Impact of Digital Technology on Business Growth: A Report

This report analyzes the impact of digital technology on Continental Consulting Limited, a consultancy firm. It details the project's aims, objectives, and background, focusing on how digital technology can enhance the company's operations and growth. The report includes a project management plan covering scope, time, cost, quality, communication, risk, and resources. It also presents a work breakdown structure and Gantt chart for project timelines and stages. The research methodology includes qualitative and quantitative approaches, using questionnaires to gather data. The analysis explores the benefits of digital technology in improving productivity and modifying business operations, culminating in recommendations for Continental Consulting to enhance its performance. The report emphasizes the value of this research in meeting stated objectives and concludes with a discussion of the findings.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources...................................................................................................................3
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.............4
TASK 2............................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods............6
TASK 3............................................................................................................................................8
P5 Research and data using appropriate tools and techniques...............................................8
P6 Recommendations as a result of research and data analysis...........................................18
TASK 4..........................................................................................................................................19
P7 Value of undertaking the research to meet stated objectives..........................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21

INTRODUCTION
Digital technology develops the big impact on development and growth of an
organisation. It is a procedure of converting information in to digital format under which
information and data is organised in to the bits. Firms use digital technology in business to
conduct their business operations in systematic manner and rapidly (Baller, Dutta and Lanvin,
2016). It helps in developing advantages on business and its operations. In addition of this,
concept of digital technology gives different techniques and tools by which company can reduce
their operation cost and maximize profits . It will be helpful in pro an effective opportunities for
capture more market and also attract the large number of consumers towards competitive market.
This report is based on Continental Consulting Limited, it is a consultancy firm . This report
discussed about aims and objectives of the project. In addition of this Gantt chart and work
breakdown structure with its time frames. Also mentioned in this project which helps in
completing the project activities.
TASK 1
P1 Project aims and objectives
In this present time period, small business organisations require better environment to
conduct their activities in an effective way. Companies use digital technology to conduct their
activities and also interact with the people in easy way. Continental Consulting Limited is small
size organisation and it gives consultancy services in United Kingdom country. Its main motive
is to invite those people which are interested in jobs. It is small size company and provide
better job opportunities to unemployed people so that they can earn money and also enhance
their living standard (Berman, 2012). In order to give better quality of services and also increase
its business activities, there is requirement to manager of this company to make some of the
effective modifications. Through using digital technology, Continental Consulting Limited can
interact with the people and provide them its services through online. An execution of digital
technology at workplace gives different platforms for expand its business operations. It will be
helpful in provide better opportunity to provide its services online on its website. Through this,
large number of people will be attracted towards firm and will get better job related
opportunities. In addition to this, online process contribute in choosing some of the better
candidates among all. It help in cost as well as time saving.

Topic: Impact of digital technology supporting small business growth and innovation
Background of Project
Digital technology is helpful in enhance efficiency and effectiveness of business
operations of Continental Consulting Limited. It has more affect on capture the large market and
increase growth of company. In this, digital technology helps the small business firm to improve
their process of communication. Websites, emails, application sand texting are some important
ways to communicate with people in better way (Bharadwaj and et. al., 2013). With the help of
using different kinds of information technology, communication methods able organisation for
saturate an economic marketing with any information. Continental Consulting Limited company
uses digital technology in order to minimize cost of business. Enterprise software able an
organisation to automate functions of organisation like accounting, payroll and also record
keeping. This company use advance technology to develop better environment for making the
business more sensitive and communicate with people.
Aim: To determine an impact of digital technology on small business growth and innovation. A
Case Study on Continental Consulting Limited.
Objectives:
 To identify impact of digital technology on small business.
 To examine advantages of digital technology on productivity of business.
 To evaluate use of digital technology for modify different business operations.
 To recommend some methods by which Continental Consulting Limited can enhance
productivity of business.
Questions
 What are impact of digital technology on small business?
 What are advantages of digital technology on productivity of business?
 How digital technology is useful in modify different business operations?
 What are some methods by which Continental Consulting Limited can enhance
productivity of business?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project management plan refers to formal and approved document that help in manage
implementation of project in systematic manner. Project management plan document define
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different planning activities such as plan, develop, integrate and also coordinate. It shows about
implementation, monitor, control and finished of project.
To execute digital technology at workplace, there is a requirement to management to
develop better plan related to the various aspects. In different aspects include scope, time,
communication, cost, resources and risk. IT is a responsibility of manager to use these all aspects
so that project can be completed on specific period of time. As Continental Consulting Limited is
small firm and it gives the paid work related to hiring and section of different people. By using
advice technology, this organisation provide its services through online. There are various
aspects related to digital technology mention below:
Scope- Scope of this given project is wide and under this digital technology provides
various tools and techniques to gather relevant information and data from competitive market
related to opinions and behaviour of consumers (Biagi, 2012). It helps in give better
opportunities to manager for interpret data and make some of necessary changes. Digital
technology use through Continental Consulting Limited has wide scope in order to expand
business activities and also diversify services.
Time- Under this, firm set the time on the basis of activities of project. From this,
employees will focus on finish their work or activities with in given time period. In addition to
this, digital technology helps in reduce time and give better training to staff member's so that
their skills can be improved and they will focus towards achieving set aims or objectives in
particular time period. It is helpful in give a chance to develop loyalty and confidence in
employees.
Cost- An execution of digital technology for perform various functions through
Continental Consulting Limited needs more investment. Under this, firm need to change its line
and also develop its own website by which it can connect people and also interact with them. On
the other hand, company requires to provide training to employees for using the new technology.
So, there is more cost involved under this project but it will provide long term advantages to
company. In a project, cost is a necessary factor. Without cost, firm can not do its project in a
better manner. It is a responsibility of finance manager of Continental Consulting Limited firm to
arrange the funds for completion of project with in a given period of time in significant manner. I
order to provide the training for staff members about the project, there will be requirement of
funds. So, arrangement of cost is required in proper way.
3

Quality- The main focus of every person to use attractive quality of services and
products. Digital technology gives better opportunities to organisation to know about the various
demands or preferences of consumers. If firm will provide its services in better way then in this
case it will be helpful in provide competitive advantage to it. In context to this, technology is
helpful in contribute towards searching fresh talent or skilled candidates which are suitable for
jobs (Chen, Chiang and Storey, 2012).
Risk and resources- Risk is included in each project whether it is large and small. In
this, there should be n ability to manager of Continental Consulting Limited to deal with any
kind of risks in better manner and also determine the positive outcomes. On the other hand,
resource should be proper at the time of conducting project such as funds, manpower,
machineries, equipments etc.
Communication- It is a necessary aspect and also necessaries for firm an confusers. In
this, digital technology helps in interact with the people and also provide them services in better
manner. It is helpful in save time and cost of organisation along with customers. Through digital
technology, firm can aware people about its services in detailed manner. On the other hand, it is
essential for manager to communicate with its staff members in positive manner so that they can
deal with consumers properly.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Gantt chart- It is more preferable in company because its main focus on the time frame
as well as budget plan. Through this, management can search necessary information in an easy
manner and run business properly. It is chart under which series of the horizontal lines signifies
amount of the work or the completed manufacturing in particular period of time in context to the
amount that planned in a better manner (Kehoe and Mateer, 2015). It is graphical tool that
displays performed tasks and activities against time. In project management, it is a popular tool.
Generally it frills down the activities those required to done through the particular period of time.
In context to this, it is used for tracking the schedule of project.
On chart, activities are signifies on vertical axis while the scheduled time- spend is to be
laid out on horizontal axis. Every tasks is to be presented through bar that displays necessary
time for project.
4

5

Work break down- It is key deliverable project that organise work of a team in to the
manageable sections. The main objective of work breakdown structure is to minimize the
complicated tasks to gather tasks and activities. It is necessary for project manager to oversee
tasks or activities more effectively as comparison to complex activities. It is necessary that tasks
should be independent and measurable with clear time limits.
In this, organisation divide the difficult project in to the manageable as well as simpler
tasks. Mainly, project manager use work down structure method in order to simplifying
implementation of project (Matt, Hess and Benlian, 2015). Project team develops this structure
through determine main functional subdividing and deliverables in to the sub- deliverables and
small systems.
Illustration 1: Work break down Structure
TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
It is necessary for an investigator to execute various strategies properly for achieve the
substantive results. It is responsibility of researcher to select an effective methods of research.
Main research methods used through an investigator for conduct an investigation are quantitative
and qualitative.
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Qualitative research method- It is used to uncover the trends in opinions and thoughts in to
issue. This method using the unstructured and semi- structured techniques. Under this research,
there are different methods include like individual interviews, observation, focus groups etc.
Quantitative research method- IT emphasized on measurement of objectives, numerical
analysis and statical mathematical of data collected by questionnaires, surveys, polls and also
through manipulating the pre- existing statistical data or information by using the computational
techniques (Vigdor, Ladd and Martinez, 2014).
For data collection, an investigator uses the two different methods primary and
secondary. Both methods are beneficial and also helpful in gather the relevant data or
information. Different method of data collection given below:
Primary- IT is used to gather accurate and relevant information related to specific topic of
research. It needs more time as well as funds. Different ways to collect information are
questionnaire, observation, survey etc. Under this, there are 10 different questions are mentioned.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact number:
Address:
Q1) Does digital technology helps to build good relation with customers?
a) Yes
b) No
Q2) Which type of technology helps to attain higher amount of growth in market?
a) Cloud technology
b) Virtual reality
c) Hybrid wireless technologies
Q3) What are the benefits which are attained by Continental Consulting Limited. through
implementation of digital technology?
a) Cost efficiency
b) Better communication
c) Effective sharing of information
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Q4) What type of difficulties faced by Continental Consulting Limited. due to adoption of
digital technology?
a) Lack of knowledge
b) Limited amount of funds
c) Inefficient organisational structure
Q5) Does implementation of digital technology help cContinental Consulting Limited. to
attain competitive advantage?
a) Agree
b) Disagree
Q6) Which department of Continental Consulting Limited. has optimum requirement to
adopt digitalisation in their functions?
a) Human resource
b) Finance
c) Administration
Q7) Does implementation of digital technology within Continental Consulting Limited. is
viable move in current scenario?
a) Yes
b) No
c) Can' t say
Q8) How the digital technology impact on operations of Continental Consulting Limited.?
a) Enhancing sales
b) Reduce time and cost
c) Maximising profit
Q9) Is it essential for Continental Consulting Limited. company to bound all necessary
functions in context to minimise the red tapism?
a) Yes
b) No
Q10) Recommend some methods by which Continental Consulting Limited. can enhance
productivity of business.
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Secondary- In this, various sources are used through manager of Continental Consulting Limited
for gather relevant information and data. Under this, various sources of secondary method are
articles, books, journals, magazines etc.
TASK 3
P5 Research and data using appropriate tools and techniques
In this, there are various techniques and tools used through manager of Continental
Consulting Limited to evaluate data or information which is gathered through an investigator.
For interpret data, researcher uses the thematic analysis. There are 40 respondents are taken
through an investigator to collect relevant information and data.
THEME 1: Digital technology helps to build good relation with customers
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Q1) Does digital technology helps to build
good relation with customers?
Frequency
Yes 25
No 15
Interpretation: Digital technology is helpful in connect with the large number of people.
Through this, organisation can connect with the people and also aware about the services of firm.
Under this, there are total 40 respondents are chosen by an investigation among the whole
population. 25 respondents said that digital technology helps in develop the positive relation with
the consumers. On the other hand, 15 respondents that that there should be some other actions
taken by Continental Consulting Limited. in better manner.
THEME 2: Type of technology helps to attain higher amount of growth
Q2) Which type of technology helps to attain
higher amount of growth in market?
Frequency
Cloud technology 15
10
Yes No
0
5
10
15
20
25
30
25
15
Column B