MKT202 Marketing Research Plan Presentation: Contract Cheating Study

This presentation outlines a comprehensive marketing research plan designed to investigate the issue of contract cheating within universities. The research aims to assess the drivers influencing ethical considerations, specifically focusing on student behavior and the impact of third-party interference. The plan includes clear research questions, objectives, and a detailed exploration of research methods, such as explorative research and survey questionnaires. The presentation covers sampling techniques, sample size calculations, and data analysis procedures using charts, tables, and graphs. Ethical considerations, including data protection and confidentiality, are thoroughly addressed. The study also proposes recommendations for enhancing ethical standards within universities. The presentation draws upon relevant academic references to support its findings and suggestions.

MARKETING RESEARCH: A
CRITICAL STUDY

RESEARCH OBJECTIVE
• To assess the drivers, which influence the ethical
considerations in the universities

RESEARCH
QUESTIONS
• To assess the monitoring mechanisms
adopted by the universities for monitoring
the behaviour of the students
• To examine the standards of ethical
considerations implemented in the
threshold of universities
• To measure the impact created by the third
party interference on the business of the
universities
• To suggest recommendations for improving
the standards of ethical considerations in
the universities

RESEARCH
METHODS
• Sample size- 50 university students
• Sampling techniques- Probability
• Different types of research- explorative
• Aim- to gain feedbacks from the students regarding the experience regarding
contract cheating

RESEARCH TIMELINE
Activitie
s
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Selection
of the
topic
Developi
ng aims
and
objective
s
Literatur
e review
Data
collection
Data
analysis
Conclusio
n and
Recomm
endation

DATA ANALYSIS
• The collected data
would be analysed
through the means
of survey
questionnaires.
charts, tables and
graphs would be
prepared for
analysing the
responses of the
samples in terms of
the impact on their
academic
establishment

CONFIDENTIALITY AND ETHICS
• Data protection act (1998) would
be used for enhancing the
security and privacy in the
responses of the samples
• Liberal approach would be
undertaken by the researcher for
enhancing the ease and comfort
of the samples regarding
proposing the responses
• The researcher would
acknowledge every source
considered for averting the
instances of plagiarism and
collusion

REFERENCES
• Zikmund, W.G., D'alessandro, S., Winzar, H., Lowe, B. and Babin, B., 2017. Marketing research: Asia-pacific edition. Cengage au.
[Accessed on 16th Feb 2020]
• Luchs, M.G., Swan, K.S. AND Creusen, M.E., 2016. perspective: a review of marketing research on product design with directions for future
research. Journal of product innovation management, 33(3), PP.320-341. [ACCESSED ON 16TH FEB 2020]
• Leonidou, L.C., Katsikeas, C.S., Samiee, S. and Aykol, B., 2018. International marketing research: a state-of-the-art review and the way
forward. in Advances in global marketing (PP. 3-33). SPRINGER, CHAM. [Accessed on 16th Feb 2020]
• Moser, A. and Korstjens, I., 2018. Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and
analysis. European journal of general practice, 24(1), pp.9-18. [Accessed on 16th Feb 2020]
• Gardener, M., 2017. Statistics for ecologists using r and excel: data collection, exploration, analysis and presentation. pelagic publishing ltd.
[Accessed on 16th Feb 2020]
• Quinlan, C., BABIN, B., CARR, J. AND GRIFFIN, M., 2019. BUSINESS RESEARCH METHODS. SOUTH WESTERN CENGAGE.
[Accessed on 16th Feb 2020]