Analyzing Contemporary Management Issues at Yo! Sushi
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AI Summary
This report delves into the contemporary management issues affecting Yo! Sushi, a UK-based sushi restaurant chain. It begins with an introduction to contemporary issues, emphasizing their impact on businesses. The literature review explores relevant academic research on contemporary management, including the impact of technology, demographics, and strategic decision-making. The core of the report analyzes specific contemporary management issues at Yo! Sushi, such as e-commerce, total quality management, project management, globalization, and human resource management. It discusses how each issue presents challenges and opportunities for the company. Furthermore, the report examines drivers of change, including technological advancements and demographic shifts, and their influence on Yo! Sushi's strategic decisions. The report concludes by summarizing the key findings and offering recommendations for how Yo! Sushi can effectively respond to and adapt to these changes to ensure future success. The report emphasizes the importance of understanding and addressing these issues to maintain a competitive edge in the market.

Contemporary issues
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Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
CONTEMPORARY MANAGEMENT ISSUES............................................................................3
DRIVERS FOR CHANGE..............................................................................................................7
DRIVER – 1 TECHNOLOGY........................................................................................................7
DRIVER- 2 DEMOGRAPHIC........................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
CONTEMPORARY MANAGEMENT ISSUES............................................................................3
DRIVERS FOR CHANGE..............................................................................................................7
DRIVER – 1 TECHNOLOGY........................................................................................................7
DRIVER- 2 DEMOGRAPHIC........................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Contemporary issue may be defined as any topic, event, idea, or opinion in a given
subject which is relevant to present day. It is a thing which is trending in the society usually may
be political, social or a business issue which effects the living of a people. Contemporary issues
can be found in the any matters of interest. An example of contemporary issue includes climate
change, economic crisis, inequalities etc and these problems have and effect on entire world.
Contemporary issue introduces an individual to various issues present in the world. These
contemporary issues have an impact on people either positively or negatively. In this report Yo!
Sushi is taken as an organisation, it is a company which is owns and operates and franchises
conveyor belt sushi restaurants mainly in United Kingdom. I was founded in 1997 by Simon
Woodroffe and its headquarters is at Soho, London, UK. It main product is Sushi and sells Sushi
in different parts of world. Yo! Sushi is specialized in delivering sushi to its customers using
Japanese style such as conveyor belt method. Its restaurants are mainly based in London and
expanding in UK. This report is based up on the drivers of change, drivers of changes may be
defined as those factors which are responsible for bringing change in entire organisation or
industry. These force can compel to change actions which result in to the change. Drivers of
change can investigate the key trends and global issues in our societies and markets. Each and
every organisation has a particular reason for making changes in the organisation which force to
implement the change in an organisation and these forces are called drivers of change. It may
internal or external which shapes a change in an organisation. Changes may crucial for the
organisation and need to frame strategies to deal with the changes effectively and efficiently.
This report discusses about the drivers of change in Yo! Sushi and how does these drivers have
an impact upon strategic decision-makings and other activities in an organisation. This report
also discusses about the nature of pressure of change which is being brought by the drivers of
change. Present report also discusses about how can an organisation can respond to the change
and adapt to the changes. This report also includes the recommendations which may enhance the
response of the organisation for future.
1
Contemporary issue may be defined as any topic, event, idea, or opinion in a given
subject which is relevant to present day. It is a thing which is trending in the society usually may
be political, social or a business issue which effects the living of a people. Contemporary issues
can be found in the any matters of interest. An example of contemporary issue includes climate
change, economic crisis, inequalities etc and these problems have and effect on entire world.
Contemporary issue introduces an individual to various issues present in the world. These
contemporary issues have an impact on people either positively or negatively. In this report Yo!
Sushi is taken as an organisation, it is a company which is owns and operates and franchises
conveyor belt sushi restaurants mainly in United Kingdom. I was founded in 1997 by Simon
Woodroffe and its headquarters is at Soho, London, UK. It main product is Sushi and sells Sushi
in different parts of world. Yo! Sushi is specialized in delivering sushi to its customers using
Japanese style such as conveyor belt method. Its restaurants are mainly based in London and
expanding in UK. This report is based up on the drivers of change, drivers of changes may be
defined as those factors which are responsible for bringing change in entire organisation or
industry. These force can compel to change actions which result in to the change. Drivers of
change can investigate the key trends and global issues in our societies and markets. Each and
every organisation has a particular reason for making changes in the organisation which force to
implement the change in an organisation and these forces are called drivers of change. It may
internal or external which shapes a change in an organisation. Changes may crucial for the
organisation and need to frame strategies to deal with the changes effectively and efficiently.
This report discusses about the drivers of change in Yo! Sushi and how does these drivers have
an impact upon strategic decision-makings and other activities in an organisation. This report
also discusses about the nature of pressure of change which is being brought by the drivers of
change. Present report also discusses about how can an organisation can respond to the change
and adapt to the changes. This report also includes the recommendations which may enhance the
response of the organisation for future.
1

LITERATURE REVIEW
According to DesJardin sand McCall. (2014) contemporary issues are examined the best
way of thinking that required to identify the issues in the business process. These are arises as a
result of current, past thinking or practices. On the other hand, future issue is also emerged with
the current thinking and practices of organization. As per Dyer, (2018). Contemporary issues
invites the re-evaluation of traditional management practices. It is mainly focused on the
developing the thinking tools and practices that facilitate more adaptive responses to novel issues
as emerged. It is complexity in the society and community whereas how the social responsibility,
leadership and ethics are interconnected with the enterprises decisions.
According to (Gensler, 2011) Technology and demographic are important driver that help
for business process to increase the popularity all over the world. This will be supported to the
business process where operates by IT system for Example- the organization are used the online
order service to provide the facility to the consumer and client. According to (Ibeh, Crick and
Etemad, 2019)The manager expected the significant impact from operations to improve the use
of technology. In this way, it also calculating the estimating cost and also compared with the
business re-engineering levers, shared services and commercial operations.
According to (Kulshreshtha, 2015) technology is impacted on the strategic decision-
making to increase the competition level, position and performance of business. Hyper
competition is forced to the Yo! Sushi firm to accelerate towards the decision-making process
wither for growth and development of enterprises. As per (Le, 2019) Strategic decision-making
is crucial for organization to create competitiveness and requires for maintain the level of
performance. This decision-making is increasing the speed process in start up.
According to Liu and Jie, (2015) Decision making is the most important functions of
manager that help for managing the business operations and functions. It is a complex process
that must understand the in proper manner. Manager is responsible person to handle the business
task by using strategic decision-making. Schaper, (2015) it stated that the contemporary issue
impact on the strategic decision making in the business because it affected the social culture,
performance of firm, size, cognitive conflict and cognitive diversity etc.
2
According to DesJardin sand McCall. (2014) contemporary issues are examined the best
way of thinking that required to identify the issues in the business process. These are arises as a
result of current, past thinking or practices. On the other hand, future issue is also emerged with
the current thinking and practices of organization. As per Dyer, (2018). Contemporary issues
invites the re-evaluation of traditional management practices. It is mainly focused on the
developing the thinking tools and practices that facilitate more adaptive responses to novel issues
as emerged. It is complexity in the society and community whereas how the social responsibility,
leadership and ethics are interconnected with the enterprises decisions.
According to (Gensler, 2011) Technology and demographic are important driver that help
for business process to increase the popularity all over the world. This will be supported to the
business process where operates by IT system for Example- the organization are used the online
order service to provide the facility to the consumer and client. According to (Ibeh, Crick and
Etemad, 2019)The manager expected the significant impact from operations to improve the use
of technology. In this way, it also calculating the estimating cost and also compared with the
business re-engineering levers, shared services and commercial operations.
According to (Kulshreshtha, 2015) technology is impacted on the strategic decision-
making to increase the competition level, position and performance of business. Hyper
competition is forced to the Yo! Sushi firm to accelerate towards the decision-making process
wither for growth and development of enterprises. As per (Le, 2019) Strategic decision-making
is crucial for organization to create competitiveness and requires for maintain the level of
performance. This decision-making is increasing the speed process in start up.
According to Liu and Jie, (2015) Decision making is the most important functions of
manager that help for managing the business operations and functions. It is a complex process
that must understand the in proper manner. Manager is responsible person to handle the business
task by using strategic decision-making. Schaper, (2015) it stated that the contemporary issue
impact on the strategic decision making in the business because it affected the social culture,
performance of firm, size, cognitive conflict and cognitive diversity etc.
2
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Dickmann, Brewster and Sparrow, (2016) contemporary issues can be defined as trends,
development having the potential to impact on the business strategic decision-making.
Sometimes, these issues can represent the issue and opportunities to decision makers. There are
various type of important because they affect an organization ability to achieve the goals and
objectives. Parsons, Maclaran and Chatzidakis, (2017) The strategic decision-making generally
treated as decision and therefore, it deserves the strategic management consideration.
According to Rana, Ali and Saha (2016) There are different theoretical contemporary
management issues affecting the strategic decision-making because it reflects the various
conceptions of organisation. The decision-making process is used the model to identify the
assumptions. It can be affected on different stages of b business process such as management
team. External and internal environment, decision specific etc. These are different type of
activities performed in the business process.
According to (Grant, 2016) Strategic decision-making is a process that help for the
employees to achieve their goals and objectives. Decision making can be reactionary which lead
to costly mistakes. It is also begun with the plan for long term achievements. Strategy decision-
making impact on the operational process of organisation because it helps for creating the
opportunity and adapt to take more advantage of them. Smallbone, Welter and Ateljevic, (2014)
Manager will try to deal with the latest trends with minimum change but still face competition in
marketplace.
CONTEMPORARY MANAGEMENT ISSUES
Contemporary management is a type of management tools that practice by today's
business organization and managers. This the most common aspects of management system to
maintain their operations and functions. It started from the ancient civilization and invent the
different aspects such as scientific management, modern management and administrative
management etc (Schaper, 2015). In Yo! Sushi, this organization has developed the different
type of theories and philosophy for the development. There are common issue contemporary
issue arise from Yo! Sushi such as e commerce, project management, globalization, total quality
management and human resource management etc. Besides those are issue in the recent for
changing the society and become important for organization. Contemporary management is the
3
development having the potential to impact on the business strategic decision-making.
Sometimes, these issues can represent the issue and opportunities to decision makers. There are
various type of important because they affect an organization ability to achieve the goals and
objectives. Parsons, Maclaran and Chatzidakis, (2017) The strategic decision-making generally
treated as decision and therefore, it deserves the strategic management consideration.
According to Rana, Ali and Saha (2016) There are different theoretical contemporary
management issues affecting the strategic decision-making because it reflects the various
conceptions of organisation. The decision-making process is used the model to identify the
assumptions. It can be affected on different stages of b business process such as management
team. External and internal environment, decision specific etc. These are different type of
activities performed in the business process.
According to (Grant, 2016) Strategic decision-making is a process that help for the
employees to achieve their goals and objectives. Decision making can be reactionary which lead
to costly mistakes. It is also begun with the plan for long term achievements. Strategy decision-
making impact on the operational process of organisation because it helps for creating the
opportunity and adapt to take more advantage of them. Smallbone, Welter and Ateljevic, (2014)
Manager will try to deal with the latest trends with minimum change but still face competition in
marketplace.
CONTEMPORARY MANAGEMENT ISSUES
Contemporary management is a type of management tools that practice by today's
business organization and managers. This the most common aspects of management system to
maintain their operations and functions. It started from the ancient civilization and invent the
different aspects such as scientific management, modern management and administrative
management etc (Schaper, 2015). In Yo! Sushi, this organization has developed the different
type of theories and philosophy for the development. There are common issue contemporary
issue arise from Yo! Sushi such as e commerce, project management, globalization, total quality
management and human resource management etc. Besides those are issue in the recent for
changing the society and become important for organization. Contemporary management is the
3

set of theories that developed at the current and applied in business to achieve the goals and
objectives. It primary goals to manage the both foreign public and domestic.ï‚· E-commerce- E-commerce is the contemporary management issue in Yo! Sushi that are
required for managing the online facilities and services. It is the best choice for customer
to buy the product because it is based on the evolved technology that help for increasing
the business process. Nowadays, there are various issue arise in the commerce
environment because it is not integrated in properly (Smallbone, Welter and Ateljevic,
2014). It is needed for Yo! Sushi to manage different system and their process which
affect the growth and productivity of business. Sometimes, it is expensive for restaurant
to manage their overall processing. E- commerce become a global phenomenon that
treated as economic growth and development. The global economics are coming together.
The online transaction in the food industry and service to increase from global
environment because it easier process to solve the problem regarding the booking, food
ordering etc. Customers is mainly used the credit card and debit card for the purpose of
payment by using internet services. It is the biggest issues related the privacy issue and
many buyer worry about the internet services to store the details of statements. On the
other hand, Yo! Sushi firm is also stored the information of customer those who are used
the online services. The government is concerned about the unauthorized activities that
damage and impact on the personal information of consumers (Liu and Jie, 2015).
According to federal trade commission, companies can follow the rules, regulations and
legislation to maintain the truthful advertising. The E- commerce provider such as Yo!
Sushi firm to give many options related the food items. They also maintained the
contemporary issues related the e commerce in proper manner. They also followed the
proper rules and regulation to easily detect the unwanted access in the system process.
ï‚· Total quality management- Total quality management is an approach that seeks to
improve the performance, quality and efficient which can meet the need or requirement
of consumer expectations. This approach is looking at the overall quality measure used
by Yo! Sushi firm that including the design, development, quality improvement of
product and services. It is comprehensive system for continuous improve the customer
satisfaction. It is based on the total integration of enterprises to achieve the proper results
and outcomes. This will help for changing the way of people to do things as minimized
4
objectives. It primary goals to manage the both foreign public and domestic.ï‚· E-commerce- E-commerce is the contemporary management issue in Yo! Sushi that are
required for managing the online facilities and services. It is the best choice for customer
to buy the product because it is based on the evolved technology that help for increasing
the business process. Nowadays, there are various issue arise in the commerce
environment because it is not integrated in properly (Smallbone, Welter and Ateljevic,
2014). It is needed for Yo! Sushi to manage different system and their process which
affect the growth and productivity of business. Sometimes, it is expensive for restaurant
to manage their overall processing. E- commerce become a global phenomenon that
treated as economic growth and development. The global economics are coming together.
The online transaction in the food industry and service to increase from global
environment because it easier process to solve the problem regarding the booking, food
ordering etc. Customers is mainly used the credit card and debit card for the purpose of
payment by using internet services. It is the biggest issues related the privacy issue and
many buyer worry about the internet services to store the details of statements. On the
other hand, Yo! Sushi firm is also stored the information of customer those who are used
the online services. The government is concerned about the unauthorized activities that
damage and impact on the personal information of consumers (Liu and Jie, 2015).
According to federal trade commission, companies can follow the rules, regulations and
legislation to maintain the truthful advertising. The E- commerce provider such as Yo!
Sushi firm to give many options related the food items. They also maintained the
contemporary issues related the e commerce in proper manner. They also followed the
proper rules and regulation to easily detect the unwanted access in the system process.
ï‚· Total quality management- Total quality management is an approach that seeks to
improve the performance, quality and efficient which can meet the need or requirement
of consumer expectations. This approach is looking at the overall quality measure used
by Yo! Sushi firm that including the design, development, quality improvement of
product and services. It is comprehensive system for continuous improve the customer
satisfaction. It is based on the total integration of enterprises to achieve the proper results
and outcomes. This will help for changing the way of people to do things as minimized
4

the potential for defects. There are some problem and issues such as higher skills are
required for maintain the TQM. During execution process, More stress is put on the
process not on the product.
(Source : Total Quality management, 2018)
In Yo! Sushi, The quality management plays important role in the organization to manage and
control the quality of product which are required for manager to perform different activities such
as planning, acting, evaluating and monitoring the entire execution process of development.
Sometimes, Quality will create major issue in global marketplace because many people wants the
best product and services.ï‚· Project management- The project management is a part of contemporary issue that must
required for managing, identifying and resolving the problem in the project and also
completed the project on given time frame. There are various type of factors involves in
project management issue such as emerging, unanticipated responsibilities, investigated
the situations and opinion of employees. Yo! Sushi firm is also faced many problems
during the project execution or management because there are various factors required in
the project development such as manage budget, resources, proper communication,
resources, deadlines and potential risk (Dickmann, Brewster and Sparrow, 2016). It is
required for organization to handle the project management issue. Sometimes, it will
convert into the contemporary issues because Many employees cannot take care of
resources which are essential for business process. In Yo! Sushi, the project manager and
team has faced problem because there goals and objectives are not clearly defined so that
project going to become fail. On the other hand, Team members struggle with the
unrealistic exceptions of clients and stakeholders.
5
Illustration 1: Quality management
required for maintain the TQM. During execution process, More stress is put on the
process not on the product.
(Source : Total Quality management, 2018)
In Yo! Sushi, The quality management plays important role in the organization to manage and
control the quality of product which are required for manager to perform different activities such
as planning, acting, evaluating and monitoring the entire execution process of development.
Sometimes, Quality will create major issue in global marketplace because many people wants the
best product and services.ï‚· Project management- The project management is a part of contemporary issue that must
required for managing, identifying and resolving the problem in the project and also
completed the project on given time frame. There are various type of factors involves in
project management issue such as emerging, unanticipated responsibilities, investigated
the situations and opinion of employees. Yo! Sushi firm is also faced many problems
during the project execution or management because there are various factors required in
the project development such as manage budget, resources, proper communication,
resources, deadlines and potential risk (Dickmann, Brewster and Sparrow, 2016). It is
required for organization to handle the project management issue. Sometimes, it will
convert into the contemporary issues because Many employees cannot take care of
resources which are essential for business process. In Yo! Sushi, the project manager and
team has faced problem because there goals and objectives are not clearly defined so that
project going to become fail. On the other hand, Team members struggle with the
unrealistic exceptions of clients and stakeholders.
5
Illustration 1: Quality management
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ï‚· Globalization- The contemporary issues of globalization have different dimensions and
faced many challenges related the cultural, economic, technology and political etc.
globalization is a process can turn into the problem while Yo! Sushi firm has faced many
issues according to the experience. Globalization is affected the culture of employment
while recession hitting the business process while affect the business from the social
perspectives. It also damages the financial condition of organization due to globalization
and their dependability of one firm to another. Yo! Sushi is investing lot of money for
solving the issue of globalization but it may seem positive at different face. It gives the
organization with the potential a chance to develop the business process manner. It is
needed for Yo! Sushi firm to handle the business operations and increasing the
purchasing capacity of customers. Globalization issue in the enterprise includes that
affects on the environment and culture of firm due to expansion.ï‚· Human resource management- In Yo! Sushi, Human resource department is operated
the entire business task in the organization. The HR manager is faced the contemporary
issues such as job market, regulatory demand and compliance etc. It is required for
manager to understand the contemporary issue that are faced by the Human resource
manager. Human resource management is uniquely holistic approach to Human resource
and takes reader logically through the different type of practical issue affect the HR
practitioners (Parsons, Maclaran and Chatzidakis, 2017). It is necessary for HR
department to stop one resource that helps for evaluating the issues surrounding the
people. There are variety of issues faced by the human resource management such as Job
stress, safety, diversity and discrimination and employee burnout etc. The main reason of
job stress is depression, physical illness, anxiety and extreme anger or frustration etc. It is
important for the manager of Yo! Sushi firm that help for employee to easily completed
their task in proper manner.
ï‚· Administrative management- Business administrative management system is not easy
task for managing the entire process. It is needed for well organized procedure and detail
oriented that must implement the analytical concept to run the business in smoothly.
Liaising directly with the another client or offices is major problem. Especially, where
the communication medium within the organization is not proper and precise.
Administrative manager is mainly worked with the large number of people. It maintained
6
faced many challenges related the cultural, economic, technology and political etc.
globalization is a process can turn into the problem while Yo! Sushi firm has faced many
issues according to the experience. Globalization is affected the culture of employment
while recession hitting the business process while affect the business from the social
perspectives. It also damages the financial condition of organization due to globalization
and their dependability of one firm to another. Yo! Sushi is investing lot of money for
solving the issue of globalization but it may seem positive at different face. It gives the
organization with the potential a chance to develop the business process manner. It is
needed for Yo! Sushi firm to handle the business operations and increasing the
purchasing capacity of customers. Globalization issue in the enterprise includes that
affects on the environment and culture of firm due to expansion.ï‚· Human resource management- In Yo! Sushi, Human resource department is operated
the entire business task in the organization. The HR manager is faced the contemporary
issues such as job market, regulatory demand and compliance etc. It is required for
manager to understand the contemporary issue that are faced by the Human resource
manager. Human resource management is uniquely holistic approach to Human resource
and takes reader logically through the different type of practical issue affect the HR
practitioners (Parsons, Maclaran and Chatzidakis, 2017). It is necessary for HR
department to stop one resource that helps for evaluating the issues surrounding the
people. There are variety of issues faced by the human resource management such as Job
stress, safety, diversity and discrimination and employee burnout etc. The main reason of
job stress is depression, physical illness, anxiety and extreme anger or frustration etc. It is
important for the manager of Yo! Sushi firm that help for employee to easily completed
their task in proper manner.
ï‚· Administrative management- Business administrative management system is not easy
task for managing the entire process. It is needed for well organized procedure and detail
oriented that must implement the analytical concept to run the business in smoothly.
Liaising directly with the another client or offices is major problem. Especially, where
the communication medium within the organization is not proper and precise.
Administrative manager is mainly worked with the large number of people. It maintained
6

the records from entry level employee to senior level. In Yo! Sushi, it can be established
the procedure that help for team members to improve the services and perform duties
according to requirement.
DRIVERS FOR CHANGE
Technology and demographic are important component in the Yo! Sushi firm to change
their operations and functions. These are important to handle the overall management system of
organization in proper manner. These drivers are applied in the business process for managing
both operational and commercial activities. This driver is beneficial for business process that
help for strategic decision making. In global world, many companies are mostly used technology
and demographic to secure their business process in effective manner. The rapid population
growth and migration are changing the Eco system and societies in worldwide. Demographic
change is going to impose the challenges to Yo! Sushi because it massive changed in the
composition of labor forces on the basis of age. It is directly impacted on the labor force aging to
increase the growth and productivity. It is changing the average retirement age into the accounts
that does not change their results significantly. It is positive effects on the micro level
(Kulshreshtha, 2015). According to analysis, It is found that demographic change the lower
average rate of profitability in marketplace. For Example- For taking the change in the average
retirement age into change the account results. It also affecting the results at micro level and
updating intervals.
On the other hand, Technology is changing the fundamental nature of business process.
In Today's world, It has changed the progress in the Yo! Sushi company that used the effective
tools and platforms that allows increasing the speed of services. The Expansion of technology in
every-day and complexity of system don't allow firm to remain isolated or control the
production. It helps for decision making to identify the best approach for growth and
development. An advancement of modern technology will support to the business activities
while increasing the performance, efficiency and capacity of product development. Many
consumers are attracted towards the product service due to fast process.
DRIVER – 1 TECHNOLOGY
Technology is main driver that help for improve the product and service in marketplace.
A technology product or item is just something that created by using modern application and
their knowledge to improve the business operations, society and environment. Technological
7
the procedure that help for team members to improve the services and perform duties
according to requirement.
DRIVERS FOR CHANGE
Technology and demographic are important component in the Yo! Sushi firm to change
their operations and functions. These are important to handle the overall management system of
organization in proper manner. These drivers are applied in the business process for managing
both operational and commercial activities. This driver is beneficial for business process that
help for strategic decision making. In global world, many companies are mostly used technology
and demographic to secure their business process in effective manner. The rapid population
growth and migration are changing the Eco system and societies in worldwide. Demographic
change is going to impose the challenges to Yo! Sushi because it massive changed in the
composition of labor forces on the basis of age. It is directly impacted on the labor force aging to
increase the growth and productivity. It is changing the average retirement age into the accounts
that does not change their results significantly. It is positive effects on the micro level
(Kulshreshtha, 2015). According to analysis, It is found that demographic change the lower
average rate of profitability in marketplace. For Example- For taking the change in the average
retirement age into change the account results. It also affecting the results at micro level and
updating intervals.
On the other hand, Technology is changing the fundamental nature of business process.
In Today's world, It has changed the progress in the Yo! Sushi company that used the effective
tools and platforms that allows increasing the speed of services. The Expansion of technology in
every-day and complexity of system don't allow firm to remain isolated or control the
production. It helps for decision making to identify the best approach for growth and
development. An advancement of modern technology will support to the business activities
while increasing the performance, efficiency and capacity of product development. Many
consumers are attracted towards the product service due to fast process.
DRIVER – 1 TECHNOLOGY
Technology is main driver that help for improve the product and service in marketplace.
A technology product or item is just something that created by using modern application and
their knowledge to improve the business operations, society and environment. Technological
7

change can bring the advantages and opportunities for business process. Obviously, it will create
new service whereas more customer attracted towards the services. In this way, Yo! Sushi firm is
increasing the profitability in marketplace.
Sometimes, the business is also affected by the change of technological environment.
This type of change offering risks, threats, opportunities to the business but other enterprises can
leverage for changing the technology to improve the services. The most common challenges in
the technology is privacy and cuber-security issues along with the infrastructure management
and emerging the technologies(Gensler, 2011). In today's world, it is challenging for business
process. It is needed for manager to maintain the global enterprise's technology association in
terms of risk, IT audits, information security professionals etc. IT Security system is main issue
in the organization because there are many hackers damage the personal details of company. Yo!
Sushi is required to maintain the security aspects. It is no surprise to find the security in the
technology infrastructure and emerging techniques. It is just as critical path ways for Yo! Sushi,
from the skill's gap and resources to ongoing transition through virtual networks and cloud
services but many firm have not sufficient to address the vendor management system and
practices.
Technology has ability to extent the change of world and also modify, reshape or put the
together materials. The evolution of technology such as communications and computing that
help for Yo! Sushi firm to interact with the customer by using modern techniques. Sometimes,
The impact of the digital revolution is positive towards the economy of business because it helps
for increasing the revenue and profitability in marketplace. YO! Sushi is firm that provide the
food services to the customer by using website and mobile applications. These are important
medium to share the details and information related the product to the consumers.
Global business is inspired with the intelligent technologies which enables for increasing
the growth and development. Yo! Sushi is used the block chain technique to maintain the system
of financial (Jackson and Lockwood, 2018). This is the most efficient tool for the purpose of
securing transactions. This platform will help for storing the information regarding the
transactions. Many customers can use the online services that support to protect their personal or
transaction details of customers. Business administrative is ideally created a link to share the
economy takes on the form of network which are linked among the employees. Yo! Sushi is
designed the product directly based on the opinion of users. It makes more attractive option for
8
new service whereas more customer attracted towards the services. In this way, Yo! Sushi firm is
increasing the profitability in marketplace.
Sometimes, the business is also affected by the change of technological environment.
This type of change offering risks, threats, opportunities to the business but other enterprises can
leverage for changing the technology to improve the services. The most common challenges in
the technology is privacy and cuber-security issues along with the infrastructure management
and emerging the technologies(Gensler, 2011). In today's world, it is challenging for business
process. It is needed for manager to maintain the global enterprise's technology association in
terms of risk, IT audits, information security professionals etc. IT Security system is main issue
in the organization because there are many hackers damage the personal details of company. Yo!
Sushi is required to maintain the security aspects. It is no surprise to find the security in the
technology infrastructure and emerging techniques. It is just as critical path ways for Yo! Sushi,
from the skill's gap and resources to ongoing transition through virtual networks and cloud
services but many firm have not sufficient to address the vendor management system and
practices.
Technology has ability to extent the change of world and also modify, reshape or put the
together materials. The evolution of technology such as communications and computing that
help for Yo! Sushi firm to interact with the customer by using modern techniques. Sometimes,
The impact of the digital revolution is positive towards the economy of business because it helps
for increasing the revenue and profitability in marketplace. YO! Sushi is firm that provide the
food services to the customer by using website and mobile applications. These are important
medium to share the details and information related the product to the consumers.
Global business is inspired with the intelligent technologies which enables for increasing
the growth and development. Yo! Sushi is used the block chain technique to maintain the system
of financial (Jackson and Lockwood, 2018). This is the most efficient tool for the purpose of
securing transactions. This platform will help for storing the information regarding the
transactions. Many customers can use the online services that support to protect their personal or
transaction details of customers. Business administrative is ideally created a link to share the
economy takes on the form of network which are linked among the employees. Yo! Sushi is
designed the product directly based on the opinion of users. It makes more attractive option for
8
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manufacture that allows to unrestricted the communication between the different devices. In this
way, manager always aware about the challenges and threats that are generated at the time of
execution. Technology will help for easily identifying the business threats that affecting the
entire processing.
Computer and communication channels are important technologies that help for
promoting the more market form of product and distributions. It is beneficial for organization to
access the data at low cost in 24 hours. Customer also access the details by using mobile devices
to check and buy the product. It will help for reducing the informational barriers in the efficient
market operations. For Example- The impact of modern technology on the organization cost
structure because it is key areas of reduction of cost when carrying out the sales by using
electronic commerce. Yo ! Sushi is also set up online presence and involves the order placement,
execution, physical establishment, distribution, customer support, inventory services and staffing
etc. Sometimes, Electronic commerce causes the disinter-mediation of intermediaries. It will
create greater dependency on another and also some new intermediary functions.
In this way, Yo ! Sushi UK limited is gain the insight into the marketplace for better
understanding about the internal and external factor which could impact on the industry.
Technology will help for increasing the business and sales activities by understanding the
competitors in marketplace (Analysis of organization. 2018).
DRIVER- 2 DEMOGRAPHIC
Demographic is mainly influenced the business that used the different traits to determine
the preferences of product and behavior of buying customers. Yo! Sushi usually appeal to
categorize the certain income groups. This firm is reached the lower income people through
wholesalers and discounts. In this way, many customers are attracted towards the services. Yo!
Sushi is adopted the new strategy for changing the economic of business environment and
reshape the enterprises process. As a result, they easily modify, restructure the responsibility and
role in proper manner. It must compatible with the business environment such as economic,
political and social condition(Gensler, 2011). It may influence the business actions, survival and
nature. The global ageing population and new employee entering the business to change the
shape of working place and their culture. This change will impact on the people those who are
already doing job in the organization. It is combination of low fertility and low mortality bring in
9
way, manager always aware about the challenges and threats that are generated at the time of
execution. Technology will help for easily identifying the business threats that affecting the
entire processing.
Computer and communication channels are important technologies that help for
promoting the more market form of product and distributions. It is beneficial for organization to
access the data at low cost in 24 hours. Customer also access the details by using mobile devices
to check and buy the product. It will help for reducing the informational barriers in the efficient
market operations. For Example- The impact of modern technology on the organization cost
structure because it is key areas of reduction of cost when carrying out the sales by using
electronic commerce. Yo ! Sushi is also set up online presence and involves the order placement,
execution, physical establishment, distribution, customer support, inventory services and staffing
etc. Sometimes, Electronic commerce causes the disinter-mediation of intermediaries. It will
create greater dependency on another and also some new intermediary functions.
In this way, Yo ! Sushi UK limited is gain the insight into the marketplace for better
understanding about the internal and external factor which could impact on the industry.
Technology will help for increasing the business and sales activities by understanding the
competitors in marketplace (Analysis of organization. 2018).
DRIVER- 2 DEMOGRAPHIC
Demographic is mainly influenced the business that used the different traits to determine
the preferences of product and behavior of buying customers. Yo! Sushi usually appeal to
categorize the certain income groups. This firm is reached the lower income people through
wholesalers and discounts. In this way, many customers are attracted towards the services. Yo!
Sushi is adopted the new strategy for changing the economic of business environment and
reshape the enterprises process. As a result, they easily modify, restructure the responsibility and
role in proper manner. It must compatible with the business environment such as economic,
political and social condition(Gensler, 2011). It may influence the business actions, survival and
nature. The global ageing population and new employee entering the business to change the
shape of working place and their culture. This change will impact on the people those who are
already doing job in the organization. It is combination of low fertility and low mortality bring in
9

the significant change the overall populations. In Yo! Sushi, employer face their own risks
because they don't have knowledge and changes taking place in the labor force.
In Yo! Sushi business, there are wide range use of the demographic indicators as
preferences and needs or intensity of consumption of items which associated with them.
Demographic characteristic are lighter than the other measurement variable. Demographic is
become integral part of business that help for decision-making (Schaltegger and Burritt, 2017). It
helps for collecting and storing the relevant data related the project and obtain the accurate result
by using enterprise planning. For Example- How can increase and decrease the birth rate that
affect the entire structure of local and regional market. Many companies are striving to gain
profit and maintain the position in marketplace. Nowadays, It is not simple process for analyzing
the costs, benefits and competitor positions. It is required for including the information on the
size and structure, income level and settlement of density etc.
There are various type of demographic factor can influence the business process. It can
be utilized to decide that what product are needed for buyers. Many customers are focused
towards the new product and buy the best quality of item in marketplace. On the other hand,
Income is also another variable in terms of demographic that affect the business. Yo! Sushi
usually appeal to certain group of people. For Example- there are variety of premium products
such as higher demand of clothes. Conversely, people may prefers the lower rate of product and
service within high quality. Value is major determinant in the terms where people can purchase.
In this way, Yo! Sushi may reach the lower income people through offers, discounts etc. It helps
for organization to increase the profitability and productivity in marketplace.
Age is huge demographic factor that impact on the business process because there are
many young people under the age of 35 to purchase the product such as video games,
smartphones and electronic books etc. these are certain group of people to increase the power of
buying. For Example- there are about 80 million baby in UK according the online entrepreneur.
It this way, it can be identified the overall population. Therefore, Small Business have much to
gain by selling the product to the population.
People buying the product through Yo! Sushi firm and also give more preference to the
geographical region. This organization is trying to track the location of consumers and
identifying their need and requirement. In this way, the geographic region can earn more sales
and profit rate in marketplace.
10
because they don't have knowledge and changes taking place in the labor force.
In Yo! Sushi business, there are wide range use of the demographic indicators as
preferences and needs or intensity of consumption of items which associated with them.
Demographic characteristic are lighter than the other measurement variable. Demographic is
become integral part of business that help for decision-making (Schaltegger and Burritt, 2017). It
helps for collecting and storing the relevant data related the project and obtain the accurate result
by using enterprise planning. For Example- How can increase and decrease the birth rate that
affect the entire structure of local and regional market. Many companies are striving to gain
profit and maintain the position in marketplace. Nowadays, It is not simple process for analyzing
the costs, benefits and competitor positions. It is required for including the information on the
size and structure, income level and settlement of density etc.
There are various type of demographic factor can influence the business process. It can
be utilized to decide that what product are needed for buyers. Many customers are focused
towards the new product and buy the best quality of item in marketplace. On the other hand,
Income is also another variable in terms of demographic that affect the business. Yo! Sushi
usually appeal to certain group of people. For Example- there are variety of premium products
such as higher demand of clothes. Conversely, people may prefers the lower rate of product and
service within high quality. Value is major determinant in the terms where people can purchase.
In this way, Yo! Sushi may reach the lower income people through offers, discounts etc. It helps
for organization to increase the profitability and productivity in marketplace.
Age is huge demographic factor that impact on the business process because there are
many young people under the age of 35 to purchase the product such as video games,
smartphones and electronic books etc. these are certain group of people to increase the power of
buying. For Example- there are about 80 million baby in UK according the online entrepreneur.
It this way, it can be identified the overall population. Therefore, Small Business have much to
gain by selling the product to the population.
People buying the product through Yo! Sushi firm and also give more preference to the
geographical region. This organization is trying to track the location of consumers and
identifying their need and requirement. In this way, the geographic region can earn more sales
and profit rate in marketplace.
10

CONCLUSION
As per discussion, it concluded that Contemporary issues are determined in the
organization that required for firm to manage the business operations and functions. It is also
identifying the drivers such as technology and demographic etc. Many firms are also used this
driver to manage and control the enterprises operations in proper manner. It also discusses about
the contemporary management issue in the organization that impact on the profitability. This
report is discussed about the drivers of changes the business process. It may be defined as factors
which are responsible for changing the entire organization and industry. This report also
discusses about the nature of pressure of change which is being brought by the drivers of change.
Above report, it is described about how can an organisation can respond to the change and adapt
to the changes. It also includes the recommendations which may enhance the response of the
organisation for future.
11
As per discussion, it concluded that Contemporary issues are determined in the
organization that required for firm to manage the business operations and functions. It is also
identifying the drivers such as technology and demographic etc. Many firms are also used this
driver to manage and control the enterprises operations in proper manner. It also discusses about
the contemporary management issue in the organization that impact on the profitability. This
report is discussed about the drivers of changes the business process. It may be defined as factors
which are responsible for changing the entire organization and industry. This report also
discusses about the nature of pressure of change which is being brought by the drivers of change.
Above report, it is described about how can an organisation can respond to the change and adapt
to the changes. It also includes the recommendations which may enhance the response of the
organisation for future.
11
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REFERENCES
Books and Journal
DesJardins, J.R. and McCall, J.J., 2014. Contemporary issues in business ethics. Cengage
Learning.
Dickmann, M., Brewster, C. and Sparrow, P. eds., 2016. International Human Resource
Management: Contemporary HR Issues in Europe. Routledge.
Dyer, W.G., 2018. Contemporary issues in management and organization development.
Addison-Wesley.
Gensler, H.J., 2011. Ethics: A contemporary introduction. Routledge.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Ibeh, K., Crick, D. and Etemad, H., 2019. International marketing knowledge and international
entrepreneurship in the contemporary multi speed global economy. International
Marketing Review. 36(1). pp.2-5.
Jackson, T.W. and Lockwood, S., 2018. Business Analytics: A Contemporary Approach.
Kulshreshtha, P., 2015. Business ethics versus economic incentives: Contemporary issues and
dilemmas. Journal of Business Ethics. 60(4). pp.393-410.
Le, T., 2019. Global Issues of Information Technologies. In Global Information Diffusion and
Management in Contemporary Society (pp. 1-33). IGI Global.
Liu, H.Y. and Jie, X.W., 2015. Business Ethics in Contemporary China: Key Issues and
Solutions.
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in marketing and
consumer behaviour. Routledge.
Rana, M.M., Ali, M.J. and Saha, A., 2016. Contemporary Theory of Management: A
Comparative Study on Quantitative Approach, System Approach, and Contingency
Approach. International Journal of Business and Management Invention. International
Journal of Business and Management Invention. 5(5). pp.14-22.
Schaltegger, S. and Burritt, R., 2017. Contemporary environmental accounting: issues, concepts
and practice. Routledge.
Schaper, M.T., 2015. Invited policy paper: Competing in the online marketplace: Contemporary
issues for SMEs and their regulators. Small Enterprise Research. 22(1) pp.69-78.
12
Books and Journal
DesJardins, J.R. and McCall, J.J., 2014. Contemporary issues in business ethics. Cengage
Learning.
Dickmann, M., Brewster, C. and Sparrow, P. eds., 2016. International Human Resource
Management: Contemporary HR Issues in Europe. Routledge.
Dyer, W.G., 2018. Contemporary issues in management and organization development.
Addison-Wesley.
Gensler, H.J., 2011. Ethics: A contemporary introduction. Routledge.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Ibeh, K., Crick, D. and Etemad, H., 2019. International marketing knowledge and international
entrepreneurship in the contemporary multi speed global economy. International
Marketing Review. 36(1). pp.2-5.
Jackson, T.W. and Lockwood, S., 2018. Business Analytics: A Contemporary Approach.
Kulshreshtha, P., 2015. Business ethics versus economic incentives: Contemporary issues and
dilemmas. Journal of Business Ethics. 60(4). pp.393-410.
Le, T., 2019. Global Issues of Information Technologies. In Global Information Diffusion and
Management in Contemporary Society (pp. 1-33). IGI Global.
Liu, H.Y. and Jie, X.W., 2015. Business Ethics in Contemporary China: Key Issues and
Solutions.
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in marketing and
consumer behaviour. Routledge.
Rana, M.M., Ali, M.J. and Saha, A., 2016. Contemporary Theory of Management: A
Comparative Study on Quantitative Approach, System Approach, and Contingency
Approach. International Journal of Business and Management Invention. International
Journal of Business and Management Invention. 5(5). pp.14-22.
Schaltegger, S. and Burritt, R., 2017. Contemporary environmental accounting: issues, concepts
and practice. Routledge.
Schaper, M.T., 2015. Invited policy paper: Competing in the online marketplace: Contemporary
issues for SMEs and their regulators. Small Enterprise Research. 22(1) pp.69-78.
12

Smallbone, D., Welter, F. and Ateljevic, J., 2014. Entrepreneurship in emerging market
economies: Contemporary issues and perspectives. International Small Business
Journal. 32(2).pp.113-116.
Online:
Total Quality management. 2018. [online] Available through:
<https://www.sciencedirect.com/science/article/pii/S187704281305547X>
Analysis of organization. 2018. [online] Available through:
<file:///home/user/Downloads/businessresearchstorereport229099_1549693614%20(1).p
df>
13
economies: Contemporary issues and perspectives. International Small Business
Journal. 32(2).pp.113-116.
Online:
Total Quality management. 2018. [online] Available through:
<https://www.sciencedirect.com/science/article/pii/S187704281305547X>
Analysis of organization. 2018. [online] Available through:
<file:///home/user/Downloads/businessresearchstorereport229099_1549693614%20(1).p
df>
13

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