10118NAT Diploma of Social Media Marketing: Content Creation Project

This project template, designed for the 10118NAT Diploma of Social Media Marketing (SMMBCM501A), focuses on planning, implementing, and managing blog and content marketing. It includes a detailed implementation plan outlining content strategy, required actions, resources, and reporting processes. The budget development section covers expense categories and the budget approval process. The brand identity canvas defines the mission, brand voice, logo, imagery, and social media networks. The project also addresses content creation, social media posting, and strategy review, including audience analysis and recommendations for revisions. Team management scenarios are presented to handle issues like late submissions and work that doesn't align with the brief. Finally, the project explores content marketing tools and their benefits, along with a list of references. This comprehensive project provides practical insights into content creation and social media marketing.

Project Template
10118NAT Diploma of Social Media
Marketing
SMMBCM501A Plan, Implement and Manage Blog
and Content Marketing
Unit 1
Assessment Task 2

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Assessment Task 2
CONTENT CREATION
{ENTER YOUR ORGANISATION’S NAME HERE}
{YOUR NAME HERE}
{SUBMISSION DATE HERE}
CONTENTS:
STAGE 3: IMPLEMENTATION PLAN
3.1 Implementation Plan
3.2 Budget Development & Approval
STAGE 4: LAUNCH CAMPAIGN
4.1 Brand Identity Canvas
4.2 Create & Post Content
4.3 Review & Revise Strategy
4.4 Team Management
4.5 Content Marketing Tools

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3.1 IMPLEMENTATION PLAN
Content
Strategy Actions
Required Task Owner Start Date Due Date Resources
Required
Content marketing
strategy by blog
articles helping the
brand create an
awareness among the
targeted customer.
Due diligence on the
various health benefits
of some of the meals.
Research and
development
department.
3/16/2019 3/30/2019
Human and monetary
resource to identify
key health benefits.
This blog can explain
some of the measures
taken to make sure
that customer
feedback is taken into
consideration
IT manager 3/16/2019 3/30/2019
Monetary resource to
pay for the internet
connection to share the
blog link.
The blog can also
provide an in depth
historical background
of some of the
signature meals.
Human resource
department 3/16/2019 3/30/2019
Human resource to
carry out the extensive
historical research
Reporting process
the identified task owners will each write a report as to the progress of their assignments, giving details as to the number of retweets, likes
and sharing of the blog’s link has a taken place. The reports will then be submitted to the IT head who will prepare a comprehensive
summary of the three reports every fortnight and send to senior management for approval if the report is satisfactory and comprehensive.
Audience feedback procedures
A compliant or customer feedback may be submitted in written format, electronically, in person or by telephone to the Lemon Tree public
relation office, were one of the team members will receive the complaint or feedback and record it. If the complainant requests that his or

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3.2 BUDGET DEVELOPMENT AND APPROVAL
Content Strategy Expense Category Expense Item Forecasted Monthly
Cost
Content marketing strategy by
blog articles helping the brand
create an awareness among the
targeted customer.
website Content Management system
(CMS) $2000
Design and development Invision $25
File management Basecamp $99
Total $2124
Describe your organisation’s strategy and budget approval process:
• Budget consolidation of the various budgets prepared by the functional units of the organization.
• Review by the finance staff to make sure that each budget is reasonable and achievable.
• Review by top management so as to decide upon the proper measures to take.
• Discussion with the various heads of the functional units so as to get a better understanding of the budget requests that the managers
have submitted.
• Making the final decision as to which budgets to approve and which ones not to approve.

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4.1 BRAND IDENTITY CANVAS
Mission Statement
To share the best India has to offer.
Brand Voice
Lemon Tree The Indian Aroma
Restaurant: clean. Masterful.
Passionate
Logo Imagery Colours
Green, golden brown, white
Tag lines
Taste wonder
Social Media Networks
Linkedin,
Twitter,
Instagram,
facebook

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4.2 CREATE & POST CONTENT
Social media caption Screenshot of content posted to social media
Hey friends, we are bringing Indian food for you guys to spice up
ur taste buds.
Screenshot of your content

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4.3 REVIEW & REVISE STRATEGY
A. Who is the target audience for this piece of content? Why will this content engage them?
This content targets the middle aged with a working knowledge of how the internet works, the audience have middle level income with a
taste for exotic delicacies such as Indian cuisine.
B. Based on feedback on your social media post, does your strategy need to be revised? If yes, what changes do you recommend?
Yes. Considering that not a lot of people may take the time to read a blog, videos containing informative content about the restaurant may
be created so as to be able to increase awareness about the brand for people who prefer to watch short videos instead of reading blogs.
C. Changing your strategy may require approval from management. Develop a process that your organisation must follow for new
social media marketing strategies, and specify at least two rules that the team must adhere to.
• Set goals that address the biggest challenges and are attainable.
• Research the targeted market or consumers.
• Establish the restaurants' most important engagement metrics.
• Investigate what the competitors are doing.
• Create and develop engaging social content.
• Investigate and find out what is working and what is not working and how it can be improves.
The two rules the team must adhere to:
1. Management needs to be kept informed as to the progress of the strategy.
2. Team work is important and should be maintained at all times.

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4.4 TEAM MANAGEMENT
Scenario 1: A member of your team does not submit work on time. How would you manage this
situation?
Inquire to know if the employee is aware of their mistakes, find out why the employee was not able to submit the work on time and if the
reason is not sufficient proceed to issue an oral written warning. But if the reason is sufficient as a manager provide the team member with
all the support they need or any assistance deemed appropriate.
Scenario 2: The work submitted does not align to the brief. How would you influence the team member to change his/her work?
Explain the necessity of getting the work done correctly, if the team member does not understand the task assign the individual a fellow
team member to help them so as to produce quality work. Once the team member has understood how to do the work properly, I let the
individual know that poor work will not be tolerated and the next time there will be ramifications.
Scenario 3: You believe that the work would benefit from collaboration with another team member. How would you communicate
this?
Sit down with the two or more individuals explain to them what is required and how I feel that their collaboration will be more productive.
Proceed to offer an incentive upon timely completion of the project and also inform them of punishment if they fail to deliver upon the
agreed upon time.

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4.5 CONTENT MARKETING TOOLS
Content marketing tool Key features Marketing and Advertising
Benefits
kred
Enables identification of important
influencers.
Enables creation of the restaurant’s own
influence.
This tool enables the marketer to be able to
create his own traffic.
Provides the restaurant with independence
to show what it wants.
Trello Better team coordination.
Easy sharing and monitoring of ideas.
Continuous work progress.
Easy communication between team
members.
Tweriod
Informs IT experts when it is the best time
to tweet.
Provides real time information about
audience presence.
Reaching a bigger audience.
Sharing more content.

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REFERENCES
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for
international marketing strategy. Business horizons, 55(3), 261-271.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media
marketing. Journal of interactive marketing, 26(2), 83-91.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of
Business research, 65(10), 1480-1486.
Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory
investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.