Balancing Control and Creativity: Critical Management Perspectives

This presentation delves into the crucial balance between control and creativity within organizations, highlighting the importance of fostering innovation while maintaining operational efficiency. It addresses the problem of stifling creativity, drawing lessons from the failures of companies like Kodak and Nokia, which suffered from a lack of innovation. The presentation explores the roles of organizational culture and leadership styles, particularly participative leadership, in encouraging employee creativity. It also references Douglas McGregor's Theory X and Theory Y to emphasize the importance of motivating and empowering employees. The presentation uses the example of Netflix to illustrate how a culture of independent decision-making and candor can drive innovation. It concludes with a call for change, urging leaders to prioritize creativity and employee engagement to achieve organizational success. Desklib provides students access to resources for similar topics.

Maintaining
Control without
stifling CreativityNAME OF THE STUDENT : ABBEY PASEDA
STUDENT ID: S16148674
COURSE: CRITICAL MANAGEMENT PERSPECTIVES

Contents
 > Ice breaker
 What is creativity and control
 The Problem
 Culture
 Leadership style
 My Big Idea - Solution
 Model
 Resources
 Conclusion

Elevator pitch
 It is important to understand that control and creativity are both
essential aspects of the workings of any organization. If an
enterprise is to grow and develop in the best way possible, it
must maintain firm control over its resources and its operations
while encouraging employees to bring out their creative and
innovative best at all times, leading to the conception of products
and services that not only capture the attention and the
willingness to purchase on the part of the public, and but which
also retain their interest for the long term

Who am l?

Ice Breaker
 I invite everyone attending this presentation today to form a
circle in the middle of the room. Then I invite each person in the
circle, starting from the middle, going in clockwise direction, to
mention their names and introduce themselves briefly.
Introductions can be kept precise and to the point so that we all
get the chance to express ourselves well enough

What is the problem identified

Reasons for choosing the Topic
 I chose to work on the importance of fostering creativity and
innovation in an organization for the following reasons –
 Without creativity it becomes difficult for an organization to
respond to crisis
 Without creativity there is no possibility of differentiation
 Without encouraging innovation and creativity, motivating
employees to do their job well becomes difficult to do
 The lack of innovation and creativity leads to the stagnation of
ideas (Bucker, 2013)

Example of 2 Companies that
failed because of lack of
Creativity Kodak – The top level management of the company was unable
to view digital photography as disruptive innovation. It decided
not to be adventurous enough in this respect and lost out to
competitors (Brooks, 2013).
 Nokia – This company was at one point of time one of the leading
names in the mobile phone market. Its lack of innovation and late
arrival in the domain of smart phone marketing led to it losing
out to competitors like Samsung, and to many other new and
emerging competitors such as Redmi (Brooks, 2013).

Example of 2 Companies that
failed because of lack of
Creativity Both Nokia and Kodak failed because of the following reasons
 People’s are not encouraged to put their ideas and suggestions
regarding the outcome of a business project to test. This in turn
leads to stagnation at some level because ideas tend to become
jaded and cannot be kept being repeated after sometime. The
products or services that are being churned out will lack the
competitive edge that is needed in order to do well in the market.
 B) It becomes difficult to engage in a distinction between
talented employees and average employees

Example of 2 Companies that
failed because of lack of
Creativity C) A crisis in a business situation requires employees to come up
with new ideas to make a product or service to survive in the
market. This is difficult to do if creativity is not encouraged
(Bucker, 2007). This is not something that was evident in the
case of either Nokia or Kodak.

What is creativity and control
 Creativity as well as control are both seen to drive organizational
success by a considerable extent.
 Creativity enables organizations to come up with products and
services which are unique in character and which are designed
to stand out in the crowd
 Control enables an organization to handle its employees
successfully while keeping competition at pay and profits well
managed (Brooks, 2013)

Importance of Creativity – A Video
 The following video demonstrates the importance of creativity in
an organization
 https://www.youtube.com/watch?v=eLNL3znhG6Y
 The importance of creativity for differentiation in business is well
explored in this TED EX Talk. The unique traits and characteristics
of well known and creative business leaders is well highlighted in
the video as well as the tools and the strategies that they use for
fostering creativity and innovation in organizations (Clark, 2015).