and better connection between two
or more counties. Increasing global market businesses gives employment to other country
people. It helps to developing the business financial position. Growth in the business activity can
directly impacts on country's economy. Different people and different place, culture has prepared
more productivity in operational activities of the organization. The Woolworth's company create
many branches in different location, so it is beneficial for increasing the economy.
PART B
Function and Importance of strategy in Woolworth's organization
Strategy analysis always played an important role to achieve significant goals of any
organization. Functionality of strategy gives organization to prepare their product for future
marketing. Strategies gives complete internal and external analysis of the organization.
Woolworth's a retailer company of Australia have huge customer range across the nation.
Strategic plans for Woolworth's plays an important role to achieve its desired goals to dominate
the high position of retail market organization in Australia. Due to its product's popularity

company implement the strategies to take action for the growth of company in international
market. Company evaluate the leadership strategy in all their field of market to maximize the
shareholder value or to manage the track record of growing business to accomplish the future
goals of organization (Vrontis, and Christofi, 2020). Company also involves the strategy to meet
the customer's need in their product. Importance of strategy in Woolworth's company indicates
great support towards their employees to offer them a healthy and supportive environment so that
they can work in productive manner to achieve the desired goals.
Retail marketing always focus on their customer services to increase their brand value
similarly Woolworth's also prioritize their customer's experience in their brand to increase their
productive values. Company achieved trust of many customers at the same time it is important
for them to maintain their market position and reputation in their retail marketing field. For this
purpose they need unique strategic plan from which they follow and continue their market
position. It is necessary for the company to involve digital technologies in their work to establish
the modern communication between the customer so that customer's can shop their product from
anywhere, this strategy developed a mass number of new customers to their product.
Mintzberg 5Ps of strategy
Goal of the strategy is to solve any problem strikes in any organization. Mintzberg's
strategies of 5Ps used by Woolworth's company to resolve their organization's problem.
Plan:
Planning is the main part of doing any task it helped organization to work in organized
manner. It is the natural way to carried out task and activities of any organization. Today with
the increase of globalization in the market Woolworth company also planning to expand their
business in international market to increase their brand value.
Ploy:
Ploy strategy is used to implement the plan strategy to beat competition in the market or
to depend on the other's action. To expand their new business in the market Woolworth's
company plotted the strategy to enter into new market for that purpose they have made an
strategy to compete with their rivalries in their field they took complete analyse of their product
and customers (de Meyer, and Kruger).

Pattern:
This strategy includes internal and external factors of the organization. Ploy and pattern
are the intended strategies but pattern strategy works on past data of organization thus for
Woolworth's organization pattern strategy is used to discover a compatible result for the
successful growth of their organization in new globalization of the market.
Position:
Position strategy describes how organization can settle their position and reputation in the
market. To settle down in the new international market Woolworth's company did a complete
environmental analysation of international market to expand their business. Company knows
what are the opportunities given in the market to establish their brand value to increase the
sustainable growth of their organization.
Perspective:
Perspective strategy dependent on organisational behaviour similarly as pattern strategy.
Leader of Woolworth's enables a plan according to their company's environment they started
developing their new product which is unique from their competitors (Crawshaw, Budhwar, and
Davis, 2020). Perspective derived from the culture of organization this strategy allows
Woolworth's to take the risk to launch their product in new market as they know their product are
unique from other's product.
Competitive strategies for Woolworth's organization
Competitive strategy gives long term planning to any company to enhance their business
for long time to achieve their objectives. For that purpose Woolworth's company used a porter
generic competitive strategy to implement their business in new market.
Cost leadership strategy:
Growing global market gives the opportunities to many organizations to expand their
business overseas. Woolworth's company started their business in new market for which they
used cost leadership strategy to initially implement their product on low price so that it can
attract more customers.

Differentiation leadership strategy:
Woolworth's company used this strategy to differentiate their product with their rivalries
product. They add a unique features in their product to accomplish the market leadership (Desai,
2019).
Cost focus strategy:
Woolworth company used cost focus strategy to satisfy their customers need in new
market for that purpose they initially set a lower price on their product to make it affordable for
the customers.
Differentiation focus strategy:
Differentiation focus strategy allows Woolworth's company to focus on implementation
of their product which is unique from their competitors. To meet the demand of overseas
customer they have developed their product according to their needs.
Managerial work in Woolworth's organization
Rise in globalization increased the role of management in any firm. Manager posses
various skills to approach business in right direction. Globalization impacted managerial system
of Woolworth's in their market and customer base. This globalization issue led company to
transfer their most of the employees to their international location to build their market value in
international market (Bel, s2018). Globalization increases the competition in the market to
compete in the market Woolworth's company appoint their best managers to manager their work
in overseas.
CONCLUSION
This assignment has given a clear shot of contemporary management through which it is
concluded that organizational resources are only managed by the manager. It described how
Woolworth's company faced globalization issue to enter into new market. For that purpose
company cleared their scope and vision to developed their new product for that reason they have
used competitive strategy and 5Ps of strategy to developed their new product strategy in new

market. Management activities in their international market brand played a crucial role to
promote their new items in new market in unique way from other rivalry companies in
international market.

REFERENCES
Books and Journals
Bel, R., 2018. A property rights theory of competitive advantage. Strategic Management
Journal. 39(6). pp.1678-1703.
Crawshaw, J., Budhwar, P. and Davis, A. eds., 2020. Human resource management: Strategic
and international perspectives. Sage.
de Meyer, C.F. and Kruger, C., CONTEMPORARY MANAGEMENT IN THEORY AND
PRACTICE.
De Vries, C.E., Hobolt, S.B. and Walter, S., 2021. Politicizing international cooperation: The
mass public, political entrepreneurs, and political opportunity
structures. International Organization. 75(2). pp.306-332.
Desai, C., 2019. Strategy and strategic management. In Management for Scientists. Emerald
Publishing Limited.
Farzanegan, M.R., Feizi, M. and Gholipour, H.F., 2021. Globalization and the outbreak of
COVID-19: An empirical analysis. Journal of Risk and Financial Management. 14(3.
p.105.
Kobrin, S.J., 2020. How globalization became a thing that goes bump in the night. Journal of
International Business Policy. 3(3). pp.280-286.

Osgood, I., 2021. Vanguards of globalization: Organization and political action among
America's pro-trade firms. Business and Politics. 23(1). pp.1-35.
Postel-Vinay, K., 2020. Globalization 4.0 and New Modes of International Cooperation. Int.
Organ. Res. J. 15. pp.82-92.
Vrontis, D. and Christofi, M., 2020. Contemporary issues in management and marketing
research.