Continental Consulting Ltd: Digital Tech Impact on Small Business

This report analyzes the impact of digital technology, particularly social media tools, on the growth and innovation of Continental Consulting Limited, a research and business consultancy firm. The report details the aims, objectives, and research questions, focusing on project management aspects such as scope, cost, time, quality, communication, risk, and resources. It includes a work breakdown structure and a Gantt chart for project planning. Furthermore, the report discusses the application of quantitative and qualitative data collection tools, including questionnaires, to gather relevant information. It also covers data analysis techniques, recommendations, and the value of research in meeting objectives. The report emphasizes the importance of digital technology in enhancing business operations, customer relationships, and overall success for Continental Consulting Limited.

Managing Successful Business
Project

Table of Contents
INTRODUCTION .........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives of research.............................................................................................1
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources...............................................................................................................................2
P3 Work breakdown structure and a Gantt Chart......................................................................4
TASK 2............................................................................................................................................5
P4) Application of quantitative and qualitative tools for data collection...................................5
TASK 3............................................................................................................................................7
P5. Analysing the research and data by using appropriate tools and techniques........................7
P6: Recommendation in context of research to draw valid conclusions...................................15
TASK 4..........................................................................................................................................16
P7: Value of undertaking research to meet objectives..............................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
There is more significance of digital technology in organisation as it supports businesses
whether medium, large or small to accomplish long term growth within predetermined time. It
also creates positive effect on the personality and skills of staff members whose working in the
firm. Digital technology provides a better chance to the enterprise to enlarge its business
operation and functions at large scale. It also help them to enhance their service and product
quality as per the needs of targeted audience. In this project given business is “Continental
Consulting Limited” it is a research and business consultancy firm which was established by
Mario Bindas as CEO. This assignment includes the objectives and aims of project for
Continental Consulting Limited beside with the project management plan. It includes different
aspects such as scope, time, cost, communication etc. Gantt chart and Breakdown structure to
compete project stage are also determined under this study. All other parts also has been
analysed under this project with the relation of such company (Crane and Matten, 2016).
TASK 1
P1. Aim and objectives of research
In the today world, it has become essential for the company in order to plan the digital
technology so that they can create a positive image in the mind of the customers. There are
different parts of digital technology such as social media marketing, E-Commerce, mobile
application etc. all these are play vital role for the development and success of organisation at
different level. Beside this Continental Consulting Limited apply social media tool which is
essential for them to attract various number of customers easily. In order to provide information
related to business services, company follow social media technology. This tool is useful and
significant for the company to establish their business operations at various place.
It is important for small business to emphasis on adopting social media tool as a part of
digitalisation. It help them to improve their efficiency and productivity level as well as gain
competitive advantages within shorter time period. Service of the company include detail
evaluation of existing agency configuration, agency compensation consulting, custom searches,
for both small and large organisations. In order to give information about these services
Continental Consulting Limited apply social media technique which help them to maintain
strong relationship with clients for long duration (Garrison and et. al., 2010).
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Title: “The impact of digital technology, specially social media tools that supporting small
business growth and innovation” in case of “Continental Consulting Limited”
Aims: “The impact of digital technology supporting small business growth and innovation”
Objectives:
 To identify the importance of social media tool for the success and growth of Continental
Consulting Limited.
 To analysis the impact of social media technology in develop strong relationship with
customers for long time.
 To determine the need of implementing digital tool on business activities and functions of
“Continental Consulting Limited”
Research questions:
 What are the importance of social media tool for the success and growth of Continental
Consulting Limited?
 What are the main impact of social media technology in develop strong relationship with
customers for long time?
 What is the need of implementing digital tool on business activities and functions of
Continental Consulting Limited?
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources.
It consist to be an essential element for business organisation as it is required for an
organisation to create a project management plan in order to managing all the activities of the
firm in appropriate manner. An project management plan is effective in assisting a project by
looking for coherent actualities and discoveries which are appropriate for business activities.
This determines an action that is essential to prepare, coordinate, integrate and define the
effective activities of the planning. The major obligation of the project manager is to create an
effective project management plan in which all the major elements like cost, time, risk etc. are
involved, as to effectively completion of the project activities (Geraldi and Lechter, 2012).
Following are the some major components which are necessarily required to prepare project
management plan:
Scope: This is the primary aspect for each business organization, and it plays vast role in
effectively completion of a work in effective manner. Each small as well as large business
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organization has some scope and purpose, which provides a right direction to the firm to
attaining desired goals and objectives within the desired period of time. Digital technology
involves online marketing. Modernized systems like MIS, advanced equipment etc. which assist
Continental Consulting Ltd in attaining their predetermined objectives. Thus the major scope of
implementing social media tools like Facebook, youtube, instagram, twitter etc. is that it helps in
developing all the essential components related with production, administration, distribution,
promotion, expansion etc. social media tools are also effective in developing the operations of
the firm though enhancing the base of customers.
Cost: It considered to be the most essential element which is needs to be considered by
the management of the firm in effective manner. At the fundamental stage, large amount of
capital and fund is required to be invested in developing the knowledge and skill base of
workforce. This create value in effectively using the technology which will help the firm in
enhancing the efficiency of organizational work (Incelli, 2013). The company Continental
Consulting Limited is concerned on managing the appropriate flow of funds and capital as to
enhancing the performance of firm in appropriate manner. An estimation of the budget for
Continental Consulting Limited is determined as below:
Total forecasted budget
Particular 2017-18($)
Promotional expense 18000
Implementing technology cost 5000
Advertisement expense 3500
Training charges 1500
Catalogues 6500
Total cost 34500
Time: This can be determined as the key element of the project management plan. It
signifies a deadline for the completion of a project in effective manner. A time frame helps in
categorizing all the activities as per the priority of the task, in this a particular time is assigned to
complete the task. For this, Continental Consulting Ltd use a critical path approach that provides
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appropriate and accurate data to the company in regards to the completion of the project
activities. The project will be completed within 20 weeks which is appropriate. Thus, time is
more important part for successfully done entire activity and task related to the project.
Risk: Issues and conflicts are unwanted in nature, it can arises in any situation and has a
huge influence on the activities of a project. The major responsibility of the manager of
Continental Consulting Limited is to analyses the situation of hazardous, like lack of knowledge,
resources, employees support, inadequate amount of capital and funds etc. which are arises
through the implementation of digital technologies (Lai and Ong, 2010).
Communication: This is also an another essential aspect which plays effective role in
establishing coordination and collaboration within the employees. Communication is required
within the firm as to properly managing the operations through the coordination of employees.
The manager of Continental Consulting Limited is concern on building an effective
communication channel as to assigning different roles and irresponsibility to the employees.
Resource: This is also an another essential aspect which is necessary for completion of
the project activities in efficient manner. Resource are needs to utilized in appropriate manner as
to reaching at the final results and outcome. The Continental Consulting Limited is widely
concern on maintaining the appropriate flow of resources like human capitals, funds,
knowledgeable employees and many other as to effectively attaining the competitive edge.
P3 Work breakdown structure and a Gantt Chart
It is essential for the management of the firm to manage all the business operations and
activities in systematic manner as to attaining better and reliable outcome. It is the major
responsibility of manager or supervisor to ensure about the appropriate arrangement of the
resources as to completing the project within the desired time duration. However a manager
applies distinctive strategies and instruments in order to implement all the project activities in
systematic manner, there are two major tools which are used by managers as to managing
organizational work, described as below:
Work breakdown structure: It is such a structure which is categorizing the work in
various hierarchical way with the goal that it turn out to be simple for administration to oversee
and screen all task exercises in a viable way. It is more useful for administration group of
Continental Consulting Ltd. to recognize all data related with specific area which help
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individuals in accomplishing wanted objectives and destinations inside given time duration
(Macintosh and Quattrone, 2010).
Gantt Chart: It is considered as a compelling procedure which decides every movement
performed against the time frame. It is otherwise called visual project presentation where all
exercises and assignment are shown and separated on the basis of a chart which isn't hard to
analyses and understand. It is known strategy in project management in which all the activities
are assigned as per its priority.
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All these tools are important for Continental Consulting Limited in respect to develop
the performance and productivity of the firm. Proper management of time is helpful in
maximizing the operations and performance of the firm in effective manner. This also create
value in completion of the desired objectives within the desired period of time.
TASK 2
P4) Application of quantitative and qualitative tools for data collection.
In order to conduct a research successfully it is very essential to collect data which is
relevant and can be further processed to covert it into useful information. There are two methods
which are used in collecting data which are as follows:
Qualitative method:- Qualitative method is also known as exploratory research and is
basically used to gain understanding of opinion and underlying reasons. This method includes
collection of data which is in descriptive form and are collected through observation, which is
particularly useful for exploring why and how particular event happens. It presents data generally
in words or language but also sometime uses pictures, graphs or observations. Various methods
used for collecting qualitative data are group discussion, personal interview and observation
(Marston and et. al., 2010).
Quantitative method:- Quantitative methods is a method used for quantifying the
problem through collection of numerical data which can be transformed into statistics. So,
qualitative data is in measurable form and usually expressed in length, amount, size , price,
duration etc. and use this data to generate facts and uncover pattern in research. Quantitative
methods includes various methods such as paper survey, online survey, face-to-face interviews,
website interceptors and systematic observation to collect data.
Questionnaire
Name:
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Age:
Gender:
Q1. Does social media increase the quality of work completed by employees?
 Yes
 No
Q2. Does through implementation digital technology long term advantages attained by
Continental Consulting Limited?
 Yes
 No
Q3. Does Social media support in decreasing communication gap between Continental
Consulting Limited and its targeted customers?
 Yes
 No
Q4. Does Advanced technology supports Continental Consulting Limited to enlarge their
business operation?
 Yes
 No
Q5. Is it important need for Continental Consulting Limited to adopt Digital Technology?
 Yes
 No
Q6. Does Continental Consulting Limited has sufficient amount of money to implement social
media more successfully?
 Yes
 No
Q7. Does it is appropriate time period to implement social media?
 Yes
 No
Q8. Digitalisation support Continental Consulting Limited in accomplishing competitive edge?
 Yes
 No
Q9. Does use of social media raise the capabilities and knowledge of workforce?
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 Yes
 No
Q10. Any Recommendation to Continental Consulting Limited about implementation of Social
media?
TASK 3
P5. Analysing the research and data by using appropriate tools and techniques
It is very important for management to analyse the collected information in order to make
effective use of data in decision making process and it is also helpful in expansion of business in
an appropriate manner. There are number of tools and techniques which can be used in research
for analysing data which is as follows: Research design:- It refers to the overall strategy chosen by researcher to integrate
different components of study in a logical way for determine its impact. Research designs
are of three types such as exploratory, experimental and descriptive. According to the
above case, descriptive is the best suitable research design and the conclusion can be
achieve in effective manner (Ryan and Campbell, 2012). Data collection:- Data collection refers to the process of collecting and measuring
information from number of sources in order to get complete and accurate picture of an
area of interest. These are of two types i.e. primary and secondary method. Primary data
includes use of questionnaire which help in collecting fresh and appropriate data from the
respondent, on the other hand secondary data is collected from books, journals. Data analysis:- Data analysis refers to the process of examining, transforming and
modelling the data for transforming it into useful information for supporting decision
making. This process of data analysis is done using thematic analysis. Under this case
number of themes will be used which help in carrying out research in most effective
manner. Limitation:- There are many difficulties which are faced while carrying out research
among which major limitations are lack of money and time. The topic is very broad and
the time given for research is very less, hence only major factors considered while
performing research. Apart from this fund available for performing research activities is
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also very limited. So in the whole it can be said that time and money is very less as
compare to the topic of research.
 Sample size: It is another important and essential part which is used by the company to
target size of respondents. In this company select 30 respondents with the use of sample
random sampling methods (Scapens and Bromwich, 2010).
Theme 1: Importance of social media
Q1. Is social media increase the quality of
work completed by employees?
Frequency
Yes 25
No 5
Interpretation: It is clearly seen from the above graph that social media play a crucial
role in increasing the work quality of workers. Among 30 respondents, there are 25 respondents
who thinks same whereas remaining 50 respondents thinks opposite.
Theme 2: Advantages of digital technology
Q2. Is digital technology take long term
advantages to Continental Consulting Limited?
Frequency
Yes 25
9
Yes No
0
5
10
15
20
25
25
5
Column B

No 5
Interpretation: It is clearly identified from the above graph that social media brings long
term advantage to Continental Consulting Limited. Among 30 respondents, there are 25
respondents who are favour in this whereas remaining 5 respondent doesn't agree with them.
Theme 3: Effectiveness of social media
Q3. Does Social media support in decreasing
communication gap between Continental
Consulting Limited and its targeted customers?
Frequency
Yes 25
No 5
Interpretation: It has been observed from the above graph that social media reduces
communication gap between an organization and its targeted customers. Among 30 respondents,
there are 25 respondents who thinks same whereas remaining 5 respondent doesn't agree with
them.
10
Yes No
0
5
10
15
20
25
25
5
Column B