Analysis of Consumer Behavior and Digital Impact for Contiki Tours

This report examines consumer behavior and its influencing factors within the context of Contiki Tours, a coach tour organization targeting 18-35 year olds. It defines consumer behavior, highlighting cultural, social, personal, and psychological factors impacting consumer decisions. The report analyzes how Contiki Tours adapts to these factors, providing relevant tour packages. Furthermore, it explores the impact of digital technology on consumer trends, emphasizing the use of smart devices and wearable technology to enhance consumer convenience and lifestyle. The conclusion stresses the importance of understanding consumer insights and leveraging technological advancements to remain competitive in the market, referencing relevant academic sources.

Hospitality consumer behaviour
and insight (Task 1)

Table of Content
 Introduction
 Various factors influence on consumer decision behaviour and
attitudes
 Consumer trends changing due to impact of digital technology
 Conclusion
 References

Introduction
Consumer behaviour and attitude basically comprised of beliefs and
intentions towards some products and services. Respective belief
plays very much crucial role for marketers to build product and
services accordingly. Respective PPT is based on Contiki Tours
which is a Coach tour organisation serves to consumer base in
between age of 18 to 35 years old.

Various factors influence on consumer
decision behaviour and attitudes
Definition of consumer behaviour
Consumer behaviour is the study of the way customers, groups or
organisations opt, buy, avail and dispose the ideas, good and
services to satisfy their needs and wants properly.
 Cultural factors
 Social factors
 Personal factors
 Psychological factors

Cont..
Cultural factors:
Cultural factors are one of most important aspect that determine the
consumer behaviour consisted the value, perception, liking and
behaviour of a person. In context of Contiki Tours they thoroughly
study about their consumers that belong in age between 18 to 35 in
all over the world. Here are the list of major factors that influence of
attitude of target market.

Cont..
Social factors
In social factors consist of the reference groups, family, social roles and
status that affects the consumer behaviour and attitudes. It is very
important for Contiki Tours to evaluate the social group of their
consumers in order to serve in best way.

Cont..
Personal factors:
In respective factor includes the age and stage of life cycle, occupation
and economic conditions, personality and self development. In
context of Contiki Tours that deals completely with youngsters to
provide packages with partying. As after understanding their taste
and preferences that they always wants to pomp up their life style so
they add partying theme in their tour packages.

Cont..
Psychological factors
There are four major factors come under psychological factors that
affect on consumer attitude and behaviour that are motivation,
perception, learning and attitudes or belief system. In context of
Contiki tours after studying psychology of their potential consumers
they provide most adventurous tours and add some potential factors
such as partying.

Consumer trends changing due to impact of
digital technology
Technological advancement is very much potential for organisation to
remain competitive, in context of Contiki Tours they emphasise on
various technological advancement to enlarge business
opportunities positively that are as follows:
 Smart devices offer consumer convenience
 Wearable shape consumer lifestyle

Cont..
Smart devices offer consumer convenience
Digitalisation and usage of smart gadgets is one of most crucial trends
in market that enhances consumers trends. In context of Contiki
Tours they majorly deals with youngsters that are attracted towards
technological advancement as majority of their consumers are
searching for their trips by using Mobile and digital devices.
Respective tools helps to reach at large no. of consumer by 24*7
access.

Cont..
Wearable shape consumer lifestyle
The most of the wearable gadgets helps to consumers to track health
data by consisting the various activities and diet. It is very much
proved beneficial to eat better, reducing stress and provide healthy
lifestyle. In context of Contiki by using respective tool organisation
assure consumers that the service that avail by them is very much
healthy and cost effective to remain competitive.

Conclusion
From the above PPT it has been concluded that for marketers it is very
much essential to evaluate various factors such as culture, social and
many more in order to build products and services as per the insights
come out of evaluation of respective factors. To remain competitive
in business environment it is very crucial to access towards
technological advance tools and techniques in order to enhance their
level of experience positively.